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MBA in General at AMC Engineering College
Bengaluru, Karnataka
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About the Specialization
What is General at AMC Engineering College Bengaluru?
This MBA program at AMC Engineering College offers a comprehensive curriculum designed to equip students with core business acumen and strategic thinking. Focusing on contemporary management practices, it aims to develop future leaders for India''''s dynamic economy. The program emphasizes a holistic approach, blending theoretical knowledge with practical application relevant to current industry demands.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the corporate world, as well as working professionals aiming to enhance their management skills for career advancement. It also caters to aspiring entrepreneurs looking to build and scale their ventures in the Indian market, providing a strong foundation for diverse career trajectories.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors such as finance, marketing, human resources, and operations within leading Indian and multinational companies. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth potential. The program aims to foster strategic decision-making capabilities, critical for navigating the complexities of the Indian business landscape.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus on mastering core management principles across subjects like Economics, Finance, Marketing, HR, Operations, and MIS. Utilize textbooks, engage in active classroom discussions, and leverage online resources like Coursera or edX for supplementary learning and deeper understanding of fundamental concepts. This helps in developing a holistic understanding of business functions, crucial for higher-level application and informed career choices later.
Tools & Resources
Textbooks, Case Studies, Coursera, edX, Class discussions
Career Connection
A strong foundation in core subjects is essential for understanding advanced concepts and excelling in various entry-level management roles, making you a versatile candidate for placements.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Pay close attention to subjects like Quantitative Methods, Accounting for Management, and Business Analytics. Practice problem-solving rigorously using real-world scenarios. Utilize tools like Excel for data analysis and seek out basic statistical software if available. Online platforms like Khan Academy can reinforce mathematical and statistical concepts. Strong analytical skills are highly valued in diverse MBA roles, from finance to consulting, enabling data-driven decision making.
Tools & Resources
Excel, Statistical software (e.g., R, Python basics), Khan Academy, Problem sets
Career Connection
Proficiency in quantitative analysis makes you attractive to roles requiring data interpretation, financial modeling, or market research, significantly boosting your employability.
Enhance Communication and Professional Skills- (Semester 1-2)
Actively participate in presentations, group projects, and mock interviews. Seek constructive feedback on business communication and presentation styles from faculty and peers. Leverage institutional resources like career services workshops or communication labs. Engaging in public speaking clubs, if available, can also boost confidence. Effective communication and a professional demeanor are critical for networking, successful interviews, and future leadership positions.
Tools & Resources
Presentation software, Mock interview sessions, Communication workshops, Toastmasters (if available)
Career Connection
Strong communication and presentation skills are paramount for cracking interviews and excelling in any managerial role, ensuring clear articulation of ideas and effective team collaboration.
Intermediate Stage
Strategic Specialization and Practical Application- (Semester 3-4)
Deep dive into your chosen elective specializations (e.g., Finance, Marketing, HR, Business Analytics, Logistics and Supply Chain Management). Engage in advanced case studies, analyze industry reports, and participate in practical simulations relevant to your chosen fields. Seek faculty mentorship in these specific areas and actively participate in live projects or inter-college competitions. This specialization provides depth, preparing students for specific roles and enabling them to apply theoretical knowledge to real-world business challenges.
Tools & Resources
Specialized software (e.g., SAP, Salesforce, financial modeling tools), Industry reports, Case competitions, Faculty mentorship
Career Connection
Specializing allows you to develop expert-level skills in a particular domain, making you a targeted candidate for niche roles and increasing your chances of securing placements in your preferred industry.
Maximize Internship and Project Opportunities- (Semester 3-4)
Treat your internship as a crucial learning and networking opportunity. Proactively seek out internships aligned with your career goals, focusing on gaining practical experience. For the final project work, choose a topic of genuine interest that addresses a real business problem, working closely with mentors. A well-executed internship and project enhance practical skills, build a professional network, and significantly improve placement prospects, often leading to pre-placement offers.
Tools & Resources
LinkedIn, Company websites, Networking events, Project management tools
Career Connection
A successful internship can lead directly to a full-time job offer, while a well-executed project demonstrates your ability to apply learning to solve real business problems, making you highly valuable to employers.
Intensive Placement Preparation and Networking- (Semester 3-4)
Begin placement preparation early by focusing on resume building, honing interview techniques, and participating in group discussion practices. Network actively with alumni, industry professionals, and guest lecturers to explore career opportunities. Attend workshops on aptitude, logical reasoning, and domain-specific knowledge to polish your skills. Utilize platforms like LinkedIn for professional connections. This focused effort ensures students are well-prepared to articulate their skills and aspirations, leading to successful career entry into top Indian companies.
Tools & Resources
Resume/CV builders, Mock interview platforms, Aptitude test prep resources, LinkedIn, Alumni network
Career Connection
Thorough placement preparation significantly increases your chances of securing a desirable job offer from a reputable company, setting a strong foundation for your long-term career growth.
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Passed Bachelor Degree of minimum 3 years duration. Obtained at least 50% marks (45% in case of candidate belonging to reserved category) in the qualifying examination. Obtained valid score in PGCET / KMAT / CMAT / MAT / XAT / ATMA / CAT.
