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MBA in Marketing at Bearys Institute of Technology
Dakshina Kannada, Karnataka
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About the Specialization
What is Marketing at Bearys Institute of Technology Dakshina Kannada?
This Marketing program at Bearys Institute of Technology focuses on equipping future leaders with strategic marketing acumen relevant to the dynamic Indian business landscape. The curriculum emphasizes consumer insights, digital transformation, and brand building, preparing students for diverse roles in a market driven by innovation and evolving consumer preferences. The program aims to create agile marketing professionals.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart careers in marketing, working professionals seeking to specialize or upskill in contemporary marketing practices, and career changers aiming for roles in brand management, digital marketing, or sales. Candidates with a strong analytical bent and creative thinking are particularly well-suited for this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue lucrative careers as Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, or Product Managers in India. Entry-level salaries typically range from INR 4-7 LPA, with significant growth potential up to INR 15-25 LPA for experienced professionals in leading Indian and multinational companies within the marketing sector.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus diligently on core subjects like Marketing Management, Business Economics, and Financial Management to understand the fundamental interconnectedness of business functions. This holistic view is crucial for effective marketing strategies and decision-making.
Tools & Resources
VTU prescribed textbooks, NPTEL online courses on management basics, Business newspapers like The Economic Times, Peer study groups
Career Connection
A strong foundation in business ensures you can speak the language of all departments, making your marketing proposals more viable and increasing your overall value to future employers in India.
Enhance Communication & Analytical Skills- (Semester 1-2)
Actively participate in presentations, debates, and case study discussions to refine communication and critical thinking skills. Pay special attention to data interpretation and statistical analysis taught in Business Statistics for informed marketing insights.
Tools & Resources
Toastmasters International (local chapters), College debate and public speaking clubs, Microsoft Excel for data analysis, Harvard Business Review case studies
Career Connection
Effective communication is paramount in marketing for conveying brand messages, while analytical skills are essential for market research and campaign performance evaluation, critical for success in the Indian market.
Explore Industry via Internships/Projects- (Semester 1-2 (during semester breaks))
Seek short-term internships or live projects, even unpaid, in local businesses or startups during semester breaks. This early exposure helps connect theoretical knowledge with practical challenges and identify areas of interest within marketing.
Tools & Resources
College career services portal, LinkedIn for internship searches, Local startup incubators and industry associations in Dakshina Kannada
Career Connection
Gaining practical experience early helps build a resume, understand industry dynamics, and clarify career aspirations, making you more competitive for future specialized roles in marketing.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Select Marketing electives strategically and delve deep into subjects like Consumer Behavior, Digital Marketing, and Sales and Distribution Management. Undertake mini-projects specifically in these areas to build practical expertise and a strong portfolio.
Tools & Resources
Google Ads Certification, HubSpot Academy for Inbound Marketing, Online courses on marketing analytics platforms, Specialized marketing journals and blogs
Career Connection
Specializing early equips you with in-demand skills for specific marketing roles, enhancing your chances of securing preferred positions in the competitive Indian job market and showcasing your expertise.
Network and Engage with Marketing Professionals- (Semester 3-4)
Attend industry conferences, workshops, and guest lectures to interact with marketing leaders. Join professional marketing bodies if available. Leverage these connections for mentorship and internship opportunities, expanding your professional circle.
Tools & Resources
LinkedIn networking, Industry events organized by local chambers of commerce or marketing associations, College alumni network portal, Professional marketing forums
Career Connection
Networking opens doors to job opportunities, provides insights into industry trends, and helps build a professional reputation, which is invaluable for career progression and mentorship in India''''s business ecosystem.
Develop Digital Marketing Proficiency- (Semester 3-4)
Actively learn and implement various digital marketing techniques beyond the classroom, such as running social media campaigns, managing SEO for small websites, or creating engaging content. This hands-on experience is critical in India''''s digital-first economy.
Tools & Resources
Google Analytics, SEMrush (free versions), Canva for graphic design, Facebook Business Manager, Personal blogs/portfolio websites
Career Connection
Demonstrable digital marketing skills are highly sought after by Indian companies, from startups to large corporations, ensuring strong employability in roles like SEO specialist, social media manager, or content marketer.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 4)
For the final project, choose a marketing-related problem relevant to an Indian company or market. Conduct thorough primary and secondary research, apply analytical tools, and propose practical, data-driven solutions in your chosen area of specialization.
Tools & Resources
Statistical software like SPSS or R, Survey platforms such as Google Forms, SurveyMonkey, Academic databases (JSTOR, EBSCO Host), Company annual reports and market research reports
Career Connection
A well-executed project demonstrates problem-solving abilities, research acumen, and practical application of marketing theories, impressing potential employers and showcasing readiness for strategic roles.
Master Interview & Placement Preparation- (Semester 4)
Dedicate significant time to placement preparation, including mock interviews, group discussions, and aptitude tests. Tailor your resume and cover letter to specific marketing roles, highlighting specialization skills and project experience for Indian companies.
Tools & Resources
College placement cell resources, Online aptitude test platforms like IndiaBix, Mock interview services, Company-specific interview guides on Glassdoor/AmbitionBox
Career Connection
Strong preparation ensures you can articulate your value proposition effectively, leading to successful placements in desired marketing roles within leading Indian companies and organizations.
