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MBA in General at Basavakalyan Engineering College
Bidar, Karnataka
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About the Specialization
What is General at Basavakalyan Engineering College Bidar?
This MBA program at Basavakalyan Engineering College is designed to cultivate future business leaders through a comprehensive curriculum. It covers core management disciplines while offering a wide array of elective options in Finance, Marketing, HR, Operations, and Business Analytics, catering to diverse career aspirations within the dynamic Indian industry landscape. The program emphasizes both foundational knowledge and practical application, preparing students for real-world challenges.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into the corporate sector, as well as working professionals looking to upskill and advance their careers. It caters to individuals eager to develop strong analytical, leadership, and strategic thinking skills, preparing them for managerial roles across various industries in India. Candidates with a bachelor''''s degree and a passion for business leadership are well-suited.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in management consulting, financial services, marketing, human resources, and operations. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth trajectories in Indian and multinational companies. The robust curriculum prepares students for roles in rapidly expanding sectors and can align with professional certifications like NISM for finance roles.
Student Success Practices
Foundation Stage
Master Core Management Fundamentals- (Semester 1)
Focus diligently on understanding foundational concepts in accounting, economics, statistics, and organizational behavior during the first semester. Utilize textbooks, classroom discussions, and peer study groups to build a strong theoretical base. Actively participate in case studies to apply initial learnings to practical business scenarios.
Tools & Resources
Official textbooks, VTU e-learning resources, Peer study groups, Business case study platforms
Career Connection
A solid grasp of fundamentals is crucial for future specialization choices and effective problem-solving in any managerial role. It forms the bedrock for advanced business decision-making.
Develop Essential Communication & Professional Skills- (Semester 1)
Actively engage in communication skill-building activities like presentations, group discussions, and business writing. Leverage the Mentoring and Professional Development modules to refine interpersonal skills, etiquette, and time management. Seek feedback on your communication style and consciously work on areas for improvement.
Tools & Resources
Mentoring sessions, Toastmasters clubs (if available), Online business communication courses, Presentation software
Career Connection
Effective communication and professional demeanor are critical for networking, interviews, and successful leadership in the Indian corporate environment. These skills directly enhance employability.
Cultivate a Research Mindset- (Semester 1-2)
From the outset, approach subjects with an inquisitive mind. Learn to identify business problems and think critically about potential solutions. Begin exploring basic research methods and data collection techniques, which will be vital for your research methodology course and eventual project work.
Tools & Resources
Academic databases (e.g., EBSCO, J-STOR), VTU library resources, Microsoft Excel for basic data handling
Career Connection
A strong research foundation is indispensable for data-driven decision-making, market analysis, and strategic planning, making you a more valuable asset in an increasingly analytical business world.
Intermediate Stage
Strategically Select Electives and Apply Learnings- (Semester 2-3)
In Semesters 2 and 3, carefully choose electives based on your career interests and emerging industry trends in India. Deep dive into these chosen areas. Actively seek opportunities to apply theoretical knowledge from core and elective subjects through mini-projects, simulations, and live case studies provided by faculty or industry partners.
Tools & Resources
VTU Syllabus Elective Descriptions, Industry reports (e.g., NASSCOM, FICCI), Simulations/Business Games, Industry guest lectures
Career Connection
Specialized knowledge enhances your profile, making you more competitive for roles in specific functions (Finance, Marketing, HR, Operations, Analytics). Practical application builds confidence and a portfolio of experience.
Actively Participate in Internships and Workshops- (Semester 3 (and throughout))
Utilize the industry internship opportunity in Semester 3 to gain practical exposure. Network with professionals, observe corporate culture, and take initiative on assigned tasks. Beyond the mandatory internship, seek out workshops, certification programs, and industry visits related to your chosen functional area.
Tools & Resources
College Placement Cell, LinkedIn for networking, Online certification platforms (Coursera, NPTEL), Industry associations
Career Connection
Internships are crucial for bridging the gap between academia and industry. They provide hands-on experience, build your professional network, and often lead to pre-placement offers, significantly boosting employability.
