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B-B-A in General at A.D.V.S. Arts & Commerce First Grade College
Davangere, Karnataka
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About the Specialization
What is General at A.D.V.S. Arts & Commerce First Grade College Davangere?
This B.B.A. program at Adi Dravida Vidya Samsthe (R) Arts & Commerce First Grade College, Davangere, focuses on providing a comprehensive foundation in business administration. Designed under the National Education Policy 2020 framework, it integrates traditional management principles with contemporary industry demands, preparing students for diverse roles in the dynamic Indian business landscape. The curriculum emphasizes practical skills, ethical leadership, and entrepreneurship, distinguishing it in a competitive market.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream seeking a robust entry into the business world. It also caters to individuals aiming to develop strong managerial and entrepreneurial capabilities. Aspiring professionals looking to build a career in finance, marketing, human resources, or operations within India''''s growing economy, or those considering further postgraduate studies in management, will find this program highly beneficial for their growth.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in various sectors such as banking, retail, IT, manufacturing, and services. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth trajectories for experienced professionals. The program equips students with skills relevant for roles like Business Development Executive, Marketing Analyst, HR Associate, or Junior Accountant in Indian companies, aligning with various professional certifications.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus intensely on core subjects like Principles of Management, Financial Accounting, and Business Economics. Attend all lectures, take thorough notes, and clear doubts promptly with faculty. Form study groups to discuss complex topics and practice problem-solving, which is crucial for building a solid theoretical base in business administration.
Tools & Resources
Textbooks, Lecture notes, Previous year question papers, Study groups, College library resources
Career Connection
A strong grasp of fundamentals ensures better understanding of advanced concepts in later semesters, laying the groundwork for successful internships and entry-level roles in finance, accounting, or general management.
Develop Foundational Computer and Communication Skills- (Semester 1-2)
Actively engage with Skill Enhancement Courses like Computer Fundamentals and Business Communication. Master MS Office applications (Word, Excel, PowerPoint) and practice effective written and verbal communication. Participate in debates, presentations, and group discussions to hone public speaking and interpersonal skills.
Tools & Resources
MS Office Suite, Grammarly, Public speaking clubs, Communication workshops, Online tutorials
Career Connection
Proficiency in computer applications and strong communication skills are non-negotiable for almost all entry-level business roles in India, enhancing your employability and professional presentation.
Explore Business Concepts Beyond Curriculum- (Semester 1-2)
Read business newspapers, magazines, and listen to business podcasts regularly to stay updated on current industry trends, especially those in India. Attend college seminars or webinars on various business topics to broaden your perspective and identify areas of interest early on.
Tools & Resources
The Economic Times, Business Standard, Forbes India, Business Today, LinkedIn Learning
Career Connection
Early exposure to real-world business scenarios and terminology helps in informed career decisions and makes you a more engaging candidate during interviews, demonstrating proactive learning.
Intermediate Stage
Apply Classroom Knowledge Through Practical Projects- (Semester 3-5)
Seek opportunities for mini-projects or case study analyses in subjects like Production & Operations Management, Marketing, or HR. Participate in college business competitions or fests, applying theoretical knowledge to solve practical business problems, often requiring teamwork and analytical thinking.
Tools & Resources
Case studies, Industry reports, Business simulation games, College departmental clubs
Career Connection
Translating theory into practice builds problem-solving skills, critical thinking, and a portfolio of practical experience that is highly valued by Indian recruiters for management trainee and associate positions.
Pursue Internships and Industry Exposure- (Semester 3-5)
Actively look for short-term internships, even if unpaid, during semester breaks or vacations. Focus on areas of emerging interest like digital marketing, financial literacy, or entrepreneurship. This provides invaluable first-hand experience of corporate culture and work processes in Indian companies.
Tools & Resources
Internshala, LinkedIn, Naukri.com, College placement cell, Industry workshops
Career Connection
Internships are crucial for building a professional network and understanding industry expectations. Many Indian companies prefer candidates with prior practical exposure, making you more marketable for future placements.
