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BA-MASS-COMMUNICATION in General at College of Commerce, Arts & Science, Patna
Patna, Bihar
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About the Specialization
What is General at College of Commerce, Arts & Science, Patna Patna?
This Mass Communication program at College of Commerce, Arts & Science, Patna focuses on equipping students with a holistic understanding of media, communication, and their impact on society. Given the vibrant media landscape in India, the program emphasizes practical skills in journalism, advertising, public relations, and digital media, preparing students for diverse roles in a rapidly evolving industry.
Who Should Apply?
This program is ideal for aspiring journalists, content creators, public relations professionals, and advertising executives. It suits fresh graduates seeking entry into the media industry, creative individuals passionate about storytelling, and those interested in understanding the dynamics of modern communication. No specific stream background is required, welcoming students from Arts, Science, or Commerce.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers in media houses, advertising agencies, PR firms, and digital marketing companies across India. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program fosters skills aligned with roles like content writer, reporter, social media manager, and corporate communication specialist.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on developing strong written and oral communication skills. Regularly read newspapers, magazines, and watch news channels to stay updated on current affairs and media trends. Participate in college debates and public speaking events.
Tools & Resources
The Hindu, Indian Express, All India Radio (AIR) news, Toastmasters (if available locally)
Career Connection
Excellent communication is the bedrock for all media roles, enhancing reporting, presenting, and content creation abilities, crucial for placements.
Master Basic Media Software and Tools- (Semester 1-2)
Familiarize yourself with fundamental software used in media production. This includes basic photo editing (e.g., GIMP, Canva), video editing (e.g., DaVinci Resolve, in-built phone editors), and desktop publishing tools. Practice creating simple layouts and visual content.
Tools & Resources
Canva, GIMP, DaVinci Resolve (free version), YouTube tutorials
Career Connection
Acquiring these basic technical skills early makes you more versatile and attractive to employers seeking candidates with practical knowledge in digital content creation.
Engage in Campus Media Activities- (Semester 1-2)
Actively participate in the college''''s newsletter, magazine, or any student-run media initiatives. Take on roles in reporting, editing, photography, or social media management to gain hands-on experience and build a portfolio from day one.
Tools & Resources
College Newspaper/Magazine, Departmental Social Media Handles, Student Clubs
Career Connection
Practical experience on campus validates theoretical knowledge and provides tangible examples of your skills, which are highly valued during internships and initial job applications.
Intermediate Stage
Undertake Mini Media Projects and Internships- (Semester 3-5)
Seek out short-term internships or volunteer opportunities with local newspapers, radio stations, advertising agencies, or NGOs during breaks. Work on self-initiated projects like creating a short documentary, a series of blog posts, or managing social media for a small business.
Tools & Resources
Local media houses, NGOs, Online freelance platforms (e.g., Upwork for portfolio building), LinkedIn for networking
Career Connection
Real-world exposure builds industry understanding, develops professional networks, and significantly strengthens your resume for future placements and higher studies.
Develop Specialized Skills in Chosen Areas- (Semester 3-5)
Identify areas of interest (e.g., journalism, PR, advertising, film) and delve deeper. Take online courses, workshops, or specialized training in areas like advanced video editing, graphic design, content marketing, or data journalism to build niche expertise.
Tools & Resources
Coursera, Udemy, NPTEL, Google Digital Garage, Local workshops/institutes
Career Connection
Specialized skills differentiate you in the job market, making you a more targeted candidate for specific roles and potentially leading to better salary prospects.
Network with Industry Professionals and Alumni- (Semester 3-5)
Attend media-related seminars, workshops, and industry events in Patna or nearby cities. Connect with alumni and professionals on platforms like LinkedIn to seek guidance, mentorship, and potential opportunities. Building a professional network is crucial for career advancement.
Tools & Resources
LinkedIn, Industry conferences/webinars, Alumni association events
Career Connection
Networking opens doors to internships, job referrals, and valuable career advice, often leading to opportunities not publicly advertised.
Advanced Stage
Undertake a Comprehensive Industry Project or Dissertation- (Semester 6)
Leverage your final year project or dissertation to address a real-world media challenge or conduct in-depth research. Aim for a high-quality output that can be showcased as a significant portfolio piece, demonstrating critical thinking and practical application of knowledge.
Tools & Resources
Academic databases, Industry reports, Survey tools (e.g., Google Forms), Professional editing software
Career Connection
A strong final project is a powerful resume booster, showcasing your ability to execute complex tasks, solve problems, and contribute meaningfully to the media field.
Intensive Placement and Interview Preparation- (Semester 6)
Actively participate in college placement drives, mock interviews, and resume-building workshops. Practice group discussions and prepare tailored portfolios/showreels for specific job roles. Refine your soft skills, including presentation and professional etiquette.
Tools & Resources
College Placement Cell, Online aptitude test platforms, Interview preparation guides, Personal portfolio website
Career Connection
Thorough preparation for placements significantly increases your chances of securing a desirable job offer in a competitive Indian media market.
Explore Entrepreneurship or Freelancing- (Semester 6)
For those with an entrepreneurial bent, explore the possibility of starting a media venture or offering freelance services in content creation, social media management, or PR. Develop a business plan and seek mentorship from faculty or local incubators.
