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BBA in General at Bellari Rudrappa Education Trust's Arts , Commerce and Science College
Haveri, Karnataka
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About the Specialization
What is General at Bellari Rudrappa Education Trust's Arts , Commerce and Science College Haveri?
This General BBA program at Ballary Rudrappa Education Trusts Arts, Commerce and Science College, Motebennur, focuses on providing a comprehensive foundation in business administration. It is designed to equip students with a broad understanding of various functional areas of management relevant to the dynamic Indian industrial and service sectors. The program''''s strength lies in its balanced curriculum, preparing students for diverse roles in the burgeoning Indian economy.
Who Should Apply?
This program is ideal for 10+2 graduates seeking entry into the vast business and corporate world. It caters to aspiring managers, entrepreneurs, and those looking for a generalist foundation before pursuing specialized postgraduate studies. Students with a keen interest in business operations, leadership, and a desire to contribute to India''''s economic growth will find this program highly suitable.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in finance, marketing, human resources, and operations. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth trajectories in Indian companies as they gain experience. The generalist nature allows for flexibility, opening doors to various sectors like banking, retail, IT, and manufacturing within India.
Student Success Practices
Foundation Stage
Master Business Fundamentals & Communication- (Semester 1-2)
Focus on thoroughly understanding core subjects like Financial Accounting, Principles of Management, and Business Economics. Simultaneously, dedicate time to improving English communication and basic computer skills (MS-Office). Form study groups to discuss concepts and practice problem-solving regularly.
Tools & Resources
NPTEL (for basics), Coursera (introductory business courses), Moneycontrol (business news), peer study groups
Career Connection
Strong fundamentals are critical for all future management roles. Excellent communication skills are essential for interviews and workplace interactions, while computer proficiency is a basic requirement in any professional setting.
Develop Quantitative Aptitude- (Semester 1-2)
Excel in Quantitative Methods for Business by practicing mathematical and statistical problems consistently. Utilize textbooks and supplementary resources to grasp concepts like data analysis, correlation, and regression. Participate in quizzes or workshops focused on numerical ability.
Tools & Resources
RS Aggarwal for Quantitative Aptitude, Khan Academy (for statistics), university library resources, departmental workshops
Career Connection
Strong quantitative skills are vital for roles in finance, market research, operations, and business analytics, directly impacting employability and analytical decision-making capabilities.
Engage with Business Ethics & Environment- (Semester 1-2)
Take active interest in subjects like Indian Constitution and Environmental Studies, understanding their relevance to business. Participate in debates or discussions on corporate social responsibility and sustainable business practices. Read about current affairs and economic policies in India.
Tools & Resources
Business India (magazine), government policy documents, news channels, college seminars on current affairs
Career Connection
A solid understanding of the regulatory environment, ethics, and sustainability makes graduates responsible and aware professionals, increasingly valued by Indian corporations navigating complex social and environmental landscapes.
Intermediate Stage
Undertake Meaningful Internships & Projects- (Semester 3-5 (especially during summer breaks))
Actively seek out and complete the mandatory internship. Beyond that, pursue additional short-term internships or live projects in areas like marketing, HR, or finance. Focus on applying theoretical knowledge gained from Marketing Management, HRM, and Financial Management in a real-world setting.
Tools & Resources
LinkedIn, college placement cell, local business associations, industry mentors, project management tools
Career Connection
Internships provide invaluable practical experience, build professional networks, and are often a direct gateway to placements, especially in India where practical exposure is highly valued by employers.
Specialize through Electives & Certifications- (Semester 4-5)
Thoughtfully choose Discipline Specific Electives (DSEs) in Semester 5 based on career interests (e.g., finance, marketing, HR). Supplement classroom learning with online certifications in chosen areas (e.g., Digital Marketing, Tally, Excel for Finance). Participate in case study competitions.
Tools & Resources
NPTEL certifications, Coursera/edX courses, Tally Education, Microsoft Excel certification, industry body workshops
Career Connection
Specialization helps differentiate candidates in a competitive job market. Certifications validate skills, making graduates more attractive for targeted roles and higher starting salaries in the Indian context.
Enhance Research & Analytical Skills- (Semester 3-5)
Approach Business Research Methods and the Research Project with diligence. Learn to formulate research questions, collect and analyze data, and present findings effectively. This stage is crucial for developing critical thinking and problem-solving abilities.
Tools & Resources
SPSS/R (basic level), survey tools (Google Forms), academic journals, university library databases
Career Connection
Strong research and analytical skills are fundamental for roles in market intelligence, business consulting, data analysis, and strategic planning, which are growing fields in India.
Advanced Stage
Master Advanced Business Tools & Regulations- (Semester 6)
Gain practical proficiency in subjects like GST, Management Information Systems, and Corporate Accounting. Learn how these tools and regulations impact business operations in India. Explore advanced software relevant to these fields (e.g., advanced Tally, basic ERP understanding).
Tools & Resources
Official GST portal, Tally ERP, SAP/Oracle tutorials (introductory), business intelligence dashboards
Career Connection
Practical knowledge of Indian taxation (GST) and MIS is a non-negotiable skill for finance and management roles, ensuring graduates are ready for immediate contribution in Indian businesses.
