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MBA in Marketing at Bhagwan Mahaveer College of Management & Technology
Barmer, Rajasthan
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About the Specialization
What is Marketing at Bhagwan Mahaveer College of Management & Technology Barmer?
This Marketing specialization program at Bhagwan Mahaveer College of Management & Technology focuses on developing a deep understanding of market dynamics, consumer behavior, and strategic branding in the Indian context. It equips students with skills vital for thriving in India''''s competitive and diverse marketing landscape, covering both traditional and digital marketing approaches essential for contemporary businesses.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart careers in sales, brand management, or market research, as well as working professionals aiming to upgrade their marketing skills. Individuals with a keen interest in consumer psychology, strategic planning, and creative problem-solving will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as Marketing Managers, Brand Strategists, Digital Marketing Specialists, or Sales Managers. Entry-level salaries typically range from INR 3-6 lakhs annually, with significant growth potential up to INR 10-20 lakhs for experienced professionals in leading Indian companies and MNCs.
Student Success Practices
Foundation Stage
Build Strong Theoretical Foundations- (Semester 1-2)
Focus on thoroughly understanding core marketing principles, consumer behavior theories, and economic concepts from the first two semesters. Regularly review class notes, utilize recommended textbooks, and participate actively in discussions to solidify foundational knowledge.
Tools & Resources
Kotler''''s Marketing Management, Online MOOCs on basic marketing principles, Library resources
Career Connection
A strong theoretical base is crucial for analytical roles, strategic decision-making, and excelling in initial interviews for marketing positions.
Enhance Communication & Presentation Skills- (Semester 1-2)
Actively participate in group projects, presentations, and debates. Seek feedback on your communication style and practice public speaking regularly. Join college clubs focused on communication or toastmasters-like activities.
Tools & Resources
Grammarly, Microsoft PowerPoint/Canva, Peer feedback sessions
Career Connection
Effective communication is paramount for client interactions, sales pitches, and leadership roles in marketing. Strong presentations differentiate candidates during placements.
Develop Foundational Analytical Skills- (Semester 1-2)
Pay close attention to subjects like Business Statistics and Management Accounting. Learn to interpret data, understand financial statements, and apply basic analytical tools. Excel proficiency is a must.
Tools & Resources
Microsoft Excel tutorials, RTU syllabus problem sets, Online data analysis courses
Career Connection
Analytical skills are fundamental for market research, understanding campaign performance, and making data-driven marketing decisions, enhancing employability for analytical roles.
Intermediate Stage
Engage in Marketing-Specific Certifications- (Semester 3-4)
Pursue certifications in areas like Digital Marketing, Google Ads, Google Analytics, or HubSpot Inbound Marketing. This adds practical skills beyond the curriculum and demonstrates proactive learning.
Tools & Resources
Google Skillshop, HubSpot Academy, Udemy/Coursera courses
Career Connection
Certifications validate specialized skills highly sought after by employers in the Indian digital marketing sector, opening doors to specific roles.
Seek Relevant Summer Internships- (After Semester 2, before Semester 3)
Actively look for summer internship opportunities in marketing departments of companies, advertising agencies, or startups. Focus on roles that offer hands-on experience in market research, sales, social media, or branding.
Tools & Resources
College placement cell, LinkedIn, Internshala, Naukri.com
Career Connection
Internships provide crucial industry exposure, build professional networks, and often lead to pre-placement offers, significantly boosting placement prospects.
Participate in Marketing Competitions & Case Studies- (Semester 3-4)
Join college teams for inter-college marketing competitions, brand challenges, or case study analyses. This hones problem-solving, teamwork, and presentation skills under pressure.
Tools & Resources
D2C.live, ET Young Leaders, Internal college competitions
Career Connection
Winning or even participating in such competitions enhances your resume, provides talking points for interviews, and demonstrates practical application of marketing knowledge.
Advanced Stage
Network Actively with Industry Professionals- (Semester 3-4 (ongoing))
Attend industry seminars, webinars, and alumni meets. Connect with marketing professionals on LinkedIn, participate in industry forums, and seek mentorship. Building a strong network is invaluable for career growth.
Tools & Resources
LinkedIn, Industry events (e.g., FICCI, CII webinars), Alumni association
Career Connection
Networking opens doors to job opportunities, industry insights, and mentorship, crucial for navigating the Indian job market and accelerating career progression.
Undertake a Comprehensive Major Project- (Semester 4)
Choose a major project topic that aligns with your specific marketing interest (e.g., digital marketing strategy for an SME, consumer behavior study). Ensure it involves rigorous research, data analysis, and practical recommendations.
Tools & Resources
Statistical software (SPSS, R), Survey tools (Google Forms, SurveyMonkey), Academic databases
Career Connection
A well-executed major project serves as a strong portfolio piece, demonstrating your ability to solve real business problems, making you highly attractive to potential employers.
Master Interview and Group Discussion Techniques- (Semester 3-4 (leading up to placements))
Practice mock interviews and group discussions regularly with peers and faculty. Work on articulating your thoughts clearly, structuring arguments, and demonstrating confidence. Focus on current affairs and industry trends.
Tools & Resources
Career services department, Online GD/PI resources, News platforms (Livemint, Economic Times)
Career Connection
Proficiency in GD/PI is critical for clearing selection rounds in almost all Indian companies. These skills directly influence placement success and salary negotiations.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline with a minimum of 50% marks (45% for SC/ST/OBC categories), and a valid score in a national or state-level entrance examination such as CMAT/MAT/CAT/XAT/RU MAT.
