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M-COM in General at Adichunchanagiri Institute of Business Management
Chikkamagaluru, Karnataka
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About the Specialization
What is General at Adichunchanagiri Institute of Business Management Chikkamagaluru?
This Master of Commerce (M.Com) program at Adichunchanagiri Institute of Business Management, Chikkamagaluru (affiliated to Kuvempu University) focuses on providing advanced theoretical and practical knowledge in various facets of commerce and business management. It aims to equip students with analytical, research, and managerial skills crucial for navigating the complex Indian and global business landscape. The curriculum emphasizes a blend of core commerce subjects with modern management practices, making it relevant for contemporary industry demands.
Who Should Apply?
This program is ideal for Bachelor of Commerce (B.Com), Bachelor of Business Management (BBM), Bachelor of Business Administration (BBA) graduates, or those with a B.A. in Economics/Commerce, aspiring for a career in finance, accounting, marketing, human resources, or entrepreneurship. It also caters to individuals seeking to pursue higher academic research or enter the teaching profession in commerce and management fields.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles such as Financial Analyst, Accountant, Marketing Manager, HR Executive, Business Consultant, or Academician. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth trajectories for experienced professionals in leading Indian companies and multinational corporations. The program also lays a strong foundation for professional certifications like CA, CS, or CMA.
Student Success Practices
Foundation Stage
Master Core Commerce Fundamentals- (undefined)
Dedicate time to thoroughly understand the foundational concepts in accounting, finance, economics, and management introduced in the first two semesters. Utilize textbooks, lecture notes, and online tutorials (like NPTEL for conceptual clarity) to build a strong theoretical base. Actively participate in class discussions and seek clarifications from faculty.
Tools & Resources
Textbooks, Lecture notes, NPTEL, Peer study groups, Faculty office hours
Career Connection
A solid foundation is crucial for excelling in advanced subjects and forms the basis for aptitude tests and interviews in various commerce and management roles, especially in finance and accounting.
Develop Essential Business Software Skills- (undefined)
Beyond theoretical knowledge, focus on acquiring proficiency in essential business software. Prioritize hands-on practice with MS Excel for data analysis, MS PowerPoint for presentations, and accounting software like Tally. Look for workshops or online courses to hone these practical skills.
Tools & Resources
Microsoft Office Suite, Tally ERP 9, Online tutorials (YouTube, Udemy), College computer labs
Career Connection
These practical skills are highly valued by employers in finance, accounting, and general management roles across all sectors, making graduates job-ready and efficient from day one.
Engage in Early Research & Communication- (undefined)
Actively participate in introductory research assignments. Practice presenting your findings effectively, both orally and in written reports. Join college debate clubs or business presentation competitions to enhance public speaking and critical thinking abilities.
Tools & Resources
College library, Online academic databases, Presentation software, Debate/Toastmasters clubs
Career Connection
Strong research and communication skills are vital for report writing, client interaction, and team collaboration, which are essential for management and consulting roles.
Intermediate Stage
Undertake Industry Internships- (undefined)
Seek out summer internships after the second semester or during breaks with local businesses, startups, or even NGOs in Chikkamagaluru or nearby cities like Bengaluru. Focus on gaining practical exposure in areas like finance, marketing, or HR to apply classroom learning and understand industry operations.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local industry associations
Career Connection
Internships provide invaluable real-world experience, help in building a professional network, and often lead to pre-placement offers or give a significant edge during final placements.
Strategic Elective Specialization- (undefined)
Carefully choose your specialized core, elective, and soft core subjects in Semesters 3 and 4 based on your career aspirations. If aiming for finance, pick finance-focused electives; if marketing, choose marketing ones. Deeply engage with these subjects to develop specialized expertise.
Tools & Resources
Faculty advisors, Career counseling services, Industry trend reports
Career Connection
Specialized knowledge enhances your profile, making you a more targeted candidate for specific roles and potentially leading to higher starting salaries in your chosen domain.
Participate in Competitions & Workshops- (undefined)
Actively participate in inter-collegiate business quizzes, case study competitions, and workshops on topics like financial modeling, digital marketing, or human resource analytics. These provide exposure to problem-solving, teamwork, and current industry trends.
