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BBA in General at Maa Shanta Devi College of Management
Betul, Madhya Pradesh
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About the Specialization
What is General at Maa Shanta Devi College of Management Betul?
This BBA program at Maa Shanta Devi College of Management, Betul, focuses on providing a strong foundation in business administration and management principles. It covers core areas like finance, marketing, human resources, and operations, crucial for navigating India''''s dynamic economic landscape. The curriculum is designed to equip students with analytical, problem-solving, and leadership skills relevant to various industries and entrepreneurial ventures within the Indian market.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream seeking entry into the corporate sector or aiming for higher studies in management. It also caters to aspiring entrepreneurs looking to build a strong business acumen from the ground up. Individuals interested in understanding organizational dynamics and developing a holistic perspective on business operations will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles as management trainees, marketing executives, junior analysts, or HR coordinators across various sectors. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in Indian companies based on performance and experience. The program lays a solid groundwork for professional certifications in fields like finance or marketing.
Student Success Practices
Foundation Stage
Master Core Management Principles- (Semester 1-2)
Dedicate time to thoroughly understand fundamental concepts in Management, Economics, and Accounting. Utilize textbooks, online tutorials, and peer study groups to clarify doubts. Focus on conceptual clarity rather than rote learning.
Tools & Resources
Course Textbooks, Khan Academy (for Economics/Accounting), Investopedia, Peer study groups
Career Connection
A strong grasp of fundamentals is critical for all future management roles and competitive exams, providing the building blocks for advanced subjects and demonstrating analytical capability to potential employers.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in class discussions, practice public speaking, and refine written communication through assignments and presentations. Join college debate clubs or Toastmasters-style groups to enhance verbal fluency and confidence.
Tools & Resources
Grammarly, TED Talks (for inspiration), College Debate/Presentation Clubs
Career Connection
Excellent communication is a non-negotiable skill for any management professional in India, enabling effective team collaboration, client interaction, and successful presentations, crucial for career progression.
Build Basic Digital Proficiency- (Semester 1-2)
Become highly proficient in essential software like MS Excel, PowerPoint, and Word. Explore basic data analysis functions in Excel and create compelling presentations. Understand the basics of online search and information retrieval.
Tools & Resources
Microsoft Office Tutorials, YouTube ''''Excel for Business'''' courses, Google Search techniques
Career Connection
Digital literacy is foundational for almost all entry-level business roles. Proficiency in these tools significantly boosts efficiency and makes candidates more attractive to Indian companies.
Intermediate Stage
Engage in Practical Application & Mini-Projects- (Semester 3-5)
Seek opportunities for mini-projects, case study analyses, or simulations in marketing, finance, or HR. Apply theoretical knowledge to real-world scenarios, even if hypothetical. Volunteer for college events requiring management or marketing skills.
Tools & Resources
Harvard Business Review case studies, Simulation games (online), College event organizing committees
Career Connection
Practical application showcases initiative and problem-solving skills to recruiters. It helps translate academic learning into tangible experiences, vital for internship and job interviews in the Indian market.
Gain Industry Exposure through Internships- (Semester 3-5)
Actively search for summer internships (even short-term) in areas of interest like marketing, finance, or operations. Focus on understanding organizational culture, daily operations, and contributing to small tasks. Network with professionals.
Tools & Resources
Internshala, LinkedIn, College placement cell, Local businesses in Betul/Bhopal
Career Connection
Internships are crucial for gaining practical experience, building a professional network, and understanding corporate expectations in India. They significantly boost resume strength for final placements.
Participate in Business Competitions & Workshops- (Semester 3-5)
Join inter-college business plan competitions, case study contests, or workshops on emerging business topics. This enhances analytical thinking, teamwork, and presentation skills, while also expanding your network.
Tools & Resources
E-Cell events, National/Regional B-School competitions, Online course platforms (Coursera, edX) for certifications
Career Connection
Participation in such events demonstrates initiative, competitiveness, and specialized knowledge, making candidates stand out in a competitive job market in India, especially for roles requiring strategic thinking.
Advanced Stage
Develop a Professional Network & Personal Brand- (Semester 6)
Actively network with alumni, industry leaders, and faculty. Attend industry seminars and build a strong LinkedIn profile showcasing your skills, projects, and achievements. Focus on building connections relevant to your career aspirations.
Tools & Resources
LinkedIn, Alumni association events, Industry conferences/webinars
Career Connection
Networking is paramount for job search and career growth in India. A strong professional network can open doors to opportunities, mentorship, and insights into industry trends, leading to better placements.
Intensive Placement Preparation- (Semester 6)
Begin rigorous preparation for aptitude tests, group discussions (GD), and personal interviews (PI). Practice mock GDs, PIs, and psychometric tests. Work on improving general knowledge and current affairs relevant to business.
Tools & Resources
Online aptitude test platforms, Mock interview services, Current affairs magazines/websites
Career Connection
Dedicated placement preparation is crucial for securing a desired job in top Indian companies. Strong performance in GD/PI rounds is often the deciding factor in selection for management roles.
