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BBA in General at Aman Bhalla Institute of Engineering & Technology
Pathankot, Punjab
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About the Specialization
What is General at Aman Bhalla Institute of Engineering & Technology Pathankot?
This BBA program at Aman Bhalla Institute of Engineering & Technology focuses on developing a strong foundational understanding of business administration. Rooted in the Indian context, it prepares students for dynamic roles across various sectors. The curriculum integrates core management principles with practical applications, fostering analytical and decision-making skills crucial for navigating the evolving Indian market, and equipping graduates for immediate industry impact.
Who Should Apply?
This program is ideal for recent 10+2 graduates seeking an entry into the vast domain of business management. It also caters to individuals with an entrepreneurial spirit eager to build their own ventures, and those aspiring for management roles in both corporate and public sectors. Students with a keen interest in finance, marketing, human resources, or operations will find this program a comprehensive stepping stone.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as management trainees, marketing executives, HR coordinators, or finance associates. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential up to INR 8-12 LPA for experienced professionals in mid-management. The program aligns with industry demands, preparing students for growth trajectories in Indian companies and potential higher studies.
Student Success Practices
Foundation Stage
Build Core Business Acumen- (Semester 1-2)
Focus on mastering fundamental subjects like Principles of Management, Economics, and Financial Accounting. Actively participate in class discussions and solve case studies to solidify theoretical knowledge, ensuring a strong base for future studies.
Tools & Resources
NCERT Business Studies textbooks, NPTEL management courses, Peer study groups, Institutional library resources
Career Connection
Strong fundamentals are essential for cracking entry-level interviews, understanding subsequent advanced business concepts, and building a solid career foundation.
Enhance Communication & Personality- (Semester 1-2)
Utilize the Personality Development and Communication Skills course to improve public speaking, presentation abilities, and interpersonal skills. Actively join college clubs like debate or public speaking to practice and refine these crucial abilities.
Tools & Resources
Toastmasters-like clubs (if available), LinkedIn Learning courses on communication, College career development cell workshops, Online language learning platforms
Career Connection
Excellent communication skills are paramount for effective teamwork, client interaction, networking, and impressing recruiters during placement drives and professional engagements.
Master Basic Computer Literacy & Application- (Semester 1-2)
Gain proficiency in essential business software covered in Computer Applications in Business. Practice using MS Office (Excel, Word, PowerPoint) for reports, presentations, and data management, which are daily tasks in any professional setting.
Tools & Resources
Online tutorials for MS Excel (e.g., from YouTube or Coursera), Institutional computer labs, Basic data entry projects and exercises, Microsoft Office Specialist (MOS) certification (optional)
Career Connection
Most entry-level roles across industries require strong basic computer and software application skills for daily operations, reporting, and efficient task management.
Intermediate Stage
Gain Practical Exposure through Internships- (Semester 3-4 breaks, Semester 5)
Seek out summer internships or part-time roles in local businesses or startups during semester breaks. Apply classroom knowledge to real-world scenarios in marketing, finance, or HR departments to gain hands-on experience and industry insight.
Tools & Resources
College placement cell for internship assistance, LinkedIn and Internshala for opportunities, Local business directories for direct outreach, Networking events and job fairs
Career Connection
Internships are vital for building a robust resume, gaining practical industry exposure, understanding corporate culture, and sometimes leading to pre-placement offers.
Develop Analytical and Quantitative Skills- (Semester 3-5)
Pay special attention to subjects like Business Statistics, Operations Research, and Management Accounting. Practice problem-solving and data interpretation, which are highly valued in business decision-making and strategic planning roles.
Tools & Resources
Statistical software (e.g., R, Python with libraries, advanced Excel functions), Online tutorials for quantitative techniques and business analytics, Participate in case study competitions and hackathons, Books on quantitative methods in business
Career Connection
These skills are essential for roles in market research, financial analysis, supply chain management, and data-driven strategy, providing a competitive edge.
Network and Participate in Competitions- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the institute or local industry bodies. Participate in inter-college business plan competitions, case study challenges, or management fests to test skills, gain exposure, and build professional connections.