Build a Professional Network- (Semester 2-3)
Attend industry seminars, connect with alumni, and engage with guest speakers. Cultivate relationships with faculty who have industry experience. Actively use platforms like LinkedIn to connect with professionals in your target sectors in India. Participate in college clubs and committees to develop leadership and teamwork skills.
Tools & Resources
LinkedIn, Alumni network events, College professional clubs, Industry conferences (virtual/physical)
Career Connection
Networking opens doors to mentorship, job opportunities, and industry insights, which are invaluable for career progression in the competitive Indian job market.
Advanced Stage
Excel in Project Work and Advanced Electives- (Semester 4)
In Semester 4, dedicate significant effort to your Internship & Project Work. Choose a topic that aligns with your career goals and demonstrates strong analytical and problem-solving abilities. Deepen your expertise through advanced electives, aiming to develop a distinct competitive edge in your chosen functional area.
Tools & Resources
Research guides, Statistical software (SPSS, R, Python for analytics), Mentorship from project guides, Advanced industry reports
Career Connection
A high-quality project report and presentation showcase your applied skills and critical thinking, which are key determinants for securing coveted roles and demonstrating leadership potential.
Intensify Placement Preparation- (Semester 4)
Start rigorous preparation for placements early in Semester 4. This includes mock interviews, group discussion practice, aptitude test preparation, and resume building. Tailor your resume and interview responses to specific companies and roles you target, highlighting your specialization and project work.
Tools & Resources
College Placement Cell resources, Online aptitude test platforms, Mock interview panels, Career coaches
Career Connection
Proactive and targeted placement preparation directly increases your chances of securing a desirable job offer with leading Indian and multinational companies, ensuring a smooth transition into your career.
Develop Strategic Thinking & Leadership Acumen- (Semester 4)
Focus on the ''''Cross-Functional Management'''' and ''''Mentoring and Professional Development - 3'''' modules to hone strategic thinking, ethical decision-making, and global business acumen. Engage in leadership roles within college events or team projects to practice leading and collaborating effectively. Read business journals and follow economic news to stay updated on Indian and global trends.
Tools & Resources
Business periodicals (e.g., Economic Times, Mint), Harvard Business Review articles, Leadership workshops, Debate clubs
Career Connection
These skills are vital for ascending to senior management and leadership positions, enabling you to contribute strategically to organizational growth and navigate complex business environments in India and abroad.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree of minimum 3 years duration with 50% aggregate marks (45% for SC/ST/Category-I of Karnataka candidates), with Mathematics/Statistics/Computer Science/Computer Applications/Business Mathematics or equivalent at graduation or PUC (10+2) level, and a valid score in PGCET/CAT/MAT/XAT/KMAT etc.
Duration: 2 years / 4 semesters
Credits: 87 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA101 | Management and Organisational Behaviour | Core | 3 | Introduction to Management & OB, Planning, Organizing, Leading, Controlling, Personality, Perception, Learning, Motivation, Group Dynamics, Leadership, Conflict, Organisational Culture, Change Management |
| 22MBA102 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand Analysis, Elasticity & Forecasting, Production and Cost Analysis, Market Structure, Pricing Decisions, Profit Management, Capital Budgeting |
| 22MBA103 | Accounting for Management | Core | 3 | Financial Accounting Concepts, Principles, Journal, Ledger, Trial Balance, Financial Statements, Analysis of Financial Statements, Ratio Analysis, Fund Flow and Cash Flow Statements, Marginal Costing, Budgetary Control |
| 22MBA104 | Quantitative Techniques for Management | Core | 3 | Operations Research, Linear Programming, Transportation and Assignment Problems, Game Theory, Decision Theory, Network Analysis (PERT/CPM), Queueing Theory, Simulation |
