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BBA in General at Datta Meghe Institute of Medical Sciences (Deemed to be University)
Wardha, Maharashtra
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About the Specialization
What is General at Datta Meghe Institute of Medical Sciences (Deemed to be University) Wardha?
This BBA program at Datta Meghe Institute of Higher Education and Research focuses on equipping students with a foundational understanding of business administration. It prepares graduates for diverse roles in the rapidly evolving Indian business landscape by covering core management principles and modern business practices, fostering essential managerial and entrepreneurial skills.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into various business domains. It also caters to individuals aiming to build a strong theoretical and practical base in management, or those aspiring to pursue postgraduate studies in business management after a comprehensive undergraduate foundation.
Why Choose This Course?
Graduates of this program can expect to pursue career paths in sales, marketing, human resources, finance, and operations across Indian companies. Entry-level salaries typically range from INR 2.5-4 LPA, with growth trajectories leading to managerial positions. The program lays a strong foundation for professional certifications like NISM or digital marketing courses.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, economics, accounting, and communication. Utilize textbooks, online tutorials, and peer study groups to clarify doubts and solidify foundational knowledge.
Tools & Resources
Institute library resources, NPTEL courses for basic management, Accounting software tutorials (e.g., Tally for basic accounting), Khan Academy
Career Connection
A strong foundation is crucial for excelling in advanced subjects and forms the bedrock for any management career, enabling clear communication and analytical thinking, highly valued in the Indian job market.
Develop Communication & IT Skills- (Semester 1-2)
Actively participate in presentations and group discussions to hone verbal and non-verbal communication. Practice using the MS Office suite (Word, Excel, PowerPoint) for academic tasks, data analysis, and professional reporting.
Tools & Resources
Toastmasters-style clubs (if available), LinkedIn Learning for MS Office skills, Practicing presentations in front of peers and faculty
Career Connection
Essential soft skills for corporate roles, aiding in effective teamwork, reporting, and professional interaction, highly valued by Indian employers for entry-level positions.
Engage in Early Skill Building- (Semester 1-2)
Join college clubs (e.g., entrepreneurship, finance, marketing) and actively participate in inter-collegiate competitions, quizzes, and workshops to gain practical exposure and build an early professional network.
Tools & Resources
College event calendars, Club registration drives, Online platforms for business quizzes and case competitions
Career Connection
Early exposure to practical business challenges and networking helps identify career interests and builds confidence, preparing students for future internships and placements in India.
Intermediate Stage
Seek Internships & Live Projects- (Semester 3-4 (during breaks))
Actively search for short-term internships or live projects with local businesses or NGOs during semester breaks to apply theoretical knowledge and gain real-world experience, even if initially unpaid.
Tools & Resources
College placement cell, Internship portals (e.g., Internshala, LinkedIn), Local MSMEs and startups, Family businesses for practical exposure
Career Connection
Practical experience significantly enhances resumes for the Indian job market, demonstrating industry readiness and often leading to pre-placement offers or valuable professional contacts.
Specialized Skill Development- (Semester 3-4)
Identify areas of interest (e.g., marketing, finance, HR) and pursue online certifications or workshops in relevant tools and techniques like digital marketing, financial modeling, or basic HR analytics.
Tools & Resources
Coursera, Udemy, edX for certifications, NISM certifications for finance, Local training institutes for specific software skills
Career Connection
Differentiating skills are highly sought after in India; they open doors to specialized roles, demonstrate initiative beyond the curriculum, and improve employability.
Participate in Case Studies & Business Competitions- (Semester 3-4)
Form teams and actively participate in inter-collegiate business case study competitions, quizzes, and simulation games to develop problem-solving, critical thinking, and strategic decision-making abilities.
Tools & Resources
Case study resources from Harvard Business Review, Official competition websites (e.g., from IIMs, XLRI), College notice boards and faculty mentors
Career Connection
Enhances analytical skills, teamwork, and presentation abilities, which are critical for corporate roles and often noticed by recruiters during campus placements.
Advanced Stage
Intensive Placement Preparation- (Semester 5-6)
Focus on intensive preparation for placements through resume building, mock interviews, aptitude test practice, and group discussion sessions. Network extensively with alumni and industry professionals for insights.
Tools & Resources
Placement cell workshops and mock sessions, Online aptitude platforms (e.g., IndiaBix), LinkedIn for networking and alumni connections, Current affairs knowledge
Career Connection
Direct preparation for the campus placement process, significantly maximizing chances for securing a desirable job in leading Indian companies and organizations.
Undertake a Capstone Project/Major Research- (Semester 5-6)
Select a challenging final-year project or research topic related to a chosen career path, working diligently to produce a high-quality output that demonstrates applied learning and problem-solving skills.
Tools & Resources
Academic mentors and industry experts for guidance, Research databases and industry reports, Data analysis software (e.g., Excel, R, Python basics)
Career Connection
Showcases ability to conduct independent research, apply theoretical knowledge, and solve complex business problems, a major asset in job interviews and for higher studies.
