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MASTER-OF-ARTS in Journalism And Mass Communication at Bharathiar University
Coimbatore, Tamil Nadu
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About the Specialization
What is Journalism and Mass Communication at Bharathiar University Coimbatore?
This Master of Arts in Journalism and Mass Communication program at Bharathiar University focuses on equipping students with advanced theoretical knowledge and practical skills in media production, reporting, and communication strategies. It is designed to meet the evolving demands of the Indian media landscape, covering traditional and new media platforms. The program emphasizes ethical considerations and societal impact, preparing students for diverse roles in a rapidly changing industry.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the dynamic field of journalism, public relations, advertising, or digital media. It also caters to working professionals aiming to upskill in specific media domains or career changers transitioning into media and communication roles, particularly those interested in contributing to India''''s burgeoning media industry and its diverse communication needs.
Why Choose This Course?
Graduates of this program can expect promising career paths in India as journalists, content creators, public relations executives, advertising professionals, and digital media strategists. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. They can achieve leadership roles in media houses, corporate communication departments, or even start their own media ventures, aligning with industry growth and contributing to national development.
Student Success Practices
Foundation Stage
Build Strong Communication Theory Fundamentals- (Semester 1-2)
Actively engage with core communication theories and models by reading academic journals and discussing concepts with peers and faculty. Create a personal glossary of communication terms and apply them to analyze current media events.
Tools & Resources
University library, Communication theory textbooks, Online academic databases (JSTOR, Google Scholar)
Career Connection
A solid theoretical base is essential for critical media analysis, effective content creation, and strategic communication roles in any Indian organization, helping articulate informed perspectives.
Develop Basic Reporting and Writing Skills- (Semester 1-2)
Practice news gathering, interviewing, and feature writing regularly. Join the university''''s student newspaper or contribute to local community news portals to gain practical experience in journalistic reporting and ethical content creation.
Tools & Resources
Local newspapers, Online news portals, University''''s media lab, Writing workshops
Career Connection
Proficiency in reporting and writing is the bedrock of journalism, content creation, and PR roles, crucial for securing entry-level positions in Indian media houses and corporate communication departments.
Master Media Production Software Basics- (Semester 1-2)
Dedicate time to learn and practice fundamental media production software for print (e.g., InDesign, Photoshop) and electronic media (e.g., Audacity, basic video editing tools like Shotcut or Kdenlive). Focus on hands-on practical exercises.
Tools & Resources
University computer labs, Free online tutorials (YouTube), Trial versions of software
Career Connection
Basic technical skills are highly valued by media companies in India, enabling roles in content production, editing, and digital media operations, making graduates immediately employable.
Intermediate Stage
Engage in Communication Research & Analysis- (Semester 3)
Actively participate in communication research projects, focusing on data collection, analysis, and interpretation using basic statistical tools. Conduct small-scale surveys or content analyses for your assignments and develop a critical approach to media studies.
Tools & Resources
SPSS, Google Forms, University research guides, Online statistical tutorials
Career Connection
Research skills are crucial for media planning, audience analysis, and strategic communication in advertising and PR firms, offering roles in market research and analytics within India''''s growing communication sector.
Specialise in a Niche Area of Media- (Semester 3)
Identify a specific area like development communication, film studies, or digital marketing that aligns with your interests and career goals. Take relevant electives and focus assignments around this niche to build in-depth expertise.
Tools & Resources
Elective course descriptions, Industry blogs, Professional associations like PRSI or NASSCOM
Career Connection
Specialization makes you a more attractive candidate for targeted roles in niche media segments, providing a competitive edge in the Indian job market and opening doors to specialized opportunities.
Participate in Media Competitions and Workshops- (Semester 3)
Actively seek out and participate in inter-collegiate media festivals, short film competitions, photography contests, or public speaking events. Attend workshops on advanced media tools or techniques to enhance practical skills.
Tools & Resources
College event calendars, Local media organization announcements, Professional training institutes
Career Connection
Showcasing talents in competitions builds confidence and adds valuable recognition to your resume, demonstrating practical application of skills to potential Indian employers and industry peers.
Advanced Stage
Undertake a Comprehensive Research Project/Dissertation- (Semester 4)
Dedicate significant effort to your final semester project or dissertation. Choose a relevant, contemporary topic, conduct thorough research, and present your findings professionally, demonstrating your ability to contribute original insights.
Tools & Resources
Academic mentors, Research databases, Statistical software, Academic writing guides
Career Connection
A well-executed project demonstrates independent research capability, critical thinking, and problem-solving skills, highly valued for advanced roles, academic pursuits, and policy influence in India.
