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M-COM in General at Dayanand Anglo-Vedic College
Kanpur Nagar, Uttar Pradesh
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About the Specialization
What is General at Dayanand Anglo-Vedic College Kanpur Nagar?
This M.Com program at Dayanand Anglo-Vedic College, affiliated with CSJMU, focuses on advanced commerce and management studies. While initial semesters build a strong core foundation, students gain the flexibility to choose from various specializations like Finance, Marketing, HR, International Business, Entrepreneurship, or Computer Applications in later semesters, aligning with diverse industry needs in India.
Who Should Apply?
This program is ideal for B.Com, BBA, or Economics/Statistics/Mathematics graduates seeking deeper insights into business operations and management. It suits individuals aspiring for managerial roles, analytical positions, or entrepreneurial ventures in the dynamic Indian economy. Working professionals looking to enhance their academic credentials and career progression can also benefit.
Why Choose This Course?
Graduates can pursue diverse career paths in India, including roles in financial analysis, marketing management, human resource consulting, international trade, or becoming successful entrepreneurs. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program fosters critical thinking and strategic decision-making crucial for corporate growth in India.
Student Success Practices
Foundation Stage
Strengthen Core Commerce Fundamentals- (Semester 1-2)
Actively engage with core subjects like Managerial Economics, Accounting, and Organizational Behavior. Form study groups, utilize online tutorials from NPTEL or Swayam for conceptual clarity.
Tools & Resources
NPTEL, Swayam, accounting software demos, business news portals
Career Connection
Builds a robust understanding essential for all commerce-related careers and provides a strong base for specialization choices.
Develop Analytical & Research Skills- (Semester 1-2)
Focus on Research Methodology and Statistical Analysis. Practice data interpretation using Excel, participate in college-level case study competitions to apply theoretical knowledge.
Tools & Resources
MS Excel, SPSS (basic), research papers, business case studies
Career Connection
Enhances problem-solving capabilities, crucial for data-driven decision-making roles in any sector.
Enhance Business Communication & Presentation- (Semester 1-2)
Participate in seminars, group presentations, and debates. Focus on structuring arguments, public speaking, and using visual aids effectively. Seek feedback from professors and peers for continuous improvement.
Tools & Resources
PowerPoint/Google Slides, Toastmasters club (if available), communication workshops
Career Connection
Essential for corporate interactions, client presentations, and leadership roles, significantly improving overall employability.
Intermediate Stage
Advanced Stage
Deep Dive into Chosen Specialization- (Semester 3-4)
Immerse fully in the chosen specialization (e.g., Finance, Marketing, HR). Read relevant industry reports, follow market trends, and consider advanced certifications in that area to build deep expertise.
Tools & Resources
NSE Academy, NCFM certifications, specialized industry journals, LinkedIn Learning
Career Connection
Develops expertise for specific roles, making candidates highly competitive for niche positions and specialized career paths.
Undertake Industry-Relevant Project Work- (Semester 4)
Dedicate significant effort to the compulsory Project Work in Semester 4. Identify a real-world business problem, gather primary/secondary data, and present actionable solutions. Seek industry mentorship if possible.
Tools & Resources
Research databases (e.g., EBSCOhost), survey tools (Google Forms), industry contacts for mentorship
Career Connection
Provides practical experience, creates a strong portfolio piece, and often leads to networking opportunities and direct placements.
Prepare for Placements & Professional Networking- (Semester 3-4)
Actively participate in campus placement drives. Refine resume, practice interview skills (HR, technical, case study), and build a professional network via LinkedIn or industry events and alumni connections.
Tools & Resources
Career services cell, mock interview platforms, LinkedIn, alumni network
Career Connection
Maximizes chances of securing desirable job offers aligned with specialization and career aspirations post-M.Com.