Develop Specialized Skills and Network Proactively- (Semester 3-5)
Utilize Open Electives and Value Added Courses to gain specific skills that align with your career interests (e.g., GST, Digital Marketing, Soft Skills). Attend industry webinars, guest lectures, and connect with professionals on platforms like LinkedIn to understand career paths and gain mentorship.
Tools & Resources
Coursera, NPTEL, LinkedIn, Professional networking events, Alumni connect programs
Career Connection
Specialized skills make you stand out. A strong professional network can lead to referrals, mentorship, and insights into job opportunities in your preferred sector within the Indian market.
Advanced Stage
Excel in Core Discipline Specific Subjects- (Semester 6)
Dedicate significant effort to Discipline Specific Core subjects like Financial Management, Income Tax, Strategic Management, and Auditing. These form the backbone of your BBA degree. Aim for strong academic performance to demonstrate mastery, which is often a key criterion for postgraduate studies or specialized roles.
Tools & Resources
Advanced textbooks, Chartered Accountant (CA) or Company Secretary (CS) study materials, Online subject-specific tutorials
Career Connection
Mastery of these subjects is essential for higher-level roles in finance, accounting, or corporate strategy, and provides a strong foundation for professional certifications or MBA entrance exams like CAT/XAT.
Undertake a Comprehensive Project Work- (Semester 6)
Approach the final semester Project Work/Internship with seriousness. Choose a topic aligned with your career aspirations and conduct thorough research. This major project demonstrates your ability to apply holistic business knowledge, analyze data, and present findings professionally, mimicking real-world business challenges.
Tools & Resources
Research databases, SPSS/R for data analysis, Project guidelines, Faculty mentorship
Career Connection
A well-executed project is a strong talking point in interviews, showcasing your analytical capabilities, problem-solving skills, and ability to work independently, enhancing your profile for direct placements.
Intensify Placement Preparation and Career Planning- (Semester 6)
Start rigorous preparation for placements or higher education entrance exams early. Practice aptitude tests, mock interviews, and group discussions. Refine your resume and cover letter. Clearly define your career goals (e.g., pursuing an MBA, joining a specific industry) and tailor your preparation accordingly for the Indian job market.
Tools & Resources
Placement cell workshops, Online aptitude platforms (e.g., IndiaBix), Mock interview panels, Career counseling
Career Connection
Systematic preparation directly impacts placement success, securing desirable jobs in top Indian companies, or gaining admission to reputable business schools, setting you on a trajectory for long-term career growth.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 (Pre-University Course) or equivalent examination in any stream from a recognized board or pre-university board
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101T | Indian Constitution and Human Rights | Ability Enhancement Compulsory Course | 2 | Preamble and Fundamental Rights, Directive Principles of State Policy, Fundamental Duties, Human Rights: Scope and Significance, Federal System and Centre-State Relations |
| BBA102T | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and Motivation, Directing and Controlling Functions |
| BBA103T | Financial Accounting | Core | 4 | Accounting Concepts and Conventions, Journal, Ledger and Trial Balance, Preparation of Final Accounts of Sole Proprietor, Rectification of Errors, Accounting for Depreciation |
| BBA104T | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand Analysis and Forecasting, Production Function and Cost Analysis, Market Structures and Pricing, National Income and Business Cycles |
| BBA105T | Business Statistics | Core | 4 | Introduction to Statistics and Data Collection, Measures of Central Tendency, Measures of Dispersion and Skewness, Correlation and Regression Analysis, Index Numbers |
