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BBA in General at Apeejay Institute of Management & Engineering Technical Campus
Jalandhar, Punjab
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About the Specialization
What is General at Apeejay Institute of Management & Engineering Technical Campus Jalandhar?
This Bachelor of Business Administration (BBA) program at Apeejay Institute of Management & Engineering Technical Campus, Jalandhar, focuses on providing a strong foundation in management principles and business practices relevant to the dynamic Indian industry. The program aims to equip students with analytical, communication, and decision-making skills, preparing them for diverse roles across sectors in India''''s growing economy.
Who Should Apply?
This program is ideal for 10+2 graduates aspiring to build a career in business management. It suits individuals seeking entry-level management positions, those interested in entrepreneurial ventures, or young professionals looking to gain a comprehensive understanding of business operations. Students with a keen interest in finance, marketing, human resources, or operations will find this curriculum beneficial.
Why Choose This Course?
Graduates of this program can expect to secure roles in sales, marketing, human resources, finance, and operations in Indian companies. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential up to INR 8-12 lakhs for experienced professionals. The program also lays a strong groundwork for further studies like MBA, enhancing career trajectories in India.
Student Success Practices
Foundation Stage
Build a Strong Academic Base- (Semester 1-2)
Focus on understanding core business concepts like economics, accounting, and management principles. Regularly attend classes, take detailed notes, and form study groups with peers for collaborative learning and problem-solving.
Tools & Resources
Class notes and prescribed textbooks, IKGPTU syllabus guidelines, Peer study groups, Online tutorials for specific concepts
Career Connection
Strong fundamentals are crucial for advanced subjects, for performing well in competitive entrance exams for higher studies, or for entry-level job tests.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in class discussions, workshops on presentation skills, and join college clubs focused on public speaking or debates. Practice written communication through assignments and reports.
Tools & Resources
Toastmasters-like college clubs, Online English proficiency courses, Public speaking workshops, Business communication textbooks
Career Connection
Essential for interviews, corporate presentations, client interactions, and effective team collaboration in any business role.
Explore Basic Computer Applications- (Semester 1-2)
Gain proficiency in essential software like MS Office (Excel, Word, PowerPoint) and basic data analysis tools. Utilize college computer labs and online resources to enhance practical skills.
Tools & Resources
MS Office suite, Online Excel tutorials (e.g., from YouTube, Udemy), College computer labs for hands-on practice
Career Connection
Most entry-level business roles require strong computer literacy for data management, reporting, presentations, and general office productivity.
Intermediate Stage
Engage in Practical Project Work- (Semester 3-5)
Actively seek out opportunities for mini-projects, case studies, and industry assignments. Apply theoretical knowledge to real-world business scenarios, collaborating with peers and faculty.
Tools & Resources
Project guidelines and templates, Industry reports and market research data, Case study resources (e.g., Harvard Business Publishing), Faculty mentorship and guidance
Career Connection
Develops problem-solving skills, critical thinking, practical experience, and builds a strong portfolio for internships and future placements.
Network with Industry Professionals- (Semester 3-5)
Attend industry seminars, guest lectures, and career fairs organized by the college. Leverage professional networking platforms like LinkedIn to connect with alumni and professionals, gaining insights into various career paths and industry trends.
Tools & Resources
College career services and alumni association, LinkedIn profiles and groups, Industry events and conferences (online/offline)
Career Connection
Crucial for discovering internship opportunities, securing mentorship, understanding job market requirements, and building valuable professional contacts.
Participate in Competitions and Workshops- (Semester 3-5)
Join business quizzes, management fests, and skill-based workshops (e.g., digital marketing, financial modeling, HR analytics). These activities enhance specialized skills and build a competitive edge.
Tools & Resources
College club activities and inter-college competitions, Online certification platforms (Coursera, edX for specialized skills), Industry-specific workshops
Career Connection
Showcases initiative, specialized knowledge, and practical application abilities, making candidates more attractive to recruiters and employers.