Program Structure and Curriculum
Eligibility:
- Graduate (B.Com/BBA/B.A. with economics/B.Sc. with Statistics or Mathematics)
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCM-101 | Managerial Economics | Core | 4 | Nature & scope of managerial economics, Demand & supply analysis, Production & cost analysis, Market structures, Pricing policies |
| MCM-102 | Accounting for Managerial Decisions | Core | 4 | Financial statement analysis, Fund flow & cash flow statements, Ratio analysis, Marginal costing, Budgetary control |
| MCM-103 | Business Environment | Core | 4 | Concept & components of business environment, Economic systems, Monetary & fiscal policies, Industrial policies, Global economic environment |
| MCM-104 | Organizational Behavior | Core | 4 | Foundation of OB, Personality & perception, Motivation & learning, Group dynamics, Leadership theories |
| MCM-105 | Research Methodology & Statistical Analysis | Core | 4 | Research design, Data collection methods, Sampling techniques, Hypothesis testing, Correlation & regression |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCM-201 | Corporate Legal Framework | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
| MCM-202 | Human Resource Management | Core | 4 | HR planning, Recruitment & selection, Training & development, Performance appraisal, Compensation management |
| MCM-203 | Marketing Management | Core | 4 | Marketing concepts, Market segmentation, Product lifecycle, Pricing strategies, Promotion mix |
| MCM-204 | Strategic Management | Core | 4 | Strategic planning process, Environmental scanning, SWOT analysis, Strategy formulation, Strategy implementation & control |
| MCM-205 | Computer Application in Business | Core | 4 | Business data processing, MS Word, MS Excel for business, MS PowerPoint for presentations, Internet & e-commerce concepts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCM-301 | Indian Financial System | Core | 4 | Structure of Indian financial system, Financial markets (money & capital), Financial institutions, SEBI, IRDA |
| MCM-A302 | Financial Management | Elective (Specialization: Finance) | 4 | Objectives of FM, Capital budgeting, Cost of capital, Working capital management, Dividend policy |
| MCM-A303 | Investment Management | Elective (Specialization: Finance) | 4 | Investment avenues, Risk & return, Portfolio management, Security analysis, Mutual funds |
| MCM-B302 | Consumer Behaviour | Elective (Specialization: Marketing) | 4 | Consumer decision process, Factors influencing consumer behavior, Market segmentation, Brand loyalty, Diffusion of innovations |
| MCM-B303 | Advertising and Sales Management | Elective (Specialization: Marketing) | 4 | Role of advertising, Media planning, Sales force management, Personal selling, Sales promotion |
| MCM-C302 | Industrial Relations and Labour Welfare | Elective (Specialization: Human Resource) | 4 | Industrial relations framework, Trade unions, Collective bargaining, Workers'''' participation in management, Labour welfare |
| MCM-C303 | Industrial and Organizational Psychology | Elective (Specialization: Human Resource) | 4 | Employee morale, Job satisfaction, Stress management, Leadership styles, Group dynamics |
| MCM-D302 | International Business Environment | Elective (Specialization: International Business) | 4 | Global economic environment, WTO, Regional economic groupings, Foreign trade policy, Balance of payments |
| MCM-D303 | International Marketing | Elective (Specialization: International Business) | 4 | International market entry strategies, Product adaptation, Pricing in international markets, International distribution, Global branding |
| MCM-E302 | Entrepreneurship Development | Elective (Specialization: Entrepreneurship & Small Business Management) | 4 | Concept of entrepreneurship, Entrepreneurial traits, Business idea generation, Government support to entrepreneurship, MSME policy |
| MCM-E303 | Small Business Management | Elective (Specialization: Entrepreneurship & Small Business Management) | 4 | Starting a small business, Financing small business, Marketing for small business, Managing small business operations, Exit strategies |
| MCM-F302 | E-Commerce | Elective (Specialization: Computer Applications in Business) | 4 | E-commerce models, E-payment systems, Security in e-commerce, Mobile commerce, Digital marketing |
| MCM-F303 | Database Management System | Elective (Specialization: Computer Applications in Business) | 4 | DBMS concepts, Data models, SQL, Database design, Data warehousing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCM-401 | Project Work / Viva-Voce | Core (Project) | 4 | Research problem identification, Data analysis, Report writing, Presentation skills, Defense of project |
| MCM-A402 | Financial Markets and Institutions | Elective (Specialization: Finance) | 4 | Money market instruments, Capital market instruments, Commercial banks, Mutual funds, Derivatives market |
| MCM-A403 | Security Analysis and Portfolio Management | Elective (Specialization: Finance) | 4 | Fundamental analysis, Technical analysis, Portfolio theory, Risk measurement, Portfolio evaluation |
| MCM-B402 | Services Marketing | Elective (Specialization: Marketing) | 4 | Nature of services, Service quality, Service design, Marketing of financial services, Marketing of tourism services |
| MCM-B403 | Rural Marketing | Elective (Specialization: Marketing) | 4 | Rural consumer behavior, Rural market potential, Product strategies for rural markets, Rural distribution channels, Rural communication |
| MCM-C402 | Compensation Management | Elective (Specialization: Human Resource) | 4 | Wage & salary administration, Incentive schemes, Employee benefits, Executive compensation, Pay equity |
| MCM-C403 | Training and Development | Elective (Specialization: Human Resource) | 4 | Training needs assessment, Training methods, Evaluation of training, Employee development, Career planning |
| MCM-D402 | International Financial Management | Elective (Specialization: International Business) | 4 | Foreign exchange markets, Exchange rate determination, Hedging techniques, International capital budgeting, Multinational working capital management |
| MCM-D403 | Export-Import Procedures and Documentation | Elective (Specialization: International Business) | 4 | Export-import policy, Export financing, Shipping documents, Customs procedures, EXIM risk management |
| MCM-E402 | Rural Entrepreneurship | Elective (Specialization: Entrepreneurship & Small Business Management) | 4 | Scope of rural entrepreneurship, Challenges in rural areas, Government schemes for rural entrepreneurs, Agribusiness, Micro-enterprises |
| MCM-E403 | Venture Capital and Private Equity | Elective (Specialization: Entrepreneurship & Small Business Management) | 4 | Sources of venture capital, Venture capital process, Private equity funds, Angel investors, Funding startups |
| MCM-F402 | Business Analytics | Elective (Specialization: Computer Applications in Business) | 4 | Data mining, Predictive analytics, Business intelligence, Data visualization, Big data concepts |
| MCM-F403 | Cyber Security in Business | Elective (Specialization: Computer Applications in Business) | 4 | Cyber threats, Data privacy, Network security, Ethical hacking, Cyber laws in India |
