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MASTER-OF-BUSINESS-ADMINISTRATION in General at Central University of Odisha
Koraput, Odisha
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About the Specialization
What is General at Central University of Odisha Koraput?
This Master of Business Administration program at Central University of Odisha focuses on providing a comprehensive understanding of core business functions. It prepares students for diverse managerial roles by offering a broad curriculum that covers finance, marketing, human resources, operations, and business analytics. The program is designed to develop well-rounded business leaders equipped to navigate the complexities of the dynamic Indian business landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the corporate sector and aiming for managerial positions across various industries in India. It also suits working professionals looking to upskill or pivot their careers into management roles, leveraging their prior experience with advanced business acumen. Individuals aspiring to entrepreneurship and those seeking a robust foundation for future specialized studies will also find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Management Consultants, Project Managers, Marketing Analysts, Financial Advisors, HR Generalists, and Operations Managers. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The strong foundation provided enables growth trajectories in Indian companies, preparing them for middle to senior management leadership.
Student Success Practices
Foundation Stage
Build a Strong Core Business Acumen- (Semester 1-2)
Focus intensely on mastering foundational subjects like Management Process, Managerial Economics, Marketing, and Financial Management. Utilize case studies discussed in class and actively participate in group discussions to understand practical implications. Form study groups to reinforce learning and prepare for internal and external assessments.
Tools & Resources
Harvard Business Review cases, NPTEL online courses, Academic journals via university library
Career Connection
A solid grasp of core concepts is crucial for all MBA roles and provides the analytical framework required for advanced subjects and job interviews.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Pay special attention to Quantitative Techniques, Accounting for Managers, and Research Methodology. Practice problem-solving rigorously using textbooks and online tutorials. Attend workshops on Excel and basic statistical software (e.g., SPSS, R basics) to enhance data analysis capabilities.
Tools & Resources
Khan Academy, Coursera courses on Excel for Business, DataCamp for basic R/Python, University computer labs
Career Connection
Strong quantitative skills are highly valued in roles like finance, marketing analytics, operations, and consulting, enabling data-driven decision making.
Enhance Professional Communication and Presentation Skills- (Semester 1-2)
Actively participate in Business Communication classes, focusing on both written and oral skills. Volunteer for presentations, engage in debates, and seek feedback on all assignments. Join Toastmasters or similar clubs if available to refine public speaking. Practice drafting professional emails, reports, and proposals.
Tools & Resources
Grammarly, Online guides for professional writing, Mock interview sessions with faculty/peers
Career Connection
Effective communication is paramount for success in any managerial role, from client interactions to internal team leadership and stakeholder management.
Intermediate Stage
Strategically Select Electives and Pursue Deeper Specialization- (Semester 3)
Utilize the flexibility of the General MBA by carefully selecting electives from diverse functional areas (Marketing, Finance, HR, Operations, Business Analytics) that align with emerging industry trends and personal career aspirations. Engage with faculty mentors to understand the long-term career implications of each elective track.
Tools & Resources
University course catalog, Industry white papers, Career counseling sessions, Alumni webinars
Career Connection
Thoughtful elective selection builds a unique skill set, demonstrating versatility or specific expertise highly valued by employers in India''''s diversified job market.
Actively Engage in Applied Projects and Case Studies- (Semester 3-4)
Go beyond theoretical learning by actively participating in live projects, case study competitions, and industry-sponsored assignments. Seek opportunities to work on real-world business problems either through internships or academic collaborations. This hands-on experience refines problem-solving and critical thinking.
Tools & Resources
Industry project databases, Harvard Business School cases, National-level B-school competitions (e.g., HUL L.I.M.E.)
Career Connection
Practical application of knowledge through projects and cases provides concrete examples for interviews and demonstrates readiness for complex managerial responsibilities.
Cultivate Professional Networking and Mentorship- (Semester 3-4)
Leverage university events, alumni meets, and professional platforms like LinkedIn to build a strong network within your target industries. Seek out mentors who can provide guidance on career paths, skill development, and industry insights, particularly in the Indian context.
Tools & Resources
LinkedIn, University alumni portal, Industry conferences and seminars (e.g., NHRD Network events, CII summits)
Career Connection
A robust professional network can open doors to internship opportunities, job referrals, and invaluable career advice, accelerating your professional growth in India.
Advanced Stage
Rigorously Prepare for Placements and Interviews- (Semester 4)
Begin intensive placement preparation early in the final year, focusing on resume optimization, mock interviews, group discussion practice, and aptitude tests. Tailor your preparation to the specific roles and companies visiting the campus, including Indian conglomerates and multinational corporations operating in India.
