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B-COM in General Commerce at Amrit Lal Mahavidyalay
Maharajganj, Uttar Pradesh
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About the Specialization
What is General Commerce at Amrit Lal Mahavidyalay Maharajganj?
This General Commerce program at Amrit Lal Mahavidyalay focuses on providing a comprehensive understanding of business principles, financial practices, and economic frameworks essential for a dynamic career. Rooted in the New Education Policy (NEP 2020) framework of Deen Dayal Upadhyay Gorakhpur University, the curriculum is designed to meet the evolving demands of the Indian industry, equipping students with fundamental knowledge across various commerce disciplines. It aims to foster analytical and problem-solving skills crucial for business success in a competitive market.
Who Should Apply?
This program is ideal for 10+2 graduates with a keen interest in finance, accounting, marketing, and general business operations. It caters to students aspiring for foundational roles in various sectors, individuals looking to pursue professional qualifications like CA, CS, or CMA, and those planning further studies like an M.Com or MBA. It also benefits those seeking a broad-based business education before specializing, laying a strong groundwork for diverse career paths in the Indian economy.
Why Choose This Course?
Graduates of this program can expect to secure entry-level positions in accounting, finance, marketing, and administrative roles across Indian companies, banks, and consultancies. Common career paths include Accountant, Financial Analyst Trainee, Marketing Executive, or Operations Assistant. Entry-level salaries in India typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth potential after gaining experience. The program provides a solid base for various government jobs and entrepreneurial ventures.
Student Success Practices
Foundation Stage
Master Core Accounting & Economics- (Semester 1-2)
Dedicate time to thoroughly understand Financial Accounting, Business Economics, and Computer Applications. Form study groups to solve problems, utilize online tutorials from platforms like Coursera (for basic concepts) or NPTEL, and practice daily. Building a strong base in these subjects is critical for all subsequent commerce studies.
Tools & Resources
Textbooks, Study groups, YouTube tutorials, Basic accounting software demos
Career Connection
A solid foundation in these areas directly translates to strong performance in entry-level accounting and analytical roles, making you a desirable candidate for Indian companies'''' finance departments.
Enhance Business Communication Skills- (Semester 1-2)
Actively participate in classroom discussions, join college debate clubs, and practice written communication through essay writing and report drafting. Seek opportunities for public speaking. Developing effective communication is paramount for professional success in any Indian business environment.
Tools & Resources
Toastmasters (local clubs if available), Online communication courses, Presentation software
Career Connection
Strong communication skills are highly valued by employers across all sectors in India, improving your chances in interviews and future leadership roles.
Engage in Co-Curricular & Vocational Courses- (Semester 1-2)
Take your co-curricular and vocational courses seriously. Whether it''''s Food, Nutrition & Hygiene or Office Management, these practical skills add value. Seek to apply concepts learned in vocational courses to small projects or volunteer work to gain practical insights beyond academics.
Tools & Resources
College workshops, Community service opportunities, Local business internships (even short ones)
Career Connection
These courses enhance soft skills and provide vocational readiness, making you a well-rounded candidate with practical abilities relevant to diverse job profiles in India.
Intermediate Stage
Deep Dive into Taxation & Law- (Semester 3-4)
Focus intently on Income Tax and GST laws. These are highly practical and constantly evolving fields in India. Follow financial news, read government circulars, and consider taking specialized workshops beyond the curriculum to grasp the nuances of the Indian taxation system.
Tools & Resources
Income Tax India website, GST portal, Financial newspapers (e.g., The Economic Times)
Career Connection
Expertise in Indian tax laws opens doors to roles in tax consulting, compliance, and corporate finance within various Indian firms and accounting practices.
Participate in Skill-Based Certifications- (Semester 3-4)
Look for short-term certifications in areas like Tally ERP 9, advanced Excel, or digital marketing. These certifications are highly sought after by Indian employers and complement your academic learning, providing practical, job-ready skills.
Tools & Resources
Tally Education partners, Microsoft certifications, Google Digital Garage
Career Connection
These certifications significantly boost your resume, demonstrating practical proficiency and improving your employability in the competitive Indian job market.
Build a Professional Network- (Semester 3-4)
Attend industry seminars, workshops, and guest lectures organized by the college or local business associations. Connect with faculty, alumni, and guest speakers. Networking is crucial in India for internships, mentorship, and future job opportunities.
Tools & Resources
LinkedIn, College alumni network, Local chamber of commerce events
Career Connection
A strong network can lead to referrals and insights into unadvertised job opportunities, which are invaluable for career advancement in India.
Advanced Stage
Undertake Meaningful Internships/Projects- (Semester 5-6)
Actively seek out internships in relevant fields (e.g., finance, marketing, HR) during your 5th and 6th semesters. Focus on acquiring hands-on experience, understanding corporate culture, and building a professional portfolio. Your research or field project should be industry-oriented.
