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MTTM in General at CHRIST (Deemed to be University)
Bengaluru, Karnataka
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About the Specialization
What is General at CHRIST (Deemed to be University) Bengaluru?
This Master of Tourism and Travel Management (MTTM) program at CHRIST, Bengaluru focuses on developing highly skilled professionals for India''''s rapidly growing tourism and hospitality sectors. The curriculum integrates core management principles with specialized knowledge of tourism, travel, and hospitality, preparing students for leadership roles. India''''s diverse cultural landscape and increasing inbound and domestic tourism create significant industry demand.
Who Should Apply?
This program is ideal for fresh graduates with any Bachelor’s degree aspiring to build a career in tourism, travel, or allied industries. It also suits working professionals seeking to upskill or career changers transitioning into the dynamic tourism sector. Candidates with a passion for travel, cultural exchange, and service excellence, along with a keen business acumen, are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as Tour Managers, Destination Managers, Hotel Managers, Aviation Executives, or Tourism Consultants. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Growth trajectories include senior management and entrepreneurial roles in Indian and international companies. The program aligns with industry standards for professional certifications in tourism management.
Student Success Practices
Foundation Stage
Master Core Tourism Concepts- (Semester 1-2)
Engage deeply with foundational subjects like Tourism Concepts, Research Methods, and Cultural Tourism. Actively participate in classroom discussions, complete all assignments diligently, and form study groups with peers to strengthen understanding of complex theories. This builds a strong conceptual base essential for advanced studies.
Tools & Resources
Official Textbooks, Research Journals, Online Tourism Forums, University Library Resources
Career Connection
A solid conceptual understanding forms the bedrock for analytical roles in tourism planning, policy analysis, and research, crucial for government tourism bodies or consultancies.
Develop Academic Writing & Presentation Skills- (Semester 1-2)
Utilize the dedicated course on Academic Writing and Presentation Skills to refine research paper writing, referencing, and public speaking abilities. Seek feedback from professors on assignments and practice presentations regularly. Engage in debates and extempore sessions to improve spontaneous communication.
Tools & Resources
Grammarly, Mendeley/Zotero for referencing, PowerPoint/Canva, Toastmasters (if available)
Career Connection
Excellent communication and presentation skills are paramount for leadership roles, client interactions, and effectively conveying ideas in professional settings, improving chances in corporate roles.
Embrace a Foreign Language for Tourism- (Semester 1-2)
Actively participate in the Foreign Language VAC, focusing on practical conversational skills relevant to tourism. Supplement classroom learning with online language apps and cultural exchange activities. Even basic proficiency can significantly enhance employability in an international industry.
Tools & Resources
Duolingo, Memrise, Busuu, Foreign Embassies'''' Cultural Centers
Career Connection
Proficiency in an international language like French, Spanish, or German directly boosts prospects for roles in international tour operations, airline services, and inbound tourism in India.
Intermediate Stage
Seek Industry Internships and Live Projects- (Semester 3 (during summer break or part-time))
Proactively seek internships or participate in live industry projects with travel agencies, tour operators, hotels, or airlines. Apply theoretical knowledge to real-world scenarios, build a professional network, and gain practical experience. Document learning and challenges faced for your resume and interview preparation.
Tools & Resources
LinkedIn, University Placement Cell, Internshala, Company Websites
Career Connection
Internships are crucial for practical exposure, often leading to pre-placement offers or significantly enhancing employability for entry to mid-level management positions.
Specialize through Electives and Certifications- (Semester 3-4)
Strategically choose electives that align with your career aspirations (e.g., MICE, Adventure, Health Tourism). Supplement this with relevant industry certifications in areas like GDS (Global Distribution Systems), IATA foundation courses, or digital marketing for tourism. This builds specialized expertise.
Tools & Resources
IATA Training Portal, Amadeus/Sabre training modules, Google Digital Garage, Coursera/edX for specialized courses
Career Connection
Specialized skills make you a niche candidate, highly sought after for specific roles in growing sectors like MICE tourism or adventure tourism, commanding better packages.
