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BACHELOR-OF-BUSINESS-ADMINISTRATION in General Management Specific Specializations Like Marketing Finance Human Resources Might Be Offered But Are Not Explicitly Stated For This College And Would Typically Be Broad Rather Than Distinct Program Tracks at Darshan First Grade Evening College
Bengaluru, Karnataka
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About the Specialization
What is General Management (Specific specializations like Marketing, Finance, Human Resources might be offered but are not explicitly stated for this college and would typically be broad rather than distinct program tracks). at Darshan First Grade Evening College Bengaluru?
This General Management program at Darshan First Grade Evening College focuses on providing a holistic understanding of business functions essential for success in the dynamic Indian economy. It covers core areas like finance, marketing, human resources, and operations, preparing students for diverse roles. The program emphasizes adaptability and strategic thinking, crucial in India''''s rapidly evolving market, ensuring graduates are well-rounded business professionals ready for the challenges of various industries.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into various managerial roles across sectors, and those aiming for a broad understanding of business operations. It also suits individuals aspiring to start their own ventures, providing foundational knowledge for entrepreneurship. Furthermore, it benefits working professionals looking to formalize their management skills or career changers transitioning into business administration, without specializing in a single functional area, equipping them for versatile roles.
Why Choose This Course?
Graduates of this program can expect diverse career paths in roles such as Business Development Executive, Junior Manager, Operations Coordinator, or HR Associate in Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential up to INR 8-12 Lakhs for experienced professionals. The broad curriculum prepares students for higher studies like MBA or for leadership positions in various industries across the subcontinent.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Diligently study foundational subjects like Principles of Management, Financial Accounting, and Managerial Economics. Focus on understanding the core theories and their practical implications through case studies and textbook exercises to build a strong conceptual base, essential for any business role.
Tools & Resources
Textbooks, Bengaluru City University study materials, NPTEL videos, online business journals, Khan Academy
Career Connection
A strong grasp of fundamentals is critical for all entry-level management roles and future career progression, ensuring you can confidently articulate business principles during interviews and practical work scenarios.
Develop Digital and Professional Communication Skills- (Semester 1-2)
Actively participate in Digital Fluency and Language courses. Practice using productivity software (MS Office, Google Workspace) and focus on improving both written and oral English communication. Engage in public speaking and presentation exercises to enhance soft skills.
Tools & Resources
Microsoft Office Suite, Grammarly, TED Talks, Toastmasters International local clubs, language learning apps
Career Connection
Excellent digital literacy and communication skills are non-negotiable for success in any modern Indian corporate environment, aiding in report writing, presentations, team collaboration, and client interactions.
Engage in Peer Learning and Collaborative Projects- (Semester 1-2)
Form study groups with classmates to discuss complex topics, solve problems collaboratively, and prepare for exams. Actively participate in group projects to develop teamwork, delegation, and conflict resolution skills, crucial for future management roles.
Tools & Resources
WhatsApp groups, Google Meet for virtual study sessions, college library discussion rooms, project management tools (e.g., Trello basic)
Career Connection
Develops essential teamwork, communication, and problem-solving skills, which are highly valued in the Indian job market, fostering a collaborative mindset essential for management positions and organizational success.
Intermediate Stage
Seek Practical Exposure through Mini-Internships or Live Projects- (Semester 3-5 (during breaks or part-time))
Actively look for short-term internships or live projects, even unpaid ones, in local businesses or startups during semester breaks. Apply classroom knowledge in real-world scenarios in areas like marketing, HR, or operations to gain practical insights and build a foundational professional network.
Tools & Resources
LinkedIn, Internshala, college placement cell, local industry contacts, entrepreneurial cells
Career Connection
Practical experience is a significant differentiator in India''''s competitive job market, enhancing your resume, providing valuable networking opportunities, and clarifying career interests for future placements.
Build Robust Analytical and Research Capabilities- (Semester 3-4 (with continuous practice))
Pay close attention to subjects like Quantitative Techniques and Research Methodology. Practice data analysis, interpretation, and critical thinking. Work on mini-research projects or assignments that involve collecting and analyzing data, building proficiency in using tools.
Tools & Resources
Excel, basic statistical software (e.g., PSPP), online tutorials for data analysis, business case study repositories
Career Connection
Strong analytical and research skills are highly sought after by Indian employers for roles requiring market analysis, business forecasting, strategic decision-making, and performance evaluation, opening doors to diverse opportunities.
