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BACHELOR-OF-BUSINESS-ADMINISTRATION in General at B.M.S. College for Women
Bengaluru, Karnataka
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About the Specialization
What is General at B.M.S. College for Women Bengaluru?
This Bachelor of Business Administration program at B.M.S. College for Women focuses on providing a comprehensive foundation in management principles and business operations crucial for the dynamic Indian economic landscape. It emphasizes developing versatile skills across various functional areas like finance, marketing, and human resources, preparing students for diverse roles in India''''s growing industries. The program''''s design caters to the evolving demands of the modern business environment.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a keen interest in understanding the intricacies of business and management, seeking entry-level roles in corporate India. It also serves as a strong foundation for those aspiring to pursue higher education like an MBA. Individuals aiming for diverse career paths in administration, sales, marketing, finance, or human resources within Indian companies will find this curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors such as banking, retail, ITES, and manufacturing, with entry-level salaries typically ranging from INR 2.5 to 4.5 lakhs annually, growing significantly with experience. Career paths include Junior Manager, Business Analyst, Marketing Executive, or HR Coordinator in Indian organizations. The strong foundational knowledge also prepares students for professional certifications in areas like finance or marketing.
Student Success Practices
Foundation Stage
Master Foundational Business Concepts- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Financial Accounting and Principles of Management. Form study groups to discuss complex topics, utilize online resources like Investopedia for business terminology, and solve practice problems regularly to build a strong theoretical base.
Tools & Resources
Investopedia, Khan Academy, College library resources, Peer study groups
Career Connection
A solid grasp of fundamentals is critical for all subsequent business studies and crucial for entry-level roles in finance, operations, or general administration.
Enhance Communication and Digital Skills- (Semester 1-2)
Actively participate in English language classes, workshops on presentation skills, and leverage digital fluency modules. Practice public speaking, professional email writing, and gain proficiency in MS Office suite and basic data analysis tools essential for modern business communication.
Tools & Resources
Grammarly, LinkedIn Learning (for communication courses), Google Workspace, College computer labs
Career Connection
Strong communication and digital literacy are non-negotiable for employability across all sectors, boosting effectiveness in interviews and workplace interactions.
Engage in Value-Added and Skill-Building Courses- (Semester 1-2)
Treat Value Added Courses like Digital Fluency, Health & Wellness, and Skill Enhancement Courses as opportunities to develop practical life and professional skills. Actively participate in activities, understand their real-world application, and aim for holistic personal development.
Tools & Resources
College workshops, TED Talks on wellness/personal growth, Practical application through daily routines
Career Connection
These courses build essential soft skills, well-being, and digital proficiency, making students more adaptable and valuable assets in any Indian organizational setting.
Intermediate Stage
Apply Statistical and Analytical Tools- (Semester 3-4)
Focus on practical application in Business Statistics and Business Analytics. Work on case studies, use spreadsheet software (like Excel) for data manipulation, and explore basic data visualization tools. Consider joining a relevant club or attending workshops on data analytics.
Tools & Resources
Microsoft Excel, R (basic), Tableau Public (for visualization), Online tutorials on business analytics
Career Connection
Develops analytical thinking and data interpretation skills, highly sought after for roles in market research, financial analysis, and business intelligence in India.
Seek Practical Industry Exposure- (Semester 4-5)
Actively pursue internships during semester breaks, focusing on areas like marketing, HR, or operations. Engage with industry experts through college seminars, alumni networks, and professional body events. Undertake mini-projects to gain real-world insights into management concepts.
Tools & Resources
College placement cell, LinkedIn, Industry associations (e.g., NASSCOM, FICCI for events), Local companies for internships
Career Connection
Provides crucial hands-on experience, networking opportunities, and a better understanding of corporate culture, significantly enhancing placement prospects.
