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MBA in Marketing at College of Management Studies
Unnao, Uttar Pradesh
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About the Specialization
What is Marketing at College of Management Studies Unnao?
This Marketing program at College of Management Studies, Unnao focuses on equipping students with essential skills for the dynamic Indian marketing landscape. It covers traditional and digital marketing strategies, consumer behavior, and brand management, preparing graduates for a robust career in various sectors in India. The curriculum emphasizes practical application and industry relevance, aligning with current market demands.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the marketing field, particularly those interested in brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill, transition into marketing leadership roles, or entrepreneurs looking to build and market their ventures effectively within the Indian market context.
Why Choose This Course?
Graduates of this program can expect to secure roles as Marketing Managers, Brand Managers, Sales Managers, or Digital Marketing Specialists in India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Career paths often lead to leadership positions in Indian and multinational companies. The program also aligns with certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Build a Strong Business Acumen- (Semester 1-2)
Focus on understanding core management concepts, economics, finance, and marketing fundamentals. Actively participate in case studies and group discussions to grasp inter-departmental business functions. Utilize online learning platforms like NPTEL for supplemental courses in areas like accounting or statistics to strengthen analytical base.
Tools & Resources
Harvard Business Review (HBR) articles, NPTEL online courses, Business newspapers (Economic Times, Business Standard), LinkedIn Learning
Career Connection
A solid foundation across business disciplines is crucial for holistic decision-making, highly valued by employers in diverse managerial roles within the Indian corporate sector.
Develop Analytical and Data Interpretation Skills- (Semester 1-2)
Pay close attention in Business Statistics & Analytics and Operations Research courses. Practice using tools like MS Excel for data manipulation and analysis. Engage in projects that require data interpretation and learn to present insights effectively. Consider introductory courses on platforms like Coursera for data visualization techniques.
Tools & Resources
MS Excel, Coursera (Data Analysis with Excel, Introduction to Data Science), Khan Academy (Statistics tutorials)
Career Connection
Strong analytical skills are indispensable for marketing roles, enabling data-driven decision-making and campaign optimization, directly impacting placement prospects in market research and digital marketing.
Cultivate Professional Communication and Networking- (Semester 1-2)
Actively participate in college clubs, debates, and presentations to hone public speaking and communication skills. Attend webinars and workshops organized by the college or industry bodies. Start building a professional network on LinkedIn, connecting with alumni and industry professionals, focusing on informational interviews.
Tools & Resources
Toastmasters International (if available), LinkedIn, Professional networking events, College alumni cell
Career Connection
Effective communication and a strong professional network are vital for job searching, interviews, and career advancement in any marketing domain in India, fostering growth opportunities.
Intermediate Stage
Deep Dive into Marketing Electives & Industry Projects- (Semester 3)
Maximize learning from Consumer Behavior and Sales & Distribution Management. Seek out opportunities for live projects with local businesses or NGOs to apply theoretical knowledge in real-world scenarios. Volunteer for marketing roles in college events to gain practical, hands-on experience and build a portfolio.
Tools & Resources
Marketing journals, Industry case studies, Local business chambers, College''''s corporate relations cell
Career Connection
Practical application of marketing concepts makes students job-ready, showcasing capability to potential employers during internships and placements in the competitive Indian market.
Undertake Strategic Summer Training- (Semester 3 (during summer break))
Secure a summer internship (Summer Training - KMB391) in a reputed company, ideally in the marketing department. Focus on learning industry best practices, understanding organizational culture, and contributing meaningfully to projects. Maintain a detailed logbook and prepare a comprehensive report to document learnings.
Tools & Resources
Internship portals (Internshala, LinkedIn Jobs), College placement cell, Company websites for career opportunities
Career Connection
A successful summer training is often a direct pathway to a Pre-Placement Offer (PPO) and significantly enhances resume value for final placements, providing critical industry exposure.
Master Digital Marketing Tools and Strategies- (Semester 3-4)
Complement the Digital Marketing elective by pursuing online certifications in Google Ads, Google Analytics, and Facebook Blueprint. Practice creating and optimizing digital campaigns for various platforms. Stay updated with latest trends in SEO, SEM, and social media marketing by following industry blogs and webinars.
Tools & Resources
Google Ads Certification, Google Analytics Academy, Facebook Blueprint, HubSpot Academy, SEMrush, Moz
Career Connection
Digital marketing skills are highly sought after across all industries in India. Proficiency in these tools opens doors to roles in digital marketing agencies, e-commerce companies, and corporate marketing teams.
Advanced Stage
Excel in Brand Management and Storytelling- (Semester 4)
Focus on the Brand Management elective, understanding how strong brands are built and maintained in the Indian context. Participate in brand strategy competitions and develop strong storytelling abilities, crucial for influencing consumers. Analyze successful Indian and global brands and their communication strategies.
Tools & Resources
Interbrand Best Global Brands reports, Books on branding (e.g., ''''Building Strong Brands'''' by David Aaker), Industry case studies from Indian companies
Career Connection
Expertise in brand management is critical for roles in brand strategy, product management, and advertising, highly remunerative and impactful positions in the dynamic Indian market.