Tools & Resources
University placement cell workshops, Online aptitude test platforms (e.g., Mettl, SHL), Career services for personalized feedback
Career Connection
Thorough preparation is paramount for converting placement opportunities into job offers, ensuring a strong start to your post-MBA career in the competitive Indian market.
Develop Leadership Competencies and Strategic Thinking- (Semester 4)
Take initiative in student clubs, lead team projects, or organize academic events to develop leadership, delegation, and strategic planning skills. Focus on understanding the broader business policy and strategic management concepts learned, applying them to simulated or real-world scenarios.
Tools & Resources
Leadership development workshops, Case study analysis groups, Business simulations
Career Connection
Strong leadership and strategic thinking capabilities are crucial for climbing the corporate ladder and assuming senior management roles in Indian and global organizations.
Present a High-Quality Research Project or Dissertation- (Semester 4)
Invest significant effort in your final project work or dissertation, ensuring it addresses a relevant business problem and presents well-researched, data-backed solutions. Prepare a compelling presentation of your findings, showcasing your analytical capabilities and practical recommendations to faculty and potential employers.
Tools & Resources
Research methodology guidelines, Statistical software (SPSS, R, Python), Presentation design tools (e.g., PowerPoint, Prezi)
Career Connection
A robust final project serves as a capstone experience, demonstrating your ability to conduct independent research and contribute to business knowledge, highly valued for consulting and analytical roles.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% marks (45% for SC/ST/PWD) recognized by UGC/AIU. Appeared in any National level management entrance test such as CAT/MAT/XAT/CMAT/ATMA/OJEE etc. and cleared the prescribed cut-off marks as decided by the University.
Duration: 4 semesters / 2 years
Credits: 90 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 1.1 | Management Process & Organizational Behaviour | Core | 4 | Introduction to Management, Planning & Decision Making, Organizing, Staffing, Directing & Controlling, Organizational Behaviour Concepts, Personality, Perception & Attitudes, Motivation & Leadership |
| MBA 1.2 | Managerial Economics | Core | 4 | Nature & Scope of Managerial Economics, Demand & Supply Analysis, Production & Cost Analysis, Market Structures, Pricing Strategies, Macro-economic Environment |
| MBA 1.3 | Quantitative Techniques for Management | Core | 4 | Probability Theory & Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression, Linear Programming, Decision Theory |
| MBA 1.4 | Accounting for Managers | Core | 4 | Introduction to Accounting, Financial Statements Analysis, Cost Accounting, Budgetary Control, Break-Even Analysis, Fund Flow & Cash Flow Statement |
| MBA 1.5 | Business Environment & Law | Core | 4 | Economic & Socio-Cultural Environment, Political-Legal Environment, Consumer Protection Act, Indian Contract Act, Negotiable Instruments Act, Competition Act |
| MBA 1.6 | Business Communication | Core | 4 | Fundamentals of Communication, Oral Communication & Presentation Skills, Written Communication & Business Correspondence, Non-verbal Communication, Cross-cultural Communication, Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 2.1 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment & Research, Consumer Behaviour & Market Segmentation, Product & Pricing Decisions, Promotion & Distribution Decisions, Marketing Mix Strategies |
| MBA 2.2 | Financial Management | Core | 4 | Financial Management Overview, Time Value of Money & Capital Budgeting, Cost of Capital & Capital Structure, Working Capital Management, Dividend Policy Decisions, Financial Forecasting |
| MBA 2.3 | Human Resource Management | Core | 4 | HR Management Introduction & Planning, Recruitment & Selection, Training & Development, Performance Appraisal & Career Planning, Compensation Management, Employee Relations |
| MBA 2.4 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management & TQM, Supply Chain Management |
| MBA 2.5 | Research Methodology for Management | Core | 4 | Introduction to Research & Research Design, Data Collection Methods & Scaling Techniques, Sampling Design, Data Analysis Techniques (ANOVA, Chi-square), Hypothesis Testing, Report Writing & Presentation |
| MBA 2.6 | Management Information System | Core | 4 | Introduction to MIS & Information Systems, Database Management Systems, Enterprise Resource Planning (ERP), E-business & E-commerce, Decision Support Systems, IT Security & Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 3.1 | Business Policy & Strategic Management | Core | 4 | Introduction to Strategy & Strategic Intent, Environmental Scanning & Industry Analysis, Strategic Formulation & Choice, Strategic Implementation, Strategic Control & Evaluation, Corporate Restructuring |
