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BACHELOR-OF-BUSINESS-ADMINISTRATION in General at Bokaro Steel City College
Bokaro, Jharkhand
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About the Specialization
What is General at Bokaro Steel City College Bokaro?
This Bachelor of Business Administration program at Bokaro Steel City College focuses on providing a comprehensive foundation in management principles and business operations. Designed to meet the evolving demands of the Indian industry, the program equips students with essential analytical, leadership, and decision-making skills crucial for diverse business environments. Its broad curriculum covers various functional areas, preparing graduates for entry-level roles across sectors.
Who Should Apply?
This program is ideal for fresh graduates from any stream (Science, Commerce, Arts) who aspire to build a career in business management. It also caters to individuals seeking a strong academic base before pursuing an MBA, or those aiming for direct entry into junior management roles. The curriculum is structured to support students developing a holistic understanding of business, irrespective of their prior academic background.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in marketing, finance, human resources, operations, and sales. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience accrues. The program also serves as an excellent stepping stone for competitive exams or professional certifications in fields like banking, finance, or marketing.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, economics, and communication. Utilize textbooks, reference materials, and online business news portals like The Economic Times or Business Standard to connect theory with current events. Form study groups to discuss complex topics and clarify doubts, reinforcing foundational knowledge.
Tools & Resources
Textbooks, College library resources, The Economic Times, Business Standard, Peer study groups
Career Connection
A solid foundation is crucial for excelling in advanced subjects and provides a competitive edge in entrance exams for higher studies or initial job interviews.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in class discussions and make presentations regularly, even if it''''s in small groups. Join college clubs focused on public speaking or debate. Practice writing clear and concise reports and emails. Utilize platforms like TED Talks for inspiration on effective communication and presentation styles.
Tools & Resources
College debate/presentation clubs, TED Talks, Presentation software, Peer feedback sessions
Career Connection
Strong communication is vital for all business roles, from client interaction to internal team collaboration, significantly impacting career progression and leadership opportunities.
Develop Basic Spreadsheet and Data Handling Skills- (Semester 1-2)
Start familiarizing yourself with Microsoft Excel or Google Sheets for basic data entry, calculations, and simple charts. Practice organizing data for projects and assignments. Explore online tutorials from resources like YouTube to master essential functions and shortcuts.
Tools & Resources
Microsoft Excel, Google Sheets, YouTube tutorials, Online practice exercises
Career Connection
Basic data handling is a universal skill required across all business functions, making graduates more efficient and analytical in their entry-level roles.
Intermediate Stage
Pursue Relevant Internships and Live Projects- (Semester 3-5)
Actively seek out internships during summer breaks or engage in short-term live projects with local businesses. This hands-on experience in marketing, HR, or finance will provide practical exposure. Network with alumni and faculty for opportunities. Leverage college placement cells or platforms like Internshala.
Tools & Resources
College placement cell, Internshala, LinkedIn, Company websites, Alumni network
Career Connection
Internships bridge the gap between theory and practice, enhance resumes, and often lead to pre-placement offers or valuable industry contacts.
Participate in Business Competitions and Case Studies- (Semester 3-5)
Join college teams for inter-college business plan competitions, marketing challenges, or case study analysis events. These activities sharpen analytical thinking, problem-solving, and teamwork skills. Platforms like D2C (Dare2Compete) list various student competitions.
Tools & Resources
D2C (Dare2Compete), College business clubs, Case study books
Career Connection
Winning or participating in such competitions boosts confidence, adds valuable experience to your profile, and demonstrates initiative and practical acumen to potential employers.
Specialize in a Functional Area and Acquire Certifications- (Semester 3-5)
Identify a preferred area (e.g., finance, marketing, HR) and deepen your knowledge. Consider pursuing online certifications from platforms like Coursera, Udemy, or HubSpot (for marketing) that are relevant to your chosen specialization, adding practical skills like digital marketing or financial modeling.
Tools & Resources
Coursera, Udemy, HubSpot Academy, Google Skillshop, edX
Career Connection
Specialization and certifications make you a more attractive candidate for specific roles, showing dedication and advanced skills beyond the core curriculum.
Advanced Stage
Master Interview and Group Discussion Techniques- (Semester 6)
Dedicate time to mock interviews, both HR and technical, and participate in group discussion practice sessions. Get feedback from career counselors, faculty, and peers. Research common interview questions and practice articulating your strengths, weaknesses, and career aspirations clearly.
Tools & Resources
Career counseling services, Mock interview platforms, Peer practice groups, Online resources for GD/PI preparation
Career Connection
Strong performance in interviews and group discussions is paramount for securing placements in top companies during campus recruitment drives.
Build a Professional Network and Personal Brand- (Semester 6)
Actively connect with alumni, industry professionals, and guest lecturers on LinkedIn. Attend webinars, industry seminars, and job fairs. Develop a professional resume and LinkedIn profile that highlights your skills, projects, and internships.
Tools & Resources
LinkedIn, Industry conferences/webinars, Professional resume builders
Career Connection
A robust professional network can open doors to job opportunities, mentorship, and career advancement, while a strong personal brand enhances your marketability.
Undertake a Comprehensive Final Year Project- (Semester 6)
Engage in a significant research project or a real-world business problem solution during your final semester. Choose a topic that aligns with your career interests and apply all the accumulated knowledge. This project should demonstrate your analytical, problem-solving, and implementation skills.
Tools & Resources
Academic supervisors, Industry mentors, Research databases, Project management tools
Career Connection
A well-executed final year project is a powerful talking point in interviews, showcasing your practical abilities and readiness to contribute to an organization.