Implement a Comprehensive Research Project- (Semester 4)
For the Research Project / Dissertation (KMB499), choose a topic relevant to current marketing challenges in India (e.g., e-commerce growth, rural marketing, sustainable branding). Conduct thorough research, data collection, and present findings professionally, demonstrating strong analytical and presentation skills.
Tools & Resources
SPSS, R/Python for statistical analysis, Academic databases (JSTOR, Google Scholar), Industry reports (Nielsen, CRISIL), Market research tools
Career Connection
The research project demonstrates independent thinking, problem-solving, and analytical capabilities, making candidates highly attractive for roles requiring strategic insights and market analysis in various organizations.
Initiate Career Planning and Placement Preparation- (Semester 4)
Actively engage with the placement cell. Practice mock interviews, group discussions, and aptitude tests tailored for marketing roles. Tailor your resume and cover letters for specific marketing job profiles. Network with recruiters and alumni during placement drives, focusing on improving soft skills like negotiation and presentation.
Tools & Resources
College placement cell, Online aptitude test platforms (indiabix), Interview preparation guides, LinkedIn for networking
Career Connection
Proactive and thorough placement preparation is key to securing desirable job offers in leading Indian and multinational companies, ensuring a smooth transition from academics to corporate life, and achieving career goals.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline from a recognized University with minimum 50% marks (45% for SC/ST candidates)
Duration: 4 semesters / 2 years
Credits: 88 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB101 | Management Concepts and Organizational Behavior | Core | 4 | Management Principles and Functions, Organizational Behavior Foundations, Individual Behavior and Personality, Group Dynamics and Team Building, Leadership and Motivation Theories |
| KMB102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, National Income and Business Cycles, Monetary and Fiscal Policies |
| KMB103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting Concepts, Management Accounting Tools, Financial Statement Analysis, Budgeting and Variance Analysis |
| KMB104 | Business Environment & Law | Core | 4 | Economic Environment and Reforms, Political and Regulatory Environment, Consumer Protection Act, Company Law and Intellectual Property Rights, Contract Act and Sale of Goods Act |
| KMB105 | Business Statistics & Analytics | Core | 4 | Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Hypothesis Testing and ANOVA, Correlation and Regression Analysis, Introduction to Data Analytics |
| KMB106 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Mix (4Ps), Consumer and Industrial Buyer Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB201 | Business Research Methods | Core | 4 | Research Design and Types, Sampling Techniques, Data Collection Methods (Survey, Observation), Questionnaire Design and Scaling, Data Analysis and Interpretation |
| KMB202 | Financial Management | Core | 4 | Financial Decisions and Goals, Capital Budgeting Techniques, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| KMB203 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management Systems, Compensation and Employee Relations |
| KMB204 | Operations & Supply Chain Management | Core | 4 | Operations Strategy and Planning, Process Design and Layout, Inventory Management Models, Quality Management and Control, Supply Chain Logistics and Networks |
| KMB205 | Operations Research | Core | 4 | Linear Programming and Simplex Method, Transportation and Assignment Problems, Queuing Theory and Models, Decision Theory and Game Theory, Network Analysis (PERT/CPM) |
| KMB206 | Digital Business & E-Commerce | Core | 4 | Digital Business Models, E-commerce Ecosystem and Types, Digital Marketing Fundamentals, Social Media Marketing Strategies, Cyber Security and Payment Systems |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB301 | Strategic Management | Core | 4 | Strategic Analysis and Formulation, Levels of Strategy, Strategy Implementation and Control, Corporate Governance and Ethics, Strategic Leadership |
| KMB302 | Business Analytics & Intelligence | Core | 4 | Introduction to Business Analytics, Data Warehousing and Data Mining, Predictive Analytics Models, Business Intelligence Tools, Big Data Concepts |
| KMB303 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process and Mindset, Business Plan Development, Startup Ecosystem and Funding, Innovation and Creativity, Legal and Regulatory Aspects for Startups |
| KMB351 | Consumer Behavior | Elective (Marketing) | 4 | Consumer Decision Making Process, Psychological Factors in Buying, Social and Cultural Influences, Consumer Learning and Motivation, Consumer Research for Behavior Insights |
| KMB352 | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Sales Planning and Forecasting, Designing Sales Territories, Channel Management and Design, Retailing and Wholesaling Strategies |
| KMB391 | Summer Training (Industrial/Corporate) | Project | 0 | Practical Industry Exposure, Application of Management Theories, Report Writing and Presentation, Problem Identification and Solution, Organizational Structure and Culture |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB401 | International Business Management | Core | 4 | Globalization and International Trade Theories, Cultural, Political, Legal Environment, Foreign Direct Investment, Global Marketing Strategies, Foreign Exchange Management |
| KMB402 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Risk Management in Projects, Project Monitoring and Control, Project Closure and Evaluation |
| KMB451 | Digital Marketing | Elective (Marketing) | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| KMB452 | Brand Management | Elective (Marketing) | 4 | Brand Identity and Brand Equity, Brand Positioning and Valuation, Brand Communication Strategies, Brand Extensions and Revitalization, Global Branding Challenges |
| KMB499 | Research Project / Dissertation | Project | 4 | Problem Identification and Formulation, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Interpretation, Viva Voce and Presentation |