Tools & Resources
College clubs, Business newspapers/magazines, Online competition platforms (e.g., Dare2Compete)
Career Connection
Such participation builds a strong co-curricular profile, demonstrates practical skills and initiative to recruiters, and hones critical thinking and competitive skills.
Advanced Stage
Excel in Project Work and Viva-Voce- (undefined)
Devote significant effort to your final semester project, ensuring it addresses a relevant business problem and demonstrates strong research and analytical skills. Prepare thoroughly for the viva-voce by reviewing all core subjects and your project findings, practicing concise and clear explanations.
Tools & Resources
Project guide/mentor, Academic databases (JSTOR, ResearchGate), Presentation practice sessions
Career Connection
A well-executed project and confident viva-voce can impress potential employers during interviews, showcasing your ability to conduct independent research and apply knowledge.
Intensive Placement Preparation- (undefined)
Begin placement preparation early in the final year. Focus on improving aptitude skills, practicing group discussions, and refining interview techniques. Leverage the college placement cell for mock interviews, resume reviews, and understanding company-specific requirements.
Tools & Resources
Placement cell resources, Online aptitude platforms (IndiaBix, Freshersworld), Mock interview sessions
Career Connection
Systematic preparation significantly increases your chances of securing a desirable placement with reputable Indian companies or MNCs, leading to a smooth transition into your career.
Build a Professional Network- (undefined)
Actively connect with alumni, guest speakers, and industry professionals through LinkedIn, college alumni events, and industry seminars. Cultivate these relationships professionally, seeking mentorship and insights into career opportunities and industry trends.
Tools & Resources
LinkedIn, Alumni network events, Industry conferences and webinars
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and career guidance, which are invaluable for long-term career growth and professional development in India''''s competitive job market.
Program Structure and Curriculum
Eligibility:
- B.Com./B.B.M./B.B.A./B.A. with Economics/Commerce/Business Economics as a major subject with a minimum of 45% marks in aggregate for general candidates and 40% marks for SC/ST and Category-I candidates.
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 1.1 | Management Process & Organisational Behaviour | Core | 4 | Management concepts and functions, Foundations of Organisational Behaviour, Individual behaviour (personality, perception, learning), Group dynamics and team building, Leadership theories and styles, Organisational culture and change |
| MC 1.2 | Managerial Economics | Core | 4 | Nature and scope of Managerial Economics, Demand analysis and forecasting, Production and cost analysis, Market structures and pricing strategies, Profit management, Capital budgeting decisions |
| MC 1.3 | Accounting for Business Decisions | Core | 4 | Financial accounting concepts and conventions, Analysis of financial statements, Fund flow and cash flow statements, Ratio analysis, Budgetary control, Contemporary accounting issues |
| MC 1.4 | Marketing Management | Core | 4 | Concepts and scope of Marketing, Marketing environment and consumer behaviour, Market segmentation, targeting, and positioning, Product life cycle and new product development, Pricing strategies and decisions, Promotion and distribution management |
| MC 1.5 | Business Environment | Core | 4 | Nature and components of Business Environment, Economic environment and policy, Political-legal environment, Socio-cultural and technological environment, Global business environment, Social responsibility of business |
| OE 1.6 | Open Elective - I | Open Elective | 4 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 2.1 | Human Resource Management | Core | 4 | Role and functions of Human Resource Management, HR planning, recruitment, and selection, Training and development, Performance appraisal and management, Compensation and benefits management, Industrial relations and employee welfare |
| MC 2.2 | Financial Management | Core | 4 | Objectives and scope of Financial Management, Capital budgeting decisions, Cost of capital and capital structure theories, Working capital management, Dividend policy decisions, Sources of long-term and short-term finance |
| MC 2.3 | Research Methodology | Core | 4 | Meaning and types of research, Research process and problem formulation, Research design (exploratory, descriptive, experimental), Methods of data collection and sampling, Data analysis and interpretation, Report writing and presentation |
| MC 2.4 | Entrepreneurship Development | Core | 4 | Concept and importance of Entrepreneurship, Entrepreneurial process and traits, Business idea generation and opportunity analysis, Preparation of business plan, Institutional support for entrepreneurship in India, Small business management and challenges |