Explore Elective Specializations Strategically- (Semester 5)
When choosing Discipline Specific Electives and Open Electives, research current industry trends and your career interests. Attend career counseling sessions, talk to faculty, and alumni to make informed choices that align with in-demand skills in the Indian job market.
Tools & Resources
Career counsellors, Faculty advisors, Industry reports (e.g., Nasscom reports), Alumni mentorship
Career Connection
Strategic elective choices help in developing a niche skill set, making you more competitive for specialized roles in finance, marketing, or HR.
Advanced Stage
Excel in Project Work and Research- (Semester 6)
Treat the final semester project as a capstone experience. Choose a relevant industry problem, conduct thorough research, apply learned concepts, and prepare a professional report and presentation. This demonstrates independent work and problem-solving abilities.
Tools & Resources
Research databases, Academic journals, Project mentors, Presentation software
Career Connection
Showcases ability to apply theoretical knowledge to practical scenarios, a key requirement for management roles and postgraduate studies.
Intensify Placement Preparation- (Semester 6)
Participate actively in campus placement drives. Refine resume and cover letter, practice group discussions, and mock interviews. Work on improving aptitude, logical reasoning, and general business awareness. Network with recruiters and alumni for guidance.
Tools & Resources
Placement cell, Online aptitude test platforms (e.g., IndiaBix), Mock interview panels, LinkedIn
Career Connection
Direct impact on securing desirable job offers from top recruiters in India''''s corporate sector.
Develop Strategic Thinking and Ethical Acumen- (Semester 6)
Engage deeply with subjects like Strategic Management and Business Ethics & Corporate Governance. Participate in business strategy competitions or case studies to develop a strategic mindset. Understand the importance of ethical decision-making in the Indian business context.
Tools & Resources
Harvard Business Review cases, Business strategy games, Debates on ethical dilemmas
Career Connection
Prepares for leadership roles where strategic vision and ethical conduct are paramount for long-term career growth in Indian companies.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination with a minimum of 35% aggregate marks from any recognised Board/University including vocational courses.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB101 | Indian Language I (e.g., Kannada, Hindi, Sanskrit) | Core (AECC) | 3 | Language skills, Grammar, Prose and Poetry, Communication and Comprehension, Cultural context |
| 21BB102 | English I | Core (AECC) | 3 | Communication Skills, Functional English, Reading Comprehension, Writing Skills, Vocabulary and Grammar |
| 21BB103 | Financial Accounting | Core (DSC) | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Final Accounts of Proprietorship, Depreciation Accounting |
| 21BB104 | Principles of Management | Core (DSC) | 4 | Management Principles, Functions of Management, Planning and Organizing, Staffing and Directing, Controlling and Coordination |
| 21BB105 | Digital Fluency | Core (VAC) | 2 | Digital Literacy, Internet and Web Technologies, Cyber Security Basics, Digital Tools for Collaboration, Online Communication |
| 21BB106 | Health & Wellness, Yoga & Sports | Core (VAC) | 2 | Physical Health, Mental Well-being, Yoga Practices, Benefits of Sports, Healthy Lifestyle |
| 21BB107 | Environmental Studies | Core (AECC) | 2 | Ecosystems and Biodiversity, Environmental Pollution, Climate Change, Sustainable Development, Environmental Protection Acts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB201 | Indian Language II (Continuation) | Core (AECC) | 3 | Advanced Language Skills, Translation and Interpretation, Literary Appreciation, Formal and Informal Communication, Regional Culture |
| 21BB202 | English II | Core (AECC) | 3 | Advanced Communication, Business Correspondence, Presentation Skills, Report Writing, Soft Skills |
| 21BB203 | Human Resource Management | Core (DSC) | 4 | HR Functions, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| 21BB204 | Organizational Behaviour | Core (DSC) | 4 | Individual Behaviour, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture and Climate |
