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BVOC in Retail Management And It at Amar Shaheed Baba Ajit Singh Jujhar Singh Memorial College, Bela
Rupnagar, Punjab
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About the Specialization
What is Retail Management and IT at Amar Shaheed Baba Ajit Singh Jujhar Singh Memorial College, Bela Rupnagar?
This Retail Management and IT program at Amar Shaheed Baba Ajit Singh Jujhar Singh Memorial College focuses on equipping students with a blend of retail business acumen and essential information technology skills. It addresses the growing need for tech-savvy professionals in India''''s rapidly evolving retail sector, offering a unique interdisciplinary approach that covers both traditional retail operations and modern e-commerce strategies. The program prepares students for dynamic roles in a competitive market.
Who Should Apply?
This program is ideal for 10+2 graduates across any stream who are keen to build a career in the Indian retail industry, which is undergoing significant digital transformation. It suits individuals aspiring for roles in retail operations, merchandising, e-commerce, and data analytics. Working professionals seeking to upskill in digital retail or career changers looking to enter this vibrant sector will also find the comprehensive curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Retail Store Manager, E-commerce Executive, Visual Merchandiser, Retail Analyst, or Digital Marketing Specialist. Entry-level salaries typically range from INR 2.5-4.5 LPA, with significant growth potential up to INR 8-15+ LPA for experienced professionals. The curriculum aligns with industry demands, preparing students for certifications in digital marketing and analytics, enhancing their employability in top Indian retail chains and tech firms.
Student Success Practices
Foundation Stage
Master Core Retail & IT Fundamentals- (Semester 1-2)
Focus intensely on understanding the basics of retail operations, selling skills, and fundamental computer applications like MS Office and internet usage. Regular practice of basic programming logic and retail concepts will build a strong foundation for future advanced topics. Utilize college labs and online tutorials to solidify these foundational skills early on.
Tools & Resources
MS Office Suite, Basic Tally/accounting software tutorials, Online retail glossaries, College library resources
Career Connection
A strong grasp of fundamentals is crucial for entry-level roles in retail operations, customer service, and data entry, enhancing readiness for initial internships and job roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in communication skills classes, focusing on both written (report writing, email etiquette) and verbal (presentations, group discussions) aspects. Seek opportunities to present in class, engage in debates, and practice mock interviews with peers. Good communication is vital for client interaction and team collaboration in retail.
Tools & Resources
Toastmasters International (local chapters if available), Grammarly, Presentation software (PowerPoint, Google Slides), Online public speaking courses
Career Connection
Excellent communication skills are highly valued in sales, customer service, and management roles, directly impacting career progression and client management in the Indian retail sector.
Engage in Early Retail Store Visits & Observations- (Semester 1-2)
Regularly visit various retail formats (supermarkets, hypermarkets, specialty stores, local kirana stores) to observe store layouts, merchandising techniques, customer interaction, and operational challenges firsthand. Document observations and discuss them with faculty and peers to link theory with practical insights from the Indian market.
Tools & Resources
Observation journals/logs, Retail industry magazines (e.g., Images Retail), Retail India Summit videos
Career Connection
Practical exposure provides a realistic understanding of the retail environment, preparing students for internships and making them more adaptable to store operations roles.
Intermediate Stage
Pursue Practical Applications in E-commerce & Analytics- (Semester 3-5)
Focus on applying theoretical knowledge of e-commerce, digital marketing, and retail analytics through hands-on projects. Build a basic e-commerce store using free platforms, run small digital marketing campaigns, and analyze sales data using spreadsheets or basic analytics tools. This helps bridge the gap between IT and retail.
Tools & Resources
Shopify (free trial), Wix/WordPress with e-commerce plugins, Google Analytics (demo account), MS Excel for data analysis
Career Connection
Developing practical skills in digital retail and data analytics makes students competitive for roles like E-commerce Executive, Digital Marketing Assistant, and Junior Retail Analyst, especially in India''''s booming online retail market.
Network with Industry Professionals and Alumni- (Semester 3-5)
Attend industry workshops, seminars, and retail conferences locally or online. Connect with professionals on LinkedIn, participate in alumni meets, and leverage college career services to build a network. These connections can offer valuable insights, mentorship, and internship/job opportunities in the Indian retail ecosystem.
Tools & Resources
LinkedIn, Industry events listed on FICCI/CII websites, College alumni network portal
Career Connection
Networking is vital for discovering hidden job markets, gaining referrals, and understanding industry trends, significantly aiding in securing internships and placements with top Indian retail players.
Undertake Mini-Projects or Case Studies- (Semester 3-5)
Collaborate with peers on mini-projects focusing on specific retail challenges or IT solutions for retail. Analyze Indian retail case studies to understand strategic decisions in merchandising, supply chain, or customer relationship management. This fosters problem-solving and critical thinking.