Prepare Rigorously for Placements- (Semester 6)
Engage proactively with the college placement cell. Participate in mock interviews, group discussions, and aptitude tests. Refine your resume and LinkedIn profile, highlighting skills and internship experiences. Network with alumni and industry professionals for insights and referrals.
Tools & Resources
Placement cell resources, online aptitude test platforms, interview preparation guides, professional networking events
Career Connection
Focused placement preparation directly leads to securing desirable jobs. A well-prepared candidate stands out in campus recruitment drives, which are pivotal for entry into the Indian corporate sector.
Cultivate Leadership & Professional Acumen- (Semester 6)
Take on leadership roles in student organizations or college events. Develop critical thinking and decision-making skills by participating in business simulations or case competitions. Focus on developing a professional demeanor and presentation skills.
Tools & Resources
Ted Talks on leadership, business journals, leadership workshops, college fests/events
Career Connection
Leadership qualities, professional ethics, and strong interpersonal skills are highly valued by employers for managerial progression in India, preparing graduates for future leadership roles.
Program Structure and Curriculum
Eligibility:
- As per VSKU norms, typically 10+2 or equivalent from a recognized board.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAG1C01 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles, Journal and Ledger, Subsidiary Books, Trial Balance, Final Accounts, Depreciation |
| 21BBAG1C02 | Principles of Management | Core | 4 | Nature of Management, Planning, Organizing, Staffing, Directing, Controlling, Managerial Ethics |
| 21BBAG1C03 | Business Economics | Core | 4 | Introduction to Business Economics, Demand Analysis, Production Analysis, Cost Analysis, Market Structures |
| 21BBAG1C04 | Quantitative Methods for Business - I | Core | 4 | Basic Mathematics, Set Theory, Matrices and Determinants, Ratio and Proportion, Time Value of Money |
| 21BBAG1A01 | English I | Ability Enhancement Compulsory Course (AECC) | 4 | Communication Skills, Grammar and Usage, Reading Comprehension, Business Correspondence, Presentation Skills |
| 21BBAG1A02 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Historical Background, Preamble and Basic Features, Fundamental Rights, Directive Principles, Union and State Government |
| 21BBAG1S01 | Computer Fundamentals & MS-Office | Skill Enhancement Course (SEC) | 2 | Basics of Computers, Operating Systems, MS Word, MS Excel, MS PowerPoint, Internet Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAG2C01 | Advanced Financial Accounting | Core | 4 | Company Accounts, Issue of Shares, Debentures, Redemption of Preference Shares, Redemption of Debentures, Valuation of Goodwill |
| 21BBAG2C02 | Organisational Behaviour | Core | 4 | Introduction to OB, Perception, Learning, Personality, Motivation Theories, Group Dynamics, Leadership |
| 21BBAG2C03 | Micro & Macro Economics | Core | 4 | Introduction to Microeconomics, Demand and Supply, National Income, Inflation, Monetary Policy, Fiscal Policy, Business Cycles |
| 21BBAG2C04 | Quantitative Methods for Business - II | Core | 4 | Introduction to Statistics, Data Collection, Tabulation, Measures of Central Tendency, Measures of Dispersion, Correlation, Regression |
| 21BBAG2A01 | English II | Ability Enhancement Compulsory Course (AECC) | 4 | Advanced Grammar, Official Correspondence, Report Writing, Analytical Skills, Literary Comprehension |
| 21BBAG2A02 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems, Biodiversity, Environmental Pollution, Social Issues and Environment, Environmental Ethics |
| 21BBAG2S01 | Tally & e-Accounting | Skill Enhancement Course (SEC) | 2 | Introduction to Tally, Company Creation, Ledger Management, Voucher Entries, GST in Tally, Financial Reports |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAG3C01 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| 21BBAG3C02 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Product Strategy, Pricing, Promotion, Distribution |
| 21BBAG3C03 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Industrial Relations |
| 21BBAG3C04 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| 21BBAG3S01 | Internship (Project Report) | Skill Enhancement Course (SEC) | 2 | Practical Application, Data Collection, Analysis and Interpretation, Report Writing, Presentation Skills |
| 21BBAG3S02 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Small Business Management, Business Plan Formulation, Sources of Finance, Government Policies for Entrepreneurs |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAG4C01 | Financial Management | Core | 4 | Objectives of Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories |
| 21BBAG4C02 | Cost & Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet, Marginal Costing, Budgetary Control, Variance Analysis, Standard Costing |
| 21BBAG4C03 | Production & Operations Management | Core | 4 | Production Systems, Plant Layout, Inventory Management, Quality Control, Supply Chain Management, Project Management |
