.png&w=1920&q=75)
BBA in General at A&M Institute of Computer & Technology
Pathankot, Punjab
.png&w=1920&q=75)
About the Specialization
What is General at A&M Institute of Computer & Technology Pathankot?
This BBA program at A&M Institute of Computer & Technology, Pathankot, focuses on equipping students with broad business acumen and fundamental management skills. It covers essential areas like finance, marketing, human resources, and operations, making graduates versatile for various Indian industries. The program''''s comprehensive nature prepares students for the dynamic and competitive Indian business environment.
Who Should Apply?
This program is ideal for recent 10+2 graduates seeking a strong foundational understanding of business principles, aspiring entrepreneurs, and individuals aiming for diverse entry-level management roles in India. It also suits those planning to pursue higher education like an MBA, offering a robust academic base for future specialization.
Why Choose This Course?
Graduates of this program can expect diverse career paths in Indian companies, including roles in sales, marketing, human resources, finance, and operations. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth potential up to INR 8-12 LPA or more with experience and advanced qualifications in the Indian market.
Student Success Practices
Foundation Stage
Build a Strong Academic Foundation- (undefined)
Focus intently on understanding core concepts in Business Economics, Financial Accounting, and Principles of Management. Regularly review lecture notes, solve practice problems, and participate in classroom discussions to solidify your grasp on fundamentals. This robust base is crucial for advanced subjects.
Tools & Resources
Textbooks, Online tutorials like Khan Academy, Peer study groups
Career Connection
Mastering fundamentals ensures you have the conceptual clarity required for various entry-level analytical and managerial roles, setting the stage for future career growth.
Develop Effective Communication & Computer Skills- (undefined)
Actively engage in communication skills labs to enhance your written and verbal abilities. Simultaneously, become proficient in MS Office suite (Excel for data analysis, PowerPoint for presentations) and basic internet tools. These are indispensable skills for any business professional.
Tools & Resources
Grammarly, LinkedIn Learning, Microsoft Office Tutorials, Presentation software like Canva
Career Connection
Strong communication and technical proficiency significantly boost your employability, making you a more valuable asset in interviews and professional interactions across all sectors.
Cultivate Critical Thinking & Problem Solving- (undefined)
Approach case studies and real-world business scenarios presented in subjects like Business Mathematics and Economics with an analytical mindset. Practice identifying problems, analyzing data, and proposing logical solutions. Engage in debates to sharpen your reasoning.
Tools & Resources
Business case studies (e.g., Harvard Business Review), News articles on economic trends
Career Connection
Developing critical thinking is vital for strategic decision-making and navigating complex business challenges, opening doors to higher-level management positions.
Intermediate Stage
Gain Practical Industry Exposure- (undefined)
Actively seek and participate in summer internships after the 4th semester or during breaks. Engage in industrial visits, workshops, and guest lectures to understand practical applications of theoretical knowledge in Marketing, HR, and Operations Management.
Tools & Resources
Internshala, Naukri.com, College placement cell
Career Connection
Practical experience makes your resume stand out, provides networking opportunities, and helps you identify your areas of interest for future specialization and better placements.
Refine Research & Analytical Abilities- (undefined)
Excel in subjects like Business Research Methods and Management Information Systems. Learn data collection, analysis tools, and report writing. Participate in college research projects or contribute to faculty research to hone these essential managerial skills.
Tools & Resources
SPSS/R/Excel for data analysis, Research journals, Online survey tools
Career Connection
Strong research and analytical skills are highly valued in roles involving market research, business intelligence, and strategic planning within Indian corporate houses.
Enhance Leadership & Teamwork Skills- (undefined)
Take initiative in organizing college events, joining student clubs, or leading group projects. Practice delegating tasks, resolving conflicts, and motivating team members. These experiences build essential leadership and collaboration competencies.
Tools & Resources
Student clubs/committees, Leadership workshops, Team-building exercises
Career Connection
Demonstrated leadership and teamwork abilities are critical for career progression into managerial and supervisory roles across various Indian industries.
Advanced Stage
Strategize for Career & Specialization- (undefined)
Utilize electives in Semesters 4, 5, and 6 to explore potential specialization areas like Finance, Marketing, or HR. Simultaneously, begin preparing for competitive exams for higher studies (e.g., CAT, XAT for MBA) or placements. Work closely with career counselors.
Tools & Resources
Career counseling services, Online MBA entrance exam platforms, Industry reports
Career Connection
Informed decisions on specialization and early preparation for further education or job applications significantly enhance your chances of securing preferred career paths post-graduation.
Undertake a Comprehensive Research Project- (undefined)
Approach the Semester 6 Research Project with utmost seriousness. Select a topic of deep interest, conduct thorough research, apply learned methodologies, and present your findings professionally. This showcases your independent work and analytical prowess.
Tools & Resources
Academic databases, Research methodology guides, Faculty mentors
Career Connection
A well-executed research project demonstrates your ability to contribute to an organization, impress potential employers, and provides a tangible output for your portfolio.
Master Professional Networking & Interview Skills- (undefined)
Attend industry conferences, alumni events, and career fairs to build a professional network. Practice mock interviews, refine your resume and cover letter, and develop strong negotiation skills. Focus on presenting yourself as a job-ready professional.
