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PGDPR-AD in General at Bharatiya Vidya Bhavan
Delhi, Delhi
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About the Specialization
What is General at Bharatiya Vidya Bhavan Delhi?
This Post Graduate Diploma in Public Relations & Advertising (PGDPR&AD) program at Bharatiya Vidya Bhavan College focuses on equipping students with essential skills for dynamic communication careers. It addresses the evolving landscape of Indian public relations and advertising, emphasizing strategic thinking, media relations, and digital marketing. The program distinguishes itself with a practical, industry-oriented curriculum designed to meet the growing demand for skilled communication professionals in the Indian market.
Who Should Apply?
This program is ideal for recent graduates across disciplines who aspire to build a career in public relations, corporate communications, or advertising. It also suits working professionals seeking to upskill in digital PR or integrated marketing communications. Individuals with a passion for storytelling, strategic communication, and a desire to influence public perception will find this diploma particularly beneficial, providing a solid foundation for entry and mid-level roles.
Why Choose This Course?
Graduates of this program can expect to secure roles such as PR Executive, Brand Communication Manager, Digital Marketing Specialist, or Media Planner in Indian companies, PR agencies, and MNCs operating in India. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program aligns with industry demands, fostering growth trajectories in brand management, crisis communication, and integrated campaign leadership within the vibrant Indian media and advertising ecosystem.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Months 1-4)
Actively participate in classroom discussions and practical exercises focused on PR principles, media relations, and foundational advertising concepts. Focus on understanding the theoretical underpinnings and ethical considerations of communication.
Tools & Resources
Industry journals, Case studies on Indian campaigns, Public speaking clubs
Career Connection
A strong grasp of fundamentals is crucial for strategic thinking, essential for all entry-level roles in PR and advertising.
Develop Excellent Writing Skills- (Months 1-4)
Practice writing various PR collaterals like press releases, media kits, and corporate communication drafts. Seek feedback from faculty and peers, focusing on clarity, conciseness, and persuasive language for the Indian media landscape.
Tools & Resources
Grammarly, Official style guides (e.g., AP Stylebook), Reading reputable Indian news publications
Career Connection
Effective written communication is non-negotiable for content creation, media outreach, and internal communications, directly impacting professional success.
Network with Peers and Faculty- (Months 1-4)
Engage with classmates on projects, form study groups, and connect with faculty members during office hours. Leverage these interactions to gain diverse perspectives and build initial professional relationships within the communication domain.
Tools & Resources
LinkedIn, Student societies, Departmental events
Career Connection
Early networking helps in peer learning, collaborative projects, and can lead to mentorship opportunities and future career leads.
Intermediate Stage
Gain Hands-on Experience with Digital Tools- (Months 5-8)
Actively use and experiment with digital marketing and social media platforms for campaigns. Participate in workshops on SEO, content creation, and online reputation management, focusing on tools popular in the Indian digital space.
Tools & Resources
Meta Business Suite, Google Analytics (demo account), Hootsuite/Buffer
Career Connection
Proficiency in digital tools is critical for roles like Digital PR Specialist, Social Media Manager, and Content Strategist in India''''s booming digital economy.
Undertake Industry Projects & Competitions- (Months 5-8)
Actively seek opportunities to work on live projects, even if voluntary, or participate in inter-collegiate PR/Ad competitions. Apply theoretical knowledge to solve real-world communication challenges, focusing on Indian brand scenarios.
Tools & Resources
College career cell, Industry associations (e.g., PRCAI), Student entrepreneurship cells
Career Connection
Practical experience and competition wins build a strong portfolio, demonstrating problem-solving skills and initiative to potential employers.
Build a Professional Portfolio- (Months 5-8)
Start compiling all written assignments, campaign plans, event proposals, and project work into a professional portfolio. Include mock campaign creatives or case studies relevant to the Indian market, showcasing diverse skill sets.
Tools & Resources
Behance, Canva, Personal website/blog
Career Connection
A well-curated portfolio is essential for showcasing capabilities during interviews, significantly boosting placement chances.
Advanced Stage
Secure and Maximize Internship Experience- (Months 9-12)
Actively pursue internships with PR agencies, advertising firms, or corporate communication departments in India. Treat the internship as an extended interview, learning from mentors, and taking initiative on assigned tasks.
Tools & Resources
College placement cell, Internshala, Naukri.com
Career Connection
Internships are often the gateway to full-time employment, providing invaluable industry exposure, skill refinement, and a professional network.
Refine Interview and Presentation Skills- (Months 9-12)
Engage in mock interviews, group discussions, and presentation practices. Seek feedback on body language, content delivery, and confidence, specifically tailoring responses to common questions in the Indian communication sector.
Tools & Resources
Career services workshops, Alumni network for mock interviews, YouTube tutorials on interview etiquette
Career Connection
Strong interview and presentation skills are paramount for converting job opportunities and presenting project work effectively in a professional setting.
Strategic Career Planning & Placement Preparation- (Months 9-12)
Research target companies and roles within the Indian PR and advertising industry. Tailor your resume, cover letter, and LinkedIn profile to specific job descriptions, highlighting relevant skills and experiences gained during the diploma.
Tools & Resources
Placement cell advisors, LinkedIn job search, Company websites
Career Connection
Proactive and strategic career planning significantly increases the likelihood of securing desirable placements immediately after graduation in a competitive Indian job market.
