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MBA in General Management at Baba Isher Singh College of Engineering & Technology
Moga, Punjab
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About the Specialization
What is General Management at Baba Isher Singh College of Engineering & Technology Moga?
This MBA program at Baba Isher Singh College of Engineering and Technology, affiliated with IKGPTU, focuses on developing comprehensive management skills essential for the dynamic Indian industry. While the core curriculum provides a broad understanding of business functions, students also choose a functional specialization from options like Marketing, Finance, or Human Resources, ensuring specialized expertise alongside general management acumen. The program is designed to meet the evolving demands of various sectors within the Indian economy.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into diverse management roles across sectors such as banking, IT, manufacturing, and services in India. It also suits working professionals aiming to enhance their leadership skills, transition into management positions, or those looking to pivot their careers into the business administration domain, provided they meet the minimum bachelor''''s degree requirements with 50% marks.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths as functional managers, business analysts, consultants, or entrepreneurs in the Indian market. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth potential up to INR 10-20 lakhs for experienced professionals. The curriculum is aligned with industry best practices, preparing students for roles in leading Indian and multinational corporations operating within the country.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intensely on understanding foundational subjects like Managerial Economics, Accounting, Marketing, and HR Management. Regularly review concepts, solve case studies, and participate in classroom discussions to build a strong theoretical base for future specialization.
Tools & Resources
Harvard Business Review (student versions), Investopedia, Khan Academy for basics, IKGPTU library resources
Career Connection
A strong grasp of fundamentals is crucial for passing initial screening tests and interviews for entry-level management trainee positions and provides the bedrock for future career growth in India.
Enhance Communication and Computer Skills- (Semester 1-2)
Actively engage in communication labs, public speaking events, and group discussions to improve verbal and non-verbal skills. Practice using MS Office suite (Excel for data analysis, PowerPoint for presentations) and basic data analysis tools regularly. Seek feedback on presentation and report writing.
Tools & Resources
Toastmasters International (if available), Grammarly, LinkedIn Learning, NPTEL courses on soft skills
Career Connection
Excellent communication and digital literacy are non-negotiable skills for any management role in India, aiding in corporate presentations, client interactions, and efficient office work, enhancing employability.
Gain Early Industry Exposure through Visits- (Semester 1-2)
Make the most of mandatory industrial visits by actively observing operations, asking insightful questions, and preparing detailed reports. Network with industry professionals during these visits and explore potential areas for summer internships to understand practical business challenges.
Tools & Resources
College''''s placement cell for organizing visits, Professional networking platforms like LinkedIn, Company websites for pre-visit research
Career Connection
Direct exposure to business operations helps bridge the gap between theory and practice, making internship applications more impactful and clarifying career interests early on in the Indian context.
Intermediate Stage
Maximize Learning from Summer Internship- (After Semester 2 (during summer break))
Treat the mandatory summer internship (after Semester 2) as a hands-on learning opportunity. Proactively seek challenging projects, demonstrate initiative, problem-solving skills, and build strong professional relationships with mentors and colleagues. Document your experiences thoroughly in the internship report.
Tools & Resources
Company mentors, College faculty advisors, Professional networking platforms like LinkedIn
Career Connection
A successful internship often leads to valuable industry insights, a strong network, and sometimes even pre-placement offers, significantly boosting career prospects in India''''s competitive job market.
Deepen Specialization Knowledge & Apply Analytics- (Semester 3)
Choose your specialization wisely in Semester 3 and dive deep into its subjects. Supplement classroom learning with industry articles, case studies, and advanced workshops. Simultaneously, apply quantitative skills from Operations Research and Research Methodology to analyze business problems effectively.
Tools & Resources
Industry-specific journals, Business news portals (e.g., Livemint, Economic Times), Analytical tools like Excel, R/Python (basic level) for problem-solving
Career Connection
Specialization depth makes you job-ready for specific functional roles, while strong analytical skills are universally valued for data-driven decision-making in the Indian corporate landscape, opening diverse opportunities.
Engage in Inter-College Competitions and Projects- (Semesters 2-3)
Actively participate in business plan competitions, case study challenges, and management fests organized by the college or other institutions. Form diverse teams, leverage varied skill sets, and gain experience in presenting innovative solutions under pressure, enhancing practical exposure.
Tools & Resources
College''''s entrepreneurship cell, Online competition platforms, Faculty mentorship for preparation, Peer learning groups
Career Connection
Such experiences develop critical thinking, teamwork, and presentation skills—highly sought after by recruiters for consulting, marketing, and finance roles in India, proving real-world applicability of knowledge.
Advanced Stage
Execute a High-Impact Dissertation Project- (Semester 4)
Approach the dissertation in Semester 4 as a comprehensive research project. Choose a relevant and practical business problem, apply rigorous research methodology, collect and analyze data, and provide actionable recommendations. Aim for a publishable quality report showcasing deep understanding.
Tools & Resources
Academic research databases (e.g., JSTOR, ProQuest via library), Statistical software (SPSS), Academic writing guides, Dedicated faculty supervisors
Career Connection
A well-executed dissertation showcases your ability to independently tackle complex problems, conduct research, and contribute valuable insights, making you attractive for roles in consulting, market research, or strategic planning in India.
Master Interview Skills & Placement Preparation- (Semester 4)
Actively participate in placement cell workshops on resume building, group discussions, and mock interviews. Research target companies thoroughly, understand their business models, and prepare to articulate your skills and experiences effectively to recruiters. Tailor your application for specific roles.
Tools & Resources
College placement cell, Online interview preparation platforms (e.g., PrepInsta, GeeksforGeeks), Company websites and annual reports, Current affairs updates
Career Connection
This direct and focused preparation is essential for securing placements in leading Indian companies and multinational corporations operating in India, translating academic success into a professional career.