| 21BBAG4C04 | Corporate Governance | Core | 4 | Evolution of Corporate Governance, Board of Directors, Ethics in Business, Whistleblowing, Corporate Social Responsibility, SEBI Guidelines |
| 21BBAG4S01 | Business Communication | Skill Enhancement Course (SEC) | 2 | Types of Communication, Oral and Written Communication, Reports and Memos, Presentations, Interview Skills, Group Discussions |
| 21BBAG4S02 | E-Commerce | Skill Enhancement Course (SEC) | 2 | Introduction to E-Commerce, Business Models, Payment Systems, Online Marketing, E-Security, Legal Aspects of E-Commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAG5C01 | Research Project | Core (Project) | 4 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing, Project Presentation |
| 21BBAG5C02 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status, Income from Salary, Income from House Property, Deductions from Gross Total Income |
| 21BBAG5C03 | Banking and Financial Services | Core | 4 | Commercial Banks, Reserve Bank of India, Financial Markets, NBFCs, Insurance Services, Mutual Funds, Modern Banking |
| 21BBAG5DSEF1 | Investment Management | Elective (Discipline Specific Elective - DSE) - Finance Group | 4 | Investment Process, Risk and Return, Valuation of Securities, Portfolio Management Theories |
| 21BBAG5DSEF2 | Indian Financial System | Elective (Discipline Specific Elective - DSE) - Finance Group | 4 | Structure of Indian Financial System, Financial Institutions, Financial Markets (Money Market, Capital Market), Financial Instruments |
| 21BBAG5DSEM1 | Services Marketing | Elective (Discipline Specific Elective - DSE) - Marketing Group | 4 | Nature of Services, Service Quality Models, Marketing Mix for Services, Service Delivery, Customer Relationship Management |
| 21BBAG5DSEM2 | Consumer Behaviour | Elective (Discipline Specific Elective - DSE) - Marketing Group | 4 | Consumer Decision Process, Influencing Factors, Culture and Subculture, Social Class and Reference Groups, Individual Determinants |
| 21BBAG5DSEH1 | Compensation Management | Elective (Discipline Specific Elective - DSE) - Human Resource Group | 4 | Wage Theories, Job Evaluation, Incentive Plans, Fringe Benefits, Executive Compensation, Reward Management |
| 21BBAG5DSEH2 | Industrial Relations | Elective (Discipline Specific Elective - DSE) - Human Resource Group | 4 | Concept of Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Grievance Handling |
| 21BBAG5DSIB1 | International Business | Elective (Discipline Specific Elective - DSE) - International Business Group | 4 | Globalization, International Trade Theories, Balance of Payments, Modes of Entry into International Business |
| 21BBAG5DSIB2 | Export Import Procedures & Documentation | Elective (Discipline Specific Elective - DSE) - International Business Group | 4 | Export Procedures, Import Procedures, Documentation in EXIM, Foreign Trade Policy, INCOTERMS, Payment Methods |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAG6C01 | Goods & Services Tax (GST) | Core | 4 | Introduction to GST, GST Council, Concept of Supply, Input Tax Credit, Valuation under GST, E-Way Bill, GST Returns |
| 21BBAG6C02 | Management Information System | Core | 4 | Introduction to MIS, Information Systems, Decision Support Systems, Database Management Systems, E-Business Systems, Information System Security |
| 21BBAG6C03 | Corporate Accounting | Core | 4 | Final Accounts of Companies, Cash Flow Statement, Fund Flow Statement, Amalgamation and Absorption, Internal Reconstruction |
| 21BBAG6DSEF1 | Financial Derivatives | Elective (Discipline Specific Elective - DSE) - Finance Group | 4 | Futures and Forwards, Options (Call and Put), Swaps, Hedging Strategies, Pricing of Derivatives |
| 21BBAG6DSEF2 | Working Capital Management | Elective (Discipline Specific Elective - DSE) - Finance Group | 4 | Components of Working Capital, Management of Cash, Management of Receivables, Management of Inventory, Short-term Financing |
| 21BBAG6DSEM1 | Digital Marketing | Elective (Discipline Specific Elective - DSE) - Marketing Group | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| 21BBAG6DSEM2 | Rural Marketing | Elective (Discipline Specific Elective - DSE) - Marketing Group | 4 | Characteristics of Rural Markets, Rural Consumer Behaviour, Marketing Mix for Rural India, Challenges and Opportunities, Rural Marketing Strategies |
| 21BBAG6DSEH1 | Performance Management | Elective (Discipline Specific Elective - DSE) - Human Resource Group | 4 | Performance Appraisal Systems, Goal Setting, Feedback and Coaching, Counseling, Ethics in Performance Management |
| 21BBAG6DSEH2 | Organisational Development & Change | Elective (Discipline Specific Elective - DSE) - Human Resource Group | 4 | OD Interventions, Change Management Models, Resistance to Change, Learning Organizations, OD Consultant Roles |
| 21BBAG6DSIB1 | International Financial Management | Elective (Discipline Specific Elective - DSE) - International Business Group | 4 | Foreign Exchange Markets, Exchange Rate Theories, International Capital Budgeting, International Working Capital Management |
| 21BBAG6DSIB2 | Global Supply Chain Management | Elective (Discipline Specific Elective - DSE) - International Business Group | 4 | Supply Chain Drivers, Global Sourcing, International Logistics, Inventory Management in SCM, Risk Management in Global SCM |
