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BBA in Startups And Smes Management at Adarsh Institute of Management and Information Technology
Bengaluru, Karnataka
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About the Specialization
What is Startups and SMEs Management at Adarsh Institute of Management and Information Technology Bengaluru?
This Startups and SMEs Management program at ADARSH INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY focuses on equipping students with the unique skills needed to thrive in India''''s dynamic entrepreneurial landscape. It covers critical aspects of launching, managing, and scaling small and medium-sized enterprises. The program differentiates itself by integrating practical insights specific to the Indian market, fostering innovation, and addressing the nuanced challenges faced by startups and existing SMEs in the country.
Who Should Apply?
This program is ideal for fresh graduates aspiring to launch their own ventures or join fast-growing Indian startups. It also caters to individuals from business families looking to modernize and expand their traditional SMEs, and aspiring managers seeking roles in startup ecosystems or small business consulting. Students with a strong drive for innovation and a desire to contribute to India''''s economic growth through entrepreneurship are particularly suited for this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including entrepreneur, startup consultant, business development manager for SMEs, or family business heir. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning INR 8-15 lakhs or more depending on success and scale. The program aligns with government initiatives like ''''Startup India'''' and ''''Make in India'''', providing a strong foundation for rapid career growth in India''''s booming entrepreneurial sector.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intensely on understanding the foundational subjects like Principles of Management, Financial Accounting, Organizational Behaviour, and Marketing Management. These core concepts are crucial for all business roles, especially for future entrepreneurs who need a holistic view of operations.
Tools & Resources
Textbooks, Online business courses (e.g., Coursera, Udemy), Case studies from Harvard Business Review
Career Connection
A strong grasp of fundamentals ensures you can analyze business situations, communicate effectively in a professional setting, and build a robust base for specialized learning, which is critical for any management or entrepreneurial role.
Develop Digital Fluency and Data Interpretation Skills- (Semester 1-2)
Actively engage with Digital Fluency and Data Analysis & Interpretation courses. Practice using productivity tools, understand basic cybersecurity, and learn to interpret business data using tools like Microsoft Excel. Attend workshops on data visualization.
Tools & Resources
Microsoft Office Suite, Google Workspace, DataCamp tutorials, Excel functions practice
Career Connection
In today''''s digital economy, proficiency in digital tools and data literacy are non-negotiable for managing business operations, understanding market trends, and making informed decisions in startups and SMEs.
Cultivate Effective Communication and Networking- (Semester 1-2)
Participate actively in English language courses, group discussions, and presentations. Join college clubs related to public speaking or business. Start building a professional network by attending college events, alumni meets, and connecting with peers.
Tools & Resources
Toastmasters International (if available nearby), LinkedIn profile setup, College debating societies
Career Connection
Strong communication is vital for pitching ideas, negotiating deals, and leading teams in a startup. Early networking can open doors to mentorship, internships, and future collaborations, crucial for entrepreneurial success.
Intermediate Stage
Engage in Practical Business Research and Analysis- (Semester 3-5)
Apply Research Methodology concepts by undertaking small projects or case studies focused on Indian businesses. Learn to use statistical software (e.g., R, Python basics, or even advanced Excel) to analyze data. Focus on identifying business problems and proposing solutions.
Tools & Resources
SPSS/R/Python (basic level), Market research reports (e.g., IBEF, NASSCOM), Business news portals like Livemint, Economic Times
Career Connection
The ability to conduct market research and analyze financial data is indispensable for identifying market gaps, validating business ideas, and making data-driven decisions for startups and SMEs, enhancing employability in analytical roles.
Seek Industry Exposure through Internships and Workshops- (Semester 3-5)
Proactively seek short-term internships or shadow opportunities with local startups or SMEs. Attend workshops and seminars on specific areas like financial management, digital marketing, or HR practices relevant to small businesses. Leverage college placement cells for leads.
Tools & Resources
College placement cell, Internshala.com, LinkedIn Jobs, Industry associations
Career Connection
Practical exposure bridges the gap between theoretical knowledge and real-world application, making you more attractive to potential employers or giving you insights for your own venture. This builds your resume and network significantly.
Develop Managerial and Leadership Skills- (Semester 3-5)
Take on leadership roles in college events, student organizations, or group projects. Practice delegating tasks, motivating teams, and resolving conflicts. Understand different leadership styles from your Organizational Behaviour and HR Management courses.
