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BBA in General at DAV College, Chandigarh
Chandigarh, Chandigarh
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About the Specialization
What is General at DAV College, Chandigarh Chandigarh?
This General BBA program at Dayanand Anglo-Vedic College, Chandigarh, focuses on providing a comprehensive foundation in business administration. It covers essential areas like management, finance, marketing, and human resources, preparing students for diverse roles in India''''s rapidly growing corporate sector. The program emphasizes a holistic understanding of business operations.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into the dynamic business world, aspiring entrepreneurs, and individuals looking to build a strong theoretical and practical base for a career in management. It suits those aiming for roles across various functional departments in Indian companies or further higher studies.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in management, marketing, finance, and HR, with entry-level salaries typically ranging from INR 3-5 LPA. Growth trajectories in Indian companies often lead to mid-management and leadership positions, with opportunities for professional certifications in specific functional areas.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Actively engage in all core management, economics, and accounting classes. Form study groups to discuss complex topics and clarify doubts, building a strong academic foundation. Regularly solve case studies to understand real-world business applications from an Indian context.
Tools & Resources
College Library resources, NCERT Business Studies books, Online forums like IndianManagement.com, Peer study groups
Career Connection
A solid foundation in core business concepts is crucial for all future management roles and helps crack competitive entrance exams for higher studies or initial job interviews in India.
Develop Foundational Communication Skills- (Semester 1-2)
Participate in college debates, public speaking events, and presentation assignments. Focus on improving both written (reports, emails) and verbal communication, essential for corporate interactions in India. Join English language clubs or business communication workshops.
Tools & Resources
Toastmasters International (local chapters), Grammarly, College''''s Language Lab, Business Communication textbooks
Career Connection
Strong communication skills are paramount for cracking interviews and excelling in team-based roles, client interactions, and leadership positions in the Indian job market.
Explore Basic Computer and Data Literacy- (Semester 1-2)
Gain proficiency in MS Office Suite, especially Excel for data management and PowerPoint for presentations. Understand basic data analysis concepts and their application in business scenarios. Consider introductory online courses in business analytics.
Tools & Resources
Microsoft Office tutorials, Coursera/edX introductory courses on Excel/Data Science, Local computer institutes for certification, College IT labs
Career Connection
Digital literacy and basic data handling are fundamental skills required for almost every entry-level business role, from marketing to finance, in Indian companies today.
Intermediate Stage
Undertake Mini Projects and Internships- (Semester 3-5)
Seek short-term internships or volunteer for mini-projects within local businesses or NGOs during semester breaks. This provides practical exposure to Indian industry practices and allows application of theoretical knowledge. Document learnings and build a portfolio.
Tools & Resources
College Placement Cell, Internshala, LinkedIn for internship searches, Local Chamber of Commerce
Career Connection
Practical experience through internships is highly valued by Indian employers, providing networking opportunities and enhancing resume quality for final placements.
Engage in Skill Specialization Workshops- (Semester 3-5)
Identify areas of interest (e.g., digital marketing, financial modeling, HR analytics) and enroll in specialized workshops or certifications. This builds specific functional skills in demand in the Indian market, differentiating you from peers.
Tools & Resources
NPTEL courses, Google Digital Garage, NSE Academy certifications, Local professional training institutes
Career Connection
Specialized skills make graduates job-ready for specific roles, increasing their employability and potential starting salaries in their chosen field in India.
Participate in Business Competitions and Case Studies- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, and management fests. This hones problem-solving, teamwork, and strategic thinking skills in a competitive environment relevant to India''''s business landscape.
Tools & Resources
Dare2Compete platform, Harvard Business Review case studies, College Management Clubs, Industry newsletters
Career Connection
Winning or even participating in such competitions demonstrates initiative and practical acumen, which are highly regarded by recruiters during campus placements in India.
Advanced Stage
Focus on Comprehensive Placement Preparation- (Semester 6)
Engage in rigorous aptitude test practice, group discussion sessions, and mock interviews. Seek mentorship from faculty or alumni regarding interview strategies and resume building specific to Indian corporate expectations. Refine soft skills for corporate readiness.
Tools & Resources
Placement training companies, Online aptitude test platforms (IndiaBix), College Placement Cell workshops, Alumni network mentorship
Career Connection
Thorough preparation ensures better performance in the recruitment process, leading to successful placements in reputable companies across India.
Undertake an Industry-Relevant Final Project- (Semester 5-6)
Choose a final year project that addresses a real-world business problem, ideally in collaboration with an Indian company. This showcases your ability to apply comprehensive knowledge, conduct research, and deliver practical solutions, a key expectation in the Indian industry.
Tools & Resources
Faculty mentors, Industry contacts developed during internships, Research databases, Project management software
Career Connection
A strong final project acts as a significant talking point in interviews, demonstrating problem-solving abilities and industry exposure, which are highly valued by Indian recruiters.
Build a Professional Network and Personal Brand- (Semester 5-6)
Attend industry conferences, seminars, and networking events (physical or virtual) within India. Connect with professionals, alumni, and potential employers on platforms like LinkedIn. Develop a professional online presence and personal brand.