Cultivate a Marketing Portfolio- (Semester 3-4 (ongoing development))
Compile all your marketing-related projects, certifications, internships, and campaigns into a professional portfolio. This could include case studies, campaign results, content created, and research papers, showcasing your practical skills and achievements.
Tools & Resources
Enhanced LinkedIn profile, Personal website (using platforms like WordPress or Wix), Google Drive for organizing project documents, Behance for creative assets and campaigns
Career Connection
A strong portfolio visually demonstrates your capabilities and achievements to recruiters, giving you a significant edge in landing roles in marketing agencies, brand teams, or digital departments across India.
Program Structure and Curriculum
Eligibility:
- A candidate with any bachelor’s degree of minimum three years duration from any recognized University / Institution or AMIE or any other qualification considered as equivalent by VTU. The candidate must have obtained a minimum of 50% (45% for SC/ST/Category-I candidates of Karnataka) aggregate marks in the qualifying examination.
Duration: 4 semesters / 2 years
Credits: 98 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behavior | Core | 4 | Management theories, Organizational behavior concepts, Decision making processes, Leadership styles, Motivation and team dynamics |
| 22MBA12 | Business Economics | Core | 4 | Microeconomic principles, Macroeconomic environment, Demand and supply analysis, Market structures, Pricing strategies |
| 22MBA13 | Accounting for Business Decisions | Core | 4 | Financial accounting basics, Cost accounting methods, Management accounting tools, Financial statement analysis, Budgeting and variance analysis |
| 22MBA14 | Business Statistics | Core | 4 | Probability distributions, Statistical inference, Hypothesis testing, Regression and correlation analysis, Time series analysis |
| 22MBA15 | Legal and Business Environment | Core | 4 | Indian Contract Act, Company Law provisions, Consumer Protection Act, Competition Law, Business ethics and CSR |
| 22MBA16 | Communication Skills and Professional Ethics | Skill Enhancement Course | 2 | Business communication principles, Verbal and non-verbal communication, Presentation techniques, Report writing, Professional ethics in business |
| 22MBA17 | Business Skills for Managers | Skill Enhancement Course | 2 | Problem solving and critical thinking, Team building and collaboration, Negotiation and conflict resolution, Time management and productivity, Digital literacy for managers |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Marketing Management | Core | 4 | Marketing concepts and philosophies, Consumer behavior analysis, Market segmentation and targeting, Product and brand strategies, Pricing, promotion, and distribution |
| 22MBA22 | Financial Management | Core | 4 | Capital budgeting decisions, Working capital management, Cost of capital, Financial planning and forecasting, Ratio analysis and financial performance |
| 22MBA23 | Human Resource Management | Core | 4 | HR planning and recruitment, Selection and onboarding, Training and development, Performance appraisal systems, Compensation and industrial relations |
| 22MBA24 | Operations Management | Core | 4 | Production planning and control, Inventory management techniques, Quality management and control, Supply chain management, Project management fundamentals |
| 22MBA25 | Research Methodology and Intellectual Property Rights | Core | 4 | Research design and methods, Data collection and sampling, Data analysis techniques, Report writing and ethics, Patents, trademarks, and copyrights |
| 22MBA26 | Management Information Systems | Core | 4 | Information systems in business, Database management systems, E-business and e-commerce, Cloud computing and big data, Data security and ERP systems |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Strategic analysis and formulation, External and internal environment scanning, Strategy implementation, Strategic control and evaluation, Corporate governance and ethics |
| 22MBA32 | Entrepreneurship and Start-up Management | Core | 4 | Entrepreneurial process, Business plan development, Startup funding and ventures, Innovation and creativity, Small business management |
| 22MBAMM301 | Consumer Behavior | Elective (Marketing) | 4 | Consumer decision making, Psychological influences, Sociological and cultural factors, Consumer research, Brand loyalty and satisfaction |
| 22MBAMM302 | Sales and Distribution Management | Elective (Marketing) | 4 | Sales force management, Sales planning and forecasting, Personal selling process, Channel design and management, Logistics and supply chain in distribution |
| 22MBAMM304 | Digital Marketing | Elective (Marketing) | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing, Content marketing strategies, Email marketing and analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA41 | Global Business Environment and Ethics | Core | 4 | International trade theories, Global economic environment, Cross-cultural management, International business ethics, Corporate social responsibility globally |
| 22MBA42 | Quantitative Techniques for Business Decisions | Core | 4 | Operations Research models, Linear programming, Decision theory, Simulation techniques, Network analysis |
| 22MBA43 | Project Work | Project | 6 | Problem identification and formulation, Literature review and research design, Data collection and analysis, Report writing and documentation, Presentation and viva voce |
| 22MBAMM401 | Brand Management | Elective (Marketing) | 4 | Brand identity and equity, Brand positioning strategies, Brand architecture, Brand communication, Brand extensions and rebranding |
| 22MBAMM403 | International Marketing | Elective (Marketing) | 4 | Global marketing environment, Market entry strategies, Product adaptation for global markets, International pricing strategies, Global distribution and promotion |
| 22MBAMM404 | Marketing Analytics | Elective (Marketing) | 4 | Marketing data sources and metrics, Customer lifetime value analysis, Campaign effectiveness measurement, Predictive modeling in marketing, CRM analytics and reporting |
