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BACHELOR-OF-MASS-COMMUNICATION in General at Chanakya Foundation
Bhojpur, Bihar
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About the Specialization
What is General at Chanakya Foundation Bhojpur?
This Bachelor of Mass Communication program at Chanakya Foundation focuses on equipping students with essential skills in media production, journalism, advertising, and public relations. In the dynamic Indian media landscape, this program prepares individuals for diverse roles, emphasizing practical exposure and theoretical understanding relevant to national media trends and consumer behavior. It aims to develop versatile media professionals for various platforms.
Who Should Apply?
This program is ideal for creative and inquisitive fresh graduates seeking entry into the vibrant media and communication industry. It also suits individuals with a flair for storytelling, news, digital content creation, or public engagement. Aspiring journalists, content writers, PR executives, and advertising professionals from any academic background post 10+2 will find this course beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India such as journalists, content creators, media planners, PR specialists, and event managers. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience accrues, especially in metro cities. Opportunities exist across traditional media houses, digital agencies, and corporate communication departments, often leading to managerial roles.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on developing strong written and verbal communication skills by regularly writing articles, participating in debates, and delivering presentations. Engage with news consumption across various mediums to understand current affairs and media ethics.
Tools & Resources
Local newspapers, News channels, Public speaking clubs, Online grammar and writing tools like Grammarly
Career Connection
Strong fundamentals are crucial for any media role, enhancing your ability to report, articulate, and persuade, directly impacting your chances in journalism and content writing careers.
Explore Diverse Media Forms- (Semester 1-2)
Actively consume and critically analyze different media forms—print, radio, television, and digital platforms. Understand their unique narratives, production techniques, and target audiences. Start basic content creation using accessible tools.
Tools & Resources
YouTube, Podcasts, Local radio stations, Community news portals, Basic video editing software (e.g., KineMaster, CapCut)
Career Connection
Early exposure to varied media helps identify areas of interest and build a versatile skill set, making you adaptable to different roles in India''''s evolving media landscape.
Networking with Peers and Faculty- (Semester 1-2)
Actively participate in college events, student clubs related to media, and group projects. Engage with faculty for mentorship and insights into industry trends. Build a strong peer network for collaborative learning and future professional connections.
Tools & Resources
Student societies, Department workshops, LinkedIn (for professional networking guidance)
Career Connection
A strong network provides support, opens doors to opportunities, and offers diverse perspectives essential for navigating the Indian media industry.
Intermediate Stage
Undertake Practical Media Projects- (Semester 3-4)
Actively engage in practical projects such as creating short films, documentaries, news reports, advertising campaigns, or social media content. Seek feedback and refine your technical and creative skills.
Tools & Resources
Adobe Premiere Pro/DaVinci Resolve (free version), Audacity, Canva, DSLR cameras (if available), Smartphones with good cameras
Career Connection
A strong portfolio of practical work is essential for placements in production houses, digital agencies, and journalism, showcasing your hands-on capability and creativity.
Seek Internships and Field Exposure- (Semester 4-5)
Actively search for internships with local newspapers, radio stations, television channels, or digital marketing agencies. Gain real-world experience, understand industry workflows, and build professional contacts.
Tools & Resources
Internshala, LinkedIn, College placement cell, Local media outlets
Career Connection
Internships are critical for gaining practical experience, making industry connections, and often lead to pre-placement offers in the competitive Indian job market.
Develop Digital Media Proficiency- (Semester 3-5)
Master tools and strategies for digital content creation, social media management, and basic search engine optimization (SEO). Understand analytics to measure content performance.
Tools & Resources
Google Analytics, Meta Business Suite, Hootsuite, Digital marketing courses (e.g., Google Digital Garage)
Career Connection
Digital skills are highly demanded in today''''s media landscape, opening doors to roles in digital marketing, social media management, and online content creation across Indian companies.
Advanced Stage
Specialized Portfolio Development- (Semester 5-6)
Refine your portfolio to showcase specialized skills in your chosen area, be it broadcast journalism, film production, advertising, or public relations. Focus on quality over quantity and include diverse examples of your best work.
Tools & Resources
Professional portfolio websites (e.g., Behance, personal website), High-quality video/audio editing software, Graphic design tools (e.g., Adobe Photoshop, Illustrator)
Career Connection
A specialized and polished portfolio is the most critical asset for showcasing your expertise to potential employers in India, demonstrating readiness for advanced roles.
Placement and Interview Preparation- (Semester 5-6)
Actively participate in campus placement drives, mock interviews, and resume/cover letter workshops. Research target companies and roles, practice common interview questions, and prepare for aptitude tests specific to media roles.
Tools & Resources
College placement cell, Career guidance counselors, Online interview platforms, Industry-specific aptitude test guides
Career Connection
Thorough preparation significantly increases your chances of securing desirable placements with leading media organizations and agencies across India.
Stay Updated with Industry Trends and Ethics- (Semester 5-6)
Continuously follow global and Indian media trends, technological advancements, and evolving ethical standards in journalism and communication. Read industry reports and attend webinars/conferences.
Tools & Resources
Industry publications (e.g., Exchange4Media, Afaqs!), Webinars by media experts, Professional associations
Career Connection
Staying informed ensures your skills remain relevant and makes you a forward-thinking candidate, crucial for long-term career growth and leadership in the Indian media sector.
Program Structure and Curriculum
Eligibility:
- 10+2 from a recognized board
Duration: 3 years
Credits: Credits not specified
Assessment: Assessment pattern not specified