| MC 2.5 | Corporate Tax Planning and Management | Core | 4 | Concepts of corporate tax planning, Heads of income and computation of corporate income, Tax planning for depreciation, capital gains, dividend, Goods and Services Tax (GST) principles and structure, Advance tax and TDS provisions, Tax incentives for business |
| OE 2.6 | Open Elective - II | Open Elective | 4 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 3.1 | Quantitative Techniques for Business Decisions | Core | 4 | Operations Research introduction, Linear Programming Problem (LPP), Transportation and Assignment problems, Network analysis (PERT/CPM), Queuing theory and simulation, Decision theory and game theory |
| MC 3.2 | Strategic Management | Core | 4 | Concepts of Strategic Management, Environmental scanning and industry analysis, Strategy formulation (corporate, business, functional levels), Strategy implementation and control, Strategic evaluation, Corporate restructuring strategies |
| MC 3.3 | International Business | Core | 4 | Nature and scope of International Business, Theories of international trade, Foreign exchange markets and mechanisms, International marketing and finance, Export-Import procedures and documentation, Role of WTO and other international institutions |
| MC F3.4 | Security Analysis and Portfolio Management | Specialized Core - Finance Group Option | 4 | Investment environment and process, Securities markets operations, Equity and bond valuation models, Portfolio theory and diversification, CAPM and APT models, Portfolio performance evaluation |
| MC F3.5 | Financial Derivatives | Specialized Core - Finance Group Option | 4 | Introduction to derivatives markets, Futures contracts and strategies, Options contracts (calls and puts) and strategies, Swaps (interest rate, currency), Hedging and speculation with derivatives, Risk management using derivatives |
| MC M3.4 | Consumer Behaviour | Specialized Core - Marketing Group Option | 4 | Nature and scope of Consumer Behaviour, Models of consumer decision making, Individual influences (perception, learning, motivation), Group influences (family, culture, social class), Opinion leadership and diffusion of innovation, Marketing implications of consumer behaviour |
| MC M3.5 | Services Marketing | Specialized Core - Marketing Group Option | 4 | Nature and characteristics of services, Service quality (GAP model), Service design and development, Marketing mix for services (7 Ps), Customer relationship management in services, Marketing of specific services (e.g., financial, health) |
| MC H3.4 | Human Resource Development | Specialized Core - HRM Group Option | 4 | Concept and scope of HRD, Training and development programs, Performance management and appraisal, Career planning and development, Employee empowerment and quality of work life, HRD audit and evaluation |
| MC H3.5 | Labour Legislation | Specialized Core - HRM Group Option | 4 | Overview of Indian Labour Laws, Industrial Disputes Act, 1947, Factories Act, 1948, Trade Unions Act, 1926, Payment of Wages Act, 1936, Social security legislations (EPF, ESI, Gratuity) |
| MC E3.6 | Management of Co-operative Enterprises | Elective - Option | 4 | Principles and philosophy of cooperation, Co-operative movement in India, Structure and governance of cooperatives, Financial management in cooperatives, Marketing strategies for co-operatives, Challenges and prospects of co-operatives |
| MC E3.6 | Rural and Agricultural Marketing | Elective - Option | 4 | Rural market environment and characteristics, Rural consumer behaviour, Agricultural marketing system in India, Marketing channels for rural products, Pricing and promotion in rural markets, Government policies for rural development |
| MC E3.6 | Logistics Management | Elective - Option | 4 | Concept of Logistics and Supply Chain Management, Transportation modes and management, Warehousing and inventory management, Packaging and material handling, Reverse logistics, Logistics information systems |
| MC E3.6 | Total Quality Management | Elective - Option | 4 | Introduction to TQM principles and philosophy, Quality gurus (Deming, Juran, Crosby), Quality control tools and techniques, Quality circles and continuous improvement, ISO 9000 series and quality certifications, Six Sigma methodology |
| MC E3.6 | E-Commerce | Elective - Option | 4 | Introduction to E-commerce and its models, E-payment systems and security issues, E-CRM and customer experience, Digital marketing strategies, Legal and ethical issues in e-commerce, Mobile commerce |
| MC S3.7 | Computer Applications in Commerce | Soft Core - Option | 4 | MS Office suite (Word, Excel, PowerPoint), Accounting software (e.g., Tally fundamentals), Statistical software (e.g., SPSS basics), Database management concepts, Internet and e-business applications, E-filing of taxes |