| 22MBA105 | Business and Corporate Law | Core | 3 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Companies Act 2013, Competition Act 2002, Consumer Protection Act 2019, Cyber Law, Intellectual Property Rights |
| 22MBA106 | Business Statistics | Core | 3 | Measures of Central Tendency & Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| 22MBA107 | Business Communication | Core | 3 | Fundamentals of Communication, Verbal/Non-verbal, Written Communication, Business Correspondence, Report Writing, Presentation Skills, Group Discussions, Interview Skills, Digital Communication, Cross-Cultural Communication |
| 22MBA108 | Mentoring and Professional Development - 1 | Core (Activity Based) | 2 | Self-Assessment, Goal Setting, Interpersonal Skills, Professional Etiquette, Time Management, Stress Management, Teamwork, Conflict Resolution, Career Planning, Networking |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA201 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Product, Pricing, Promotion Decisions, Distribution Channels, Marketing Mix, Services Marketing, Digital Marketing |
| 22MBA202 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Job Analysis, Recruitment & Selection, Training & Development, Performance Management, Compensation & Benefits, Employee Relations, HR Analytics, Global HRM |
| 22MBA203 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management, Dividend Policy, Financial Markets, Risk Management |
| 22MBA204 | Operations Management | Core | 3 | Introduction to Operations Management, Strategy, Product & Process Design, Facility Layout, Inventory Management, Supply Chain Management, Quality Management (TQM, Six Sigma), Project Management, Lean Operations |
| 22MBA205 | Research Methodology | Core | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Preparation, Data Analysis Techniques, Hypothesis Testing, Report Writing, Ethical Issues in Research |
| 22MBA206 | Entrepreneurship and Startup Management | Core | 3 | Introduction to Entrepreneurship, Ecosystem, Opportunity Identification, Business Idea Generation, Business Plan Development, Funding Sources, Legal & Regulatory Framework for Startups, Innovation Management, Social Entrepreneurship |
| 22MBA207 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Collection, Data Visualization, Descriptive Analytics, Predictive Analytics (Regression, Classification), Prescriptive Analytics (Optimization), Big Data, Data Mining, Ethical Issues |
| 22MBA208 | Mentoring and Professional Development - 2 | Core (Activity Based) | 2 | Advanced Communication, Negotiation Skills, Problem Solving, Decision Making, Leadership Skills, Team Building, Conflict Resolution, Emotional Intelligence, Personal Branding, Interview Preparation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA301 | Strategic Management | Core | 3 | Introduction to Strategic Management, Strategic Analysis, Environmental Scanning, SWOT Analysis, Strategy Formulation, Corporate & Business Level Strategies, Strategy Implementation, Strategic Control |
| 22MBA302 | Industry Internship | Core (Practical) | 3 | Internship Objectives, Industry Analysis, Project Identification & Execution, Data Collection, Analysis & Interpretation, Report Writing, Presentation Skills, Professional Conduct, Learning from Experience |
| 22MBA303 | Project Management and Sustainable Business | Core | 3 | Introduction to Project Management, Life Cycle, Project Planning, Scheduling, Resource Allocation, Project Control, Risk Management, Sustainable Business Practices, CSR, Green Marketing, Ethical Business Practices |
| 22MBA321 | Investment Management | Elective (Finance) | 3 | Introduction to Investment, Security Analysis, Equity Valuation, Bond Valuation, Portfolio Management, Risk & Return, Derivatives (Futures, Options), Mutual Funds, Real Estate Investment |
| 22MBA331 | Consumer Behaviour | Elective (Marketing) | 3 | Introduction to Consumer Behaviour, Buying Process, Individual Influences (Perception, Learning, Motivation), Social Influences (Culture, Social Class, Reference Groups), Family Influence, Opinion Leadership, Consumer Decision Making, Post-purchase Behaviour |
| 22MBA341 | Training and Development | Elective (HR) | 3 | Introduction to Training, Needs Assessment, Training Design, Delivery Methods, Evaluation of Training Effectiveness, Executive Development, Career Management, Organizational Development, Learning Organizations |
