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M-COM in General at Dayalbagh Educational Institute
Agra, Uttar Pradesh
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About the Specialization
What is General at Dayalbagh Educational Institute Agra?
This M.Com. program at Dayalbagh Educational Institute focuses on providing advanced knowledge and analytical skills in various facets of commerce and business. It delves into managerial economics, finance, marketing, human resources, and strategic management, equipping students with a comprehensive understanding of business operations and economic principles relevant to the Indian industry. The program aims to foster research capabilities and analytical thinking.
Who Should Apply?
This program is ideal for B.Com., BBA, or related graduates seeking in-depth understanding of corporate functions and strategic decision-making. It caters to fresh graduates aspiring for management roles in finance, marketing, or HR within the Indian corporate landscape, and professionals looking to enhance their academic qualifications and career prospects in a competitive market.
Why Choose This Course?
Graduates of this program can expect diverse career paths in finance, marketing, human resources, and general management roles across various Indian industries. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program provides a strong foundation for pursuing professional certifications like NET/JRF, CA/CS/CMA, or even higher studies.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Focus on thoroughly understanding fundamental theories in Managerial Economics, Organizational Behaviour, Financial Accounting, and Marketing Management. Actively participate in class discussions, solve case studies, and clarify doubts promptly to build a strong theoretical base.
Tools & Resources
DEI Library resources, NPTEL courses on core management subjects, Peer study groups, Accounting software tutorials
Career Connection
A solid conceptual understanding is crucial for excelling in competitive exams, interviews, and for laying the groundwork for specialized roles in finance or marketing in the Indian job market.
Develop Analytical and Quantitative Skills- (Semester 1-2)
Pay special attention to Research Methodology, Statistics, and Computer Applications. Practice data analysis using software like MS Excel, SPSS, or R (as introduced in labs). Work on practical assignments diligently to strengthen quantitative abilities.
Tools & Resources
Online tutorials for Excel/SPSS/R, Data visualization tools, Statistical textbooks, Problem-solving workshops
Career Connection
Strong analytical skills are highly valued in roles involving business intelligence, financial analysis, and market research, providing a competitive edge in the Indian job market.
Engage in Early Industry Exposure- (Semester 1-2)
Seek opportunities for short-term internships or virtual projects related to commerce and business during semester breaks. Attend industry webinars, guest lectures, and career counseling sessions organized by the institute to understand various career paths.
Tools & Resources
LinkedIn for networking, Company websites for internship openings, College career cell
Career Connection
Early exposure helps in identifying areas of interest, building a professional network, and gaining practical insights, making subsequent internships and placements smoother in India.
Intermediate Stage
Specialize through Electives and Certifications- (Semester 3)
Carefully choose elective subjects in areas like Finance or Marketing based on career aspirations. Complement classroom learning with relevant online certifications (e.g., NISM for finance, Google Analytics for marketing) to deepen specialization.
Tools & Resources
NISM certifications, Coursera/edX for specialized courses, Industry-specific online forums
Career Connection
Specialization makes graduates more attractive to specific industry roles (e.g., Financial Analyst, Marketing Manager) and helps in securing targeted placements in India.
Undertake a Significant Research Project- (Semester 4)
Approach the M.Com. project (MCO-404) with diligence. Identify a relevant and contemporary business problem, conduct thorough research, and present findings effectively. This is a chance to apply all learned concepts and showcase research capabilities.
Tools & Resources
Academic databases (JSTOR, EBSCO), Research software, Faculty mentorship, Plagiarism checkers
Career Connection
A well-executed project demonstrates problem-solving, analytical, and research skills, which are crucial for roles in consulting, market research, and even higher academic pursuits in India.
Network with Industry Professionals- (Semester 3-4)
Actively participate in industry events, workshops, and alumni meets. Build connections with professionals in your chosen field. Leverage these connections for insights, mentorship, and potential job leads.
Tools & Resources
LinkedIn, Professional association memberships (e.g., FICCI, CII student chapters if available), Alumni network portals
Career Connection
Networking is vital for discovering hidden job opportunities, getting referrals, and staying updated on industry trends, enhancing placement prospects in India.
Advanced Stage
Program Structure and Curriculum
Eligibility:
- B.Com. (Hons.) / B.Com. or B.B.A. or B.A. (with Economics / Commerce as a subject) or B.Sc. (with Mathematics as a subject) with at least 50% marks in aggregate.