Tools & Resources
Harvard Business Review case studies (if accessible), Indian retail business magazines, Online project collaboration tools (e.g., Trello)
Career Connection
Project-based learning demonstrates practical application of knowledge to potential employers, making students suitable for roles requiring analytical and strategic thinking in retail management.
Advanced Stage
Secure and Excel in a Retail Internship- (Semester 5 (Integrated Internship))
Actively seek and complete a structured internship in a reputable retail company or an IT firm serving the retail sector. Focus on learning organizational culture, applying classroom knowledge, and contributing meaningfully to projects. Obtain strong recommendations from supervisors to enhance your professional profile.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn), Company career pages
Career Connection
A successful internship is often a direct pathway to full-time employment and provides invaluable practical experience, making graduates job-ready for the Indian retail industry.
Specialize and Build an IT-Retail Portfolio- (Semester 5-6)
Choose a specific area within IT for retail (e.g., retail analytics, e-commerce backend, CRM implementation) for deeper study. Create a portfolio showcasing projects, certifications, and skills related to this specialization. This could include dashboards, e-commerce site mock-ups, or database designs.
Tools & Resources
Online courses (Coursera, Udemy for Python, SQL, Tableau), GitHub for project showcase, Portfolio website builders
Career Connection
A specialized portfolio demonstrates expertise and passion, making you a strong candidate for targeted roles like Retail Data Scientist, E-commerce Manager, or CRM Specialist in Indian and global firms.
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Engage in rigorous placement preparation activities including resume building, aptitude test practice, group discussion coaching, and multiple rounds of mock interviews (technical and HR). Seek feedback and continuously refine your responses and presentation skills. Understand the specific requirements of Indian retail recruiters.
Tools & Resources
Online aptitude test platforms, Interview preparation guides, College career services for mock interviews, Company-specific interview experiences
Career Connection
Thorough preparation directly translates into higher chances of securing desirable placements with leading retail and IT companies in India upon graduation.
Program Structure and Curriculum
Eligibility:
- 10+2 examination in any stream or equivalent examination with at least 50% marks (45% for SC/ST/BC/PwD candidates) from any Board/University recognized by Panjab University, Chandigarh.
Duration: 3 years (6 semesters)
Credits: 180 Credits
Assessment: Internal: 30% (Theory), 40% (Practical), External: 70% (Theory), 60% (Practical)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-101 | Communication Skills-I | Core Theory | 4 | Basics of Communication, Formal & Informal Communication, Listening Skills, Verbal Communication, Non-verbal Communication |
| BVRM-102 | Fundamentals of Retail | Core Theory | 4 | Introduction to Retail, Retail Formats and Theories, Retail Environment, Functions of Retail Management, Challenges and Future of Retailing |
| BVRM-103 | Computer Applications in Retail-I | Core Theory | 4 | Computer Fundamentals, Operating Systems (Windows/Linux), MS-Office (Word, Excel, PowerPoint), Internet Concepts and Browsing, Network Basics |
| BVRM-104 | Retail Selling Skills | Core Theory | 4 | Selling Process and Customer Service, Effective Communication in Sales, Handling Customer Objections, Sales Promotion Techniques, Building Customer Relationships |
| BVRM-105 | Computer Applications in Retail-I (Practical) | Core Practical | 2 | MS Word Document Creation and Formatting, MS Excel Data Entry and Basic Formulas, Internet Search and Email Management, Presentation Design with PowerPoint, Basic File Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-201 | Communication Skills-II | Core Theory | 4 | Report Writing and Business Correspondence, Presentation Skills, Group Discussion Techniques, Interview Preparation, Intercultural Communication |
| BVRM-202 | Store Operations | Core Theory | 4 | Store Design and Layout, Inventory Control and Stock Management, Merchandise Handling, Store Security and Loss Prevention, Customer Service Management |
| BVRM-203 | Computer Applications in Retail-II | Core Theory | 4 | E-Commerce Fundamentals, Digital Marketing Strategies, Social Media Marketing, Website Basics and SEO, Online Payment Systems |
| BVRM-204 | Retail Merchandising | Core Theory | 4 | Merchandise Planning and Budgeting, Buying Process and Vendor Selection, Assortment Planning, Retail Pricing Strategies, Category Management |
| BVRM-205 | Computer Applications in Retail-II (Practical) | Core Practical | 2 | E-commerce Platform Navigation and Usage, Basic Digital Ad Creation, Social Media Content Management, Online Retail Store Simulation, Introduction to Payment Gateway Features |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-301 | Business Environment | Core Theory | 4 | Economic Environment and Policies, Socio-Cultural Factors in Business, Political and Legal Frameworks, Technological Landscape, Global Business Environment |
