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B-B-A in General at Budaun Institute of Management & Technology
Budaun, Uttar Pradesh
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About the Specialization
What is General at Budaun Institute of Management & Technology Budaun?
This BBA program at Budaun Institute of Management & Technology focuses on developing a strong foundation in business administration principles. Designed to meet the growing demands of the Indian corporate sector, it provides a comprehensive understanding of various functional areas of management. The program aims to create well-rounded professionals capable of contributing to diverse industries across India.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring for entry-level managerial roles in Indian businesses. It also suits individuals seeking a broad understanding of business operations before pursuing specialized postgraduate studies. Students with an interest in entrepreneurship and general management will find the curriculum highly relevant for building foundational expertise.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Marketing Executive, HR Assistant, Financial Analyst, or Operations Coordinator in various Indian companies. Entry-level salaries typically range from INR 2.5-4.5 LPA, with significant growth potential. The program also prepares students for further academic pursuits like MBA or specialized professional certifications.
Student Success Practices
Foundation Stage
Build Strong Foundational Concepts- (Semester 1-2)
Focus on mastering core subjects like Principles of Management, Financial Accounting, and Business Economics. Regularly review lecture notes, solve numerical problems, and participate in class discussions to solidify understanding.
Tools & Resources
Textbooks, online tutorials (e.g., NPTEL, Coursera free courses on basics), peer study groups
Career Connection
A strong conceptual base is essential for higher-level management subjects and provides a competitive edge in aptitude tests for entry-level jobs in Indian companies.
Develop Effective Study Habits and Communication Skills- (Semester 1-2)
Establish a consistent study schedule, practice time management, and actively engage in improving business communication. Participate in debates, presentations, and group projects to enhance verbal and written communication.
Tools & Resources
Time management apps, communication workshops, Toastmasters clubs (if available), English speaking practice
Career Connection
Excellent communication skills are highly valued by Indian recruiters for roles involving client interaction, team management, and corporate presentations.
Explore Digital Literacy and Software Proficiency- (Semester 1-2)
Beyond basic computer fundamentals, gain hands-on experience with productivity tools like MS Excel for data analysis and PowerPoint for presentations. Explore basic data entry and internet research skills relevant to business operations.
Tools & Resources
MS Office suite, online Excel tutorials (e.g., YouTube channels), basic data analytics platforms
Career Connection
Proficiency in office software and digital tools is a fundamental requirement for almost all entry-level business roles in India, improving efficiency and employability.
Intermediate Stage
Engage in Practical Application and Case Study Analysis- (Semester 3-5)
Apply theoretical knowledge from Marketing, HRM, and Financial Management to real-world scenarios. Participate actively in case study competitions and analyze business problems to develop critical thinking and problem-solving abilities.
Tools & Resources
Harvard Business Review cases, Indian business magazines, industry webinars, college clubs for case discussions
Career Connection
This practice develops analytical skills crucial for managerial decision-making, highly sought after by Indian employers for roles in consulting, marketing, and finance.
Seek Industry Exposure through Internships and Projects- (Semester 3-5)
Actively pursue summer internships after the 4th semester or during semester breaks. Work on mini-projects related to course content (e.g., market surveys, HR policy analysis) to gain practical experience and understand corporate functioning.
Tools & Resources
College placement cell, internship portals (Internshala, LinkedIn), networking events, industry mentors
Career Connection
Internships provide invaluable experience, build professional networks, and often lead to pre-placement offers, significantly enhancing employability in the Indian job market.
Develop Research and Data Interpretation Skills- (Semester 3-5)
Focus on subjects like Research Methodology and Marketing Research to understand data collection, analysis, and interpretation techniques. Practice using basic statistical software or Excel for data processing.
Tools & Resources
SPSS (trial version), R (basic tutorials), advanced Excel functions, research papers from UGC-CARE listed journals
Career Connection
These skills are critical for roles in market research, business analytics, and strategy, which are growing rapidly in the Indian data-driven economy.
Advanced Stage
Master Strategic Thinking and Leadership- (Semester 6)
Engage deeply with Strategic Management concepts, participate in business simulations, and take on leadership roles in college events or committees. Understand how business strategies are formulated and implemented in the Indian context.
Tools & Resources
Business simulation games, leadership workshops, senior mentorship, reading books on Indian business leaders
Career Connection
Essential for aspiring managers and leaders, these skills are key for career progression and taking on higher responsibilities in Indian organizations.
Prepare for Placements and Professional Interviews- (Semester 6)
Start intensive preparation for campus placements or off-campus job applications. Practice aptitude tests, group discussions, and mock interviews. Tailor resumes and cover letters to specific job descriptions.
Tools & Resources
Placement cell workshops, online aptitude platforms (e.g., IndiaBix), mock interview panels, LinkedIn profile optimization
Career Connection
Direct preparation for the competitive Indian job market ensures students are job-ready and confident, maximizing their chances of securing desirable placements.
