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M-A in Pr Event Management at Amity University, Kolkata
Kolkata, West Bengal
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About the Specialization
What is PR & Event Management at Amity University, Kolkata Kolkata?
This M.A. in PR & Event Management program at Amity University, Kolkata, focuses on equipping students with essential skills in strategic communication, brand building, and large-scale event execution. It addresses the growing need for skilled professionals in India''''s dynamic media and entertainment industry, preparing graduates for diverse roles in public relations agencies, corporate communications, and event management firms, both nationally and internationally.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the vibrant fields of public relations and event management. It also caters to working professionals aiming to upskill and formalize their experience, or career changers transitioning into the media and communication industry, particularly those with a flair for creativity, organization, and communication.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as PR Specialist, Event Manager, Corporate Communicator, Brand Manager, or Media Relations Officer. Entry-level salaries in India typically range from INR 3-6 LPA, with experienced professionals earning significantly more. The program prepares students for growth trajectories in Indian companies, consultancies, and MNCs, often aligning with industry certifications in areas like digital PR or project management.
Student Success Practices
Foundation Stage
Build Core Communication & PR Understanding- (Semester 1-2)
Engage deeply with foundational theories of public relations, media studies, and communication models. Focus on understanding media landscape, ethical considerations, and basic PR tools. Participate in departmental seminars and workshops to grasp industry basics and start building a theoretical base for practical applications.
Tools & Resources
Textbooks on PR theories, Media studies journals, Industry reports from PRCI or PRSA India chapters
Career Connection
A strong theoretical foundation is crucial for strategic thinking, effective communication planning, and provides the necessary vocabulary for interviews and professional discussions in the PR and Event industry.
Develop Basic Writing & Presentation Skills- (Semester 1-2)
Actively practice writing press releases, media advisories, and basic content for various platforms. Seek feedback on assignments and participate in college debate or presentation clubs to hone public speaking abilities. Focus on clarity, conciseness, and persuasive communication.
Tools & Resources
Grammarly, Purdue OWL (Online Writing Lab), Toastmasters International (local chapters)
Career Connection
Excellent writing and presentation skills are non-negotiable for PR professionals. This practice directly enhances employability by making students proficient in crafting compelling messages and delivering impactful presentations.
Network with Peers & Faculty- (Semester 1-2)
Actively participate in group projects, study circles, and university events. Engage in discussions with professors and guest lecturers to gain insights beyond the curriculum. This helps in building a supportive academic network and fosters collaborative learning crucial for future team-based roles.
Tools & Resources
University student clubs, LinkedIn (for connecting with guest speakers), Departmental social events
Career Connection
Peer and faculty networks can lead to valuable mentorship, study support, and often provide initial leads for internships and projects, laying the groundwork for professional connections.
Intermediate Stage
Undertake Practical PR & Event Projects- (Semester 3)
Seek opportunities to work on live projects, either through university initiatives, internships, or volunteering for local events/NGOs. Apply theoretical knowledge to practical scenarios like managing small-scale events, conducting media outreach for a campaign, or developing a communication strategy for a college festival.
Tools & Resources
Event management software (e.g., Evite, Google Forms), CRM tools for media relations (e.g., Cision - simplified concepts), Project management tools (e.g., Trello, Asana)
Career Connection
Practical experience is highly valued. These projects build a portfolio, demonstrate initiative, and provide concrete examples of applied skills, significantly boosting internship and entry-level job prospects in India.
Cultivate Digital PR & Social Media Proficiency- (Semester 3)
Master the nuances of digital public relations, content creation for social media, and online reputation management. Learn to analyze social media metrics and understand influencer marketing trends in India. Consider obtaining relevant certifications in digital marketing or social media analytics.
Tools & Resources
Google Analytics Academy, Hootsuite Academy (free courses), Meta Business Suite, Twitter Analytics
Career Connection
Digital PR is a booming sector in India. Proficiency in these areas makes graduates highly competitive for roles in digital marketing agencies, social media management, and corporate digital communication teams.
Expand Professional Network & Attend Industry Events- (Semester 3)
Actively attend industry conferences, webinars, and workshops organized by professional bodies like the Public Relations Council of India (PRCI) or Event Management Federation (EMF). Engage with speakers and attendees to build a professional network beyond the campus. Leverage LinkedIn for connecting with industry leaders.
Tools & Resources
LinkedIn, Eventbrite, Industry association websites (PRCI, EMF India)
Career Connection
Networking is paramount in PR and Event Management. These connections can lead to mentorship, internship opportunities, job referrals, and a deeper understanding of industry trends, giving a significant edge in the Indian job market.
Advanced Stage
Secure and Excel in a Final Internship/Dissertation Project- (Semester 4)
Undertake a significant internship with a reputable PR firm, corporate communication department, or a major event management company. Focus on gaining hands-on experience in strategic planning, crisis communication, or large-scale event execution. Alternatively, complete a research-driven dissertation on a relevant industry topic, applying advanced analytical skills.
Tools & Resources
University career services, Internshala, LinkedIn for job searches, Academic databases for research
Career Connection
A strong final internship often converts into a pre-placement offer or provides invaluable industry experience and references, making the transition to full-time employment seamless in India''''s competitive job market.
Develop Crisis Communication & Strategic Thinking Skills- (Semester 4)
Engage in advanced case studies focusing on crisis management, reputation repair, and strategic PR planning. Participate in simulations or role-playing exercises to practice rapid response and ethical decision-making. Focus on developing a comprehensive understanding of stakeholder management and issue tracking.
Tools & Resources
Harvard Business Review case studies, Industry white papers on crisis management, Simulated PR software trials
Career Connection
Crisis communication expertise is highly sought after by Indian corporates. Demonstrating these advanced strategic skills positions graduates for senior roles and enables them to handle high-pressure situations effectively.
Refine Personal Brand & Interview Preparation- (Semester 4)
Develop a professional online presence, including an updated LinkedIn profile and a portfolio showcasing projects and achievements. Attend mock interviews, practice salary negotiations, and tailor resumes and cover letters to specific job descriptions. Focus on articulating your unique selling points and career aspirations clearly.
Tools & Resources
LinkedIn Learning (interview prep courses), University placement cell workshops, Canva for portfolio creation
Career Connection
Thorough preparation ensures a strong performance in placement drives and interviews, significantly increasing the chances of securing desirable positions with good compensation in top Indian PR and Event companies.