Network with Industry Professionals and Alumni- (Semester 4)
Attend industry conferences, workshops, and seminars. Connect with media professionals and university alumni on platforms like LinkedIn to seek mentorship, understand career opportunities, and build lasting professional relationships in India.
Tools & Resources
LinkedIn, University alumni network, Industry events calendar, Professional bodies like PCI
Career Connection
Networking is crucial for job referrals, mentorship, and staying updated on industry trends, significantly aiding in securing placements and accelerating career growth in the competitive Indian media landscape.
Prepare for Placements and Personal Branding- (Semester 4)
Refine your resume, cover letter, and portfolio to align with industry standards. Practice interview skills, including mock interviews, and develop a strong online professional presence across relevant platforms to showcase your expertise effectively.
Tools & Resources
University placement cell, Career counseling services, Online resume builders, Personal website/blog
Career Connection
Effective placement preparation ensures you are job-ready and presentable, maximizing your chances of securing desirable positions in Indian media and communication companies and making a strong first impression.
Program Structure and Curriculum
Eligibility:
- B.A. / B.Sc. / B.Com. / Any U.G. Degree in any discipline of Bharathiar University or any other University recognized by the Syndicate as equivalent thereto.
Duration: 2 years / 4 semesters
Credits: 68 Credits
Assessment: Internal: undefined, External: undefined
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MJMC1C01 | Theories of Communication | Core | 4 | Communication Models, Mass Communication Theories, Intercultural Communication, Persuasion Theories, Media Effects, Critical Theories |
| 23MJMC1C02 | Principles of Journalism | Core | 4 | News Concepts and Values, Reporting Techniques, Newsroom Operations, Journalistic Ethics, Types of Journalism, News Lead and Body |
| 23MJMC1C03 | Introduction to Mass Communication | Core | 4 | History of Mass Media, Types of Mass Media, Role of Media in Society, Media Ownership and Control, New Media Technologies, Global Media Landscape |
| 23MJMC1C04 | Print Media Production | Core Practical | 4 | News Gathering and Editing, Feature and Article Writing, Layout and Design Principles, Proof Reading Techniques, Newspaper Production Process, Magazine Publishing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MJMC2C05 | Reporting and Editing | Core | 4 | Advanced Reporting Techniques, Investigative Journalism, Editorial Writing, Newsroom Management, Copy Editing and Fact-Checking, Feature and Opinion Writing |
| 23MJMC2C06 | Electronic Media Production | Core Practical | 4 | Radio Production Techniques, Television Production, Script Writing for Broadcast, Audio and Video Editing, Camera Operation, News Bulletins |
| 23MJMC2C07 | Public Relations and Corporate Communication | Core | 4 | Theories of Public Relations, Corporate Identity and Image, Crisis Communication Management, Media Relations Strategies, Event Management, Publicity and Propaganda |
| 23MJMC2E01 | Advertising Principles and Practices | Elective (Choice Based) | 4 | History of Advertising, Advertising Campaign Planning, Creative Strategies in Advertising, Media Planning and Buying, Consumer Behavior, Ethics in Advertising |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MJMC3C08 | Research Methods in Communication | Core | 4 | Research Design and Methodology, Quantitative Research Methods, Qualitative Research Methods, Data Collection and Analysis, Research Ethics, Report Writing |
| 23MJMC3C09 | Development Communication | Core | 4 | Theories of Development, Rural and Urban Development, Health Communication, Environmental Communication, Participatory Communication, Role of Media in Development |
| 23MJMC3C10 | New Media and Digital Journalism | Core | 4 | Online Journalism, Social Media Strategies, Mobile Journalism, Web Design Principles, Data Journalism, Cyber Ethics |
| 23MJMC3E02 | Film Studies | Elective (Choice Based) | 4 | History of Cinema, Film Genres and Movements, Film Theory and Criticism, Indian Cinema, Documentary and Short Films, Filmmaking Process |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MJMC4C11 | Media Law and Ethics | Core | 4 | Indian Media Laws, Defamation and Libel, Copyright and Intellectual Property, Press Council of India, Media Accountability, Freedom of Speech |
| 23MJMC4C12 | Media Management and Entrepreneurship | Core | 4 | Media Economics, Marketing Strategies for Media, Human Resource Management in Media, Media Business Models, Entrepreneurial Skills, Revenue Generation |
| 23MJMC4P01 | Project Work / Dissertation and Viva-Voce | Project | 8 | Research Problem Identification, Literature Review and Gap Analysis, Methodology Design, Data Collection and Interpretation, Report Writing and Presentation, Viva-Voce |
| 23MJMC4E03 | Event Management | Elective (Choice Based) | 4 | Event Planning and Design, Budgeting and Sponsorship, Logistics and Operations, Marketing and Promotion of Events, Risk Management in Events, Post-Event Evaluation |