| MBA 3.2 | Business Ethics & Corporate Governance | Core | 4 | Ethics in Business & Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles & Models, Role of Board of Directors, Stakeholder Management, Whistle-blowing & Ethical Leadership |
| MBA 3.3 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts & Theories, Entrepreneurial Process & Motivation, Business Idea Generation & Feasibility Analysis, Business Plan Preparation, Funding Start-ups & Venture Capital, MSME Sector in India |
| MBA 3.4 ME-1 | Consumer Behaviour | Elective (Marketing Choice) | 4 | Consumer Behaviour Overview, Cultural & Social Influences, Personal Influences & Perception, Consumer Decision Making Process, Post-Purchase Behaviour, Consumer Research |
| MBA 3.4 ME-2 | Sales & Distribution Management | Elective (Marketing Choice) | 4 | Sales Management Concepts, Sales Force Planning & Recruitment, Sales Force Training & Motivation, Sales Territories & Quotas, Distribution Channel Design & Management, Channel Conflicts |
| MBA 3.4 ME-3 | Services Marketing | Elective (Marketing Choice) | 4 | Services Marketing Basics (7 P''''s), Service Quality & GAP Model, Service Design & Delivery, Managing Demand & Capacity, Customer Relationship Management in Services, Internal Marketing |
| MBA 3.4 FE-1 | Security Analysis & Portfolio Management | Elective (Finance Choice) | 4 | Investment Environment & Risk-Return, Equity & Debt Analysis, Valuation Models, Portfolio Theory & Diversification, Capital Asset Pricing Model (CAPM), Portfolio Performance Evaluation |
| MBA 3.4 FE-2 | Financial Markets & Institutions | Elective (Finance Choice) | 4 | Indian Financial System, Money Market & Capital Market, Commercial Banking & NBFCs, Stock Exchanges & SEBI, Mutual Funds & Insurance, Financial Sector Reforms |
| MBA 3.4 FE-3 | International Financial Management | Elective (Finance Choice) | 4 | International Monetary System, Foreign Exchange Market & Rates, Exchange Rate Risk Management, International Capital Budgeting, International Working Capital Management, Balance of Payments |
| MBA 3.4 HRE-1 | Industrial Relations & Labour Laws | Elective (Human Resource Choice) | 4 | Industrial Relations Framework, Trade Unions & Collective Bargaining, Industrial Disputes & Settlement, Labour Welfare Legislation, Social Security Laws (EPF, ESI), Child & Women Labour Laws |
| MBA 3.4 HRE-2 | Training & Development | Elective (Human Resource Choice) | 4 | Training Process & Needs Assessment, Training Design & Methods, Training Evaluation, Management Development, Career Planning & Development, Succession Planning |
| MBA 3.4 HRE-3 | Performance Management & Reward Systems | Elective (Human Resource Choice) | 4 | Performance Management Cycle, Performance Appraisal Methods, Feedback & Coaching, Reward System Design, Compensation & Benefits, Incentive Plans & ESOPs |
| MBA 3.4 OME-1 | Total Quality Management | Elective (Operations Management Choice) | 4 | TQM Principles & Philosophy, Quality Gurus & Deming''''s 14 Points, Quality Tools & Techniques, Statistical Process Control (SPC), Six Sigma & Lean Management, ISO 9000 & Quality Certifications |
| MBA 3.4 OME-2 | Supply Chain Management | Elective (Operations Management Choice) | 4 | SCM Introduction & Drivers, Supply Chain Design & Planning, Demand Forecasting & Inventory Management, Logistics & Transportation, Information Technology in SCM, Global Supply Chains |
| MBA 3.4 OME-3 | Logistics Management | Elective (Operations Management Choice) | 4 | Logistics Concepts & Components, Transportation Management, Warehousing & Material Handling, Inventory Control & Management, Logistics Information Systems, Reverse Logistics |
| MBA 3.4 BAE-1 | Foundations of Business Analytics | Elective (Business Analytics Choice) | 4 | Business Analytics Overview & Applications, Data Sources & Types, Data Collection & Preprocessing, Descriptive Analytics & Visualization, Introduction to Predictive & Prescriptive Analytics, Big Data Concepts |
| MBA 3.4 BAE-2 | Data Mining for Business Decisions | Elective (Business Analytics Choice) | 4 | Data Mining Process & Techniques, Classification Algorithms (Decision Trees, Naive Bayes), Clustering Algorithms (K-Means, Hierarchical), Association Rule Mining, Text Mining & Web Mining, Model Evaluation |