Duration: 4 semesters / 2 years
Credits: 80 Credits
Assessment: Internal: 30% for Theory, 50% for Practical/Project, External: 70% for Theory, 50% for Practical/Project
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCO-101 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand Analysis, Production and Cost Analysis, Pricing Policies, Profit Maximisation |
| MCO-102 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Motivation, Group Dynamics, Leadership |
| MCO-103 | Research Methodology & Statistics | Core | 4 | Research Process, Research Design, Data Collection, Sampling, Statistical Tools (Measures of Central Tendency, Dispersion) |
| MCO-104 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment, Social & Cultural Environment, Legal Environment, International Environment |
| MCO-105 | Computer Application in Business Lab | Practical | 4 | MS-Office (Word, Excel, PowerPoint), Internet & E-mail, Tally ERP (Introduction), Data Analysis Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCO-201 | Corporate Legal Framework | Core | 4 | Company Law, SEBI Act, Consumer Protection Act, Foreign Exchange Management Act (FEMA), Competition Act |
| MCO-202 | Corporate Financial Accounting | Core | 4 | Company Accounts, Valuation of Shares & Goodwill, Amalgamation, Consolidation of Accounts, Accounting Standards |
| MCO-203 | Financial Management | Core | 4 | Financial Decisions, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| MCO-204 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix |
| MCO-205 | Statistics For Business Decisions Lab | Practical | 4 | Hypothesis Testing, Regression and Correlation, Time Series Analysis, Index Numbers, SPSS/R for Statistical Analysis |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCO-301 | Human Resource Management | Core | 4 | HRM Functions, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Appraisal |
| MCO-302 | Strategic Management | Core | 4 | Strategic Planning, SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation & Control |
| MCO-303 | International Business | Core | 4 | Theories of International Trade, Modes of Entry into IB, Global Economic Environment, Multinational Corporations, International Financial System |
| MCO-304(A)1 | Security Analysis & Portfolio Management | Elective (Group A - Finance) | 4 | Investment Process, Security Valuation, Portfolio Theories, Risk and Return, Performance Evaluation |
| MCO-304(A)2 | Financial Markets & Institutions | Elective (Group A - Finance) | 4 | Indian Financial System, Money Market, Capital Market, Commercial Banks, NBFCs |
| MCO-304(B)1 | Consumer Behaviour | Elective (Group B - Marketing) | 4 | Consumer Decision Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| MCO-304(B)2 | Advertising & Sales Management | Elective (Group B - Marketing) | 4 | Role of Advertising, Advertising Media, Sales Promotion, Personal Selling, Sales Force Management |
| MCO-305(A)1 | Derivatives & Risk Management | Elective (Group A - Finance) | 4 | Futures, Forwards, Options, Swaps, Hedging Strategies |
| MCO-305(A)2 | Mergers, Acquisitions & Corporate Restructuring | Elective (Group A - Finance) | 4 | Types of M&A, Valuation, Financing M&A, Post-Merger Integration, Divestitures |
| MCO-305(B)1 | Services Marketing | Elective (Group B - Marketing) | 4 | Nature of Services, Service Quality, Pricing Services, Distribution Channels, Service Promotion |
| MCO-305(B)2 | Retail Management | Elective (Group B - Marketing) | 4 | Retail Formats, Retail Location, Merchandise Management, Store Layout & Design, Retail Pricing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCO-401 | Advanced Cost and Management Accounting | Core | 4 | Cost Concepts, Activity Based Costing, Standard Costing, Budgetary Control, Decision Making Techniques |
| MCO-402 | E-Commerce | Core | 4 | E-Commerce Models, E-Payment Systems, E-Security, Online Marketing, Supply Chain Management |
| MCO-403 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurial Process, Business Plan, Sources of Finance, Small Business Environment, Government Policies |
| MCO-404 | Project Report & Viva-Voce | Project | 4 | Research Problem Formulation, Data Analysis, Report Writing, Presentation, Viva-Voce |
| MCO-405(A)1 | International Financial Management | Elective (Group A - Finance) | 4 | Foreign Exchange Market, Exchange Rate Theories, Currency Risk Management, International Investment, MNC Capital Budgeting |
| MCO-405(A)2 | Indian Banking & Financial Services | Elective (Group A - Finance) | 4 | Structure of Indian Banking, RBI, Commercial Banks, NBFCs, Investment Banking, Mutual Funds |
| MCO-405(B)1 | Rural Marketing | Elective (Group B - Marketing) | 4 | Rural Market Environment, Rural Consumer Behaviour, Product & Pricing Strategies, Distribution Channels, Rural Communication |
| MCO-405(B)2 | Global Marketing | Elective (Group B - Marketing) | 4 | Global Marketing Environment, Global Market Entry Strategies, Global Product Decisions, International Pricing, Global Promotion |