Network Actively and Attend Industry Events- (Semester 3-4)
Attend tourism and travel expos, conferences, and workshops in major Indian cities like Delhi, Mumbai, or Bengaluru. Network with industry professionals, alumni, and potential employers. Build a strong professional profile on platforms like LinkedIn to showcase your skills and connect with leaders.
Tools & Resources
LinkedIn, ITB Berlin/SATTE/TTF events, Industry Association Websites (e.g., TAAI, FHRAI)
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and valuable industry insights, crucial for career progression in a relationship-driven sector.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 4)
Invest significant effort into the final project work, choosing a contemporary and relevant topic in tourism management. Conduct thorough research, data analysis, and present findings professionally. This demonstrates analytical capabilities and problem-solving skills to potential employers.
Tools & Resources
SPSS/R for data analysis, Google Scholar, ResearchGate, University Dissertation Guidelines
Career Connection
A well-executed project is a strong portfolio piece, showcasing your expertise and research acumen, highly valued for roles in strategic planning, consulting, or academic research.
Prepare Rigorously for Placements- (Semester 4)
Engage fully with the university''''s placement cell for resume building, mock interviews, and group discussion practice. Research target companies and roles thoroughly. Focus on articulating your learning from internships and projects effectively, highlighting transferable skills.
Tools & Resources
Placement Cell Services, Online Mock Interview Platforms, Company Annual Reports, Glassdoor/AmbitionBox for interview prep
Career Connection
Robust placement preparation is key to securing desired roles in leading tourism and hospitality companies immediately after graduation, ensuring a smooth transition into the professional world.
Develop Leadership and Entrepreneurial Acumen- (Semester 3-4)
Participate in student leadership roles, organize departmental events, or contribute to university clubs. For those interested in entrepreneurship, explore developing a detailed business plan for a tourism venture. This fosters leadership, team management, and innovative thinking.
Tools & Resources
Startup India Resources, NITI Aayog Entrepreneurship programs, University Entrepreneurship Cells, Business Plan Templates
Career Connection
Leadership experience is vital for fast-tracking into managerial positions, while entrepreneurial skills are essential for starting your own venture or contributing to innovation within larger organizations in India''''s startup ecosystem.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed any Bachelor’s degree examination of Bangalore University or any other University considered as equivalent thereto, and has obtained not less than 50% of the marks in aggregate in all the subjects including languages, if any, is eligible for admission to the Master of Tourism & Travel Management (MTTM) course.
Duration: 4 semesters / 2 years
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM131 | PRINCIPLES AND PRACTICES OF MANAGEMENT | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Management Ethics and Social Responsibility |
| MTTM132 | TOURISM CONCEPTS AND GLOBAL TRENDS | Core | 4 | Fundamentals of Tourism, Tourism Systems and Components, Types and Forms of Tourism, Global Tourism Organizations, Emerging Trends and Impacts in Tourism |
| MTTM133 | RESEARCH METHODS FOR TOURISM | Core | 4 | Introduction to Research, Research Design and Hypothesis, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| MTTM134 | CULTURAL AND HERITAGE TOURISM | Core | 4 | Introduction to Culture and Heritage, Types of Heritage Resources, Cultural Tourism Products, Heritage Interpretation and Management, Sustainable Cultural Tourism |
| MTTM135 | ACADEMIC WRITING AND PRESENTATION SKILLS | Core (Skill-based) | 4 | Basics of Academic Writing, Structure of Academic Papers, Referencing and Citation Styles, Oral Presentation Techniques, Visual Aids for Presentation |
| MTTM136 | VALUE ADDED COURSE (VAC-1) - BUSINESS ENGLISH | Core (Value Added) | 2 | Professional Communication, Business Correspondence, Public Speaking, Group Discussion, Interview Skills, Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM231 | TOURISM MARKETING MANAGEMENT | Core | 4 | Introduction to Marketing, Tourism Market Segmentation, Marketing Mix in Tourism, Digital Marketing Strategies, Destination Branding and Promotion |
