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B-VOC-DIGITAL-COMMERCE in General at Dayalbagh Educational Institute
Agra, Uttar Pradesh
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About the Specialization
What is General at Dayalbagh Educational Institute Agra?
This Digital Commerce program at Dayalbagh Educational Institute focuses on equipping students with essential skills for the rapidly evolving digital marketplace. It integrates core e-commerce concepts with digital marketing strategies and emerging technologies, preparing graduates for the dynamic Indian industry. The program''''s blend of theory and practicals sets it apart, addressing the high demand for digitally-savvy professionals in India''''s growing online economy.
Who Should Apply?
This program is ideal for fresh graduates from commerce, arts, or science backgrounds with an aptitude for mathematics, seeking entry into the digital economy. It also suits career changers aspiring to transition into e-commerce or digital marketing roles, providing a comprehensive foundation. Students passionate about online business, digital innovation, and technology-driven sales will find this specialization highly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in roles like Digital Marketing Executive, E-commerce Manager, Business Analyst, or Web Content Specialist. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA and upwards in Indian companies. The program aligns with industry certifications in digital marketing and analytics, boosting growth trajectories in e-tail, fintech, and IT sectors.
Student Success Practices
Foundation Stage
Master Digital Fundamentals & Build Online Presence- (Semester 1-2)
Actively participate in labs for Digital Marketing and E-commerce to grasp core concepts. Simultaneously, create a professional LinkedIn profile, start a simple blog or social media page, and regularly share insights on digital commerce trends. Engage with online communities and follow industry leaders to build early recognition and network.
Tools & Resources
LinkedIn, WordPress.com / Blogger, Google Digital Garage courses, Coursera/edX introductory courses
Career Connection
Developing a strong digital footprint early on demonstrates practical skills to potential employers and helps in networking for internships and future job opportunities in the Indian digital sector.
Excel in Core Technical Skills through Practice- (Semester 1-2)
Dedicate consistent time to practice web design, data entry, and basic database management. Utilize online coding playgrounds and project tutorials to reinforce theoretical knowledge. Work on small personal projects like building a simple e-commerce page or a data entry automation script.
Tools & Resources
W3Schools, FreeCodeCamp, SQL Zoo, Microsoft Learn modules for Office
Career Connection
Proficiency in these foundational technical skills is crucial for entry-level digital commerce roles, ensuring you can handle operational tasks and contribute effectively from day one.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and communication workshops. Join student clubs focused on public speaking or debate. Practice professional email writing and informal networking with peers and faculty to build confidence and interpersonal abilities.
Tools & Resources
Toastmasters International (if available nearby), Online public speaking tutorials, Grammarly
Career Connection
Strong communication and soft skills are highly valued in the Indian job market, enabling effective team collaboration, client interaction, and successful project presentations.
Intermediate Stage
Undertake Industry-Relevant Projects and Internships- (Semester 3-5)
Seek out short-term internships or live projects with local businesses, startups, or NGOs in Agra. Focus on applying advanced digital marketing, mobile commerce, or e-commerce platform management skills. Document all learnings and achievements in a professional portfolio.
Tools & Resources
Internshala, LetsIntern, Local Chamber of Commerce listings, Freelance platforms for project ideas
Career Connection
Practical experience significantly boosts employability. Indian companies highly value candidates with demonstrable project experience, increasing chances for PPOs and better placement opportunities.
Specialize in a Digital Commerce Niche- (Semester 3-5)
Identify a specific area of interest like SEO, SMM, E-commerce Analytics, or Content Marketing. Take advanced online courses, participate in workshops, and pursue relevant certifications. Build a specialized portfolio showcasing expertise in your chosen niche.
Tools & Resources
Google Ads/Analytics Certifications, HubSpot Academy, Semrush Academy, Udemy/Coursera advanced courses
Career Connection
Specialized skills make you a valuable asset, especially in the competitive Indian market. This leads to targeted job roles and potentially higher starting salaries in your chosen field.
Network Actively and Attend Industry Events- (Semester 3-5)
Attend industry webinars, digital marketing conferences (online/offline in major Indian cities), and startup meetups. Connect with professionals, alumni, and potential mentors. Actively participate in hackathons or digital challenges to expand your network and showcase skills.