Mentorship and Professional Branding- (Semester 5-6)
Seek mentorship from faculty or industry experts in your area of interest. Build a strong professional online presence through LinkedIn, showcasing skills, projects, and achievements to potential employers.
Tools & Resources
Faculty advisors and career counselors, Industry events and conferences for networking, LinkedIn profile optimization guides and professional networking groups
Career Connection
Mentors provide invaluable guidance and connections, while a strong professional brand attracts recruiters and builds credibility in the highly competitive Indian professional landscape.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination or its equivalent examination with at least 50% marks (45% for backward class categories of Maharashtra state only) from recognized Board/University.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 30% (for Theory subjects), 50% (for Practical subjects), 100% (for Project Work), External: 70% (for Theory subjects), 50% (for Practical subjects), 0% (for Project Work)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Organizing, Staffing and Directing, Coordination and Controlling, Social Responsibility of Management |
| BBA102 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Theory of Production and Cost, Market Structure and Competition, Pricing Policies |
| BBA103 | Financial Accounting | Core | 4 | Introduction to Accounting, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Proprietorship, Depreciation |
| BBA104 | Business Mathematics | Core | 4 | Set Theory, Matrices and Determinants, Commercial Arithmetic, Financial Mathematics, Introduction to Calculus |
| BBA105 | Business Communication | Core | 4 | Introduction to Communication, Types of Communication, Business Correspondence, Report Writing, Presentation Skills |
| BBA106 | Computer Fundamentals & Office Automation (Practical) | Core | 4 | Computer Basics, MS Word, MS Excel, MS PowerPoint, Internet and Email |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Organizational Behavior | Core | 4 | Introduction to OB, Perception and Learning, Personality and Attitudes, Group Dynamics and Team Building, Conflict Management |
| BBA202 | Marketing Management | Core | 4 | Introduction to Marketing, Product Decisions, Pricing Decisions, Promotion Decisions, Place (Distribution) Decisions |
| BBA203 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BBA204 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability Theory, Correlation and Regression |
| BBA205 | Environmental Studies | Core | 4 | Ecosystems, Natural Resources, Biodiversity and Conservation, Environmental Pollution, Sustainable Development |
| BBA206 | Indian Business Environment | Core | 4 | Economic Reforms in India, Industrial Policy, Monetary and Fiscal Policy, Foreign Trade Policy, Socio-Cultural Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA302 | Production and Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BBA303 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA304 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Hypothesis Testing |
| BBA305 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBA306 | E-Commerce | Core | 4 | E-commerce Concepts, E-commerce Business Models, Payment Systems in E-commerce, E-security and Privacy, E-marketing Strategies |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan Formulation, Sources of Finance for Startups, Government Support for Entrepreneurship |
| BBA402 | Management Information Systems | Core | 4 | Information Systems Fundamentals, Database Management Systems, Decision Support Systems (DSS), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) |
| BBA403 | International Business | Core | 4 | Globalization and International Business, Theories of International Trade, Foreign Exchange Market, International Marketing, Global Business Strategies |
| BBA404 | Taxation Management | Core | 4 | Income Tax Fundamentals, Heads of Income, Deductions from Gross Total Income, Goods and Services Tax (GST), Corporate Tax Planning |
| BBA405 | Consumer Behavior | Core | 4 | Consumer Decision Process, Individual Influences on Behavior, Group and Cultural Influences, Market Segmentation, Post-Purchase Behavior |
| BBA406 | Supply Chain Management | Core | 4 | SCM Introduction and Evolution, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Supply Chain Design and Performance |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA502 | Investment Management | Core | 4 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Securities Analysis, Mutual Funds |
| BBA503 | Advertising and Sales Promotion | Core | 4 | Advertising Media, Advertising Campaign Planning, Sales Promotion Techniques, Personal Selling, Public Relations |
| BBA504 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Monitoring and Control, Risk Management in Projects |
| BBA505 | Discipline Specific Elective (DSE) I | Elective | 4 | Banking Operations, Financial Services, Insurance Principles, Types of Insurance, IRDA Regulations |
| BBA506 | Project Work I | Project | 4 | Problem Identification, Literature Review, Research Methodology, Data Collection and Analysis, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Services Marketing | Core | 4 | Nature of Services, Service Quality Models, Marketing Mix for Services, Service Recovery Strategies, Customer Satisfaction |
| BBA602 | Retail Management | Core | 4 | Retail Formats, Store Location and Layout, Merchandising and Pricing, Retail Operations, Supply Chain in Retail |
| BBA603 | Corporate Governance and Ethics | Core | 4 | Ethical Theories, Corporate Social Responsibility, Business Ethics, Whistleblowing, Ethical Dilemmas |
| BBA604 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Data Visualization, Business Intelligence |
| BBA605 | Discipline Specific Elective (DSE) II | Elective | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing |
| BBA606 | Project Work II / Internship | Project | 4 | Project Execution, Fieldwork and Data Collection, Data Interpretation, Conclusion and Recommendations, Final Presentation |