Tools & Resources
College placement cell, Internshala, Naukri.com for internships
Career Connection
Internships are often a direct pathway to pre-placement offers in India, giving you a competitive edge and practical experience employers demand.
Prepare for Placements & Higher Studies- (Semester 5-6)
Begin placement preparation early by honing interview skills, practicing aptitude tests, and updating your resume. For higher studies, research relevant entrance exams (CAT, MAT, CMAT) and start preparing. Utilize mock interviews and career counseling services offered by the college.
Tools & Resources
Placement consultants, Online aptitude test platforms, Mock interview sessions
Career Connection
Thorough preparation ensures you are ready to secure your first job or gain admission to prestigious postgraduate programs in India and abroad.
Develop Specialization Skills- (Semester 5-6)
Deepen your knowledge in your chosen Discipline Specific Electives (DSEs). If you choose ''''Financial Market Operations,'''' actively follow stock markets and financial news. If it''''s ''''Consumer Behaviour,'''' analyze marketing campaigns. This specialization makes you highly marketable for specific roles.
Tools & Resources
SEBI website, Financial news channels (CNBC, ET Now), Industry reports and journals
Career Connection
Specialized skills make you a sought-after candidate for niche roles in finance, marketing, or other specific business functions within Indian industries, commanding better entry salaries.
Program Structure and Curriculum
Eligibility:
- 10+2 (Intermediate) in any stream (preferably Commerce) from a recognized board, with a minimum of 40-45% aggregate marks as per DDUGU norms.
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B.C. 101 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Consignment and Joint Venture Accounts, Depreciation Accounting |
| B.C. 102 | Business Communication | Core | 4 | Meaning and Importance of Communication, Types of Communication, Barriers to Communication, Effective Business Letters, Reports and Presentations, Interpersonal Skills |
| B.C. 103 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand Analysis, Supply Analysis, Production Function, Cost Concepts, Market Structures |
| B.C. 104 | Computer Application in Business | Core | 4 | Computer Fundamentals, Operating Systems, MS-Office (Word, Excel, PowerPoint), Internet and E-Commerce Basics, Data Management, Application of Computers in Business |
| CO-CURRICULAR | Food, Nutrition & Hygiene | Co-Curricular | 2 | Fundamentals of Food and Nutrition, Balanced Diet, Nutritional Deficiencies, Food Adulteration, Personal and Community Hygiene, Food Safety Standards |
| VOCATIONAL | Vocational Course I (Choice: Office Management and Secretarial Practice / Data Entry Operator) | Vocational | 4 | Office Management Principles, Secretarial Functions, Office Correspondence, Record Keeping, Meeting Management, Communication Skills (Illustrative for Office Management) |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B.C. 201 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Partnership Act 1932, Limited Liability Partnership Act 2008 |
| B.C. 202 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis, Index Numbers, Time Series Analysis |
| B.C. 203 | Macro Economics | Core | 4 | National Income Accounting, Theory of Employment (Classical & Keynesian), Consumption and Investment Functions, Inflation and Deflation, Monetary and Fiscal Policies, Business Cycles |
| B.C. 204 | Indian Economy | Core | 4 | Features of Indian Economy, Agricultural Sector, Industrial Sector, Service Sector, Poverty and Unemployment, Economic Reforms in India |
| CO-CURRICULAR | Co-curricular Course II (Choice: National Cadet Corps / National Service Scheme / Ranger-Rover) | Co-Curricular | 2 | Youth Development, Community Service, Discipline and Leadership, Social Responsibility, Skill Development, Teamwork |
| VOCATIONAL | Vocational Course II (Choice: Retail Management / E-Commerce) | Vocational | 4 | Introduction to Retailing, Retail Formats, Store Management, Merchandising, Retail Marketing, Customer Relationship Management (Illustrative for Retail Management) |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B.C. 301 | Corporate Accounting | Core | 4 | Share Capital Accounting, Debentures, Company Final Accounts, Amalgamation and Reconstruction, Liquidation of Companies, Valuation of Shares and Goodwill |
| B.C. 302 | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Heads of Income (Salary, House Property), Heads of Income (Business, Capital Gains, Other Sources), Deductions from Gross Total Income, Computation of Taxable Income |
| B.C. 303 | Company Law | Core | 4 | Introduction to Company Law, Types of Companies, Memorandum and Articles of Association, Company Meetings, Directors and Management, Winding Up of Companies |
| B.C. 304 | Fundamentals of Marketing | Core | 4 | Nature and Scope of Marketing, Marketing Environment, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution Channels |