Tools & Resources
Eventbrite, Meetup.com, Industry associations (e.g., IAMAI), LinkedIn networking groups
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and insights into industry trends, crucial for navigating career growth in India''''s fast-paced digital sector.
Advanced Stage
Lead Comprehensive Capstone Projects- (Semester 5-6)
For Project Work I and II, undertake a comprehensive, end-to-end digital commerce project. This could involve developing and launching an e-commerce platform, executing a full-scale digital marketing campaign, or analyzing business data for a real client. Aim for measurable outcomes and impact.
Tools & Resources
Project management software (e.g., Trello, Asana), Advanced analytics tools, E-commerce platforms (e.g., Magento, Odoo)
Career Connection
Leading a capstone project demonstrates your ability to manage complex tasks, apply diverse skills, and deliver results, making you highly attractive for managerial or specialist roles in Indian companies.
Deep Dive into Emerging Technologies- (Semester 5-6)
Explore practical applications of AI/ML, Blockchain, and Data Science within digital commerce. Work on projects that integrate these technologies, such as developing a simple AI chatbot for customer service or analyzing blockchain applications for supply chain. Understand their impact on Indian businesses.
Tools & Resources
IBM Cognitive Class, Google AI Platform resources, Blockchain development tutorials, Kaggle for data science projects
Career Connection
Proficiency in emerging technologies positions you at the forefront of innovation, highly sought after by progressive Indian companies looking to leverage AI and Blockchain for competitive advantage.
Prepare Rigorously for Placements and Entrepreneurship- (Semester 6)
Engage in mock interviews, resume building workshops, and aptitude test preparation. For entrepreneurial aspirations, refine your business plan and explore incubation opportunities. Understand the Indian startup ecosystem, government policies, and funding avenues like angel investors and VCs.
Tools & Resources
Placement cells and alumni network, Online aptitude platforms, Startup India portal, Incubation centers near Agra
Career Connection
Thorough preparation ensures you are job-ready for top Indian companies or equipped to launch your own successful digital venture, leading to rewarding career outcomes.
Program Structure and Curriculum
Eligibility:
- Intermediate with Commerce/Arts/Science having passed with Mathematics (at Intermediate or High School level) or equivalent examination with minimum 50% marks.
Duration: 3 years (6 semesters)
Credits: 168 Credits
Assessment: Internal: Varies by subject as per Academic Council guidelines, External: Varies by subject as per Academic Council guidelines
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DC 101 | Fundamentals of Digital Marketing | Core Theory | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing |
| DC 102 | E-Commerce Fundamentals | Core Theory | 4 | Introduction to E-commerce, Business Models, E-Payment Systems, E-Security, Legal and Ethical Issues, E-commerce Logistics |
| DC 103 | Web Design and Development | Core Theory | 4 | HTML, CSS, JavaScript Basics, Web Hosting and Domain Registration, Responsive Design Principles, Basic Web Graphics and Layout, Introduction to Web Development Tools |
| DC 104 | Data Entry Operations | Core Practical | 4 | MS Office Suite Proficiency, Data Management Techniques, Spreadsheet Operations and Analysis, Database Concepts and Entry, Data Quality and Validation |
| DC 105 | Fundamentals of Digital Marketing Lab | Core Practical | 4 | Google Ads Campaign Setup, SEO Tools Implementation, Social Media Campaign Creation, Email Marketing Platform Usage, Digital Marketing Reporting |
| DC 106 | E-Commerce Lab | Core Practical | 4 | Online Store Setup (e.g., Shopify, WooCommerce), Product Listing and Management, Payment Gateway Integration, Order Processing and Fulfillment, Customer Service Simulation |
| GE 101 | Professional Communication | General Education | 2 | Verbal and Non-verbal Communication, Business Correspondence, Presentation Skills, Interpersonal Skills, Report Writing |
| GE 102 | Basic Computing Skills | General Education | 2 | Computer Hardware and Software, Operating Systems, Internet and Web Browsers, Cyber Hygiene, Basic Networking Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DC 201 | Advanced Digital Marketing | Core Theory | 4 | Display and Video Advertising, Mobile Marketing Strategies, Affiliate Marketing, Web Analytics and Reporting, Customer Relationship Management (CRM) |
