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Manipal University Jaipur Online faviconManipal University Jaipur Online

BBA with Specialization in Retail & E-commerce

UG Specialisation
3 Years Duration

Only 12 seats left for the July batch

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Program Highlights

What each degree costs and what it gives back over 5 years

2 lac+

Learners

₹9,722

ZerO cost emi*

Admissions Closing Soon

For Jun'26 Session

Enroll Now

Scholarships Available

Program Curriculum

Financial Accounting

Microeconomics

Office Automation Tools

Universal Human Values

Business and Management Functions

Entrepreneurship and Innovation Management

Program Eligibility Criteria

What each degree costs and what it gives back over 5 years

Indian

Documents Required

Candidates must have completed 10+2 education from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute. Candidates must have at least 40% marks in aggregate in 10+2/diploma (35% for reserved categories).

International

Documents Required

Candidates must have completed 10+2/intermediate/senior secondary from a recognized board, or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline. Candidates who have completed 10+2 education or graduate level education outside India must produce a certificate of equivalence issued by the Association of Indian Universities. At least 40% marks in aggregate.

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Program Offering
Fee Structure

LUMP SUM

139500 INR

Domestic

SEMESTER

23250 INR

Domestic

EMI

3875 INR

Domestic

Terms & conditions apply

LUMP SUM

2646 INR

FOREIGN NATIONAL

SEMESTER

441 INR

FOREIGN NATIONAL

EMI

379 INR

FOREIGN NATIONAL

Terms & conditions apply

Rankings & Accreditations

Ranked #58 by NIRF

Ranked by NIRF

RANKING YEAR – 2025

Top 15

Ranked by NIRF

RANKING YEAR – 2023

Accreditation By

ACU Member

All India Council for Technical Education Compliant

ICAS Recognized

National Assessment and Accreditation Council A+

National Board of Accreditation Accredited

QS Top Universities

University Grants Commission Approved

WES Member

Simple Admission Process

Everything you need to succeed in your online learning journey

01

Share your requirements by filling out a simple form.

02

Get free counseling with expert guidance on programs.

03

Admission with documentation handled for you.

Frequently Asked Questions

The MUJ MUJ Online BBA Retail & E-commerce prepares you for specific roles like E-commerce Executive, Retail Operations Manager, Digital Marketing Assistant, Category Management Trainee, and Supply Chain Coordinator. Graduates can target leading Indian companies such as Amazon India, Flipkart, Reliance Retail, Myntra, Tata CLiQ, and Nykaa. These companies actively seek candidates with specialized knowledge in online retail operations and digital customer engagement. The program's curriculum is designed to align with their current hiring needs for entry-level and junior management positions.

An Online BBA in Retail & E-commerce from MUJ offers comparable, often better, starting salaries and significantly stronger growth opportunities than traditional BBA Finance or HR specializations in India. Entry-level salaries for MUJ MUJ Online BBA Retail & E-commerce graduates typically range from ₹3.5 LPA to ₹6 LPA, while experienced professionals (5+ years) can earn ₹10 LPA to ₹18 LPA. This often surpasses the typical ₹3 LPA to ₹5 LPA entry and ₹8 LPA to ₹15 LPA experienced salaries in Finance/HR, driven by India's booming digital economy and consumer market. The specialization provides a broader skill set for a rapidly expanding sector, ensuring robust career progression and leadership roles in the next decade.

The MUJ MUJ Online BBA Retail & E-commerce program equips you with practical skills in digital marketing analytics, supply chain optimization, inventory management, and customer relationship management. You will gain hands-on experience with industry-standard e-commerce platforms like Shopify and Magento, analytics tools such as Google Analytics, and basic CRM software. The curriculum also covers essential aspects of payment gateway integration, last-mile delivery logistics, and data-driven merchandising strategies. These competencies are crucial for Indian employers seeking job-ready professionals who can immediately contribute to online business operations.

The Retail & E-commerce sector in India is a highly safe and rapidly growing career choice, projected to expand significantly over the next decade. India's e-commerce market is expected to reach $350 billion by 2030, driven by increasing internet penetration, digital payments, and growth in Tier 2/3 cities. The MUJ MUJ Online BBA Retail & E-commerce specifically prepares you for in-demand roles in digital merchandising, supply chain analytics, customer experience management, and D2C brand operations. This ensures you are equipped for future roles involving AI integration, hyper-personalization, and sustainable logistics, making your degree future-proof for the next 5-10 years.