Tools & Resources
Project management tools (e.g., Trello, Asana), Leadership books, Case studies on management challenges
Career Connection
Effective management and leadership are vital for scaling a startup or leading a team within an SME. These skills are highly valued and contribute directly to career progression and entrepreneurial success in India.
Advanced Stage
Intensive Specialization Project Work- (Semester 6)
Choose your final year project or internship in the Startups and SMEs Management specialization. Work on a real-world business plan for a startup, a market entry strategy for an SME, or a financial analysis for a small business. Focus on generating actionable insights.
Tools & Resources
Business plan templates, Mentors from startup ecosystem, Industry reports and journals
Career Connection
A high-quality specialization project demonstrates your expertise and practical application of knowledge, making you a strong candidate for entrepreneurial roles, startup incubators, or specialized management positions in India.
Network with Entrepreneurs and Industry Mentors- (Semester 6)
Actively participate in startup events, pitch competitions, and entrepreneurial conferences in Bengaluru. Seek out and connect with founders, investors, and mentors. Build strong relationships that can provide guidance, partnerships, or funding opportunities post-graduation.
Tools & Resources
Local startup event listings, Incubator/Accelerator programs, LinkedIn for professional connections
Career Connection
In the startup world, your network is your net worth. These connections are invaluable for finding co-founders, accessing resources, gaining market intelligence, and securing early opportunities in the Indian startup scene.
Refine Pitching and Presentation Skills for Investors- (Semester 6)
Regularly practice articulating your business ideas, market analysis, and financial projections concisely. Participate in mock pitch sessions, seek feedback, and refine your storytelling abilities to captivate potential investors or stakeholders. Focus on the unique value proposition for the Indian market.
Tools & Resources
Pitch deck templates, Mock interview platforms, Presentation software (PowerPoint, Google Slides)
Career Connection
The ability to effectively pitch a business idea is paramount for securing funding, attracting talent, and gaining partnerships. This skill is directly linked to an entrepreneur''''s or startup manager''''s success in raising capital and driving growth in India.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent from any recognized board
Duration: 6 semesters / 3 years
Credits: 120 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL1.1 | Kannada / Sanskrit / Hindi / Urdu / Telugu / Tamil / Malayalam | Language | 3 | Grammar Fundamentals, Reading Comprehension, Written Communication, Literary Texts, Cultural Context |
| BBAL1.2 | English | Language | 3 | Communication Skills, Business English, Grammar and Usage, Writing Reports, Presentation Skills |
| BBADC1.1 | Principles of Management | Core | 4 | Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics |
| BBADC1.2 | Financial Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Final Accounts, Bank Reconciliation |
| BBASCC1.1 | Digital Fluency | Skill Enhancement Course | 2 | Digital Literacy, Operating Systems, Internet and Web Browsing, Cyber Security Basics, Digital Tools |
| BBASCC1.2 | Health & Wellness / Yoga / Physical Education | Skill Enhancement Course | 2 | Personal Health Management, Mental Well-being, Basic Yoga Postures, Stress Management, Nutrition Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL2.1 | Kannada / Sanskrit / Hindi / Urdu / Telugu / Tamil / Malayalam | Language | 3 | Advanced Grammar, Creative Writing, Poetry and Prose, Cultural Narratives, Translation Practice |
| BBAL2.2 | English | Language | 3 | Advanced Communication, Public Speaking, Report Writing, Critical Reading, Vocabulary Building |
| BBADC2.1 | Organizational Behaviour | Core | 4 | Individual Behaviour, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture |
| BBADC2.2 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix, Consumer Behaviour, Market Segmentation, Product and Pricing |
| BBASCC2.1 | Data Analysis & Interpretation | Skill Enhancement Course | 2 | Data Collection Methods, Statistical Tools, Data Visualization, Interpretation of Results, Basic Excel for Data |