Tools & Resources
LinkedIn, Industry associations (CII, FICCI student chapters), College alumni events, Professional networking apps
Career Connection
A robust professional network opens doors to job opportunities, mentorship, and career growth, which is crucial for long-term success in the Indian corporate landscape.
Program Structure and Curriculum
Eligibility:
- 10+2 examination with 50% marks (45% for SC/ST/BC/Physically Handicapped candidates) from Panjab University or any other examination recognized as equivalent thereto.
Duration: 3 years (6 semesters)
Credits: 160 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles and Practice of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA-102 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Policies |
| BBA-103 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus (Differentiation, Integration), Financial Mathematics, Set Theory, Permutations and Combinations |
| BBA-104 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability |
| BBA-105 | Introduction to Computers | Core | 4 | Computer Fundamentals, Operating Systems, MS Office Applications, Internet and E-commerce, Data Security |
| GE-1 | Generic Elective - I | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
| GE-2 | Generic Elective - II | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behaviour | Core | 4 | Introduction to OB, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics, Conflict Management |
| BBA-202 | Business Environment | Core | 4 | Concept of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment |
| BBA-203 | Financial Accounting | Core | 4 | Accounting Principles, Journal, Ledger, Trial Balance, Final Accounts Preparation, Depreciation Accounting, Inventory Valuation Methods |
| BBA-204 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Mix (4 Ps), Market Segmentation, Targeting, Positioning, Product Life Cycle, Branding and Packaging, Pricing Strategies |
| BBA-205 | Business Communication | Core | 4 | Principles of Effective Communication, Types of Communication, Oral and Written Communication, Business Correspondence, Presentation Skills |
| GE-3 | Generic Elective - III | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
| GE-4 | Generic Elective - IV | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA-302 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BBA-303 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Money Market, Capital Market, Financial Institutions (Banks, NBFCs), Role of SEBI and RBI |
| BBA-304 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA-305 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| GE-5 | Generic Elective - V | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
| GE-6 | Generic Elective - VI | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Modes of Entry into International Markets, Global Marketing Strategies, International Financial Management, WTO and International Trade |
| BBA-402 | Management Accounting | Core | 4 | Introduction to Management Accounting, Financial Statement Analysis, Ratio Analysis, Fund Flow and Cash Flow Statements, Budgetary Control, Standard Costing |
| BBA-403 | Entrepreneurship and Small Business Management | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Development, Small Business Management, MSMEs in India, Government Support for Startups |
| BBA-404 | Marketing Research | Core | 4 | Introduction to Marketing Research, Marketing Research Process, Data Collection Tools and Techniques, Questionnaire Design, Data Analysis in MR, MR Report Writing |
| BBA-405 | Corporate Social Responsibility and Business Ethics | Core | 4 | Concept of CSR, Ethical Theories, Business Ethics, Corporate Governance, Environmental Ethics, Indian Perspective on CSR |
| GE-7 | Generic Elective - VII | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
| GE-8 | Generic Elective - VIII | Elective | 4 | Students choose from a pool of Generic Electives offered by the University/College. |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| BBA-502 | Industrial Relations and Labour Laws | Core | 4 | Industrial Relations System, Trade Unions, Collective Bargaining, Industrial Disputes Act, Factories Act, Employee Welfare |
| BBA-503 | Retail Management | Core | 4 | Introduction to Retail, Retail Formats and Theories, Store Location and Layout, Merchandising and Category Management, Retail Pricing Strategies, Supply Chain in Retail |
| BBA-504 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Business Models, Online Payment Systems, E-Marketing, Cyber Security in E-Commerce, Legal Aspects of E-Commerce |
| BBA-505 | Services Marketing | Core | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality Models, Service Design and Delivery, Pricing of Services, Promotion of Services |
| BBA-506 | Project Work - I | Project | 4 | Project Identification, Literature Review, Research Methodology, Data Collection, Preliminary Analysis, Project Proposal and Outline |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Consumer Behaviour | Core | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Factors Influencing CB, Market Segmentation based on CB, Opinion Leadership and Reference Groups, Post-Purchase Behaviour |
| BBA-602 | Total Quality Management | Core | 4 | Introduction to TQM, Quality Philosophies (Deming, Juran), Quality Tools (Pareto, Ishikawa, Control Charts), Quality Management Systems (ISO 9000), Six Sigma Methodology, Lean Management |
| BBA-603 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Strategy |
| BBA-604 | Rural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Distribution and Promotion in Rural India, Challenges and Opportunities in Rural Marketing |
| BBA-605 | Export-Import Procedures and Documentation | Core | 4 | Introduction to Export-Import, Export-Import Policy and Regulations, Export Procedures and Documentation, Import Procedures and Documentation, Customs Clearance, Foreign Trade Financing |
| BBA-606 | Project Work - II | Project | 4 | Advanced Project Implementation, Data Analysis and Interpretation, Report Writing and Presentation, Viva-Voce Preparation, Ethical Considerations in Research, Final Report Submission |
