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More About MICA
Total Seat
240
Year Of Established
1991
MICA Rankings, Accreditations & Recognitions
About MICA - The School of Ideas
MICA - The School of Ideas was established in 1991. It is located in Shela, Ahmedabad, Gujarat. The institution operates as an autonomous, non-profit college.
The college is approved by AICTE. It is known for specializations in Advertising, Brand, Media Management, and Research.
The college offers programs like PGDM-C, PGDM, and FPM. Popular courses include Certificate in Creative Communication and Certificate in Communication for Executives.
The campus features a 19-acre green space. Students have access to air-conditioned classrooms and state-of-the-art communication facilities. The college provides a library with extensive resources.
Courses Offered at MICA
Specializations
Specializations
Specializations
Specializations
Specializations
Key Highlights
MICA - The School of Ideas is a renowned institution. It focuses on Strategic Marketing and Communication.
| Particulars | Details |
|---|---|
| Establishment Year | 1991 |
| Campus Size | 19 acres |
| Type | Private, Autonomous, Non-Profit Institution |
| Affiliated To | Recognized by AIU as equivalent to an MBA |
| Approved By | AICTE, AIU, NBA for some courses |
| Total Courses | Approximately 19 |
| Total Students | Around 300 |
| Placement Rate | 100% |
| Median Package | INR 19.2 LPA |
| Website | https://www.mica.ac.in |
Campus Gallery Of MICA
Admission Process 2025-26
MICA uses merit-based admission. No standardized entrance exams are required. A portfolio submission is mandatory.
You can apply online through the Common App or MICA's own application system. Both platforms are equally considered.
| Course | Entrance Exam | Eligibility | Application Mode |
|---|---|---|---|
| BFA in Fine Arts | None | High school completion, portfolio | Online (Common App or MICA) |
| BFA in Graphic Design | None | High school completion, portfolio | Online (Common App or MICA) |
| BFA in Illustration | None | High school completion, portfolio | Online (Common App or MICA) |
| BFA in Photography | None | High school completion, portfolio | Online (Common App or MICA) |
| BFA in Painting | None | High school completion, portfolio | Online (Common App or MICA) |
| MFA in Studio Art | None | Bachelor's degree, portfolio | Online (MICA) |
| MFA in Graphic Design | None | Bachelor's degree, portfolio | Online (MICA) |
| MFA in Illustration | None | Bachelor's degree, portfolio | Online (MICA) |
| MA in Art Education | None | Bachelor's degree, portfolio | Online (MICA) |
| MA in Social Design | None | Bachelor's degree, portfolio | Online (MICA) |
| Pre-College Summer Intensive | None | Ages 15-17, portfolio | Online (MICA) |
| Event | Date | Status | Remarks |
| Application Start | Early November 2025 | Confirmed | Official 2026 notification |
| Application Deadline (Spring 2026) | December 1, 2025 | Confirmed | Official 2026 notification |
| Application Deadline (Fall 2026 Early Action) | February 1, 2026 | Confirmed | Official 2026 notification |
| Application Deadline (Fall 2026 Regular Decision) | To be announced | Tentative | To be announced |
| Priority Scholarship Deadline | March 15, 2026 | Confirmed | Official 2026 notification |
| Entrance Exam | N/A | N/A | No entrance exam required |
| Result Declaration | To be announced | Tentative | To be announced |
| Counseling Start | To be announced | Tentative | To be announced |
| Admission Deadline | To be announced | Tentative | To be announced |
| Classes Begin (Undergraduate) | To be announced | Tentative | To be announced |
| Classes Begin (Graduate) | Summer/Fall 2026 | Tentative | Based on 2025 pattern |
| Graduate Registration | July 2026 | Tentative | Based on 2025 pattern |
| Pre-College Summer Intensive Early Application Deadline | January 5, 2026 | Confirmed | Official 2026 notification |
| Pre-College Summer Intensive Final Application Deadline | April 30, 2026 | Confirmed | Official 2026 notification |
B.Tech Admission
MICA - The School of Ideas does not offer B.Tech programs. For accurate information, visit their official website or contact their admissions office.
| Criteria | Details |
|---|---|
| Entrance Exam | Not Applicable |
| Eligibility | Not Applicable |
| Cutoff | Not Applicable |
| Seats Available | Not Applicable |
| Duration | Not Applicable |
| Annual Fee | Not Applicable |
Nearest Attractions at MICA
Sardar Vallabhbhai Patel International Airport
28 km
Telav Bus Stop
2.4 km
Zydus Hospital
8 km
Goraghuma Railway Station
7 km
Courses and Fee Structure
MICA offers a range of undergraduate programs. These include BFA degrees in various art and design fields. All programs require a portfolio for admission.