| BBASCC2.2 | Indian Constitution / Environmental Studies | Skill Enhancement Course | 2 | Constitutional Framework, Fundamental Rights, Environmental Concepts, Ecology and Ecosystems, Environmental Protection |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL3.1 | Kannada / Sanskrit / Hindi / Urdu / Telugu / Tamil / Malayalam | Language | 3 | Literary Criticism, Modern Literature, Mass Media Communication, Regional Dialects, Advanced Writing |
| BBAL3.2 | English | Language | 3 | Soft Skills, Interpersonal Communication, Negotiation Skills, Cross-cultural Communication, Interview Preparation |
| BBADC3.1 | Business Statistics | Core | 4 | Measures of Central Tendency, Probability Distributions, Correlation and Regression, Index Numbers, Time Series Analysis |
| BBADC3.2 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBASCC3.1 | Basic Computer Skills / Business Ethics | Skill Enhancement Course | 2 | MS Office Suite, Data Management, Ethical Dilemmas, Corporate Governance, Social Responsibility |
| BBAOEC3.1 | Open Elective Course - I (Choice Based) | Open Elective | 3 | Various options from other disciplines, Interdisciplinary learning, Skill diversification, General knowledge, Personal interest |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL4.1 | Kannada / Sanskrit / Hindi / Urdu / Telugu / Tamil / Malayalam | Language | 3 | Functional Language, Journalistic Writing, Technical Communication, Cultural Sensitivity, Public Discourse |
| BBAL4.2 | English | Language | 3 | Advanced Business Writing, Report & Proposal Writing, Email Etiquette, Global Communication, Persuasive Speaking |
| BBADC4.1 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| BBADC4.2 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Leverage Analysis, Dividend Policy |
| BBASCC4.1 | Professional Communication / Business Analytics | Skill Enhancement Course | 2 | Corporate Communication, Presentation Tools, Data Mining Basics, Predictive Modeling, Decision Support Systems |
| BBAOEC4.1 | Open Elective Course - II (Choice Based) | Open Elective | 3 | Interdisciplinary studies, Advanced General Knowledge, Skill diversification, Personalized learning, Elective subject area |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBADC5.1 | Cost and Management Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Budgetary Control, Variance Analysis, Marginal Costing |
| BBADC5.2 | International Business | Core | 4 | Globalization, International Trade Theories, FDI and MNEs, International Marketing, Global Business Environment |
| BBADSE5.3 | Entrepreneurship and Startup Management | Discipline Specific Elective (Specialization) | 4 | Entrepreneurial Process, Idea Generation, Business Plan Development, Startup Ecosystem in India, Legal Aspects of Startups |
| BBADSE5.4 | Financial Management for Small Businesses | Discipline Specific Elective (Specialization) | 4 | Working Capital Management for SMEs, Sources of Finance for SMEs, Financial Planning for Startups, Budgeting and Cost Control for SMEs, Risk Management for Small Businesses |
| BBASCC5.1 | Tally / Digital Marketing (Choice Based) | Skill Enhancement Course | 2 | Tally Accounting Software, Digital Marketing Fundamentals, SEO and SEM Basics, Social Media Marketing, Email Marketing |
| BBAOEC5.1 | Open Elective Course - III (Choice Based) | Open Elective | 3 | Contemporary business issues, Advanced skill building, Holistic knowledge, Exploration of new fields, Career-aligned electives |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBADC6.1 | Operations Management | Core | 4 | Production Planning, Inventory Management, Quality Control, Supply Chain Management, Project Management |
| BBADC6.2 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Strategy, Competitive Advantage |
| BBADSE6.3 | Innovation and Product Development | Discipline Specific Elective (Specialization) | 4 | Sources of Innovation, Design Thinking, Product Lifecycle Management, Lean Startup Methodology, Intellectual Property Rights |
| BBADSE6.4 | Marketing for Startups and SMEs | Discipline Specific Elective (Specialization) | 4 | Brand Building for SMEs, Digital Marketing Strategies, Customer Acquisition for Startups, Market Research for Small Businesses, Sales and Distribution Channels |
| BBAPR6.5 | Project Work / Internship | Project | 4 | Problem Identification, Literature Review, Data Collection & Analysis, Report Writing, Presentation Skills |
| BBASCC6.1 | Event Management / Corporate Etiquette (Choice Based) | Skill Enhancement Course | 2 | Event Planning, Logistics and Coordination, Professional Conduct, Business Dining Etiquette, Networking Skills |
| BBAOEC6.1 | Open Elective Course - IV (Choice Based) | Open Elective | 3 | Advanced interdisciplinary topics, Current industry trends, Niche skill development, Global perspectives, Strategic thinking |