| BBA106T | Computer Fundamentals | Skill Enhancement Course | 2 | Introduction to Computers and Hardware, Operating Systems Basics, MS Office Applications (Word, Excel, PowerPoint), Internet and Web Browsing, Cyber Security Awareness |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201T | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems and Biodiversity, Environmental Pollution and Control, Natural Resources Management, Environmental Ethics and Legislation, Sustainable Development |
| BBA202T | Organizational Behavior | Core | 4 | Foundations of Organizational Behavior, Perception, Learning and Personality, Motivation Theories and Applications, Group Dynamics and Team Building, Leadership Styles and Power |
| BBA203T | Advanced Financial Accounting | Core | 4 | Partnership Accounts (Admission, Retirement, Dissolution), Company Accounts (Issue of Shares and Debentures), Redemption of Debentures, Branch Accounts, Departmental Accounts |
| BBA204T | Marketing Management | Core | 4 | Concepts and Scope of Marketing, Product Planning and Development, Pricing Strategies and Decisions, Promotion Mix (Advertising, Sales Promotion), Distribution Channels and Logistics |
| BBA205T | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Methods of Data Collection (Primary and Secondary), Sampling Techniques, Report Writing and Presentation |
| BBA206T | Business Communication | Skill Enhancement Course | 2 | Principles of Effective Communication, Types of Communication (Verbal, Non-Verbal), Report Writing and Business Letters, Presentation Skills and Public Speaking, Meeting Etiquette and Negotiation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301T | Banking and Insurance | Core | 4 | Introduction to Banking System in India, Types of Banks and their Functions, Negotiable Instruments and E-Banking, Principles of Insurance, Types of Insurance (Life, General, Health) |
| BBA302T | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing and Inventory Control, Labour Costing and Overheads, Job Costing, Batch Costing, Contract Costing, Process Costing and Joint Products |
| BBA303T | Production and Operations Management | Core | 4 | Nature and Scope of Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| BBA304T | Human Resource Management | Core | 4 | Concept and Functions of HRM, Human Resource Planning and Recruitment, Selection and Placement, Training and Development, Performance Appraisal and Compensation Management |
| BBA305T | Entrepreneurship Development | Open Elective | 3 | Concept of Entrepreneurship and Traits, Business Idea Generation and Opportunity, Preparation of Business Plan, Startup Ecosystem in India, Sources of Finance for Entrepreneurs |
| BBA306T | Financial Literacy | Value Added Course | 1 | Personal Financial Planning, Budgeting and Saving, Basic Investment Avenues (Deposits, Mutual Funds), Insurance and Risk Management, Digital Payments and Cybersecurity |
| BBA307P | Computer Applications in Business | Skill Enhancement Course (Practical) | 4 | Advanced MS Excel for Business, Database Management Systems (MS Access), Presentation Tools for Business Reports, Introduction to ERP Systems, Basic Business Analytics Tools |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401T | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Introduction to Company Law |
| BBA402T | Management Accounting | Core | 4 | Nature and Scope of Management Accounting, Financial Statement Analysis (Ratio, Comparative), Fund Flow and Cash Flow Statements, Marginal Costing and Break-Even Analysis, Budgetary Control and Variance Analysis |
| BBA403T | Entrepreneurship Development | Core | 4 | Entrepreneurial Competencies and Environment, Innovation and Creativity in Business, Project Identification and Feasibility Study, Government Policies for Entrepreneurship, Institutional Support for SMEs |
| BBA404T | E-Commerce | Core | 4 | Introduction to E-Commerce and Business Models, E-Marketing and Advertising, Electronic Payment Systems, E-Security and Cyber Laws, E-CRM and Supply Chain Management |
| BBA405T | Rural Marketing | Open Elective | 3 | Characteristics of Rural Markets in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Promotion and Distribution in Rural Areas, Challenges and Opportunities in Rural Marketing |
| BBA406T | Soft Skills and Personality Development | Value Added Course | 1 | Communication Skills (Verbal and Written), Interpersonal Skills and Teamwork, Time Management and Goal Setting, Leadership Qualities and Ethics, Presentation and Interview Skills |
