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BBA in General at Chanakya Foundation
Bhojpur, Bihar
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About the Specialization
What is General at Chanakya Foundation Bhojpur?
This Bachelor of Business Administration (BBA) program at Chanakya Foundation, affiliated with Patliputra University, provides a comprehensive understanding of core business principles and practices. It''''s designed to equip students with fundamental management skills, making them adept at navigating the dynamic Indian business landscape. The curriculum blends theoretical knowledge with practical applications, preparing graduates for diverse entry-level managerial roles.
Who Should Apply?
This program is ideal for ambitious 10+2 graduates from any stream who aspire to build a career in management or entrepreneurship. It caters to individuals seeking a strong foundation in business administration before pursuing higher studies like MBA, or those aiming for immediate entry into various sectors. Students with a keen interest in business operations, marketing, finance, or human resources will find this program rewarding.
Why Choose This Course?
Graduates of this program can expect to secure roles in sales, marketing, human resources, finance, or operations across various Indian industries. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as they gain experience. The program lays a solid groundwork for pursuing professional certifications and higher education, enhancing career trajectories in both Indian and multinational companies operating in India.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus on mastering core subjects like Business Economics, Financial Accounting, and Organisational Behaviour. Utilize university library resources, online platforms like NPTEL for supplemental lectures, and form study groups for peer learning. This strong base is crucial for understanding advanced topics and performing well in entrance exams for postgraduate studies or interviews.
Tools & Resources
University Library, NPTEL, Study Groups
Career Connection
A strong foundation ensures academic excellence and provides the necessary knowledge base for cracking competitive exams and job interviews.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively participate in classroom discussions, group projects, and formal presentations for subjects like Business Communication. Join college clubs focused on public speaking (e.g., Toastmasters if available, or college debate societies). Strong communication skills are vital for all management roles and are a key differentiator during placements and professional interactions.
Tools & Resources
College Debate Clubs, Presentation Tools (PowerPoint)
Career Connection
Effective communication is a core skill sought by employers, enhancing interview performance and on-the-job effectiveness.
Master Basic Digital Literacy- (Semester 1-2)
Excel in Computer Fundamentals and the Computer Lab component. Beyond the syllabus, learn advanced features of MS Office Suite and explore basic data analysis tools like Excel for real-world application. Proficiency in these tools is a non-negotiable skill for entry-level business roles and boosts efficiency in internships.
Tools & Resources
MS Office Suite, Online Tutorials (e.g., Microsoft Learn)
Career Connection
Digital proficiency makes students job-ready for modern business environments and improves productivity in any role.
Intermediate Stage
Seek Early Industry Exposure through Internships- (Semester 3-5)
Actively look for summer internships after Semester 4 in areas of interest like marketing, HR, or finance. Leverage the college''''s placement cell and personal networks. Practical experience gained during internships is invaluable, providing real-world context to theoretical knowledge and significantly improving resume strength for final placements.
Tools & Resources
College Placement Cell, LinkedIn, Internshala
Career Connection
Internships bridge the gap between academia and industry, leading to better final placements and career clarity.
Participate in Business Competitions & Workshops- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, or workshops on emerging trends like data analytics or supply chain management. These platforms, often available through college fests or industry associations, foster problem-solving skills, teamwork, and networking, giving students a competitive edge.
Tools & Resources
College Fests, Industry Associations (e.g., AIMA local chapters)
Career Connection
Participation showcases practical skills and initiative, making resumes stand out to recruiters and developing critical thinking.
Network Strategically- (Semester 3-5)
Attend industry seminars, guest lectures, and alumni meets. Connect with professionals on platforms like LinkedIn. Building a professional network from an early stage can open doors to mentorship, internship opportunities, and future job prospects, especially in the competitive Indian job market.
Tools & Resources
LinkedIn, Alumni Association Events, Industry Events
Career Connection
Networking is vital for career growth, providing insights, mentorship, and potential job leads in the Indian context.