| 22MBA351 | Data Warehousing and Data Mining | Elective (Business Analytics) | 3 | Introduction to Data Warehousing, OLAP, Data Preprocessing, Data Mining Techniques, Classification, Clustering Algorithms, Association Rules, Web Mining, Text Mining, Business Applications |
| 22MBA361 | Supply Chain Management | Elective (Operations) | 3 | Introduction to SCM, Supply Chain Drivers, Logistics Management, Inventory Management, Transportation, Warehousing, Purchasing & Sourcing, Global Supply Chains, Supply Chain Performance Measurement |
| 22MBA322 | Derivatives & Risk Management | Elective (Finance) | 3 | Introduction to Derivatives (Forwards, Futures), Options & Swaps, Pricing, Hedging Strategies, Speculation, Risk Management Techniques, VaR, Credit Risk, Operational Risk |
| 22MBA332 | Services Marketing | Elective (Marketing) | 3 | Introduction to Services Marketing, Characteristics, Service Quality, Customer Expectations, Service Design, Service Delivery, Pricing & Promotion of Services, Relationship Marketing, Service Recovery |
| 22MBA342 | Compensation and Benefits Management | Elective (HR) | 3 | Introduction to Compensation, Strategy, Job Evaluation, Wage & Salary Administration, Incentives, Fringe Benefits, Performance-Based Pay, Legal Aspects, Global Compensation Trends |
| 22MBA352 | Marketing Analytics | Elective (Business Analytics) | 3 | Introduction to Marketing Analytics, Marketing Mix Modeling, Customer Segmentation, Churn Prediction, Website Analytics, Social Media Analytics, Pricing Analytics, Campaign Optimization, Marketing ROI Measurement |
| 22MBA362 | Logistics and Distribution Management | Elective (Operations) | 3 | Introduction to Logistics, System Design, Transportation Management, Inventory Management, Warehousing and Materials Handling, Order Processing, Customer Service, Global Logistics, Supply Chain Integration |
| 22MBA323 | Financial Markets & Institutions | Elective (Finance) | 3 | Introduction to Financial Markets (Money & Capital), Stock Exchanges, SEBI Regulations, Financial Institutions (Banks, NBFCs), Investment Banks, Mutual Funds, Regulatory Framework, Market Instruments |
| 22MBA333 | Digital Marketing | Elective (Marketing) | 3 | Introduction to Digital Marketing, SEO & SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Web Analytics, Digital Marketing Strategy |
| 22MBA343 | Performance Management System | Elective (HR) | 3 | Introduction to Performance Management, Performance Appraisal Methods, Planning, Coaching, Mentoring, Feedback Systems, 360-Degree Feedback, Reward Systems, Legal Issues in Performance Management |
| 22MBA353 | Financial Analytics | Elective (Business Analytics) | 3 | Introduction to Financial Analytics, Modeling, Predictive Modeling in Finance, Risk Analytics, Portfolio Optimization, Algorithmic Trading, Credit Scoring, Fraud Detection, Time Series Analysis in Finance |
| 22MBA363 | Total Quality Management | Elective (Operations) | 3 | Introduction to TQM, Quality Philosophies, Quality Planning, Control, Improvement Tools, Statistical Process Control (SPC), Six Sigma, ISO Standards, Quality Costs, Customer Satisfaction & TQM Implementation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA401 | Internship & Project Work | Core (Practical) | 6 | Problem Identification, Literature Review, Research Design, Data Collection, Data Analysis, Interpretation of Results, Project Report Writing, Presentation, Ethical Considerations, Managerial Implications |
| 22MBA402 | Entrepreneurship and Innovation Management | Core | 3 | Introduction to Innovation, Types of Innovation, Innovation Process, Design Thinking, Intellectual Property Rights, Technology Commercialization, Entrepreneurial Finance, Venture Capital, Corporate Entrepreneurship, Social Innovation |
| 22MBA403 | Cross-Functional Management | Core | 3 | Introduction to Cross-Functional Management, Interdepartmental Coordination, Teamwork, Conflict Resolution, Communication Across Functions, Leadership for Cross-Functional Teams, Strategic Alignment, Organizational Effectiveness |
| 22MBA404 | Mentoring and Professional Development - 3 | Core (Activity Based) | 2 | Strategic Thinking, Critical Thinking, Entrepreneurial Mindset, Risk Taking, Global Business Acumen, Cultural Intelligence, Ethical Leadership, Corporate Governance, Personal Effectiveness, Resilience |