Undertake a Comprehensive Capstone Project- (Semester 6)
Work on a significant project (either academic or industry-sponsored) that integrates knowledge from various domains. This should involve in-depth research, problem-solving, and a final report/presentation, demonstrating advanced analytical capabilities.
Tools & Resources
Research databases, Statistical software (if applicable), Faculty mentorship, Industry partnerships (if available)
Career Connection
A capstone project showcases the ability to apply interdisciplinary knowledge to solve complex business problems, a highly valued trait by Indian recruiters for management positions, and a strong talking point in interviews.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream with a minimum of 45% marks (40% for SC/ST/OBC as per state government rules).
Duration: 3 years (6 semesters)
Credits: 160 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles & Practices of Management | Core | 4 | Introduction to Management, Functions of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling |
| BBA-102 | Business Communication | Core | 4 | Fundamentals of Communication, Oral Communication, Written Communication, Business Correspondence, Non-Verbal Communication |
| BBA-103 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BBA-104 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Final Accounts, Depreciation Accounting |
| BBA-105 | Computer Applications in Business | Core | 4 | Introduction to Computers, Operating Systems, Microsoft Office Suite (Word, Excel, PowerPoint), Internet and E-Commerce Basics, Data Security |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Individual Behaviour, Group Dynamics, Leadership and Motivation, Organizational Culture and Change |
| BBA-202 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability and Probability Distributions, Sampling and Hypothesis Testing |
| BBA-203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Marketing Mix (4 Ps), Consumer Behaviour, Product and Pricing Decisions |
| BBA-204 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labour Costing, Overhead Costing |
| BBA-205 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013 (Basics), Consumer Protection Act, 1986 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Recruitment, Selection and Placement, Training and Development, Performance Appraisal |
| BBA-302 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Quality Management, Inventory Management |
| BBA-303 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Money Market, Capital Market, Financial Institutions, SEBI and RBI |
| BBA-304 | Corporate Law | Core | 4 | Company Formation, Memorandum and Articles of Association, Share Capital and Debentures, Directors and Meetings, Winding Up of Companies |
| BBA-305 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| BBA-306 | Fundamentals of Entrepreneurship | Elective (Discipline Specific) | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Business Idea Generation, Business Plan Preparation, Funding for Start-ups |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management |
| BBA-402 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, MSME Sector in India, Government Schemes for Entrepreneurs, Challenges and Opportunities, Innovation and Creativity |
| BBA-403 | Marketing Research | Core | 4 | Nature and Scope of Marketing Research, Marketing Research Process, Data Sources and Collection, Questionnaire Design, Report Writing |
| BBA-404 | Business Ethics & Corporate Social Responsibility | Core | 4 | Introduction to Business Ethics, Ethical Dilemmas in Business, Concept of CSR, CSR Initiatives in India, Corporate Governance |
| BBA-405 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Models, Payment Systems, E-Security, Legal and Ethical Issues in E-Commerce |
| BBA-406 | Advertising & Sales Management | Elective (Discipline Specific) | 4 | Role of Advertising, Advertising Media, Sales Promotion, Personal Selling, Sales Force Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | International Business | Core | 4 | Nature and Scope of International Business, Theories of International Trade, Modes of Entry into IB, Foreign Exchange Market, Global Business Environment |
| BBA-502 | Strategic Management | Core | 4 | Concept of Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA-503 | Management Information System | Core | 4 | Introduction to MIS, Information Systems and Technology, Database Management, Decision Support Systems, Enterprise Resource Planning (ERP) |
| BBA-504 | Investment Management | Elective (Discipline Specific) | 4 | Investment Avenues, Risk and Return, Security Analysis, Portfolio Management, Stock Market Operations |
| BBA-505 | Industrial Relations & Labour Laws | Elective (Discipline Specific) | 4 | Concept of Industrial Relations, Trade Unions, Collective Bargaining, Labour Welfare and Social Security, Key Labour Laws in India |
| BBA-506 | Project Work / Internship Report | Project | 4 | Research Design, Data Collection, Data Analysis, Report Writing, Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Monitoring and Control, Project Risk Management |
| BBA-602 | Total Quality Management | Core | 4 | Fundamentals of Quality, Quality Gurus, TQM Principles and Practices, Quality Tools and Techniques, ISO Standards |
| BBA-603 | Consumer Behaviour | Elective (Discipline Specific) | 4 | Introduction to Consumer Behaviour, Factors Influencing Consumer Behaviour, Consumer Decision Process, Market Segmentation, Post-Purchase Behaviour |
| BBA-604 | Retail Management | Elective (Discipline Specific) | 4 | Introduction to Retail Management, Retail Formats, Retail Store Location and Layout, Merchandise Management, Customer Service in Retail |
| BBA-605 | Viva Voce (Comprehensive) | Comprehensive Exam | 4 | Overall understanding of BBA curriculum, Application of theoretical concepts, Problem-solving abilities, Current business trends, Communication skills |
