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MBA-CRAFT-MANAGEMENT-ENTREPRENEURSHIP in Craft Management And Entrepreneurship at Craft Development Institute
Srinagar, Jammu and Kashmir
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About the Specialization
What is Craft Management and Entrepreneurship at Craft Development Institute Srinagar?
This Craft Management and Entrepreneurship program at Craft Development Institute, Srinagar, focuses on nurturing future leaders in the Indian craft sector. It uniquely blends traditional craft knowledge with modern business acumen, addressing the specific challenges and opportunities within India''''s rich craft heritage. The curriculum is designed to equip students with skills to innovate, market, and sustain craft-based enterprises. The program aims to professionalize the craft industry, which is a significant employer in India, especially in regions like Jammu and Kashmir.
Who Should Apply?
This program is ideal for young graduates passionate about preserving and promoting India’s diverse crafts, seeking to contribute to its economic growth. It also suits aspiring entrepreneurs with a vision to create sustainable craft ventures, and family business owners in the craft sector aiming to modernize their operations. Individuals with a background in design, arts, commerce, or even engineering who wish to apply their skills to a socially impactful industry would find this program highly relevant.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths such as craft entrepreneurs, product development managers, marketing specialists for craft brands, or policy advisors in government craft promotion agencies. Entry-level salaries in India could range from INR 3-6 lakhs per annum, growing significantly with experience in management and business development roles. The program fosters skills in market analysis, supply chain management, and sustainable business practices crucial for the growth trajectory in this niche but vital industry.
Student Success Practices
Foundation Stage
Immerse in Craft Fundamentals- (Semester 1)
Actively participate in workshops and field visits to artisan clusters to understand various craft forms, materials, and production techniques. Engage with local artisans in Srinagar to grasp traditional practices and the socio-economic context of the craft sector. Utilize institutional resources like the craft museum or design labs for hands-on learning, building a strong base for future management roles.
Tools & Resources
Institute Workshops, Artisan Field Visits, CDI Design Labs
Career Connection
Develops deep understanding of the craft sector''''s operational realities, crucial for effective management and product development.
Develop Business Acumen Basics- (Semester 1)
Focus on foundational management subjects, critically analyzing case studies related to small and medium enterprises in India, particularly those in the heritage and craft sectors. Utilize online business courses on platforms like Coursera or Swayam to strengthen understanding of marketing, finance, and operations, laying the groundwork for effective craft business management.
Tools & Resources
Case Study Analysis, Coursera, Swayam
Career Connection
Establishes core business knowledge essential for managing and growing craft enterprises in a competitive market.
Cultivate Entrepreneurial Mindset- (Semester 1)
Join entrepreneurship clubs or innovation cells within the institute. Participate in ideation challenges focused on craft-based products or services. Network with alumni who are successful craft entrepreneurs to gain insights and mentorship, fostering an early mindset for venture creation and problem-solving in the Indian market.
Tools & Resources
Entrepreneurship Clubs, Innovation Challenges, Alumni Network
Career Connection
Nurtures innovative thinking and problem-solving skills, vital for launching and sustaining new craft ventures.
Intermediate Stage
Engage in Industry Projects- (Semester 2)
Seek out opportunities for live projects with craft enterprises, NGOs, or government organizations working in the craft sector. Focus on applying theoretical knowledge to real-world challenges such as market research, supply chain optimization, or product diversification. This practical exposure builds a portfolio of applied skills highly valued in the Indian craft industry.
Tools & Resources
Live Industry Projects, NGO Collaborations, Government Schemes
Career Connection
Translates academic learning into practical experience, making graduates job-ready for project management and consultancy roles.
Network and Collaborate- (Semester 2)
Actively participate in industry seminars, craft exhibitions, and conferences held across India. Build a professional network with artisans, designers, buyers, and policymakers. Collaborate with peers on group assignments that simulate real business scenarios, enhancing teamwork and communication skills essential for successful craft ventures.
Tools & Resources
Industry Seminars, Craft Exhibitions (e.g., Dastkar Haat), Professional Associations
Career Connection
Expands professional connections and develops interpersonal skills crucial for partnerships and business development within the craft ecosystem.
Skill Specialization through Electives- (Semester 2)
If electives are offered, choose subjects that align with your career aspirations, such as digital marketing for crafts, sustainable sourcing, or export management. Supplement coursework with certifications in areas like e-commerce platforms (e.g., Shopify for artisans) or digital storytelling to develop niche expertise relevant to the Indian market.
Tools & Resources
Elective Courses (if available), Shopify, Online Certifications
Career Connection
Allows for focused skill development in high-demand areas, increasing employability in specialized roles within the craft industry.
Advanced Stage
Strategic Business Planning & Incubation- (Semesters 3-4)
Work on a comprehensive business plan for a craft-based venture, ideally within the institute’s incubation center or through mentor support. Focus on financial modeling, market entry strategies, and operational scalability specific to the Indian context. This prepares students for launching their own enterprises or leading strategic initiatives in established companies.
Tools & Resources
Business Plan Competitions, Incubation Centers, Mentorship Programs
Career Connection
Develops a strong entrepreneurial foundation and strategic thinking, preparing for leadership roles or successful venture creation.
Intensive Internship & Placement Preparation- (Semesters 3-4)
Undertake a significant internship with a leading craft organization, retail brand, or an export house to gain hands-on experience in senior roles. Simultaneously, engage in rigorous placement preparation, including mock interviews, resume building tailored for the craft sector, and understanding the specific hiring needs of Indian companies in this domain.
Tools & Resources
Industry Internships, Placement Cells, Career Workshops
Career Connection
Provides critical real-world experience and hones essential soft skills for successful placement and career progression.
Leadership and Impactful Innovation- (Semesters 3-4)
Focus on developing leadership qualities through participation in student governance, organizing craft-related events, or mentoring junior students. Drive innovative projects that address social or environmental challenges within the craft industry, such as fair trade practices or sustainable material sourcing, positioning yourself as a change-maker in the Indian craft ecosystem.
Tools & Resources
Student Leadership Roles, Social Innovation Labs, Sustainability Initiatives
Career Connection
Cultivates leadership and a commitment to social impact, enabling graduates to lead meaningful and sustainable changes in the craft sector.
Program Structure and Curriculum
Eligibility:
- Graduates from any stream with valid CAT/MAT/CMAT/XAT/ATMA/GMAT Score followed by Group Discussion and Personal Interview.
Duration: 2 years / 4 semesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
