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BBA in General at B307 SARVODAYA DEGREE COLLEGE
Bidar, Karnataka
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About the Specialization
What is GENERAL at B307 SARVODAYA DEGREE COLLEGE Bidar?
This BBA General program at Sarvodaya Degree College, Bidar, focuses on providing a broad foundational understanding of business administration and management. It aims to develop versatile professionals capable of handling various business functions, crucial for India''''s rapidly expanding economy. The curriculum is designed to impart holistic management knowledge, preparing students for diverse roles across traditional and emerging sectors, and fostering an entrepreneurial mindset relevant to the Indian market.
Who Should Apply?
This program is ideal for fresh 10+2 graduates from any stream who aspire to build a career in business management or entrepreneurship within India. It is also suitable for individuals seeking to acquire fundamental business knowledge before pursuing specialized postgraduate studies like an MBA. Students with a strong interest in management principles, analytical thinking, and a desire to contribute to India''''s corporate growth will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure entry-level positions in various Indian industries, including finance, marketing, human resources, retail, and operations. Typical entry-level salary ranges from INR 2.5 to 4.5 lakhs per annum, with growth trajectories leading to managerial roles within 3-5 years. Common career paths include Junior Analyst, Marketing Executive, HR Coordinator, or Business Development Associate in Indian startups and established corporations. It also provides a strong base for professional certifications.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate significant effort to thoroughly grasp foundational subjects like Financial Accounting, Business Economics, and Principles of Management. Actively participate in class, utilize recommended textbooks, and form study groups with peers to reinforce understanding and excel in examinations.
Tools & Resources
Textbooks, Class Lectures & Notes, Study Groups, Online tutorials (e.g., Swayam, NPTEL for basic concepts)
Career Connection
A solid understanding of these fundamentals is essential for higher studies (like MBA entrance exams such as CAT) and for excelling in entry-level analytical and managerial roles in India.
Enhance Communication and Digital Literacy- (Semester 1-2)
Actively work on improving both written and oral business communication skills through language courses, presentations, and group discussions. Simultaneously, gain proficiency in essential digital tools like MS Office Suite (especially Excel and PowerPoint) and basic data processing, crucial for any modern Indian business role.
Tools & Resources
MS Office Suite, Grammarly, College Communication Labs, Debate & Public Speaking Clubs
Career Connection
Strong communication and digital skills are non-negotiable for success in interviews and day-to-day corporate functions across India, enhancing employability significantly.
Engage in Co-curricular and Club Activities- (Semester 1-2)
Join relevant college clubs such as the commerce association, entrepreneurship cell, or literary society. Actively participate in inter-college competitions, cultural fests, and organizational events. This helps develop teamwork, leadership, and event management skills, which are highly valued by Indian recruiters.
Tools & Resources
College Clubs & Committees, Inter-college Fests, Departmental Workshops
Career Connection
Participation in these activities builds a well-rounded profile, demonstrates initiative and soft skills, making you a more attractive candidate for internships and placements in India.
Intermediate Stage
Seek Early Practical Exposure through Internships- (Semester 3-5)
Proactively search for short-term internships or live projects with local businesses, startups, or NGOs during semester breaks. Focus on applying theoretical knowledge in areas like marketing surveys, HR support, or basic financial analysis. Document your experiences meticulously.
Tools & Resources
College Placement Cell, Internshala.com, LinkedIn, Local Business Contacts
Career Connection
Early practical experience differentiates your resume, provides valuable talking points for interviews, and offers insights into the working culture of Indian companies, boosting placement prospects.
Acquire In-demand Professional Certifications- (Semester 3-5)
Beyond the curriculum, pursue certifications in high-demand areas such as advanced Excel, Tally ERP, digital marketing (Google Ads, SEO), or basic data analytics. These add tangible skills to your profile and demonstrate a proactive learning attitude.
Tools & Resources
Coursera, Udemy, Google Digital Garage, Tally Education, NISM Certifications (for finance interest)
Career Connection
These certifications are highly valued by Indian employers, immediately making you job-ready for specific roles and often leading to better starting salaries and career opportunities.
Build a Professional Network- (Semester 3-5)
Attend industry-specific workshops, seminars, and guest lectures organized by the college or in the city. Connect with alumni, faculty, and industry experts on professional platforms like LinkedIn. Engage in peer learning networks and collaborative projects.
Tools & Resources
LinkedIn, College Alumni Network, Industry Events & Conferences, Local Business Associations
Career Connection
Networking is crucial for discovering hidden job markets, gaining mentorship, and staying updated with industry trends, significantly aiding career progression and opportunities in India.
Advanced Stage
Undertake Impactful Research or Business Projects- (Semester 6)
Choose your final year project meticulously, focusing on solving a real-world business problem or exploring an innovative idea relevant to the Indian market. Collaborate with industry mentors if possible and present your findings effectively. This demonstrates in-depth understanding and analytical capabilities.