Tools & Resources
Startup India resources, Freelance platforms (e.g., Fiverr, Upwork), Small business mentors
Career Connection
This path offers independence and the potential for high earnings, catering to the growing gig economy and demand for specialized media services in India.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination from a recognized board, as per Patliputra University norms.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-1 | Introduction to Mass Communication | Core | 6 | Nature and Process of Communication, Types of Communication, Mass Communication, Communication Models, Theories of Mass Communication |
| CC-2 | Reporting and Editing | Core | 6 | News, News Value, News Sources, Interviewing, Editing Principles, Headlines |
| AECC-1 | Environmental Science/Hindi/English Communication (Choice-based) | Ability Enhancement Compulsory Course | 2 | Ecosystem, Biodiversity, Pollution, Environmental Ethics, Human Population and Environment |
| GE-1 | Generic Elective (from other disciplines) | Generic Elective | 6 | Interdisciplinary subject chosen by student, Broadening academic scope, Cross-disciplinary understanding, Critical thinking, Research methodology basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-3 | Introduction to Media Writing | Core | 6 | News Story Writing, Feature Writing, Article Writing, Script Writing, Broadcast Writing |
| CC-4 | Media and Cultural Studies | Core | 6 | Culture, Media and Culture, Popular Culture, Globalization and Media, Cultural Imperialism, Audience Studies |
| AECC-2 | Environmental Science/Hindi/English Communication (Choice-based) | Ability Enhancement Compulsory Course | 2 | Basic Communication Skills, Listening, Speaking, Reading, Writing, Presentations |
| GE-2 | Generic Elective (from other disciplines) | Generic Elective | 6 | Interdisciplinary subject chosen by student, Broadening academic scope, Cross-disciplinary understanding, Critical thinking, Research methodology basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-5 | Radio Production | Core | 6 | Radio as a Medium, Types of Radio Programs, Scripting for Radio, Voice Modulation, Radio Production Techniques |
| CC-6 | Television Production | Core | 6 | Television as a Medium, TV News Production, TV Program Formats, Camera Techniques, Lighting, Editing for TV |
| CC-7 | Advertising: Concepts & Principles | Core | 6 | Introduction to Advertising, Advertising History, Advertising Ethics, Advertising Agencies, Brand Building, Consumer Behavior |
| SEC-1 | Skill Enhancement Course (e.g., Media Ethics and Law) | Skill Enhancement Course | 2 | Media Laws in India, Defamation, Copyright, Press Freedom, Professional Ethics, Social Responsibility |
| GE-3 | Generic Elective (from other disciplines) | Generic Elective | 6 | Interdisciplinary subject chosen by student, Broadening academic scope, Cross-disciplinary understanding, Critical thinking, Research methodology basics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-8 | Public Relations: Concepts & Principles | Core | 6 | Introduction to PR, PR Tools, Corporate Communication, Crisis Management, Media Relations, Event Management |
| CC-9 | New Media and Digital Communication | Core | 6 | Introduction to New Media, Social Media, Online Journalism, Web Design Basics, Digital Marketing, Cyber Laws |
| CC-10 | Communication Research | Core | 6 | Introduction to Research, Research Methods, Data Collection, Sampling, Content Analysis, Survey Research |
| SEC-2 | Skill Enhancement Course (e.g., Introduction to Graphic Design) | Skill Enhancement Course | 2 | Principles of Design, Elements of Design, Typography, Layout, Image Editing Software, Visual Communication |
| GE-4 | Generic Elective (from other disciplines) | Generic Elective | 6 | Interdisciplinary subject chosen by student, Broadening academic scope, Cross-disciplinary understanding, Critical thinking, Research methodology basics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-11 | Global Media and International Communication | Core | 6 | International News Flow, Global Media Systems, Cultural Globalization, Role of UN and UNESCO, Media Imperialism, Peace Journalism |
| CC-12 | Media Management | Core | 6 | Media Industry Structure, Ownership Patterns, Marketing in Media, Revenue Models, HR in Media, Media Entrepreneurship |
| DSE-1 | Discipline Specific Elective (e.g., Print Media Production) | Elective | 6 | Newspaper Production, Magazine Production, Layout and Design, Printing Technology, Desktop Publishing, Editing for Print |
| DSE-2 | Discipline Specific Elective (e.g., Photography) | Elective | 6 | History of Photography, Camera Types, Lighting, Composition, Digital Photography, Photojournalism |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-13 | Corporate Communication | Core | 6 | Corporate Identity, Internal Communication, External Communication, Stakeholder Relations, Reputation Management, Corporate Social Responsibility |
| CC-14 | Project Work / Dissertation | Core (Project) | 6 | Research Proposal, Literature Review, Methodology, Data Analysis, Report Writing, Presentation |
| DSE-3 | Discipline Specific Elective (e.g., Film Studies) | Elective | 6 | History of Cinema, Film Theory, Film Genres, Auteur Theory, Indian Cinema, Documentary Films |
| DSE-4 | Discipline Specific Elective (e.g., Event Management) | Elective | 6 | Event Planning, Event Marketing, Sponsorship, Logistics, Budgeting, Risk Management |