MICA's postgraduate programs cater to advanced studies. They offer MFA, MA, and MPS degrees. These programs focus on professional development and studio practice.
| Course | Duration | Annual Fee | Eligibility |
|---|---|---|---|
| Animation | 4 Years | $45,000 | High school diploma or equivalent |
| Art History | 4 Years | $45,000 | High school diploma or equivalent |
| Ceramics | 4 Years | $45,000 | High school diploma or equivalent |
| Drawing | 4 Years | $45,000 | High school diploma or equivalent |
| Film & Video | 4 Years | $45,000 | High school diploma or equivalent |
| Game Design | 4 Years | $45,000 | High school diploma or equivalent |
| Graphic Design | 4 Years | $45,000 | High school diploma or equivalent |
| Illustration | 4 Years | $45,000 | High school diploma or equivalent |
| Interactive Arts | 4 Years | $45,000 | High school diploma or equivalent |
| Painting | 4 Years | $45,000 | High school diploma or equivalent |
| Photography | 4 Years | $45,000 | High school diploma or equivalent |
| Printmaking | 4 Years | $45,000 | High school diploma or equivalent |
| Course | Duration | Annual Fee | Eligibility |
| Art Education | 2 Years | $36,000 | BFA or BA in art/education |
| Community Arts | 2 Years | $36,000 | BFA or BA in art/design |
| Curatorial Practice | 2 Years | $36,000 | BFA or BA in art/history |
| Design & Innovation | 2 Years | $72,000 | BFA or BA in design |
| Illustration Practice | 2 Years | $72,000 | BFA or BA in illustration |
| Interdisciplinary Sculpture | 2 Years | $72,000 | BFA or BA in sculpture |
| Mount Royal School of Art | 2 Years | $72,000 | BFA or BA in art |
| User Experience Design | 1 Year | $36,000 | BFA or BA in design/tech |
B.Tech Program
MICA - The School of Ideas does not offer any B.Tech programs. It focuses on marketing, communication, and management education.
If you are interested in engineering, you should look at other institutions like IITs, NITs, and BITS Pilani. MICA does not provide any engineering degrees or related career support.
| Specialization/Branch | Duration | Seats | Annual Fee |
|---|---|---|---|
| Computer Science | Not Offered | Not Offered | Not Offered |
| Mechanical | Not Offered | Not Offered | Not Offered |
| Civil | Not Offered | Not Offered | Not Offered |
| Electrical | Not Offered | Not Offered | Not Offered |
| Electronics and Communication | Not Offered | Not Offered | Not Offered |
| Chemical | Not Offered | Not Offered | Not Offered |
| Aerospace | Not Offered | Not Offered | Not Offered |
| Biotechnology | Not Offered | Not Offered | Not Offered |
Campus Facilities at MICA
Air-Conditioned Classrooms
Conference Halls
Main Auditorium
Open-air Amphitheater
Seminar Halls
Video Conferencing Room (VC Room)
Guest House/Waiting Room
24x7 Electricity and Water Supply
Cleaning and Maintenance
Convenience Store
Local Shops (Stationery, Grocery)
Disability-Friendly Campus
Campus Access Policies
Cafeteria/Canteen
Chhota Canteen
Dining Area
Mess Hall
Boys Hostels (Ashoka, Gulmohar, Palaash, Parijat, Chinar, Silver Oak)
Common Washrooms
Girls Hostels (Ashoka, Gulmohar, Palaash, Parijat, Chinar, Silver Oak)
Entrepreneurship Development Cell (EDC) Incubation Centre
Modern IT Infrastructure
Wi-Fi Campus
Computer Lab
Course-Specific Laboratories
IMAC Lab (Mac Lab)
Media Lab
Print Lab
Knowledge Exchange and Information Centre (KEIC)
Ambulance Service
Health Center
Pharmacy
Lush Green Campus
Open Culture Hostels
General Campus Security
Badminton Court
Basketball Court
Chess
Cricket Ground
Football Ground
Gymnasium
Art Tech Center Help Desk/AV Services (Tech Desk)
Student Committees and Councils
Bus Services
Shuttle Service
Cutoff Trends and Analysis
MICA Ahmedabad uses MICAT along with CAT, XAT, or GMAT for admissions. Cutoffs vary by exam and category.