| DC 202 | Digital Payments and Security | Core Theory | 4 | Payment Gateways and Ecosystems, Mobile Wallets and UPI, Cryptocurrencies Overview, Online Fraud Detection, Cyber Security Measures |
| DC 203 | Database Management Systems | Core Theory | 4 | Database Concepts, Relational Model and SQL, Database Design Principles, Data Normalization, Data Backup and Recovery |
| DC 204 | Graphic Design for Digital Media | Core Practical | 4 | Image Editing Software (e.g., Photoshop), Vector Graphics (e.g., Illustrator), Layout Design for Web/Mobile, Branding and Visual Identity, Infographics and Banners |
| DC 205 | Web Analytics Lab | Core Practical | 4 | Google Analytics Setup and Configuration, Data Collection and Reporting, Audience Behavior Analysis, Conversion Tracking, Dashboard Creation |
| DC 206 | Digital Payments Lab | Core Practical | 4 | Simulating Online Transactions, Usage of Various Payment Apps, Setting Up Secure Payment Methods, Digital Wallet Management, Troubleshooting Payment Issues |
| GE 201 | Environmental Studies | General Education | 2 | Ecosystems and Biodiversity, Environmental Pollution, Global Environmental Issues, Sustainable Development, Environmental Ethics |
| GE 202 | Soft Skills and Personality Development | General Education | 2 | Self-Awareness and Motivation, Time Management and Goal Setting, Leadership and Teamwork, Problem Solving and Decision Making, Etiquette and Grooming |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DC 301 | Content Strategy and Copywriting | Core Theory | 4 | Content Planning and Calendar, Content Creation Best Practices, Copywriting for Digital Platforms, Storytelling and Engagement, Content Distribution and Promotion |
| DC 302 | Mobile Commerce | Core Theory | 4 | Mobile Marketing Strategies, Mobile App Development Overview, Responsive Website Design, Location-Based Services, Mobile Payment Systems |
| DC 303 | Cloud Computing for Digital Commerce | Core Theory | 4 | Cloud Service Models (IaaS, PaaS, SaaS), Cloud Deployment Models, Cloud Security Fundamentals, Cloud Storage Solutions, Introduction to AWS/Azure/GCP |
| DC 304 | E-Commerce Platform Management | Core Practical | 4 | Managing Product Catalogs, Inventory Management Systems, Order Fulfillment Processes, Customer Support Integration, E-commerce SEO Best Practices |
| DC 305 | Mobile App/Web Design Lab | Core Practical | 4 | Designing Wireframes and Mockups, Prototyping Mobile Interfaces, Basic Mobile Web Development, UI/UX Principles for Mobile, Testing Mobile Applications |
| DC 306 | Industrial Training I / Field Project | Core Practical | 4 | On-the-Job Training Experience, Project Report Writing, Presentation Skills, Industry Exposure and Networking, Problem-Solving in Real-World Scenarios |
| GE 301 | Quantitative Aptitude | General Education | 2 | Number Systems and Percentages, Profit, Loss, and Discount, Time, Speed, and Distance, Data Interpretation, Logical Reasoning |
| GE 302 | Foreign Language / Indian Language | General Education | 2 | Basic Grammar and Vocabulary, Conversational Skills, Reading and Writing Simple Sentences, Cultural Aspects of Language, Language for Business Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DC 401 | Digital Advertising and PR | Core Theory | 4 | Programmatic Advertising, Native Advertising, Influencer Marketing, Online Reputation Management (ORM), Crisis Communication Strategies |
| DC 402 | Supply Chain Management in E-Commerce | Core Theory | 4 | Logistics and Warehousing, Inventory Management Techniques, Order Processing and Fulfillment, Reverse Logistics, Supply Chain Optimization |
| DC 403 | Cyber Laws and Ethics in Digital Commerce | Core Theory | 4 | Information Technology Act (India), Data Privacy Laws (e.g., PDPB India), Consumer Protection in Digital Space, Intellectual Property Rights, Ethical Considerations in E-commerce |
| DC 404 | Digital Advertising Lab | Core Practical | 4 | Creating Ad Campaigns on Platforms (e.g., Google, Meta), A/B Testing and Optimization, Performance Analysis and Reporting, Budget Management for Campaigns, Audience Targeting Strategies |