| BBA407P | Spreadsheet for Business Decisions | Skill Enhancement Course (Practical) | 4 | Advanced Excel Functions (VLOOKUP, INDEX, MATCH), Data Analysis Tools (Solver, Goal Seek), Financial Modeling in Spreadsheets, Data Visualization and Charting, Pivot Tables and Dashboards |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501T | Financial Management | Discipline Specific Core | 4 | Scope and Objectives of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BBA502T | Income Tax | Discipline Specific Core | 4 | Basic Concepts of Income Tax, Heads of Income (Salary, House Property), Profits & Gains of Business or Profession, Capital Gains and Other Sources, Computation of Total Income and Tax |
| BBA503T | International Business | Discipline Specific Core | 4 | Nature and Scope of International Business, Theories of International Trade, Balance of Payments, Foreign Exchange Market, WTO and International Institutions |
| BBA504T | Investment Management | Discipline Specific Elective | 4 | Investment Avenues and Objectives, Risk and Return Analysis, Valuation of Securities (Bonds, Stocks), Portfolio Management, Stock Market Operations in India |
| BBA505T | Consumer Behavior | Discipline Specific Elective | 4 | Dimensions of Consumer Behavior, Consumer Decision Making Process, Individual Influences on Behavior (Motivation, Perception), Group Influences (Family, Culture), Consumer Research and Marketing Strategies |
| BBA506T | Management Information Systems | Discipline Specific Elective | 4 | Role and Importance of MIS, Information Systems for Decision Making, Database Management Systems, E-commerce and ERP Systems, Security and Ethical Issues in MIS |
| BBA507T | Goods and Service Tax (GST) | Open Elective | 3 | Introduction to Indirect Taxes and GST, Levy and Collection of GST, Input Tax Credit Mechanism, Registration and Returns under GST, Time and Value of Supply |
| BBA508T | Digital Marketing | Open Elective | 3 | Fundamentals of Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing and Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601T | Strategic Management | Discipline Specific Core | 4 | Nature and Importance of Strategic Management, Environmental Scanning and Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation and Control, Strategic Leadership and Ethics |
| BBA602T | Auditing and Corporate Governance | Discipline Specific Core | 4 | Introduction to Auditing and Types of Audit, Audit Planning and Internal Control, Vouching and Verification of Assets/Liabilities, Audit Report and Professional Ethics, Concepts of Corporate Governance and CSR |
| BBA603T | Operations Research | Discipline Specific Core | 4 | Introduction to Operations Research, Linear Programming Problems (LPP), Transportation and Assignment Problems, Queuing Theory, Network Analysis (PERT/CPM) |
| BBA604T | Financial Derivatives | Discipline Specific Elective | 4 | Introduction to Derivatives Market, Forwards and Futures Contracts, Options: Types, Payoffs, Strategies, Swaps and Hedging Strategies, Regulation of Derivatives Market in India |
| BBA605T | Sales and Distribution Management | Discipline Specific Elective | 4 | Nature and Importance of Sales Management, Sales Force Recruitment and Training, Motivation and Compensation of Sales Force, Marketing Channels and Logistics, Channel Design and Conflict Management |
| BBA606T | Logistics and Supply Chain Management | Discipline Specific Elective | 4 | Introduction to Logistics and SCM, Inventory Management in Supply Chain, Warehousing and Transportation, Supply Chain Performance Measurement, Global Supply Chain Management |
| BBA607P | Project Work / Internship | Core Project | 4 | Project Identification and Topic Selection, Literature Review and Research Design, Data Collection and Analysis, Interpretation of Findings and Report Writing, Presentation and Viva Voce |
| BBA608T | E-Governance | Open Elective | 3 | Introduction to E-Governance, Models of E-Governance, Infrastructure for E-Governance, Security and Legal Issues in E-Governance, Case Studies of E-Governance in India |
| BBA609T | Total Quality Management (TQM) | Open Elective | 3 | Concepts and Principles of TQM, Quality Gurus and their Contributions, Quality Planning and Control, Quality Management Tools and Techniques, Implementation of TQM in Organizations |