| MC S3.7 | Communication for Business | Soft Core - Option | 4 | Fundamentals of business communication, Types of communication (verbal, non-verbal), Written communication (reports, memos, emails), Oral communication (presentations, interviews, group discussions), Negotiation skills, Cross-cultural communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 4.1 | Corporate Governance and Business Ethics | Core | 4 | Concepts of Corporate Governance, Role of Board of Directors and shareholders, Ethical theories and decision-making, Business ethics in functional areas (finance, marketing, HR), Corporate Social Responsibility (CSR) in India, Whistle-blowing and ethical dilemmas |
| MC 4.2 | Project Work | Core | 4 | Identification of research problem, Literature review and research design, Data collection and analysis techniques, Interpretation of results, Structure and writing of project report, Presentation and viva voce preparation |
| MC 4.3 | Viva-Voce | Core | 4 | Comprehensive assessment of M.Com knowledge, Understanding of chosen specialization/electives, Research methodology and project findings, Communication and presentation skills, Overall preparedness for professional roles |
| MC F4.4 | International Financial Management | Specialized Core - Finance Group Option | 4 | International financial environment, Foreign exchange markets and exchange rate determination, Management of foreign exchange exposure, International capital budgeting, Sources of international finance, Multilateral financial institutions |
| MC F4.5 | Financial Services | Specialized Core - Finance Group Option | 4 | Overview of Indian financial system and services, Merchant banking and issue management, Leasing and hire purchase, Factoring and forfaiting, Venture capital and private equity, Credit rating and mutual funds |
| MC M4.4 | Rural Marketing | Specialized Core - Marketing Group Option | 4 | Characteristics of rural markets in India, Rural consumer buying behavior, Product and pricing strategies for rural markets, Distribution channels in rural areas, Promotional strategies for rural consumers, Challenges and opportunities in rural marketing |
| MC M4.5 | Advertising and Brand Management | Specialized Core - Marketing Group Option | 4 | Role and types of advertising, Advertising media planning and budgeting, Creative strategy and message development, Concept of brand, brand equity, and brand identity, Brand positioning and repositioning, Brand extension and endorsement strategies |
| MC H4.4 | Organisational Change and Development | Specialized Core - HRM Group Option | 4 | Nature and forces of organisational change, Models of planned change, Resistance to change and its management, Organisational Development (OD) interventions, Stress management and conflict resolution, Team building and intergroup development |
| MC H4.5 | International Human Resource Management | Specialized Core - HRM Group Option | 4 | Context and challenges of IHRM, Global HR planning, recruitment, and selection, Training and development of international employees, Expatriate management (compensation, repatriation), International performance management, Industrial relations in international context |
| MC E4.6 | Financial System and Institutions | Elective - Option | 4 | Structure of Indian Financial System, Role of RBI and commercial banks, Non-Banking Financial Companies (NBFCs), Capital market (primary and secondary), Money market instruments, Role of SEBI and regulatory framework |
| MC E4.6 | Derivatives and Risk Management | Elective - Option | 4 | Overview of financial derivatives, Futures and Forwards contracts, Options pricing and strategies, Swaps and their applications, Market risk management, Credit risk management |
| MC E4.6 | Digital Marketing | Elective - Option | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO) and SEM, Social media marketing strategies, Content marketing and email marketing, Web analytics and performance measurement, Mobile marketing |
| MC E4.6 | Retail Management | Elective - Option | 4 | Concepts and forms of retailing, Retail store location and layout, Merchandise management and inventory control, Retail pricing and promotion, Customer Relationship Management (CRM) in retail, E-retailing and modern retail formats |
| MC E4.6 | Performance Management | Elective - Option | 4 | Introduction to Performance Management System, Goal setting and KRA identification, Performance appraisal methods, Feedback and coaching for performance improvement, Reward and recognition systems, Performance counseling |
| MC S4.7 | Corporate Social Responsibility | Soft Core - Option | 4 | Concept and evolution of CSR, Models and theories of CSR, Stakeholder engagement in CSR, CSR initiatives in Indian context, Ethical leadership and decision making, Sustainability reporting |
| MC S4.7 | Business Analytics | Soft Core - Option | 4 | Introduction to Business Analytics, Types of analytics (descriptive, predictive, prescriptive), Data mining techniques, Data visualization tools (e.g., Excel, Tableau basics), Application of analytics in finance, marketing, HR, Big Data concepts |