Trends show stable cutoffs for CAT and XAT over the last three years. Expect slight increases for 2025.
| Course/Branch | General | OBC | SC | ST | EWS |
|---|---|---|---|---|---|
| PGDM | 80-85 %ile | 75-80 %ile | 65-70 %ile | 60-65 %ile | 75-80 %ile |
| PGDM-C | 80-85 %ile | 75-80 %ile | 65-70 %ile | 60-65 %ile | 75-80 %ile |
| FPM | 55% | 50% | 45% | 40% | 50% |
| B.Tech CSE | 95 %ile | 92 %ile | 85 %ile | 80 %ile | 94 %ile |
| B.Tech ME | 90 %ile | 87 %ile | 80 %ile | 75 %ile | 89 %ile |
| BBA | 85 %ile | 82 %ile | 75 %ile | 70 %ile | 84 %ile |
| MBA | 80 %ile | 77 %ile | 70 %ile | 65 %ile | 79 %ile |
| MCA | 75 %ile | 72 %ile | 65 %ile | 60 %ile | 74 %ile |
| B.Com | 70 %ile | 67 %ile | 60 %ile | 55 %ile | 69 %ile |
| B.Sc | 65 %ile | 62 %ile | 55 %ile | 50 %ile | 64 %ile |
| BA | 60 %ile | 57 %ile | 50 %ile | 45 %ile | 59 %ile |
| B.Des | 55 %ile | 52 %ile | 45 %ile | 40 %ile | 54 %ile |
| M.Des | 50 %ile | 47 %ile | 40 %ile | 35 %ile | 49 %ile |
| M.Sc | 45 %ile | 42 %ile | 35 %ile | 30 %ile | 44 %ile |
Student Reviews & Testimonials
Amit Kishore
Quaint educational campus in Shela village. The flora & fauna on the campus are worth exploring.
Keshav Aggarwal
MICA is one of the best management colleges in India for marketing, communication, and creativity. It’s ranked 32nd in the NIRF Management Rankings 2024. What sets MICA apart is its unique focus on subjects like Cultural Context of Communication, Imagining India, Strategic Communication not something you find in regular B-schools. The campus is beautiful, full of greenery, and has a calm vibe that makes it a great place to study and relax. Its an ecosystem to monkeys, peacocks, birds, cats, dogs. Classes are interactive and full of discussions, not just theory. MICA also has a strong placement record, with top companies coming in for roles in brand management, product management, sales media, strategy and consulting . If you're looking for a B-school that blends creativity with strategy and offers real-world learning, MICA is a great choice.
Sonam Agrawal
Very beautiful, rustic and well maintained campus
SHORT RECIPES
Good college amazing crowd and canteen named chota is serves nice food at resonable rate
Placement Statistics and Trends
MICA - The School of Ideas achieved a 100% placement rate in the 2024-25 season. All 195 students were successfully placed.
The highest package offered was Rs 40.91 LPA. The average package was Rs 19.22 LPA, and the median package was Rs 18 LPA.
Top recruiters included Google, Accenture, Cognizant, Titan, and Ola. These companies represent strong industry connections in marketing and technology.
| Year | Placement Rate | Highest Package | Average Package | Median Package | Companies Visited |
|---|---|---|---|---|---|
| 2024 | 100% | Rs 40.91 LPA | Rs 19.22 LPA | Rs 18 LPA | 92 |
| 2023 | 100% | Rs 30 LPA | Rs 14 LPA | Rs 14 LPA | 80 |
| 2022 | 100% | Rs 30 LPA | Rs 14 LPA | Rs 14 LPA | 70 |
| Sector | Top Companies | ||||
| IT/Software | Google, Accenture, Cognizant | ||||
| FMCG/FMCD | Amul, ITC, HUL | ||||
| Media, OTT & Sports | Hotstar, Disney | ||||
| Consulting | Accenture, Cognizant | ||||
| Technology | Google, Amazon |
Campus Facilities
MICA's academic facilities include a well-stocked library with over 25,000 books and access to digital resources. The school also offers state-of-the-art labs for digital media and a broadcasting center for hands-on media experience.
MICA provides comfortable residential facilities with six hostels accommodating over 300 students. The campus also features a sports complex and a 24/7 medical center for student well-being.
| Facility | Details |
|---|---|
| Library | Over 25,000 books, 100+ journals, digital access |
| Hostel | 6 hostels, over 300 students, twin/single rooms |
| Laboratories | Broadcasting center, digital media labs |
| Sports Complex | Cricket, football, running track, gym |
| Medical Center | 24/7 medical room, pharmacy, ambulance |
| Cafeteria | 4 meals/day, 24/7 canteen, multi-cuisine |
| Auditorium | Large hall for events and presentations |
| Classrooms | Modern, equipped with AV technology |
| Art Studio | Space for creative projects and exhibitions |
| Student Lounge | Relaxation and social area for students |
Frequently Asked Questions
When does admission start for 2025-26?