Duration: 2 years (4 semesters)
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1MB1-01 | Management and Organizational Behaviour | Core | 4 | Management: Overview & Functions, Organizing, Staffing, Directing, Controlling, Organizational Behaviour Concepts, Personality, Perception, Motivation, Leadership, Group Dynamics, Organizational Change & Development |
| 1MB1-02 | Management Accounting | Core | 4 | Management Accounting Introduction, Cost Analysis and Classification, Cost-Volume-Profit Analysis, Budgetary Control, Standard Costing & Variance Analysis |
| 1MB1-03 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency & Dispersion, Correlation & Regression, Probability Theory & Distributions, Sampling & Hypothesis Testing |
| 1MB1-04 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structure and Pricing Strategies, Business Cycles and National Income |
| 1MB1-05 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer and Industrial Markets, Product Decisions and PLC, Pricing Strategies and Channels of Distribution, Promotion Mix and Integrated Marketing Communication |
| 1MB1-06 | Human Resource Management | Core | 4 | HRM: Functions and Evolution, HR Planning, Job Analysis, Recruitment, Selection, Placement, Induction, Training, Development, Performance Appraisal, Compensation Management, Industrial Relations |
| 1MB1-07 | Computer Applications in Management | Core | 4 | Introduction to Computers & OS, MS-Office (Word, Excel, PowerPoint), Database Management System (DBMS), Internet, E-commerce Fundamentals, Data Security and Cyber Law Basics |
| 1MB1-08 | Business Communication | Core | 4 | Introduction to Communication, Types and Channels of Communication, Verbal and Non-verbal Communication, Written Communication (Reports, Letters, Emails), Oral Communication (Presentations, Interviews) |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2MB1-01 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis, Sampling Design and Techniques, Data Collection, Processing and Analysis, Report Writing and Ethics in Research |
| 2MB1-02 | Financial Management | Core | 4 | Financial Management Introduction, Time Value of Money, Capital Budgeting, Cost of Capital, Capital Structure Theories, Working Capital Management, Dividend Policy Decisions |
| 2MB1-03 | Production & Operations Management | Core | 4 | Introduction to Operations Management, Product Design, Process Selection, Facility Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| 2MB1-04 | Macro Economics for Business Decisions | Core | 4 | Introduction to Macro Economics, National Income, Employment Theories, Money, Banking and Financial Markets, Inflation, Deflation, Business Cycles, Fiscal and Monetary Policies |
| 2MB1-05 | Business Environment & Law | Core | 4 | Business Environment Framework, Economic, Political, Legal Environment, Social, Cultural, Technological Environment, Indian Contract Act, Negotiable Instruments Act, Consumer Protection Act, FEMA |
| 2MB1-06 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation and Assignment Models, Network Analysis (PERT/CPM), Queuing Theory and Simulation |
| 2MB1-07 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts and Process, Types of Entrepreneurs, Intrapreneurship, Institutional Support for Entrepreneurs in India, Project Formulation, Appraisal & Business Plan, Sources of Finance for New Ventures |
| 2MB1-08 | Summer Internship | Project | 6 | Practical exposure in industry for 6-8 weeks, Application of management theories to real-world problems, Data collection, analysis, and interpretation, Report writing and presentation of findings, Professional skill development and industry networking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3MB1-01 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning and Analysis, Strategy Formulation: Levels and Types, Strategy Implementation: Structure & Leadership, Strategic Evaluation and Control |
| 3MB1-02 | Total Quality Management | Core | 4 | Introduction to Total Quality Management (TQM), Quality Gurus and Principles of TQM, TQM Tools and Techniques (SPC, Six Sigma), Quality Standards (ISO 9000), Benchmarking, Quality Costs and Awards |
| 3MB2-03 | Business Analytics | Elective (Cross-Functional) | 4 | Introduction to Business Analytics, Data Warehousing and Data Mining, Predictive Analytics Models, Prescriptive Analytics and Optimization, Big Data Concepts and Technologies |
| 3MB3-01 | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Behaviour: Overview & Importance, Individual Determinants (Motivation, Perception), Group Dynamics (Family, Culture, Social Class), Consumer Decision Making Process, Consumer Satisfaction and Post-Purchase Behaviour |
| 3MB3-02 | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Management: Role and Objectives, Sales Planning, Forecasting, Quotas, Sales Force Management (Recruitment, Training), Channels of Distribution & Marketing Intermediaries, Logistics, Supply Chain Management, Retailing |
| 3MB3-03 | Advertising & Brand Management | Elective (Marketing) | 4 | Advertising: Role, Objectives, Appeals, Advertising Media Planning and Selection, Brand Management Concepts & Strategies, Brand Equity, Brand Building, Brand Extensions, Integrated Marketing Communications (IMC) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4MB1-01 | International Business Management | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets and Risks, International Marketing Strategies, Global Business Environment & Entry Modes |
| 4MB3-01 | Rural Marketing | Elective (Marketing) | 4 | Rural Marketing: Scope and Challenges in India, Rural Consumer Behaviour and Demographics, Rural Marketing Strategies (Product, Price, Place, Promotion), Distribution Channels in Rural India, Social Marketing in Rural Context |
| 4MB3-02 | Services Marketing | Elective (Marketing) | 4 | Services Marketing: Nature and Characteristics, Service Quality and Customer Satisfaction, Pricing, Promotion and Distribution of Services, Service Process, People, Physical Evidence, Managing Service Encounters and Recovery |
| 4MB3-03 | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, Web Analytics, Online Advertising, Mobile Marketing |
| 4MB1-02 | Major Project / Dissertation | Project | 12 | Identification of a business problem/opportunity, In-depth research and data analysis, Application of management theories and concepts, Development of solutions or recommendations, Comprehensive report writing and viva-voce |
| 4MB1-03 | Viva-Voce | Core | 2 | Comprehensive assessment of MBA program knowledge, Evaluation of analytical and communication skills, Discussion on core management principles, General awareness of business environment, Overall understanding of specialization concepts |