Cultivate Professional Ethics & Leadership- (Semester 4)
Understand the principles of Corporate Governance and Business Ethics deeply. Reflect on ethical dilemmas in business and develop a strong personal ethical framework. Seek opportunities for leadership in student clubs or project teams, demonstrating responsibility, integrity, and proactive problem-solving.
Tools & Resources
Case studies on ethical leadership, Biographies of inspiring Indian business leaders, Peer feedback and mentorship, Workshops on CSR
Career Connection
Companies increasingly seek ethical leaders. Demonstrating a strong ethical compass and leadership potential differentiates candidates for long-term career growth and senior management roles in India''''s evolving business environment.
Program Structure and Curriculum
Eligibility:
- Recognized Bachelor''''s Degree of minimum 3 years duration in any discipline with minimum 50% marks (45% for reserved category) in the qualifying examination (as per IKGPTU norms).
Duration: 2 years (4 semesters)
Credits: 114 Credits
Assessment: Internal: 40% (for theory), 60% (for practical/project), External: 60% (for theory), 40% (for practical/project)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Process & Organizational Behavior | Core | 4 | Management Principles, Planning & Decision Making, Organizing & Controlling, Foundations of Organizational Behavior, Group Dynamics & Teamwork, Leadership & Motivation |
| MBA 102 | Managerial Economics | Core | 4 | Demand & Supply Analysis, Production & Cost Theory, Market Structures, Pricing Strategies, Macroeconomics & Business Cycles, Government Policies |
| MBA 103 | Accounting for Management | Core | 4 | Financial Accounting Concepts, Cost Accounting, Break-even Analysis, Fund Flow & Cash Flow, Budgetary Control, Financial Statement Analysis |
| MBA 104 | Business Environment | Core | 4 | Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment, Ethical & Social Responsibility |
| MBA 105 | Business Statistics | Core | 4 | Data Collection & Presentation, Probability & Distributions, Hypothesis Testing, Correlation & Regression, Time Series Analysis, Index Numbers |
| MBA 106 | Computer Applications in Management | Practical | 2 | MS Office (Word, Excel, PowerPoint), Internet & E-commerce, Basic Data Analytics Tools, Database Management, Presentation Skills |
| MBA 107 | Communication for Management | Practical | 2 | Verbal Communication, Non-Verbal Communication, Written Communication, Presentation Skills, Group Discussion, Interview Techniques |
| MBA 108 | Industrial Visit & Seminar | Practical | 2 | Industry Exposure, Report Writing, Presentation Skills, Data Collection, Analysis of Business Operations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Human Resource Management | Core | 4 | HRM Functions, HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management |
| MBA 202 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation & Targeting, Product Decisions, Pricing Decisions, Promotion Decisions, Distribution Decisions |
| MBA 203 | Financial Management | Core | 4 | Financial System, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| MBA 204 | Operations Management | Core | 4 | Production Systems, Product Design & Process Selection, Facility Layout, Inventory Management, Quality Management, Supply Chain Management |
| MBA 205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling, Data Analysis, Hypothesis Testing, Report Writing |
| MBA 206 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Cyber Laws |
| MBA 207 | Open Elective | Elective | 4 | Interdisciplinary topics based on chosen elective |
| MBA 208 | Summer Internship | Project | 6 | Industry Project, Practical Application, Report Submission, Presentation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Operations Research | Core | 4 | Linear Programming, Transportation & Assignment, Queuing Theory, Simulation, Decision Theory, Game Theory |
| MBA 302 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Business Ethics & CSR |
| MBA 303 | Management Information System | Core | 4 | Information Systems Fundamentals, Database Management, Enterprise Systems, E-commerce, Decision Support Systems, IT Strategy |
| MBA 304 | Marketing Research | Elective (Marketing Specialization example) | 4 | Research Design, Data Collection, Measurement & Scaling, Sampling, Data Analysis, Report Preparation |
| MBA 305 | Consumer Behavior | Elective (Marketing Specialization example) | 4 | Consumer Decision Process, Psychological Influences, Socio-Cultural Influences, Organizational Buying, Consumer Motivation, Consumer Perception |
| MBA 306 | Advertising Management | Elective (Marketing Specialization example) | 4 | Advertising Planning, Media Decisions, Creative Strategy, Advertising Appeals, Advertising Effectiveness, Social Media Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | Corporate Governance & Business Ethics | Core | 4 | Corporate Governance Principles, Board of Directors, Shareholder Rights, Business Ethics Frameworks, Ethical Decision Making, CSR & Sustainability |
| MBA 402 | International Business | Core | 4 | Global Economic Environment, Theories of International Trade, Foreign Exchange Market, Entry Strategies, International Marketing, Global HR Management |
| MBA 403 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Project Scheduling, Resource Allocation, Project Costing, Risk Management |
| MBA 404 | Dissertation | Project | 10 | Research Project, Problem Identification, Methodology Design, Data Collection & Analysis, Findings & Recommendations, Thesis Writing |
| MBA 405 | Brand Management | Elective (Marketing Specialization example) | 4 | Brand Equity, Brand Identity, Brand Positioning, Brand Communication, Brand Extension, Brand Revitalization |
| MBA 406 | Sales and Distribution Management | Elective (Marketing Specialization example) | 4 | Sales Force Management, Personal Selling, Sales Planning, Distribution Channels, Supply Chain Integration, Logistics Management |
| MBA 407 | Services Marketing | Elective (Marketing Specialization example) | 4 | Nature of Services, Service Quality, Service Encounters, Customer Relationship Management, Service Innovation, Marketing of Financial/Hospitality/Educational Services |