| MTTM232 | HOSPITALITY MANAGEMENT | Core | 4 | Introduction to Hospitality Industry, Hotel Operations Management, Food and Beverage Management, Front Office and Housekeeping, Guest Relations and Customer Service |
| MTTM233 | TRAVEL AGENCY AND TOUR OPERATION MANAGEMENT | Core | 4 | Travel Agency Business Model, Tour Package Development, Tour Operation Process, Ticketing and Reservation Systems, Travel Agency Regulations and Ethics |
| MTTM234 | ACCOUNTING AND FINANCE FOR TOURISM | Core | 4 | Financial Accounting Principles, Costing for Tourism, Financial Statement Analysis, Budgeting and Financial Planning, Investment Decisions in Tourism |
| MTTM235 | ECOTOURISM AND SUSTAINABLE TOURISM | Core | 4 | Concepts of Ecotourism, Principles of Sustainable Tourism, Environmental and Socio-Cultural Impacts, Community-Based Tourism, Ecotourism Planning and Development |
| MTTM236 | VALUE ADDED COURSE (VAC-2) - FOREIGN LANGUAGE | Core (Value Added) | 2 | Basic Conversational Phrases, Travel Vocabulary, Cultural Etiquette, Role-playing Scenarios, Elementary Grammar |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM331 | ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT | Core | 4 | Organizational Behavior Concepts, Individual and Group Dynamics, Leadership and Motivation, Human Resource Planning, Performance Management and Training |
| MTTM332 | AIRLINE MANAGEMENT | Core | 4 | Airline Industry Structure, Airline Operations and Planning, Revenue Management, Airline Marketing Strategies, Safety, Security, and Regulations in Aviation |
| MTTM333 | TOURISM POLICY AND PLANNING | Core | 4 | Tourism Policy Frameworks, National and International Tourism Policies, Tourism Planning Process, Destination Development Strategies, Impact Assessment and Policy Implementation |
| MTTM334A | MICE Tourism | Elective 1 | 4 | Introduction to MICE Industry, Meetings and Conferences Management, Incentive Travel Planning, Exhibition and Event Management, Venue Selection and Logistics |
| MTTM334B | Health and Wellness Tourism | Elective 1 | 4 | Concepts of Health Tourism, Medical Tourism Modalities, Wellness Tourism and Spa Management, Alternative Therapies and Retreats, Marketing Health Tourism Destinations |
| MTTM334C | Adventure Tourism | Elective 1 | 4 | Introduction to Adventure Tourism, Types of Adventure Activities, Safety and Risk Management, Adventure Tourism Product Development, Environmental Impact and Responsible Adventure |
| MTTM337A | Financial Markets and Services | Elective 2 | 4 | Indian Financial System, Money Market Instruments, Capital Market Operations, Stock Exchanges and Regulations, Financial Services and Institutions |
| MTTM337B | Destination Marketing and Management | Elective 2 | 4 | Destination Branding Strategies, Marketing for Tourism Destinations, Destination Management Organizations (DMOs), Visitor Management and Experience, Crisis and Conflict Management in Destinations |
| MTTM337C | Entrepreneurship in Tourism | Elective 2 | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan Development, Funding for Tourism Start-ups, Innovation and Creativity in Tourism |
| MTTM336 | INTERNSHIP (Mandatory) | Core (Practical) | 4 | Industry Exposure, Practical Skill Application, Professional Networking, Organizational Understanding, Report Writing and Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM431 | LEGAL ASPECTS OF TOURISM | Core | 4 | Tourism Laws and Regulations, Consumer Protection Act, Contract Law and Agreements, Environmental Laws in Tourism, International Tourism Conventions |
| MTTM432 | TOURISM OPERATIONS MANAGEMENT | Core | 4 | Fundamentals of Operations Management, Service Quality in Tourism Operations, Supply Chain Management, Technology in Tourism Operations, Risk Management and Contingency Planning |
| MTTM433 | PROJECT WORK | Core (Project) | 6 | Problem Identification and Formulation, Research Design and Methodology, Data Collection and Analysis, Report Writing and Documentation, Project Presentation and Viva |
| MTTM434 | COMPREHENSIVE VIVA VOCE | Core (Viva) | 4 | Overall Understanding of MTTM Curriculum, Application of Tourism Concepts, Critical Thinking and Problem Solving, Communication and Presentation Skills, Industry Relevance and Current Affairs |