| 22MBA421 | Mergers & Acquisitions and Corporate Restructuring | Elective (Finance) | 3 | Introduction to M&A, Types of M&A, Valuation for M&A, Financing M&A, Legal & Regulatory Aspects, Post-merger Integration, Corporate Restructuring, Divestitures, Defenses Against Takeovers |
| 22MBA431 | International Marketing | Elective (Marketing) | 3 | Introduction to International Marketing, Global Environment, Market Entry Strategies, Product Decisions, Pricing Decisions, Promotion Decisions, Distribution Decisions, Export-Import Procedures, Cross-Cultural Marketing |
| 22MBA441 | International Human Resource Management | Elective (HR) | 3 | Introduction to IHRM, Global HR Environment, Expatriate Management, Compensation & Benefits, Performance Management, Training & Development, Repatriation, Cultural Issues in IHRM, Global Staffing Strategies |
| 22MBA451 | AI and Machine Learning for Business | Elective (Business Analytics) | 3 | Introduction to AI & ML, Supervised Learning, Unsupervised Learning, Deep Learning, Natural Language Processing, Computer Vision, Ethical AI, Business Applications of AI/ML, ML Project Lifecycle |
| 22MBA461 | Lean Management and Six Sigma | Elective (Operations) | 3 | Introduction to Lean Principles, Value Stream Mapping, Just-in-Time, Kanban, 5S Methodology, Six Sigma Methodology (DMAIC), Six Sigma Tools, Lean Six Sigma Integration, Process Improvement, Implementation Challenges |
| 22MBA422 | Behavioural Finance | Elective (Finance) | 3 | Introduction to Behavioural Finance, Cognitive Biases, Emotional Biases, Prospect Theory, Herd Behaviour, Market Anomalies, Neurofinance, Application in Investment Decisions, Ethics in Finance |
| 22MBA432 | Brand Management | Elective (Marketing) | 3 | Introduction to Brand Management, Brand Identity, Brand Equity, Brand Positioning, Brand Architecture, Brand Extensions, Brand Communication, Brand Revitalization, Measuring Brand Performance |
| 22MBA442 | Labour Laws and Industrial Relations | Elective (HR) | 3 | Introduction to Labour Laws, Trade Unions Act, Industrial Disputes Act, Factories Act, Payment of Wages Act, Minimum Wages Act, Employee Provident Funds Act, ESIC Act, Industrial Relations, Collective Bargaining |
| 22MBA452 | Cloud Computing for Business | Elective (Business Analytics) | 3 | Introduction to Cloud Computing, Service Models, Cloud Deployment Models, Cloud Security, Cloud Adoption Strategies, Data Storage in Cloud, Cloud Analytics, Business Applications of Cloud, Vendor Management in Cloud |
| 22MBA462 | Purchase and Materials Management | Elective (Operations) | 3 | Introduction to Purchase Management, Purchasing Cycle, Supplier Selection, Negotiation, Materials Planning, Inventory Control, Warehousing, Logistics, Global Sourcing, Legal Aspects of Purchasing |
| 22MBA423 | Startup Finance and Venture Capital | Elective (Finance) | 3 | Introduction to Startup Finance, Sources of Funding, Venture Capital, Angel Investors, Equity Crowdfunding, Debt Financing for Startups, Valuation of Startups, Exit Strategies, Legal Aspects of Startup Funding |
| 22MBA433 | Retail Management | Elective (Marketing) | 3 | Introduction to Retail Management, Retail Formats, Retail Store Location, Merchandising, Retail Pricing, Retail Promotion, Supply Chain in Retail, CRM, E-tailing, Omni-channel Retailing |
| 22MBA443 | Organisational Development and Change Management | Elective (HR) | 3 | Introduction to OD, OD Interventions, Change Management Models, Resistance to Change, OD Process, Diagnostic Activities, OD in Indian Context, Future of OD, Building Learning Organizations |
| 22MBA453 | Predictive Modeling for Business | Elective (Business Analytics) | 3 | Introduction to Predictive Modeling, Regression Models, Classification Models (Logistic Regression, Decision Trees), Time Series Forecasting, Ensemble Methods, Model Evaluation, Deployment, Applications in Marketing, Finance, Operations |
| 22MBA463 | Technology and Innovation Management | Elective (Operations) | 3 | Introduction to Technology Management, Forecasting, Technology Strategy, R&D Management, Innovation Process, Product Development, Technology Transfer, Intellectual Property, Emerging Technologies, Digital Transformation |