Participate in Business Competitions and Skill Workshops- (Semester 3-5)
Engage in inter-collegiate business quizzes, case study competitions, and management workshops. These platforms help apply theoretical knowledge, develop quick problem-solving abilities, enhance critical thinking, and build confidence for real-world business challenges.
Tools & Resources
College clubs and societies, Unstop (formerly Dare2Compete), industry association events, Coursera/edX for skill courses
Career Connection
Showcases initiative, leadership potential, and practical application of knowledge to potential employers, making you a more attractive candidate for management trainee programs and competitive roles.
Advanced Stage
Cultivate Strategic Thinking and Industry Awareness- (Semester 5-6)
Dive deep into Strategic Management and International Business. Regularly read business newspapers (e.g., Economic Times, Business Standard) and magazines to stay updated on economic trends, policy changes, and industry-specific news relevant to the Indian context and global markets.
Tools & Resources
Business newspapers/magazines, financial news apps, industry reports (e.g., from FICCI, CII), business podcasts
Career Connection
Demonstrates commercial awareness and strategic acumen, crucial for higher-level management roles and interviews in Indian corporate houses and multinational companies operating in the country.
Intensify Placement Preparation and Professional Networking- (Semester 5-6)
Actively prepare for campus placements by focusing on aptitude tests, group discussions, and personal interviews. Network with alumni, faculty, and industry professionals via LinkedIn and college events to explore job opportunities and gain mentorship, expanding your professional circle.
Tools & Resources
Placement cell resources, mock interview platforms, LinkedIn Premium (if available), alumni events, interview preparation guides
Career Connection
Directly impacts securing desirable job offers from top Indian and multinational companies, leveraging professional connections for career acceleration and sustained growth in the corporate world.
Undertake a Comprehensive Research Project or Extensive Internship- (Semester 6)
Utilize the final semester''''s research project or internship to gain in-depth experience in an area of interest within General Management. Conduct thorough research, analyze data, and present findings professionally, or gain extensive hands-on experience in a company, solving real-world business problems.
Tools & Resources
Academic databases, industry-specific software, company reports, industry mentors, project guides, presentation software
Career Connection
A well-executed final project or extensive internship showcases your ability to contribute meaningfully to an organization, often leading to pre-placement offers or strong recommendations, serving as a powerful resume builder.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 (PUC) or equivalent examination with 35% aggregate marks from a recognized board.
Duration: 3 years / 6 semesters (Bachelor''''s Degree)
Credits: 138 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL1.1 | Language I (e.g., Kannada/Sanskrit/Hindi) | Language Core Course (LCC) | 4 | Introduction to Language Literature, Grammar and Syntax, Prose and Poetry Appreciation, Basic Communication Skills, Cultural Contexts |
| BBAL1.2 | Language II (English) | Language Core Course (LCC) | 4 | Fundamentals of English Grammar, Reading Comprehension, Paragraph Writing, Basic Conversational English, Introduction to Literary Texts |
| BBADSC1.1 | Principles of Management | Discipline Specific Core (DSC) | 4 | Evolution of Management Thought, Planning and Decision Making, Organizing and Departmentation, Staffing and Directing, Controlling and Coordination, Managerial Ethics and Social Responsibility |
| BBADSC1.2 | Financial Accounting | Discipline Specific Core (DSC) | 4 | Introduction to Accounting Principles, Accounting Cycle and Journalizing, Ledger Posting and Trial Balance, Rectification of Errors, Final Accounts of Sole Proprietors, Depreciation Methods |
| BBADSC1.3 | Managerial Economics | Discipline Specific Core (DSC) | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Supply Analysis and Elasticity, Production Function and Cost Analysis, Market Structures and Pricing Decisions, Profit Maximization |
| BBASEC1.1 | Digital Fluency | Skill Enhancement Course (SEC) | 2 | Basics of Computer Systems, Operating Systems, Internet and Web Technologies, Cyber Hygiene and Security, Digital Tools for Productivity |