Program Structure and Curriculum
Eligibility:
- Intermediate (10+2) or equivalent with at least 45% marks (40% for SC/ST)
Duration: 6 semesters / 3 years
Credits: 140 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-C-101 | Principles of Management | Core | 6 | Nature and Significance of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and HR Functions, Directing and Motivation, Controlling Process and Techniques |
| BBA-C-102 | Business Communication | Core | 6 | Introduction to Communication, Types and Process of Communication, Barriers to Communication, Written Communication (Letters, Memos, Reports), Oral Communication (Presentations, Interviews), Intercultural Communication |
| AECC-1 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution: Causes and Control, Social Issues and the Environment, Human Population and Environment |
| GE-1 | Generic Elective - 1 | Generic Elective | 6 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-C-201 | Organizational Behavior | Core | 6 | Introduction to Organizational Behavior, Perception, Attitudes and Values, Motivation Theories and Applications, Group Dynamics and Team Building, Leadership Styles and Theories, Organizational Culture and Change Management |
| BBA-C-202 | Business Economics | Core | 6 | Introduction to Business Economics, Demand Analysis and Elasticity, Production Function and Cost Analysis, Market Structures (Perfect, Monopoly, Oligopoly), Pricing Practices and Strategies, National Income and Business Cycles |
| AECC-2 | Communicative English | Ability Enhancement Compulsory Course | 2 | Grammar and Usage, Vocabulary Building and Idioms, Reading Comprehension Skills, Effective Writing Skills (Paragraph, Essay), Listening and Speaking Skills, Presentation Techniques |
| GE-2 | Generic Elective - 2 | Generic Elective | 6 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-C-301 | Marketing Management | Core | 6 | Introduction to Marketing and Concepts, Marketing Environment and Research, Consumer Behavior and Market Segmentation, Product Decisions and Life Cycle, Pricing Strategies and Channels, Promotion Mix and Digital Marketing |
| BBA-C-302 | Human Resource Management | Core | 6 | Introduction to HRM and Functions, Human Resource Planning and Job Analysis, Recruitment and Selection Process, Training and Development, Performance Appraisal and Compensation Management, Industrial Relations and Employee Grievances |
| BBA-C-303 | Business Statistics | Core | 6 | Introduction to Statistics and Data Collection, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Sampling Theory and Hypothesis Testing, Index Numbers and Time Series Analysis |
| BBA-SEC-301 | Business Analytics | Skill Enhancement Course | 2 | Introduction to Business Analytics, Data Collection and Preparation, Descriptive Analytics and Data Visualization, Predictive Analytics Techniques, Prescriptive Analytics Concepts, Analytics Tools and Applications |
| GE-3 | Generic Elective - 3 | Generic Elective | 6 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-C-401 | Financial Management | Core | 6 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy Decisions |
| BBA-C-402 | Operations Management | Core | 6 | Introduction to Operations Management, Product and Process Design, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Supply Chain Management |
| BBA-C-403 | Business Research Methods | Core | 6 | Introduction to Business Research, Research Process and Design, Data Collection Methods (Primary and Secondary), Sampling Techniques, Data Analysis and Interpretation, Research Report Writing |
| BBA-SEC-402 | Entrepreneurship Development | Skill Enhancement Course | 2 | Concept of Entrepreneurship and Entrepreneurial Traits, Entrepreneurial Motivation and Process, Business Idea Generation and Opportunity Analysis, Business Plan Preparation, Sources of Finance for New Ventures, Marketing Strategies for Startups |
| GE-4 | Generic Elective - 4 | Generic Elective | 6 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-C-501 | Management Accounting | Core | 6 | Introduction to Management Accounting, Cost Concepts and Classifications, Budgetary Control and Flexible Budgets, Standard Costing and Variance Analysis, Marginal Costing and Break-Even Analysis, Fund Flow and Cash Flow Statements |
| BBA-C-502 | Legal Aspects of Business | Core | 6 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 (Basic Concepts), Limited Liability Partnership Act, 2008 |
| BBA-DSE-501A | Financial Markets and Institutions | Discipline Specific Elective | 6 | Overview of Indian Financial System, Money Market: Instruments and Institutions, Capital Market: Primary and Secondary Markets, Financial Instruments (Equity, Debt, Derivatives), Financial Institutions (Banks, NBFCs, Mutual Funds), Regulatory Framework (RBI, SEBI) |
| BBA-DSE-502A | Brand Management | Discipline Specific Elective | 6 | Introduction to Brand and Branding, Brand Equity and Brand Value, Brand Identity and Positioning, Brand Building Strategies, Brand Communication and Launch, Brand Revitalization and Extensions |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-C-601 | Strategic Management | Core | 6 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation: Levels and Types, Strategy Implementation: Structure, Culture, Strategic Control and Evaluation, Corporate Governance and Ethics |
| BBA-C-602 | Project Management | Core | 6 | Introduction to Project Management, Project Life Cycle and Stages, Project Planning and Scheduling (PERT/CPM), Project Budgeting and Cost Control, Project Risk Management, Project Monitoring and Evaluation |
| BBA-DSE-601A | Risk and Insurance Management | Discipline Specific Elective | 6 | Introduction to Risk Management, Types of Risks and Risk Identification, Risk Measurement and Evaluation, Risk Control and Financing, Introduction to Insurance Principles, Types of Insurance (Life, General) |
| BBA-DSE-602A | E-Commerce | Discipline Specific Elective | 6 | Introduction to E-Commerce and its Models, E-Business and E-Payment Systems, E-Marketing and Online Advertising, Security and Ethical Issues in E-Commerce, Mobile Commerce and Digital Divide, Legal Aspects of E-Commerce in India |