| DC 405 | E-Commerce Operations Lab | Core Practical | 4 | Managing Returns and Refunds, Implementing Customer Feedback Systems, Shipping and Delivery Solutions, Payment Reconciliation, Fraud Prevention Techniques |
| DC 406 | Industrial Training II / Field Project | Core Practical | 4 | Advanced On-the-Job Training, Detailed Project Report Formulation, Professional Skill Enhancement, Industry Best Practices Implementation, Mentorship and Feedback Integration |
| GE 401 | Entrepreneurship Development | General Education | 2 | Idea Generation and Validation, Business Plan Development, Funding Sources and Strategies, Legal Aspects of Start-ups, Marketing for New Ventures |
| GE 402 | Ethics and Values | General Education | 2 | Ethical Theories, Professional Ethics, Corporate Social Responsibility, Moral Values in Society, Ethical Decision Making |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DC 501 | Business Analytics for Digital Commerce | Core Theory | 4 | Data Collection and Cleaning, Data Visualization Techniques, Predictive Analytics, Marketing and Sales Forecasting, A/B Testing Methodologies |
| DC 502 | Entrepreneurship and Start-up Ecosystem | Core Theory | 4 | Startup Idea Incubation, Business Model Canvas, Funding and Investment Strategies, Legal and Regulatory Frameworks, Ecosystem for Startups in India |
| DC 503 | Block Chain Fundamentals for Digital Commerce | Core Theory | 4 | Blockchain Technology Basics, Cryptocurrency and Consensus Mechanisms, Distributed Ledger Technology, Smart Contracts and DApps, Use Cases in E-commerce |
| DC 504 | Business Analytics Lab | Core Practical | 4 | Using Analytics Tools (e.g., Tableau, Power BI), Data Manipulation and Transformation, Generating Actionable Reports, Interpreting Data for Business Decisions, Statistical Analysis for E-commerce |
| DC 505 | E-Commerce Security and Forensics Lab | Core Practical | 4 | Identifying Website Vulnerabilities, Implementing Security Measures (SSL, Firewalls), Basic Digital Forensic Analysis, Data Breach Response Simulation, Payment Security Protocols |
| DC 506 | Project Work I | Core Practical | 4 | Project Planning and Scoping, Research Methodology, System Design and Implementation, Documentation and Reporting, Interim Project Presentation |
| GE 501 | Project Management | General Education | 2 | Project Life Cycle, Project Planning and Scheduling, Risk Management, Resource Allocation, Project Monitoring and Control |
| GE 502 | Legal Aspects of Business | General Education | 2 | Contract Law, Company Law, Consumer Protection Act, Intellectual Property Law, Goods and Services Tax (GST) |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DC 601 | Artificial Intelligence in Digital Commerce | Core Theory | 4 | AI and Machine Learning Basics, Chatbots and Virtual Assistants, Personalization and Recommendation Systems, Fraud Detection with AI, Voice Search Optimization |
| DC 602 | Global E-Commerce Strategies | Core Theory | 4 | International E-commerce Models, Cross-Border Payments and Logistics, Cultural Considerations in Global Markets, Legal and Regulatory Frameworks, Global Market Entry Strategies |
| DC 603 | Data Science for Digital Commerce | Core Theory | 4 | Big Data Concepts, Data Mining Techniques, Machine Learning Algorithms (Overview), Statistical Modeling for Business, Data-Driven Decision Making |
| DC 604 | AI/ML for Digital Commerce Lab | Core Practical | 4 | Implementing Simple AI Models, Using AI Tools for Marketing Automation, Chatbot Development Platforms, Sentiment Analysis for Customer Feedback, Recommendation Engine Prototyping |
| DC 605 | Global E-Commerce Lab | Core Practical | 4 | Simulating International Transaction Flows, Researching Global Market Trends, Customs Documentation and Compliance, Localizing E-commerce Platforms, Cross-Cultural Marketing Strategies |
| DC 606 | Project Work II / Internship | Core Practical | 4 | Advanced Project Development and Implementation, Comprehensive Industry Internship Experience, Professional Report Writing and Viva-Voce, Problem Solving in Real Business Contexts, Mentorship and Industry Feedback Integration |
| GE 601 | Human Rights and Duties | General Education | 2 | Concept of Human Rights, Universal Declaration of Human Rights, Human Rights in India, Fundamental Rights and Duties, Human Rights Institutions |
| GE 602 | Disaster Management | General Education | 2 | Types of Disasters, Disaster Preparedness, Disaster Mitigation, Response and Recovery, Role of Government and NGOs |