Tools & Resources
LinkedIn, Professional networking events, Mock interview sessions, Resume workshops
Career Connection
Effective networking and interview preparedness are paramount for securing desirable placements and internships in India''''s competitive job market, leading to faster career integration.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 40% Marks from a recognized board (as per A&M Institute website)
Duration: 3 years (6 semesters)
Credits: 130 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Business Economics-I | Core | 4 | Demand and Supply Analysis, Theory of Production, Cost Concepts and Analysis, Market Structures, Pricing Policies |
| BBA 103 | Business Mathematics-I | Core | 4 | Basic Mathematical Concepts, Matrices and Determinants, Differential Calculus, Integral Calculus, Commercial Arithmetic |
| BBA 105 | Principles of Management | Core | 4 | Nature and Scope of Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| BBA 107 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Cash and Fund Flow Statements |
| BBA 109 | Computer Applications in Management (Theory) | Core | 3 | Introduction to Computers, Operating Systems, MS Office (Word, Excel, PowerPoint), Internet and E-commerce, Data Security and Privacy |
| BBA 111 | Computer Applications in Management (Practical) | Lab | 1 | Working with MS Word, Advanced Excel Functions, Effective PowerPoint Presentations, Internet Browsing and Email Management, Basic Data Handling Exercises |
| BBA 113 | Communication Skills-I (Theory) | Core | 2 | Basics of Communication, Verbal and Non-Verbal Communication, Listening Skills, Presentation Skills, Group Discussion and Interview Techniques |
| BBA 115 | Communication Skills-I (Practical) | Lab | 1 | Role Plays and Situational Communication, Public Speaking Practice, Interview Simulation, Written Communication Practice, Feedback and Improvement Techniques |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 102 | Business Economics-II | Core | 4 | National Income Accounting, Inflation and Unemployment, Monetary Policy, Fiscal Policy, International Trade |
| BBA 104 | Business Mathematics-II | Core | 4 | Set Theory, Probability Theory, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression |
| BBA 106 | Organizational Behavior | Core | 4 | Foundations of Organizational Behavior, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics and Team Building |
| BBA 108 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Preparation of Cost Sheet, Marginal Costing, Standard Costing and Variance Analysis, Budgetary Control |
| BBA 110 | Business Laws | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Elements of Company Law |
| BBA 112 | Environmental Studies | Ability Enhancement Compulsory Course (AEC) | 2 | Natural Resources and Ecosystems, Environmental Pollution, Social Issues and the Environment, Environmental Ethics, Human Population and Environment |
| BBA 114 | Human Values & Professional Ethics | Ability Enhancement Compulsory Course (AEC) | 2 | Understanding Human Values, Harmony in the Family and Society, Understanding Harmony in Nature, Professional Ethics and Code of Conduct, Ethical Dilemmas in Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion (4 Ps) |
| BBA 203 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA 205 | Production & Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Inventory Management, Quality Management, Supply Chain Management |
| BBA 207 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems for Business, Decision Support Systems, Database Management Systems, E-Business and E-Commerce |
| BBA 209 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| BBA 211 | Personality Development | Ability Enhancement Compulsory Course (AEC) | 2 | Self-Awareness and Self-Esteem, Goal Setting and Time Management, Stress Management, Interpersonal Skills, Grooming and Etiquette |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 202 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA 204 | International Business | Core | 4 | Globalization and International Trade, Theories of International Trade, Balance of Payments, Foreign Exchange Market, International Economic Institutions |
| BBA 206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Forms of Business Organization, Sources of Finance for Start-ups |
| BBA 208 | Advertising & Brand Management | Core | 4 | Introduction to Advertising, Advertising Media Planning, Brand Equity and Positioning, Integrated Marketing Communication (IMC), Brand Building Strategies |
| BBA 210 | Practical Training/Industrial Training | Project/Practical | 2 | Industry Exposure, Application of Theoretical Knowledge, Problem-Solving in a Business Environment, Report Writing on Training Experience, Professional Networking |
| BBA XXX | Elective-I | Elective | 4 | Topics vary based on university-approved elective choice and availability at the institution. |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Business Statistics | Core | 4 | Probability Distributions, Hypothesis Testing (Z, T, F tests), Chi-Square Test, Analysis of Variance (ANOVA), Non-parametric Tests |
| BBA 303 | Service Marketing | Core | 4 | Nature and Characteristics of Services, Service Quality Models (GAP Model), Service Process and Physical Evidence, Service Failure and Recovery, Relationship Marketing in Services |
| BBA 305 | Corporate Social Responsibility & Governance | Core | 4 | Concept of CSR, Stakeholder Theory, Business Ethics, Corporate Governance Models, Sustainability and Reporting |
| BBA XXX | Elective-II (Specialization Specific) | Elective | 4 | Topics depend on the chosen specialization stream (e.g., Finance, Marketing, HR, IT, Retail, Banking & Insurance) as per university guidelines. |
| BBA XXX | Elective-III (Specialization Specific) | Elective | 4 | Topics depend on the chosen specialization stream (e.g., Finance, Marketing, HR, IT, Retail, Banking & Insurance) as per university guidelines. |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 302 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBA 304 | Research Project | Project | 6 | Problem Identification and Formulation, Literature Review, Research Methodology Design, Data Analysis and Interpretation, Project Report Writing and Presentation |
| BBA XXX | Elective-IV (Specialization Specific) | Elective | 4 | Topics depend on the chosen specialization stream (e.g., Finance, Marketing, HR, IT, Retail, Banking & Insurance) as per university guidelines. |
| BBA XXX | Elective-V (Specialization Specific) | Elective | 4 | Topics depend on the chosen specialization stream (e.g., Finance, Marketing, HR, IT, Retail, Banking & Insurance) as per university guidelines. |