| BVRM-302 | Human Resource Management in Retail | Core Theory | 4 | HR Planning and Job Analysis, Recruitment and Selection in Retail, Training and Development Programs, Performance Management Systems, Compensation and Employee Relations |
| BVRM-303 | Retail Analytics | Core Theory | 4 | Introduction to Retail Data Analytics, Data Collection and Measurement, Sales and Performance Analysis, Customer Segmentation and Behavior, Predictive Analytics for Retail |
| BVRM-304 | Supply Chain Management in Retail | Core Theory | 4 | Supply Chain Fundamentals, Logistics and Transportation, Warehousing and Distribution, Inventory Management in SCM, Reverse Logistics and Sustainability |
| BVRM-305 | Retail Analytics (Practical) | Core Practical | 2 | Data Analysis with Microsoft Excel, Generating Sales and Inventory Reports, Customer Data Visualization Tools, Basic Statistical Analysis for Retail, Identifying Sales Trends and Patterns |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-401 | Entrepreneurship Development | Core Theory | 4 | Concept of Entrepreneurship and Innovation, Business Idea Generation and Feasibility, Developing a Business Plan, Sources of Funding and Grants, Legal Aspects and Business Ethics |
| BVRM-402 | Marketing Management | Core Theory | 4 | Marketing Mix (4 Ps), Product Life Cycle and Branding, Pricing Strategies and Decisions, Promotion and Communication Strategies, Distribution Channels and Management |
| BVRM-403 | Customer Relationship Management (CRM) in Retail | Core Theory | 4 | CRM Concepts and Strategies, Customer Loyalty Programs, Data Mining for CRM, Customer Feedback and Complaint Management, Personalization and Customer Experience |
| BVRM-404 | Financial Management in Retail | Core Theory | 4 | Introduction to Financial Statements, Budgeting and Financial Planning, Working Capital Management, Cost Control and Revenue Management, Financial Ratios and Performance Analysis |
| BVRM-405 | Customer Relationship Management (CRM) in Retail (Practical) | Core Practical | 2 | Using CRM Software (e.g., Salesforce basics), Customer Data Management and Segmentation, Simulating Loyalty Program Management, Handling Customer Inquiries and Complaints, Creating Personalized Marketing Campaigns |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-501 | Visual Merchandising | Core Theory | 4 | Principles of Visual Merchandising, Store Design and Layout, Display Techniques and Props, Lighting and Fixtures in Retail, Brand Image and Customer Experience |
| BVRM-502 | Retail Law and Ethics | Core Theory | 4 | Consumer Protection Act, Retail Contracts and Agreements, Data Privacy and Cybersecurity Laws, Intellectual Property Rights, Ethical Practices in Retailing |
| BVRM-503 | E-Commerce and M-Commerce Operations | Core Theory | 4 | E-Commerce Business Models, Payment Gateways and Online Transactions, Mobile Commerce and App Strategies, Digital Supply Chain Management, Online Security and Fraud Prevention |
| BVRM-504 | Data Base Management System | Core Theory | 4 | DBMS Concepts and Architecture, Relational Database Model, SQL Queries and Operations, Database Design and Normalization, Data Security and Integrity |
| BVRM-505 | E-Commerce and M-Commerce Operations (Practical) | Core Practical | 2 | Setting up an E-commerce Store (basic platform), Integrating Payment Gateways, Mobile Application Usage for Retail, Digital Marketing Tool Implementation, Managing Online Orders and Shipments |
| BVRM-506 | Retail Internship/Industrial Training | Internship | 6 | On-the-job training in a retail environment, Application of theoretical knowledge, Industry exposure and networking, Project report documentation, Professional skill development |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-601 | Service Marketing | Core Theory | 4 | Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Delivery, Managing Customer Expectations, Internal Marketing and Service Recovery |
| BVRM-602 | Rural Retailing and Agri-Business | Core Theory | 4 | Overview of Rural Indian Markets, Challenges and Opportunities in Rural Retailing, Agri-Retail Formats and Supply Chains, Role of Technology in Rural Agri-Business, Government Initiatives for Rural Development |
| BVRM-603 | Cloud Computing and Big Data Analytics | Core Theory | 4 | Cloud Computing Models (IaaS, PaaS, SaaS), Big Data Concepts and Characteristics, Hadoop Ecosystem (HDFS, MapReduce), Data Warehousing and Data Lakes, Data Visualization Techniques |
| BVRM-604 | Cyber Security | Core Theory | 4 | Introduction to Information Security, Network Security Concepts, Types of Malware and Attacks, Cyber Laws and Ethics, Basic Cryptography and Data Protection |
| BVRM-605 | Cloud Computing and Big Data Analytics (Practical) | Core Practical | 2 | Configuring Cloud Services (basic AWS/Azure), Working with Big Data Tools (e.g., Hive, Pig), Processing Data with Hadoop, Using Data Visualization Software (e.g., Tableau Public), Implementing Basic Security Controls |
| BVRM-606 | Retail Project | Project | 6 | Identification of a Retail Business Problem, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Documentation, Project Presentation and Viva-Voce |