| CO-CURRICULAR | Human Values and Environmental Studies | Co-Curricular | 2 | Ethics and Human Values, Moral Education, Environmental Concepts, Ecosystems and Biodiversity, Environmental Pollution, Sustainable Development |
| VOCATIONAL | Vocational Course III (Choice: Banking and Insurance / Financial Market Operations) | Vocational | 4 | Introduction to Banking, Types of Banks, Banking Operations, Introduction to Insurance, Types of Insurance, Regulatory Framework (Illustrative for Banking and Insurance) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B.C. 401 | Cost Accounting | Core | 4 | Nature and Scope of Cost Accounting, Cost Concepts and Classifications, Material Cost Control, Labor Cost Control, Overhead Absorption, Job, Batch, and Process Costing |
| B.C. 402 | Goods & Service Tax (GST) & Customs Law | Core | 4 | Introduction to GST, Levy and Collection of GST, Input Tax Credit, GST Registration and Returns, Customs Act 1962, Valuation and Duties under Customs |
| B.C. 403 | Auditing | Core | 4 | Nature and Scope of Auditing, Types of Audit, Audit Planning and Internal Control, Vouching and Verification, Company Audit, Audit Report |
| B.C. 404 | Fundamentals of Entrepreneurship | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Business Idea Generation, Feasibility Analysis, Business Plan Preparation, Sources of Finance for Start-ups |
| CO-CURRICULAR | Disaster Management and Pandemic | Co-Curricular | 2 | Concept of Disaster, Types of Disasters (Natural and Man-made), Disaster Preparedness, Disaster Mitigation, Pandemic Management, Role of Government and NGOs |
| VOCATIONAL | Vocational Course IV (Choice: Rural Marketing / Supply Chain Management) | Vocational | 4 | Rural Market Environment, Rural Consumer Behavior, Marketing Strategies for Rural Areas, Product and Pricing in Rural Markets, Promotion and Distribution in Rural India, Challenges in Rural Marketing (Illustrative for Rural Marketing) |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B.C. 501 | Management Accounting | Core | 4 | Nature and Scope of Management Accounting, Financial Statement Analysis, Ratio Analysis, Fund Flow Statement, Cash Flow Statement, Budgetary Control |
| B.C. 502 | Money & Financial System | Core | 4 | Concept of Money, Functions of Money, Indian Financial System, Financial Institutions (Banks, NBFCs), Money Market, Capital Market |
| B.C. 503 | Human Resource Management | Core | 4 | Concept and Functions of HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| DSE-1 | Discipline Specific Elective I (Choice: Financial Market Operations / Principles of Insurance / Consumer Behaviour) | Elective | 4 | Indian Financial Markets, Primary and Secondary Markets, Stock Exchanges, SEBI Regulations, Derivatives Market, Investment Avenues (Illustrative for Financial Market Operations) |
| DSE-2 | Discipline Specific Elective II (Choice: Financial Market Operations / Principles of Insurance / Consumer Behaviour) | Elective | 4 | Introduction to Consumer Behavior, Consumer Decision Process, Factors Influencing Behavior, Motivation and Perception, Learning and Attitude, Reference Groups (Illustrative for Consumer Behaviour) |
| PROJECT | Research Project | Project | 4 | Research Problem Formulation, Literature Review, Research Design, Data Collection Methods, Data Analysis, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B.C. 601 | Principles of Management | Core | 4 | Concept and Nature of Management, Managerial Functions (Planning, Organizing), Directing and Controlling, Decision Making, Motivation Theories, Leadership Styles |
| B.C. 602 | International Business | Core | 4 | Nature and Scope of International Business, Theories of International Trade, Foreign Direct Investment, Balance of Payments, Exchange Rate Mechanism, International Organizations (WTO, IMF) |
| B.C. 603 | Financial Management | Core | 4 | Nature and Scope of Financial Management, Financial Planning, Capital Structure Theories, Cost of Capital, Working Capital Management, Dividend Policy |
| DSE-3 | Discipline Specific Elective III (Choice: Indian Financial System / Banking and Insurance / Security Analysis and Portfolio Management) | Elective | 4 | Overview of Indian Financial System, Financial Institutions, Financial Markets (Money & Capital), Financial Instruments, Financial Services, Regulatory Bodies (Illustrative for Indian Financial System) |
| DSE-4 | Discipline Specific Elective IV (Choice: Indian Financial System / Banking and Insurance / Security Analysis and Portfolio Management) | Elective | 4 | Investment Process, Risk and Return Analysis, Equity and Bond Valuation, Portfolio Theory, Capital Asset Pricing Model (CAPM), Technical and Fundamental Analysis (Illustrative for Security Analysis and Portfolio Management) |
| PROJECT | Internship / Field Project | Project | 4 | Practical Application of Knowledge, Industry Exposure, Problem Solving, Report Preparation, Presentation Skills, Networking |