Advanced Stage
Focus on Placement Preparation and Skill Refinement- (Semester 6)
Dedicate time to intensive aptitude test preparation, mock interviews, and group discussions. Work closely with the placement cell for tailored guidance. Identify potential career paths and refine soft skills, ensuring readiness for campus placements and off-campus recruitment drives in diverse Indian companies.
Tools & Resources
Placement Cell, Online Aptitude Portals (e.g., IndiaBix), Mock Interview Platforms
Career Connection
Thorough preparation directly translates into higher chances of securing desired job roles in campus placements.
Undertake a Comprehensive Industry Project- (Semester 6)
Treat the final Comprehensive Project (BBA-606) as a real-world problem-solving exercise. Choose a topic relevant to current industry trends or a company''''s specific challenge. This project demonstrates practical application of learned knowledge, critical thinking, and research skills, serving as a significant talking point in job interviews.
Tools & Resources
Research Databases, Statistical Software (e.g., SPSS, Excel)
Career Connection
A well-executed project demonstrates practical expertise and problem-solving abilities, which are highly valued by employers.
Explore Higher Education or Entrepreneurship Paths- (Semester 6)
For those considering an MBA or other postgraduate studies, start preparing for entrance exams (CAT, MAT, XAT) during this stage. For entrepreneurial aspirations, leverage college incubation centers (if available) or local startup communities to refine business ideas and build initial prototypes, setting the stage for future ventures.
Tools & Resources
CAT/MAT Coaching Centers, College Incubation Cells, Startup India Resources
Career Connection
Proactive planning ensures a smooth transition to further academic pursuits or the successful launch of an entrepreneurial venture.
Program Structure and Curriculum
Eligibility:
- 10+2 or Equivalent in any stream from a recognized board/council with minimum 45% marks.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Communication | Core | 4 | Fundamentals of Communication, Barriers to Communication, Types of Communication, Written Communication (Letters, Memos), Oral Communication (Presentations, Meetings), Non-Verbal Communication |
| BBA-102 | Business Economics | Core | 4 | Micro & Macro Economics Concepts, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, National Income & Its Measurement |
| BBA-103 | Business Organisation & Management | Core | 4 | Nature & Scope of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Entrepreneurship Basics |
| BBA-104 | Business Mathematics | Core | 4 | Basic Mathematical Concepts, Set Theory, Commercial Arithmetic, Matrices and Determinants, Differential Calculus Applications |
| BBA-105 | Computer Fundamentals | Core | 4 | Computer Basics and Generations, Hardware and Software Concepts, Operating Systems, MS Office Applications (Word, Excel, PowerPoint), Internet and Web Browsing |
| BBA-106 | Computer Lab | Lab | 4 | Practical Application of MS Office, Internet Usage and Email Management, Basic Data Entry and Presentation Skills, File Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Business Environment | Core | 4 | Components of Business Environment, Economic Systems and Policies, Social and Cultural Environment, Legal and Political Environment, International Business Environment |
| BBA-202 | Business Statistics | Core | 4 | Data Collection, Classification & Presentation, Measures of Central Tendency, Measures of Dispersion, Skewness, Correlation and Regression Analysis, Index Numbers |
| BBA-203 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Bank Reconciliation Statement |
| BBA-204 | Organisational Behaviour | Core | 4 | Foundations of OB, Personality and Perception, Learning and Motivation, Group Dynamics and Teamwork, Leadership and Conflict Management |
| BBA-205 | Principles of Marketing | Core | 4 | Marketing Concepts and Philosophies, Marketing Environment, Consumer Buying Behavior, Market Segmentation, Targeting, Positioning, Marketing Mix (Product, Price, Place, Promotion) |
| BBA-206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, Government Support for Entrepreneurs |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | HRM Functions and Objectives, Job Analysis and Design, HR Planning, Recruitment & Selection, Training and Development, Performance Appraisal and Compensation Management |