Tools & Resources
College event calendars and student clubs, Local industry associations (e.g., CII, FICCI youth wings), Platforms like Dare2Compete for competitions, LinkedIn for professional networking
Career Connection
Networking can open doors to mentorship, job opportunities, and invaluable insights into industry trends, while competitions hone problem-solving and teamwork skills.
Advanced Stage
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Actively engage with the placement cell throughout the final year. Attend dedicated workshops on resume writing, group discussions, and mock interviews. Practice common HR, technical, and situational questions relevant to BBA roles to build confidence and refine responses.
Tools & Resources
College placement cell resources and counselors, Online interview preparation platforms (e.g., GeeksforGeeks, InterviewBit for management roles), Peer mock interview sessions and feedback, Current affairs and industry news resources
Career Connection
This practice directly enhances employability, increases the chances of securing a desirable placement, and prepares students for the rigors of corporate recruitment.
Undertake a Comprehensive Research Project/Dissertation- (Semester 6)
For the final semester project, choose a topic that aligns with your career interests and apply theoretical knowledge to a real-world business problem. Conduct thorough research, data collection, and analysis, presenting your findings professionally in a dissertation.
Tools & Resources
Academic advisors and faculty mentors, Research databases (e.g., JSTOR, EBSCO Host through institutional access), Survey tools (e.g., Google Forms, SurveyMonkey), Data analysis software (e.g., SPSS, R, Excel for basic analysis)
Career Connection
A strong project demonstrates initiative, critical thinking, problem-solving skills, and a deep understanding of a business area, making you a more attractive candidate to employers and for higher studies.
Pursue Industry-Specific Skill Certification- (Semester 5-6)
Beyond the core curriculum, pursue relevant certifications that add value to your profile and align with emerging industry demands. Examples include digital marketing certifications (Google Ads, HubSpot), financial modeling (NSE), or HR analytics.
Tools & Resources
Online platforms like Coursera, edX, Udemy for courses, NISM certifications for finance sector, Google Skillshop for digital marketing, Local training institutes offering specialized skills
Career Connection
Specialized certifications differentiate candidates in a competitive job market, demonstrate a commitment to continuous learning, and provide tangible skills sought by employers, potentially leading to better job roles and salaries.
Program Structure and Curriculum
Eligibility:
- 10+2 with 50% marks in any stream (from institution''''s website)
Duration: 3 years (6 semesters)
Credits: 138 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101-22 | Principles of Management | Core | 4 | Management Introduction, Nature, Scope, Planning: Types, Process, MBO, Organizing: Structure, Departmentation, Delegation, Directing: Motivation, Leadership, Communication, Controlling: Process, Techniques |
| BBA102-22 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Indicators |
| BBA103-22 | Business Mathematics & Statistics | Core | 4 | Matrices and Determinants, Calculus for Business, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability Distribution |
| BBA104-22 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Principles, Journal, Ledger, Trial Balance, Final Accounts of Sole Proprietorship, Introduction to Company Accounts |
| BBA105-22 | Business Law | Core | 3 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013 (Introduction), Consumer Protection Act |
| BBA106-22 | Computer Applications in Business | Core | 2 | Introduction to Computers, Operating Systems, MS Word and PowerPoint, MS Excel for Business, Internet and E-Commerce Basics |
| BBA107-22 | Personality Development and Communication Skills | Ability Enhancement | 1 | Self-Awareness and Self-Esteem, Verbal and Non-Verbal Communication, Presentation Skills, Interpersonal Skills, Etiquette and Grooming |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201-22 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Individual Behavior: Perception, Learning, Personality, Group Dynamics and Team Building, Motivation Theories, Leadership and Power |
| BBA202-22 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Product and Pricing Decisions, Promotion and Distribution Channels |
| BBA203-22 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labour Costing, Overhead Costing |
| BBA204-22 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA205-22 | Environmental Studies | Ability Enhancement | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Environmental Pollution, Social Issues and the Environment |