| MBA 3.4 BAE-3 | Marketing Analytics | Elective (Business Analytics Choice) | 4 | Marketing Data Sources & Metrics, Customer Analytics (Segmentation, Lifetime Value), Campaign Performance Measurement, Digital Marketing Analytics (SEO, SEM), Pricing Analytics & Product Analytics, Marketing Mix Modeling |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 4.1 | International Business | Core | 4 | Globalization & International Business, Theories of International Trade & Investment, Foreign Direct Investment (FDI), International Economic Institutions (WTO, IMF), Cultural & Political Environment of IB, International Business Strategy |
| MBA 4.2 ME-1 | Digital & Social Media Marketing | Elective (Marketing Choice) | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing Strategies, Content Marketing & Email Marketing, Web Analytics & ROI Measurement |
| MBA 4.2 ME-2 | Brand Management | Elective (Marketing Choice) | 4 | Brand Concepts & Branding Strategies, Brand Identity & Positioning, Brand Equity & Measurement, Brand Building & Communication, Brand Extension & Revitalization, Global Branding |
| MBA 4.2 ME-3 | Rural Marketing | Elective (Marketing Choice) | 4 | Rural Market Environment in India, Rural Consumer Behaviour, Product & Pricing Strategies for Rural Markets, Rural Distribution Challenges, Rural Communication Strategies, Agri-Marketing & Social Marketing |
| MBA 4.2 FE-1 | Project Management & Infrastructure Finance | Elective (Finance Choice) | 4 | Project Management Basics & Lifecycle, Project Appraisal Techniques, Project Financing & Risk Management, Infrastructure Sector in India, Public-Private Partnerships (PPP) Models, Financial Modeling for Projects |
| MBA 4.2 FE-2 | Risk Management & Derivatives | Elective (Finance Choice) | 4 | Risk Management Process, Financial Derivatives Introduction, Futures Contracts & Hedging Strategies, Options Contracts & Valuation, Swaps & Other Derivatives, Credit Risk Management |
| MBA 4.2 FE-3 | Corporate Tax Planning & Management | Elective (Finance Choice) | 4 | Income Tax Act & Corporate Taxation, Tax Planning Strategies for Companies, Goods & Services Tax (GST) Framework, Tax Compliance & Administration, International Taxation & Double Taxation, Taxation of Mergers & Acquisitions |
| MBA 4.2 HRE-1 | Strategic Human Resource Management | Elective (Human Resource Choice) | 4 | SHRM Concepts & Evolution, Aligning HR with Business Strategy, HR Roles & Competencies, HR Metrics & Analytics, HR Scorecard & Balanced Scorecard, Global SHRM |
| MBA 4.2 HRE-2 | Organizational Change & Development | Elective (Human Resource Choice) | 4 | Organizational Change Models & Theories, Resistance to Change & Overcoming It, Organizational Development (OD) Interventions, Team Building & Conflict Management, Leadership & Change Management, Learning Organization |
| MBA 4.2 HRE-3 | International Human Resource Management | Elective (Human Resource Choice) | 4 | IHRM Context & Challenges, Expatriate Management & Repatriation, Cross-Cultural Training & Adjustment, Performance Management in MNCs, Compensation & Benefits in MNCs, Global Staffing Approaches |
| MBA 4.2 OME-1 | Project Management | Elective (Operations Management Choice) | 4 | Project Lifecycle & Planning, Project Scheduling Techniques (PERT/CPM), Project Costing & Budgeting, Project Risk Management, Project Monitoring & Control, Project Closeout |
| MBA 4.2 OME-2 | Retail Management | Elective (Operations Management Choice) | 4 | Retail Environment & Formats, Retail Location & Layout, Merchandise Management, Retail Pricing & Promotions, Retail Operations & Supply Chain, E-tailing & Omni-channel Retail |
| MBA 4.2 OME-3 | Technology & Innovation Management | Elective (Operations Management Choice) | 4 | Technology Management Framework, Innovation Process & Models, R&D Management, Technology Transfer & Commercialization, Intellectual Property Rights (IPR), Innovation Ecosystem |
| MBA 4.2 BAE-1 | Data Visualization & Reporting | Elective (Business Analytics Choice) | 4 | Data Visualization Principles, Chart Types & Dashboards, Storytelling with Data, Business Intelligence Tools (Tableau, Power BI), Effective Reporting Practices, Interactive Visualizations |
| MBA 4.2 BAE-2 | Predictive Modeling for Business | Elective (Business Analytics Choice) | 4 | Regression Models (Linear, Logistic), Classification Models (SVM, k-NN), Time Series Analysis & Forecasting, Model Evaluation Metrics, Introduction to Machine Learning, Deployment of Predictive Models |
| MBA 4.2 BAE-3 | Financial Analytics | Elective (Business Analytics Choice) | 4 | Financial Data Sources & Tools, Investment Analytics & Portfolio Optimization, Risk Analytics & Stress Testing, Fraud Detection & Credit Scoring, Algorithmic Trading Concepts, Financial Forecasting Models |
| MBA 4.3 | Project Work | Project | 2 | Problem Identification & Research Design, Literature Review, Data Collection & Analysis, Interpretation of Findings, Report Writing & Structure, Presentation & Viva Voce |