Tools & Resources
Academic Journals, Industry Reports, Faculty Mentors, Market Research Tools
Career Connection
A well-executed project highlights your problem-solving skills and domain expertise, making you a strong candidate for specific roles and a valuable asset to Indian companies.
Intensive Placement and Career Readiness Training- (Semester 6)
Engage in rigorous preparation for campus placements, including mock interviews, group discussion practice, aptitude tests, and resume building workshops. Research potential employers thoroughly and tailor your application to their specific requirements. Focus on honing soft skills and behavioral competencies.
Tools & Resources
College Placement Cell, Online Aptitude Portals (e.g., Indiabix), Mock Interview Panels, Career Counseling Services
Career Connection
Dedicated and targeted preparation is paramount for converting placement opportunities into concrete job offers, ensuring a smooth transition into the Indian corporate workforce.
Explore Entrepreneurship or Higher Education Pathways- (Semester 6)
For those with an entrepreneurial drive, develop a comprehensive business plan, seek guidance from college incubation centers or local startup ecosystems. Alternatively, if pursuing higher education, focus on preparing for competitive entrance exams like CAT, MAT, or state-specific MBA entrance tests, aligning with your career aspirations.
Tools & Resources
Startup India Resources, NITI Aayog Documents, Incubation Centers, Test Prep Coaching Institutions
Career Connection
This phase ensures a well-defined post-BBA trajectory, whether it''''s launching a successful venture contributing to India''''s startup ecosystem or gaining admission to a prestigious MBA program for advanced career growth.
Program Structure and Curriculum
Eligibility:
- Pass in PUC/10+2 or equivalent examination with 35% marks in aggregate (as per Gulbarga University norms).
Duration: 3 Years (6 Semesters)
Credits: 136 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| Lang-1.1 | Kannada/Sanskrit/Hindi/Urdu | Compulsory Language | 2 | Prescribed Prose and Poetry, Grammar Fundamentals, Letter Writing Basics, Translation Exercises, Essay Writing Introduction |
| Lang-2.1 | English | Compulsory Language | 2 | Prose and Poetry Reading, Basic English Grammar, Effective Communication Skills, Vocabulary Building, Paragraph and Essay Writing |
| BBA 1.1 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling Functions, Ethics and Social Responsibility |
| BBA 1.2 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Theory, Market Structures and Pricing, Macroeconomic Concepts |
| BBA 1.3 | Financial Accounting | Core | 4 | Introduction to Accounting Principles, Journal, Ledger, and Trial Balance, Preparation of Final Accounts, Accounting for Depreciation, Bank Reconciliation Statement |
| BBA 1.4 | Business Data Processing | Core | 4 | Computer Fundamentals, Operating Systems Concepts, MS Office Applications (Word, Excel, PowerPoint), Database Management Basics, Internet and E-commerce Overview |
| SEC 1.1 | Environmental Studies | Skill Enhancement Course (SEC) | 2 | Ecosystems and Biodiversity, Natural Resources Management, Environmental Pollution Control, Social Issues and the Environment, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| Lang-1.2 | Kannada/Sanskrit/Hindi/Urdu | Compulsory Language | 2 | Advanced Literary Forms, Functional Grammar Usage, Official Correspondence, Cultural Readings, Creative Writing Techniques |
| Lang-2.2 | English | Compulsory Language | 2 | Advanced Grammar and Usage, Business Correspondence, Report Writing Skills, Public Speaking Practice, Critical Reading and Analysis |
| BBA 2.1 | Organizational Behavior | Core | 4 | Foundations of Individual Behavior, Perception and Learning, Motivation Theories, Group Dynamics and Teamwork, Leadership and Conflict Management |
| BBA 2.2 | Business Statistics | Core | 4 | Introduction to Statistical Methods, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability Theory, Hypothesis Testing Basics |
| BBA 2.3 | Cost Accounting | Core | 4 | Introduction to Cost Concepts, Cost Sheet Preparation, Job, Batch, and Process Costing, Marginal Costing for Decision Making, Budgetary Control |
| BBA 2.4 | Marketing Management | Core | 4 | Fundamentals of Marketing, Marketing Environment Analysis, Consumer Behavior, Product and Pricing Decisions, Promotion and Distribution Channels |
| SEC 2.1 | Constitution of India | Skill Enhancement Course (SEC) | 2 | Historical Background of Constitution, Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Governments, Judiciary and Local Self-Government |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| Lang-1.3 | Kannada/Sanskrit/Hindi/Urdu | Compulsory Language | 2 | Literary Movements, Modern Prose and Poetry, Media and Communication, Advanced Translation, Regional Literature Context |