Duration: 2 years (4 Semesters)
Credits: 124 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behavior | Core | 4 | Introduction to Management, Organizational Behavior, Individual Behavior, Group Dynamics, Leadership Theories, Motivation Strategies |
| 22MBA12 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing, Macroeconomic Environment, Business Cycles |
| 22MBA13 | Accounting for Management | Core | 4 | Introduction to Accounting, Financial Statements Analysis, Cost Accounting Concepts, Budgetary Control, Standard Costing, Capital Budgeting Decisions |
| 22MBA14 | Quantitative Methods for Management | Core | 4 | Data Collection and Presentation, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Time Series and Forecasting |
| 22MBA15 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies |
| 22MBA16 | Business Communication and Research Methods | Core | 4 | Fundamentals of Business Communication, Types of Communication, Oral and Written Communication, Research Process Overview, Data Collection Methods, Report Writing |
| 22MBS1.1 | Skill Development-I (Problem Solving and Decision Making) | Skill Development | 2 | Problem Identification, Decision Making Models, Analytical Thinking, Creativity in Problem Solving, Group Decision Making, Case Study Analysis |
| 22MBS1.2 | Skill Development-II (Productivity & Quality Management) | Skill Development | 2 | Productivity Concepts, Total Quality Management (TQM), Statistical Process Control (SPC), Lean Management, Six Sigma Methodology, Quality Certification Standards |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Financial Management | Core | 4 | Financial System and Goals, Sources of Finance, Capital Structure Theories, Working Capital Management, Dividend Policy, Capital Budgeting Techniques |
| 22MBA22 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| 22MBA23 | Operations Management | Core | 4 | Introduction to Operations, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management Systems, Supply Chain Management Fundamentals |
| 22MBA24 | Legal and Business Environment | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Competition Law, Environmental Laws |
| 22MBA25 | Management Information System and AI for Business | Core | 4 | Information Systems in Business, Database Management Systems, E-Business and E-Commerce, Introduction to Artificial Intelligence, Machine Learning for Business, Data Analytics for Decision Making |
| 22MBA26 | Research Methods for Business Decisions | Core | 4 | Research Design, Sampling Design, Measurement and Scaling Techniques, Data Analysis Techniques, Hypothesis Testing, Multivariate Analysis Introduction |
| 22MBS2.1 | Skill Development-III (Entrepreneurship Development) | Skill Development | 2 | Concept of Entrepreneurship, Idea Generation and Opportunity Analysis, Business Plan Formulation, Funding for Startups, Legal Aspects of Business, Growth Strategies for Entrepreneurs |
| 22MBS2.2 | Skill Development-IV (Global Business Ethics) | Skill Development | 2 | Ethical Theories in Business, Corporate Governance, Social Responsibility of Business, Ethical Dilemmas in Global Context, Environmental Ethics, Workplace Ethics and Culture |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance and Ethics |
| 22MBA32 | Innovation and Technology Management | Core | 4 | Innovation Process, Technology Lifecycle, Disruptive Technologies, Intellectual Property Rights, Innovation Ecosystem, Technology Commercialization |
| 22MBH33 | Organizational Development and Change Management | Core | 4 | Organizational Development Interventions, Change Management Models, Resistance to Change, Organizational Culture and Climate, Conflict Management, Team Building and Empowerment |
| 22MBF3.1 | Investment Management (Elective - Finance) | Elective | 4 | Investment Environment, Securities Markets, Risk and Return, Portfolio Theory, Equity Valuation, Bond Valuation and Analysis |
| 22MBF3.2 | Financial Derivatives (Elective - Finance) | Elective | 4 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps and Other Derivatives, Derivatives Strategies, Hedging and Risk Management |
| 22MBM3.1 | Consumer Behaviour (Elective - Marketing) | Elective | 4 | Introduction to Consumer Behavior, Consumer Decision Process, Individual Influences on Behavior, Group and Social Influences, Cultural Aspects of Consumption, Consumer Research Methods |
| 22MBM3.2 | Services Marketing (Elective - Marketing) | Elective | 4 | Nature and Characteristics of Services, Service Quality Models, Service Delivery and Process, Pricing of Services, Promotion and Communication in Services, Service Recovery and Customer Loyalty |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA41 | Corporate Social Responsibility and Sustainability | Core | 4 | Concept of CSR, Ethics in Business, Stakeholder Management, Sustainable Development Goals, Environmental Sustainability, Social Impact and Reporting |
| 22MBA42 | International Business | Core | 4 | Globalization and its Drivers, Theories of International Trade, Foreign Exchange Market, International Financial Management, Export-Import Procedures, Global Marketing Strategies |
| 22MBAIN | Internship (Project Report) | Project | 6 | Industry Exposure, Practical Skill Application, Problem Identification and Analysis, Report Writing, Presentation Skills, Professional Networking |
| 22MBAPR | Project Work | Project | 6 | Research Design, Data Collection and Analysis, Problem-Solving, Hypothesis Testing, Strategic Recommendations, Final Project Report and Viva |
| 22MBF4.1 | International Financial Management (Elective - Finance) | Elective | 4 | Global Financial Environment, Foreign Exchange Risk Management, International Investment Decisions, International Capital Budgeting, Multinational Working Capital Management, Cross-Border Mergers and Acquisitions |
| 22MBF4.2 | Mergers, Acquisitions & Corporate Restructuring (Elective - Finance) | Elective | 4 | Types of Mergers and Acquisitions, Valuation of Firms, Synergy and Governance Issues, Takeovers and Divestitures, Corporate Restructuring Strategies, Regulatory Framework for M&A |
| 22MBM4.1 | Digital Marketing (Elective - Marketing) | Elective | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing Strategy, Digital Analytics and ROI |
| 22MBM4.2 | Brand Management (Elective - Marketing) | Elective | 4 | Brand Identity and Positioning, Brand Equity Measurement, Brand Building Strategies, Brand Communication, Brand Architecture, Managing Brand Extensions |