| BBAVAC1.1 | Indian Constitution | Value Added Course (VAC) | 2 | Preamble and Basic Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments, Constitutional Amendments |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL2.1 | Language III (e.g., Kannada/Sanskrit/Hindi) | Language Core Course (LCC) | 4 | Advanced Literary Studies, Grammar in Context, Translation Techniques, Creative Writing, Discourse Analysis |
| BBAL2.2 | Language IV (English) | Language Core Course (LCC) | 4 | Literary Forms and Genres, Advanced Writing Skills, Public Speaking and Presentations, Critical Analysis, Vocabulary Building |
| BBADSC2.1 | Human Resource Management | Discipline Specific Core (DSC) | 4 | Introduction to HRM Functions, HR Planning and Job Analysis, Recruitment and Selection Process, Training and Development Methods, Performance Management Systems, Compensation and Benefits |
| BBADSC2.2 | Marketing Management | Discipline Specific Core (DSC) | 4 | Fundamentals of Marketing, Marketing Environment Analysis, Consumer and Industrial Buying Behavior, Product Life Cycle and Branding, Pricing Strategies, Promotion and Distribution Channels |
| BBADSC2.3 | Quantitative Techniques for Business Decisions | Discipline Specific Core (DSC) | 4 | Introduction to Operations Research, Linear Programming graphical and Simplex, Transportation and Assignment Models, Decision Theory under uncertainty, Network Analysis (CPM/PERT), Game Theory and Queueing Models |
| BBASEC2.1 | Computer Application in Business | Skill Enhancement Course (SEC) | 2 | Spreadsheet for Data Analysis, Database Management Systems basics, Presentation Software for Business, Cloud Computing Basics, Business Process Automation Tools |
| BBAVAC2.1 | Environmental Studies | Value Added Course (VAC) | 2 | Ecosystems and Biodiversity, Natural Resources and Conservation, Environmental Pollution and Control, Global Environmental Issues, Environmental Management and Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL3.1 | Language V (English) | Language Core Course (LCC) | 4 | Advanced Business Communication, Official Correspondence, Report and Proposal Writing, Presentation Skills for Business, Group Discussions and Interviews |
| BBADSC3.1 | Entrepreneurship and Small Business Management | Discipline Specific Core (DSC) | 4 | Concept of Entrepreneurship, Idea Generation and Opportunity Analysis, Business Plan Development, Sources of Finance for Startups, Legal Aspects of Starting a Business, Challenges and Growth Strategies for SMEs |
| BBADSC3.2 | Corporate Accounting | Discipline Specific Core (DSC) | 4 | Accounting for Share Capital, Accounting for Debentures, Underwriting of Shares and Debentures, Valuation of Goodwill and Shares, Amalgamation and Reconstruction of Companies, Consolidated Financial Statements |
| BBADSC3.3 | Organisational Behaviour | Discipline Specific Core (DSC) | 4 | Foundations of Organisational Behaviour, Individual Behaviour (Perception, Learning, Personality), Attitudes and Job Satisfaction, Group Dynamics and Teamwork, Leadership Theories and Styles, Organisational Culture and Change Management |
| BBASEC3.1 | Innovation and Design Thinking | Skill Enhancement Course (SEC) | 2 | Introduction to Innovation, Design Thinking Process Overview, Empathize and Define Stages, Ideate and Prototype Stages, Testing and Implementation Strategies |
| BBAOE3.1 | Open Elective (e.g., Fundamentals of Computers / Basics of Stock Market) | Open Elective (OE) | 3 | Introduction to Elective Domain, Core Concepts and Terminology, Key Principles and Theories, Practical Applications, Current Trends and Future Outlook |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL4.1 | Language VI (English) | Language Core Course (LCC) | 4 | Advanced English for Business, Effective Negotiation Skills, Cross-Cultural Communication, Crisis Communication, Business Etiquette and Protocol |
| BBADSC4.1 | Financial Management | Discipline Specific Core (DSC) | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy and Capital Structure |
| BBADSC4.2 | Research Methodology for Business | Discipline Specific Core (DSC) | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Sampling Techniques, Data Collection Methods (Primary & Secondary), Data Analysis and Interpretation, Research Report Writing and Presentation |
| BBADSC4.3 | Business Regulations | Discipline Specific Core (DSC) | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Companies Act, 2013 (relevant sections), Foreign Exchange Management Act (FEMA), Intellectual Property Rights (overview) |