| BBA206-22 | Business Research Methods | Core | 3 | Introduction to Business Research, Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| BBA207-22 | Indian Culture & Values | Ability Enhancement | 1 | Concept of Culture and Values, Indian Traditional Values, Ethics and Morality, Indian Society and Diversity, Role of Religion and Philosophy |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301-22 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA302-22 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management |
| BBA303-22 | Macro Economics | Core | 4 | Introduction to Macroeconomics, National Income Accounting, Theory of Income and Employment, Inflation and Deflation, Monetary and Fiscal Policy |
| BBA304-22 | Management Accounting | Core | 4 | Introduction to Management Accounting, Ratio Analysis, Fund Flow and Cash Flow Statements, Budgetary Control, Marginal Costing and Break-Even Analysis |
| BBA305-22 | Indian Financial System | Core | 4 | Overview of Indian Financial System, Financial Markets (Money & Capital), Financial Instruments, Financial Institutions (RBI, Commercial Banks), SEBI and Investor Protection |
| BBA306-22 | Entrepreneurship & Small Business Management | Skill Enhancement | 3 | Introduction to Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Funding for Small Business, Challenges and Policies for SMEs in India |
| BBA307-22 | Professional Ethics | Ability Enhancement | 1 | Introduction to Ethics, Ethical Theories, Ethics in Business, Corporate Social Responsibility, Ethical Decision Making |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401-22 | Business Environment | Core | 4 | Introduction to Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological and Global Environment |
| BBA402-22 | Marketing Research | Core | 4 | Introduction to Marketing Research, Marketing Research Process, Research Design, Data Collection and Measurement, Report Writing and Presentation |
| BBA403-22 | Banking & Insurance | Core | 4 | Introduction to Banking System, Commercial Banking Operations, Central Banking (RBI), Principles of Insurance, Types of Insurance (Life & General) |
| BBA404-22 | Production & Operations Management | Core | 4 | Facilities Location and Layout, Material Management, Maintenance Management, Work Study and Method Study, Statistical Quality Control |
| BBA405-22 | E-Commerce | Skill Enhancement | 3 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Security and Legal Aspects, Digital Marketing |
| BBA406-22 | IT Skills for Business | Skill Enhancement | 3 | Advanced Excel Functions, Database Management Systems (MS Access), Data Visualization Tools (e.g., Power BI basics), Cyber Security Basics, ERP Systems Introduction |
| BBA407-22 | Stress Management | Ability Enhancement | 2 | Understanding Stress, Sources of Stress, Coping Mechanisms, Time Management, Work-Life Balance |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501-22 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Globalization and its Impact, International Business Environment |
| BBA502-22 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Individual Determinants of Behavior, Family and Group Influence, Culture and Subculture, Consumer Decision Process |
| BBA503-22 | Taxation Management | Core | 4 | Introduction to Indian Taxation System, Income Tax Act, 1961 (Basics), Heads of Income, Goods and Services Tax (GST) - Introduction, Filing of Returns |
| BBA504-22 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Control and Risk Management, Project Closure |
| BBA505-22 | Business Analytics | Skill Enhancement | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics (Basic Models), Data Visualization for Business, Tools for Business Analytics (e.g., Excel, Tableau Basics) |
| BBA506-22 | Industrial Training/Internship | Practical | 3 | Industry Exposure, Application of Classroom Knowledge, Report Writing, Presentation Skills, Professional Etiquette |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601-22 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis and Formulation, Strategy Implementation, Strategy Evaluation and Control, Corporate Governance |
| BBA602-22 | Global Business Environment | Core | 4 | Global Economic Integration, International Monetary System, Multinational Corporations (MNCs), Cultural Differences in Global Business, International Legal and Political Environment |
| BBA603-22 | Digital Marketing | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| BBA604-22 | Entrepreneurship Development | Elective | 4 | Entrepreneurial Competencies, Innovation and Creativity, Sources of Finance for Startups, Legal Formalities for New Ventures, Government Policies for Entrepreneurship |
| BBA605-22 | Retail Management | Elective | 4 | Introduction to Retail Management, Retail Formats and Trends in India, Retail Store Location and Layout, Merchandise Management, Retail Pricing and Promotion |
| BBA606-22 | Business Ethics and Corporate Governance | Elective | 4 | Ethical Dilemmas in Business, Corporate Governance Principles, Role of Board of Directors, Shareholder Activism, CSR and Sustainability |
| BBA607-22 | Research Project/Dissertation | Project | 2 | Problem Identification and Literature Review, Research Design and Methodology, Data Collection and Analysis, Findings and Discussion, Report Writing and Viva-Voce |