| 21BB205 | Computer Application in Business | Core (DSC) | 3 | MS Office Suite, Data Analysis with Spreadsheets, Database Management Systems, Internet for Business, E-commerce Concepts |
| 21BB206 | Indian Constitution | Core (AECC) | 2 | Constitutional Framework, Fundamental Rights and Duties, Directive Principles, Union and State Government, Local Self-Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB301 | Business Statistics | Core (DSC) | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability Theory, Correlation and Regression, Time Series Analysis |
| 21BB302 | Marketing Management | Core (DSC) | 4 | Marketing Concepts, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| 21BB303 | Research Methodology | Core (DSC) | 4 | Research Process, Data Collection Methods, Sampling Techniques, Hypothesis Testing, Report Writing |
| 21BB304 | Corporate Accounting | Core (DSC) | 4 | Company Accounts, Share Capital and Debentures, Redemption of Debentures, Valuation of Shares, Amalgamation and Reconstruction |
| 21BB305 | Entrepreneurship Development | Core (DSC) | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Funding for Startups, MSME Sector in India |
| 21BB306 | Skill Enhancement Course (e.g., Personality Development & Communication Skills) | Core (SEC) | 2 | Self-awareness and Self-management, Interpersonal Skills, Public Speaking, Group Discussion Techniques, Interview Preparation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB401 | Cost Accounting | Core (DSC) | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing, Standard Costing, Budgetary Control |
| 21BB402 | Business Law | Core (DSC) | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Negotiable Instruments Act |
| 21BB403 | Financial Management | Core (DSC) | 4 | Financial Decisions, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| 21BB404 | Business Analytics | Core (DSC) | 3 | Data Types and Sources, Descriptive Analytics, Predictive Analytics, Data Visualization, Introduction to Big Data |
| 21BB405 | Managerial Economics | Core (DSC) | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Decisions, Macroeconomic Concepts |
| 21BB406 | Skill Enhancement Course (e.g., Problem Solving & Decision Making) | Core (SEC) | 2 | Critical Thinking, Creative Problem Solving, Decision Making Models, Root Cause Analysis, Brainstorming Techniques |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB501 | Operations Management | Core (DSC) | 4 | Production Systems, Inventory Management, Quality Management, Supply Chain Management, Project Management |
| 21BB502 | International Business | Core (DSC) | 4 | Globalization and Trade Theories, Balance of Payments, Foreign Exchange Market, International Financial Institutions, Export-Import Procedures |
| 21BB503 (example) | Discipline Specific Elective (e.g., Financial Markets and Services) | Elective (DSE) | 3 | Financial Institutions, Capital Market, Money Market, Investment Banking, Mutual Funds and Insurance |
| 21BB504 (example) | Discipline Specific Elective (e.g., Consumer Behaviour) | Elective (DSE) | 3 | Consumer Decision Process, Psychological Factors, Social and Cultural Influences, Post-purchase Behaviour, Market Segmentation |
| 21BB505 | Open Elective I | Elective (OE) | 3 | Interdisciplinary subject, Skill enhancement, Knowledge broadening, Personal interest, Diverse academic areas |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB601 | Strategic Management | Core (DSC) | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| 21BB602 | Business Ethics & Corporate Governance | Core (DSC) | 4 | Ethical Theories in Business, Business Malpractices, Corporate Social Responsibility, Models of Corporate Governance, Role of Board of Directors |
| 21BB603 (example) | Discipline Specific Elective (e.g., Investment Management) | Elective (DSE) | 3 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Fundamental Analysis, Technical Analysis |
| 21BB604 (example) | Discipline Specific Elective (e.g., Digital Marketing) | Elective (DSE) | 3 | Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| 21BB605 | Open Elective II | Elective (OE) | 3 | Interdisciplinary subject, Skill enhancement, Knowledge broadening, Personal interest, Diverse academic areas |
| 21BB606 | Project Work | Project | 3 | Research Design, Data Collection and Analysis, Interpretation of Findings, Report Writing, Project Presentation |