| BBA-302 | Company Law | Core | 4 | Types of Companies, Formation of a Company, Memorandum & Articles of Association, Share Capital and Debentures, Board of Directors, Meetings, Winding Up |
| BBA-303 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classifications, Cost Sheet Preparation, Marginal Costing and Break-Even Analysis, Budgetary Control, Standard Costing and Variance Analysis |
| BBA-304 | Indian Financial System | Core | 4 | Overview of Financial Markets, Financial Institutions in India, Money Market and Capital Market, Role of SEBI and RBI, Financial Instruments |
| BBA-305 | Productions & Operations Management | Core | 4 | Production System and its Types, Plant Location and Layout Decisions, Inventory Management Techniques, Quality Control and Assurance, Work Study and Method Study |
| BBA-306 | Research Methodology | Core | 4 | Introduction to Business Research, Research Process and Types, Research Design, Data Collection Methods, Sampling Techniques, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Marketing Management | Core | 4 | Product Decisions and Life Cycle, Pricing Strategies, Promotion Mix and Communication, Channels of Distribution, Rural Marketing, Services Marketing |
| BBA-402 | Business Research Methods | Core | 4 | Advanced Research Design, Measurement and Scaling Techniques, Questionnaire Design, Data Processing and Analysis, Hypothesis Testing |
| BBA-403 | Financial Management | Core | 4 | Financial Decisions (Investment, Financing, Dividend), Capital Budgeting Techniques, Cost of Capital, Working Capital Management, Capital Structure Theories |
| BBA-404 | Operations Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queuing Theory |
| BBA-405 | International Business | Core | 4 | Globalization and its Drivers, Theories of International Trade, Foreign Exchange Market, International Financial Institutions (WTO, IMF), Multinational Corporations |
| BBA-406 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation and Costing, Project Monitoring and Control, Project Risk Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Consumer Behavior | Core | 4 | Influences on Consumer Behavior, Consumer Decision Making Process, Psychological Factors, Cultural and Social Factors, Marketing Implications of Consumer Behavior |
| BBA-502 | Training & Development | Core | 4 | Training Process and Objectives, Training Needs Assessment, Design and Methods of Training, Evaluation of Training Programs, Management Development |
| BBA-503 | Taxation Management | Core | 4 | Introduction to Income Tax, Heads of Income, Deductions from Gross Total Income, Introduction to GST, Tax Planning |
| BBA-504 | Industrial Relations & Labour Laws | Core | 4 | Overview of Industrial Relations, Trade Unions and Collective Bargaining, Industrial Disputes and Resolution, Important Labour Laws (Factories Act, ID Act), Workers Participation in Management |
| BBA-505 | E-Commerce & Digital Marketing | Core | 4 | E-Commerce Models and Strategies, Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Web Analytics and Online Advertising |
| BBA-506 | Summer Internship Project | Project | 4 | Project Formulation, Data Collection Techniques, Data Analysis and Interpretation, Report Writing, Presentation Skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Concepts of Strategic Management, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Evaluation and Control |
| BBA-602 | Supply Chain Management | Core | 4 | SCM Concepts and Components, Logistics Management, Inventory Management in SCM, Warehousing and Transportation, Global Supply Chain |
| BBA-603 | Retail Management | Core | 4 | Retail Formats and Theories, Retail Location and Merchandising, Retail Pricing Strategies, Customer Relationship Management in Retail, E-Retailing |
| BBA-604 | Ethics & Corporate Governance | Core | 4 | Business Ethics and Values, Corporate Social Responsibility (CSR), Principles of Corporate Governance, Role of Board and Stakeholders, Ethical Decision Making |
| BBA-605 | Investment Management | Core | 4 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Fundamental Analysis, Technical Analysis |
| BBA-606 | Comprehensive Project | Project | 4 | In-depth Research Methodology, Problem Identification and Solving, Advanced Data Analysis, Comprehensive Report Preparation, Viva-Voce Examination |