Advanced Stage
Undertake Intensive Industrial Training/Internship- (Semester 6)
Undertake a substantial industrial training or internship related to your area of interest. Focus on gaining hands-on experience and contributing meaningfully to the organization, ensuring a detailed project report and presentation.
Tools & Resources
Internship portals (e.g., Internshala, LinkedIn Jobs), Company HR departments and placement cell support, Project supervisors and academic mentors
Career Connection
Provides invaluable real-world experience, often leading to pre-placement offers, and significantly strengthens the resume for final placements.
Engage in Targeted Placement Preparation- (Semester 6)
Begin intensive preparation for campus placements and off-campus job opportunities. This includes resume building, mock interviews, aptitude test practice, and group discussion sessions. Tailor applications to specific roles and companies.
Tools & Resources
College placement cell guidance, Online aptitude test platforms (e.g., IndiaBix, PrepInsta), Interview preparation guides and practice sessions, Company websites and job descriptions
Career Connection
Directly aims at securing desirable job placements post-graduation with top Indian and multinational companies, maximizing career entry prospects.
Pursue Advanced Skill Specialization- (Semester 6)
Deepen knowledge in a chosen domain (e.g., finance, marketing, HR, operations) through advanced elective courses, professional certifications, or specialized software training. This enhances expertise and marketability.
Tools & Resources
NPTEL courses for advanced topics, Professional certifications (e.g., NSE for finance, HubSpot for marketing), Advanced software training platforms
Career Connection
Enhances employability in specialized roles and provides a competitive advantage in a specific niche within the dynamic Indian job market, leading to better career growth.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 with minimum 50% marks in aggregate (45% for SC/ST category) or equivalent examination.
Duration: 3 Years (6 Semesters)
Credits: 135 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Management Concepts and Functions, Planning and Decision Making, Organizing and Departmentation, Directing and Motivation, Controlling and Coordination |
| BBA-102 | Business Economics-I | Core | 4 | Microeconomics Fundamentals, Demand and Supply Analysis, Elasticity of Demand and Supply, Consumer Behavior Theories, Production and Cost Analysis |
| BBA-103 | Business Mathematics | Core | 4 | Matrices and Determinants, Differential Calculus Applications, Integral Calculus Applications, Financial Mathematics (Interest, Annuities), Set Theory and Probability |
| BBA-104 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal and Ledger, Trial Balance Preparation, Preparation of Final Accounts, Depreciation Methods |
| BBA-105 | Business Communication | Core | 3 | Communication Process and Barriers, Verbal and Non-verbal Communication, Business Correspondence (Letters, Memos), Report Writing Skills, Presentation Skills |
| BBA-106 | Computer Applications in Business | Core | 4 | Introduction to Computers and OS, MS Word and PowerPoint for Business, MS Excel for Data Analysis, Internet and E-commerce Concepts, Database Management Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behavior | Core | 4 | Foundations of Individual Behavior, Motivation Theories and Applications, Leadership Styles and Effectiveness, Group Dynamics and Team Building, Conflict Management and Organizational Change |
| BBA-202 | Business Economics-II | Core | 4 | Macroeconomic Indicators, National Income Determination, Inflation and Unemployment, Monetary and Fiscal Policies, International Trade Theories |
| BBA-203 | Marketing Management | Core | 4 | Marketing Mix (4Ps), Consumer Buying Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Pricing Strategies and Channels of Distribution |
| BBA-204 | Cost Accounting | Core | 4 | Cost Concepts and Classifications, Preparation of Cost Sheet, Marginal Costing and Break-Even Analysis, Standard Costing and Variance Analysis, Budgetary Control |
| BBA-205 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Negotiable Instruments Act, 1881, Basics of Company Law |
| BBA-206 | Environmental Studies | Core | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Associated Problems, Ecosystems and Biodiversity, Environmental Pollution and Control, Human Population and Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Appraisal, Compensation and Employee Welfare |