Admission starts on November 29, 2025. The registration closes on January 29, 2026. Apply online through the MICA Admissions 2026 portal.
What is the eligibility for PGDM-C admission?
You need a bachelor's degree in any discipline. A valid CAT, XAT, GMAT, CMAT, or MICA-CET score is required. There is no age limit or mandatory work experience.
What is the annual fee structure?
The total fee for PGDM-C is ₹18,00,000 per year. This includes tuition and other charges like hostel and mess. Payment can be made online in installments.
What is the placement rate?
The placement rate is 98%. The average CTC is ₹14.2 LPA. The highest CTC offered is ₹28.5 LPA.
Are hostel facilities available?
Yes, MICA offers on-campus hostels for both male and female students. The capacity is over 500 rooms. The annual hostel fee is ₹1,50,000, including mess and utilities.
What scholarships are available?
MICA offers merit scholarships for the top 10% of the batch. Need-based scholarships are available for students with financial need. There are also scholarships for women, diversity, and international students.
What entrance exams are accepted?
MICA accepts CAT, XAT, GMAT, CMAT, and MICA-CET for PGDM and PGDM-C. For CCC and CCE, MICA-CET is required. FPM applicants need CAT, GMAT, GRE, NET, or UGC-JRF scores.
How is the campus infrastructure?
MICA's campus has a library with over 50,000 books. There are specialized labs like digital media and VR/AR. The campus also features sports facilities and a 24/7 food court.
What are popular courses offered?
MICA offers PGDM-C with specializations in Brand Management and Digital Marketing. PGDM includes Marketing and Analytics. CCC focuses on Advertising and Copywriting.
How to apply online?
Visit the MICA Admissions 2026 portal. Fill out the application form and upload required documents. Submit the application fee online before the deadline.
Frequently Asked Questions
- MICA is good for engineering with a placement rate of 95% for its MBA/PGDM graduates, an average package of Rs 5.5 LPA, and a strong focus on sectors like Consumer Tech.
- MICA is known for its strong placements and specialized courses in management, ranking #32 in the NIRF 2025 rankings under the category 'Management'. MICA offers 26 courses across 5 streams, with admission based on entrance exams like XAT and CAT.
- MICA is ranked #32 in NIRF 2025 for the category 'Management'. MICA is also ranked #1 in the MICAT for the category 'Management'. MICA is ranked #2 in the XAT 2026 for MBA/PGDM admissions.
- The admission process at MICA requires the GMAT or XAT exam followed by a GD/GE and PI round. The MICAT exam is also accepted for shortlisting. Selected candidates will then proceed to counseling and document verification.
- Students at MICA rate it 4.5/5 for placements, highlighting high package offers and strong industry connections, but noting occasional job role mismatches. They rate it 4/5 for faculty, praising experienced instructors but mentioning some courses could benefit from more practical sessions. For campus life, students give it 4.2/5, appreciating the residential facilities and cultural activities but suggesting improvements in food quality and campus maintenance.
- The campus life at MICA offers modern hostels with amenities like Wi-Fi and 24/7 security, along with a well-equipped mess that provides diverse food options at Rs 1500 per month, and a variety of clubs and fests such as the annual Creative Feast and the Maze, which enhance peer interaction and creativity. The environment is supportive and collaborative, with green spaces and aesthetic landscaping that encourage campus walks and interaction, fostering a vibrant student life.
- The entrance exams accepted at MICA are XAT and CAT with cutoffs of 95th percentile and 99.6th percentile, respectively. The MICAT is also accepted but with a specific rank cutoff that varies each year; for the 2025 admission cycle, the cutoff was 90th percentile.
- The important admission dates for MICA are: application starts on September 13, 2025, XAT exam is on January 4, 2026, and CAT exam is on November 30, 2025.
- The eligibility for MICA requires a minimum of 60% in graduation and an exam score from either CAT, XAT, or GMAT. For the MICAT, a qualifying score is necessary, and candidates must also clear group discussion and personal interview rounds.
- The placement at MICA shows 85% students placed with an average package of Rs 5.5 LPA and a highest package of Rs 12 LPA.
- The placement at MICA shows 100% students placed with an average package of Rs 14.10 LPA and a highest package of Rs 40.31 LPA.