Specialize through Advanced Electives and Capstone Project- (Semester 6)
For subjects like Digital Marketing and Business Analytics, develop practical skills using relevant tools. Dedicate significant effort to the final Project Work, treating it as a real-world business problem to solve, demonstrating advanced application of learned concepts.
Tools & Resources
Google Ads/Analytics certifications, social media marketing tools, project management software, industry experts for project guidance
Career Connection
These advanced skills are directly applicable to specialized roles in fast-growing sectors of the Indian economy, providing a competitive edge for immediate employment.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks for General/OBC and 40% for SC/ST categories
Duration: 3 years, 6 semesters
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Departmentation, Staffing and Controlling, Motivation and Leadership, Management Theories |
| BBA-102 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand Analysis and Elasticity, Production Analysis and Cost Concepts, Market Structures (Perfect Competition, Monopoly), Monopolistic Competition and Oligopoly, Pricing Practices |
| BBA-103 | Business Mathematics | Core | 4 | Matrices and Determinants, Annuity and Loan Amortization, Calculus (Differentiation, Integration), Cost and Revenue Analysis, Profit Maximization, Inventory Control, Set Theory and Relations |
| BBA-104 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Principles, Journal, Ledger, Trial Balance, Final Accounts (Manufacturing, Trading, P&L, Balance Sheet), Depreciation Accounting, Company Final Accounts |
| BBA-105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Computer Hardware and Software, Operating Systems, MS Office (Word, Excel, PowerPoint), Internet and Web Browsers, Email and Networking Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Perception and Learning, Personality and Values, Motivation Theories, Leadership Styles and Theories, Group Dynamics and Conflict Management |
| BBA-202 | Business Environment | Core | 4 | Nature of Business Environment, Economic Environment and Policies, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment |
| BBA-203 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection, Classification, Tabulation, Measures of Central Tendency, Measures of Dispersion, Skewness, Kurtosis, Correlation and Regression Analysis, Probability and Probability Distributions |
| BBA-204 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing (FIFO, LIFO), Labour Costing and Overheads, Job, Batch and Contract Costing, Process Costing and Standard Costing |
| BBA-205 | Business Communication | Core | 4 | Concept of Communication, Types and Barriers to Communication, Written Communication (Letters, Reports), Oral Communication (Presentations, Meetings), Effective Listening and Non-Verbal Communication, Business Etiquette and Digital Communication |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Mix (Product, Price, Place, Promotion), Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Distribution Channels and Marketing Communication |
| BBA-302 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation Management, Industrial Relations and Employee Welfare |
| BBA-303 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queuing Theory and Simulation |
| BBA-304 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, E-commerce and M-commerce, System Development Life Cycle |
| BBA-305 | Indian Legal Framework for Business | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013, Foreign Exchange Management Act (FEMA) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Production & Operations Management | Core | 4 | Introduction to POM, Plant Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control, Supply Chain Management |
| BBA-402 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy, Sources of Finance |
| BBA-403 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA-404 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation and Opportunity Evaluation, Business Plan Preparation, Sources of Finance for Startups, Government Policies for Entrepreneurship |
| BBA-405 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Business Models, E-Marketing and Advertising, E-Payment Systems, Cyber Security and Legal Issues, Mobile Commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Modes of Entry into International Business, Global Economic and Political Environment, International Financial Management, Global Marketing Strategies |
| BBA-502 | Marketing Research | Core | 4 | Introduction to Marketing Research, Marketing Research Process, Research Design and Data Sources, Measurement and Scaling Techniques, Data Analysis and Interpretation, Report Preparation and Presentation |
| BBA-503 | Banking & Insurance | Core | 4 | Indian Banking System, Types of Banks and their Functions, Central Banking (RBI), Introduction to Insurance, Types of Insurance (Life, General), IRDA and Insurance Regulations |
| BBA-504 | Corporate Social Responsibility & Business Ethics | Core | 4 | Introduction to CSR, Theories and Models of CSR, Business Ethics and Values, Corporate Governance, Ethical Decision Making, Environmental and Social Issues |
| BBA-505 | Summer Training Report | Project | 4 | Industry Exposure, Practical Application of Concepts, Data Collection and Analysis, Report Writing Skills, Presentation of Findings, Problem Identification and Solution |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics |
| BBA-602 | Rural & Agricultural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Market Segmentation and Strategies, Product, Price, Place, Promotion in Rural Context, Agricultural Marketing System in India, Challenges and Opportunities in Rural Markets |
| BBA-603 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| BBA-604 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining and Data Warehousing, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization and Reporting |
| BBA-605 | Project Work Viva-Voce | Project | 4 | Comprehensive Project Development, Application of Business Principles, Research and Analytical Skills, Presentation of Project Findings, Viva-Voce Examination, Industry Relevant Problem Solving |