| BBA-302 | Production & Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Production Planning and Control, Inventory Management Techniques, Quality Management and TQM |
| BBA-303 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Financial Markets (Money & Capital), Financial Institutions (Banks, NBFCs), Role of RBI and SEBI, Financial Instruments |
| BBA-304 | Business Statistics | Core | 4 | Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability Distribution (Binomial, Poisson, Normal), Sampling and Sampling Distributions, Hypothesis Testing |
| BBA-305 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process and Environment, Identifying Business Opportunities, Business Plan Preparation, Startup Ecosystem and Funding, SMEs and Government Policies |
| BBA-306 | Open Elective-I | Elective | 3 | Introduction to chosen elective field, Core concepts of the elective, Applications in business, Challenges and opportunities, Recent trends |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Financial Goals and Capital Structure, Cost of Capital, Capital Budgeting Decisions, Working Capital Management, Dividend Policy Decisions |
| BBA-402 | Research Methodology | Core | 4 | Research Design and Process, Methods of Data Collection, Sampling Design and Types, Data Analysis Techniques (Quantitative & Qualitative), Report Writing and Presentation |
| BBA-403 | Services Marketing | Core | 4 | Characteristics of Services, Service Quality and Customer Satisfaction, Services Marketing Mix (7Ps), Managing Service Delivery, Service Pricing and Promotion |
| BBA-404 | Management Information System | Core | 4 | Information Systems in Business, Database Management Systems, E-commerce and E-business Models, Decision Support Systems, Information Security and Ethics |
| BBA-405 | Supply Chain Management | Core | 4 | Concepts of Supply Chain Management, Logistics and Transportation, Inventory Management in SCM, Warehousing and Distribution, Global Supply Chain and Challenges |
| BBA-406 | Open Elective-II | Elective | 3 | Advanced topics in chosen elective field, Industry applications and case studies, Emerging trends, Strategic implications, Regulatory aspects |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Direct Investment (FDI), Foreign Exchange Market Operations, International Marketing Strategies, Cross-Cultural Management |
| BBA-502 | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Heads of Income (Salary, House Property, Business), Deductions from Gross Total Income, Computation of Taxable Income, Overview of GST |
| BBA-503 | Banking & Insurance | Core | 4 | Commercial Banking Functions, Central Banking and RBI, Types of Insurance (Life, General), IRDAI and Insurance Regulations, Risk Management in Banking & Insurance |
| BBA-504 | Project Management | Core | 4 | Project Life Cycle and Phases, Project Planning and Scheduling (PERT, CPM), Resource Allocation and Management, Project Risk Management, Project Monitoring and Control |
| BBA-505 | Domain Specific Elective-I | Elective | 4 | Specialized concepts in chosen domain (e.g., advanced marketing, financial derivatives), Sector-specific applications, Analytical tools and techniques, Case studies and industry trends, Ethical considerations |
| BBA-506 | Industrial Training / Project Report | Project | 4 | Practical industry exposure, Application of theoretical knowledge, Data collection and analysis, Problem identification and solution, Report writing and presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Nature and Process of Strategic Management, Environmental Analysis (SWOT, PESTEL), Corporate and Business Level Strategies, Strategy Implementation and Control, Business Ethics and Corporate Governance |
| BBA-602 | Consumer Behavior | Core | 4 | Consumer Decision Making Process, Psychological Factors (Motivation, Perception), Socio-Cultural Influences (Family, Culture), Reference Groups and Social Class, Marketing Implications of Consumer Behavior |
| BBA-603 | Portfolio Management | Core | 4 | Investment Avenues and Objectives, Risk and Return Analysis, Portfolio Diversification, Modern Portfolio Theory (MPT), Security Analysis (Fundamental & Technical) |
| BBA-604 | Domain Specific Elective-II | Elective | 4 | Advanced specialized topics in chosen domain, Industry best practices and innovations, Strategic decision-making tools, Global perspectives in the domain, Future trends and challenges |
| BBA-605 | Comprehensive Viva-Voce | Core | 4 | Overall understanding of business administration principles, Application of management concepts, Analytical and critical thinking abilities, Communication and presentation skills, General business knowledge |