| Lang-2.3 | English | Compulsory Language | 2 | Business Communication Strategies, Interpersonal Skills Development, Effective Presentation Techniques, Negotiation and Conflict Resolution, Cross-cultural Communication |
| BBA 3.1 | Corporate Accounting | Core | 4 | Accounting for Shares and Debentures, Company Final Accounts, Amalgamation of Companies, Internal and External Reconstruction, Liquidation of Companies |
| BBA 3.2 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management |
| BBA 3.3 | Human Resource Management | Core | 4 | Nature and Scope of HRM, Human Resource Planning, Recruitment and Selection Process, Training and Development, Performance Appraisal Systems |
| BBA 3.4 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| SEC 3.1 | Indian History and Culture | Skill Enhancement Course (SEC) | 2 | Ancient Indian Civilizations, Major Indian Dynasties, Indian Freedom Movement, Art, Architecture and Literature, Cultural Heritage of India |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| Lang-1.4 | Kannada/Sanskrit/Hindi/Urdu | Compulsory Language | 2 | Functional Language Applications, Creative and Journalistic Writing, Literary Forms and Genres, Discourse Analysis, Advanced Composition |
| Lang-2.4 | English | Compulsory Language | 2 | Advanced Written Communication, Report and Proposal Writing, Debate and Group Discussion Skills, Interview Techniques, Professional Etiquette |
| BBA 4.1 | Management Accounting | Core | 4 | Introduction to Management Accounting, Financial Statement Analysis, Fund Flow and Cash Flow Statements, Ratio Analysis for Decision Making, Capital Structure Decisions |
| BBA 4.2 | Marketing Research | Core | 4 | Role of Marketing Research, Marketing Research Process, Questionnaire Design and Scaling, Data Analysis in Marketing, Report Preparation and Presentation |
| BBA 4.3 | Entrepreneurship Development | Core | 4 | Concept and Process of Entrepreneurship, Creativity and Innovation, Business Plan Preparation, Sources of Finance for Startups, Government Policies for SMEs |
| BBA 4.4 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Quality Management Systems, Supply Chain Management |
| SEC 4.1 | Disaster Management | Skill Enhancement Course (SEC) | 2 | Types of Disasters and Hazards, Disaster Preparedness and Mitigation, Response and Recovery, Role of Government and NGOs, Community Participation in Disaster Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 5.1 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Business Environment, Foreign Exchange Market, International Marketing Strategies |
| BBA 5.2 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 Overview |
| BBA 5.3 | E-Commerce and E-Business | Core | 4 | Introduction to E-commerce, Business Models in E-commerce, E-marketing and Digital Branding, Online Payment Systems, Cyber Security and Legal Aspects |
| DSE 5.1.1 | Elective - Discipline Specific Elective 1 (e.g., Investment Management) | Elective | 4 | Investment Environment and Process, Security Analysis (Equity, Debt), Portfolio Management Theories, Financial Markets and Instruments, Risk and Return Analysis |
| DSE 5.1.2 | Elective - Discipline Specific Elective 2 (e.g., Rural Marketing) | Elective | 4 | Rural Market Environment in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution and Promotion in Rural Areas, Challenges and Opportunities in Rural Marketing |
| BBA PR | Project Work | Project | 4 | Research Problem Identification, Methodology Design and Data Collection, Data Analysis and Interpretation, Project Report Writing, Viva-Voce Examination |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 6.1 | Goods and Service Tax (GST) | Core | 4 | Introduction to GST in India, Levy and Collection of GST, Input Tax Credit Mechanism, Registration, Returns and Refunds, GST Administration and Compliance |
| BBA 6.2 | Banking and Insurance | Core | 4 | Indian Banking System Structure, Commercial Banks and Reserve Bank of India, Types and Principles of Insurance, Life Insurance Products, General Insurance Products |
| BBA 6.3 | Strategic Management | Core | 4 | Concept of Strategic Management, Strategic Analysis and Formulation, Strategy Implementation Techniques, Strategy Evaluation and Control, Corporate Social Responsibility |
| DSE 6.1.1 | Elective - Discipline Specific Elective 3 (e.g., Financial Markets & Services) | Elective | 4 | Indian Financial System Overview, Money Market Operations, Capital Market Structure (Primary & Secondary), Financial Services (Merchant Banking, Factoring), Regulatory Framework (SEBI, RBI) |
| DSE 6.1.2 | Elective - Discipline Specific Elective 4 (e.g., Retail Management) | Elective | 4 | Introduction to Retailing, Retail Formats and Theories, Store Operations and Management, Merchandise Planning and Control, Retail Marketing and Customer Service |
| BBA Internship | Internship | Internship/Practical | 4 | Practical Application of Business Knowledge, Industry Exposure and Professional Skill Development, Networking and Corporate Etiquette, Internship Report Preparation, Viva-Voce on Internship Experience |