| BBASEC4.1 | Professional Communication and Ethics | Skill Enhancement Course (SEC) | 2 | Workplace Communication Strategies, Ethical Frameworks in Business, Corporate Social Responsibility, Professionalism and Integrity, Conflict Resolution and Teamwork Ethics |
| BBAOE4.1 | Open Elective (e.g., Digital Marketing / Retail Management) | Open Elective (OE) | 3 | Overview of the Chosen Field, Fundamental Concepts and Tools, Strategic Applications, Industry Case Studies, Emerging Trends |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBADSC5.1 | Cost and Management Accounting | Discipline Specific Core (DSC) | 4 | Introduction to Cost Accounting, Cost Sheet Preparation, Marginal Costing and Break-Even Analysis, Budgetary Control, Standard Costing and Variance Analysis, Relevant Costing for Decision Making |
| BBADSC5.2 | International Business | Discipline Specific Core (DSC) | 4 | Introduction to International Business Environment, Theories of International Trade, Foreign Direct Investment and its Impact, Balance of Payments, International Monetary System, Global Business Strategies |
| BBADSC5.3 | Supply Chain Management | Discipline Specific Core (DSC) | 4 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management Techniques, Warehousing and Distribution, Supply Chain Strategy, Global Supply Chains |
| BBADSE5.4.1 | Business Analytics | Discipline Specific Elective (DSE) - General Management choice | 4 | Foundations of Business Analytics, Descriptive Analytics Techniques, Predictive Modeling Basics, Prescriptive Analytics Concepts, Data Visualization for Business, Introduction to Analytics Software |
| BBADSE5.4.2 | Project Management | Discipline Specific Elective (DSE) - General Management choice | 4 | Introduction to Project Management, Project Life Cycle Phases, Project Planning and Scheduling (PERT/CPM), Project Risk Management, Project Monitoring and Control, Project Closure and Evaluation |
| BBASEC5.1 | Business Intelligence | Skill Enhancement Course (SEC) | 2 | Introduction to Business Intelligence, Data Warehousing Concepts, Data Mining Techniques for Business, BI Reporting and Dashboards, BI Tools and Platforms |
| BBAVAC5.1 | Value Added Course (e.g., Digital Marketing / Office Management) | Value Added Course (VAC) | 2 | Specific VAC Topic Introduction, Key Concepts and Methodologies, Practical Skill Application, Relevance to Personal and Professional Development, Ethical Considerations |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBADSC6.1 | Management Information System | Discipline Specific Core (DSC) | 4 | Foundations of Management Information Systems, Information Systems for Business Operations, Database Management Systems Concepts, E-commerce and Mobile Commerce, Decision Support Systems, Information System Security and Control |
| BBADSC6.2 | Strategic Management | Discipline Specific Core (DSC) | 4 | Introduction to Strategic Management, Strategic Analysis and Environmental Scan, Strategic Formulation (Corporate, Business, Functional), Strategic Implementation, Strategic Evaluation and Control, Global Strategy |
| BBADSC6.3 | Operations Management | Discipline Specific Core (DSC) | 4 | Introduction to Operations Management, Operations Strategy and Productivity, Product and Process Design, Facility Location and Layout, Quality Management and Control, Inventory Management Systems |
| BBADSE6.4.1 | Corporate Governance & Ethics | Discipline Specific Elective (DSE) - General Management choice | 4 | Introduction to Corporate Governance, Role of Board of Directors, Shareholder Rights and Stakeholder Management, Business Ethics and Values, Corporate Social Responsibility, Whistle-blowing and Transparency |
| BBADSE6.4.2 | Cross Cultural Management | Discipline Specific Elective (DSE) - General Management choice | 4 | Understanding Cultural Dimensions, Impact of Culture on Business, Cross-Cultural Communication, Managing Global Teams, International Negotiation Strategies, Cultural Adaptation and Ethics |
| BBASEC6.1 | Research Project / Internship | Skill Enhancement Course (SEC) / Project | 2 | Research Problem Identification, Methodology Design, Data Collection and Analysis, Report Writing and Presentation, Practical Industry Exposure, Application of Theoretical Knowledge |
| BBAVAC6.1 | Value Added Course (e.g., Human Rights & Cyber Security / Entrepreneurship Skill Development) | Value Added Course (VAC) | 2 | In-depth study of selected VAC topic, Advanced concepts and practical skills, Societal and industry relevance, Case studies and real-world scenarios, Impact on career and personal growth |
