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BBA in General at De Paul Institute of Science and Technology
Ernakulam, Kerala
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About the Specialization
What is General at De Paul Institute of Science and Technology Ernakulam?
This Bachelor of Business Administration (BBA) program at De Paul Institute of Science and Technology focuses on building a strong foundation in core business functions like marketing, finance, human resources, and operations. In the dynamic Indian economy, a holistic understanding of business principles is crucial, and this program prepares students for diverse roles across various industries. It emphasizes practical knowledge and analytical skills vital for navigating contemporary business challenges.
Who Should Apply?
This program is ideal for recent 10+2 graduates with an interest in management and entrepreneurship, seeking a comprehensive understanding of business operations. It also caters to individuals aspiring for entry-level managerial positions in Indian and multinational corporations. While no specific prior business background is strictly necessary, a keen interest in current affairs and problem-solving abilities will be highly beneficial for aspiring business leaders.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in sales, marketing, finance, human resources, and operations. Entry-level salaries typically range from INR 2.5 to 5 lakhs per annum, with significant growth potential as experience accrues. The program aligns with industry demands for adaptable professionals capable of driving organizational success and preparing for further postgraduate studies like an MBA.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Accounting, Statistics, and Management Theory. Form study groups to discuss concepts, solve problems collaboratively, and clarify doubts. Utilize online tutorials for conceptual clarity.
Tools & Resources
NPTEL courses, Khan Academy, Institutional library resources, Peer study groups
Career Connection
A solid theoretical base is essential for understanding advanced subjects and cracking entry-level aptitude tests and interviews.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in class discussions and presentations. Engage in debates or public speaking clubs. Practice business writing through formal reports and emails. Read business newspapers daily to enhance vocabulary and awareness.
Tools & Resources
Toastmasters International clubs (if available), Business Standard/The Economic Times, LinkedIn Learning
Career Connection
Strong communication is paramount for interviews, client interaction, and team collaboration in any business role.
Cultivate Professional Networking Early- (Semester 1-2)
Attend webinars and workshops organized by the college or industry bodies. Connect with alumni and faculty for mentorship. Use LinkedIn to build a professional profile and follow industry leaders and companies.
Tools & Resources
LinkedIn, College alumni network events, Industry association webinars
Career Connection
Early networking can open doors to internships, mentorship, and future job opportunities.
Intermediate Stage
Apply Theoretical Knowledge to Real-world Scenarios- (Semester 3-4)
Actively seek out case studies, live projects, or mini-internships (even unpaid) to apply concepts from Marketing, Finance, and HR. Analyze business news and connect it to classroom learning.
Tools & Resources
Harvard Business Review cases, Corporate websites, Local NGOs/SMEs for mini-projects
Career Connection
Practical application enhances problem-solving skills and provides valuable experience for resume building.
Develop Quantitative and Analytical Acumen- (Semester 3-4)
Master tools like Excel for data analysis and interpretation. Work on quantitative assignments diligently. Consider taking up online courses on business analytics or advanced statistics.
Tools & Resources
Microsoft Excel, Coursera/edX courses on data analysis, Business simulation games
Career Connection
Analytical skills are highly sought after across all business functions, especially in finance and operations.
Engage in Peer Learning and Leadership Roles- (Semester 3-4)
Organize and lead group projects, club activities, or college events. Mentor junior students. This develops leadership, teamwork, and organizational skills.
Tools & Resources
College clubs (management, entrepreneurship), Student council
Career Connection
Leadership and teamwork are crucial soft skills assessed by recruiters for management roles.
Advanced Stage
Undertake Industry-Relevant Internships & Projects- (Semester 5-6)
Secure a significant internship (2-3 months) in your area of interest (e.g., marketing, finance, HR) to gain hands-on experience. Work diligently on your final year project, ensuring it addresses a real business problem.
Tools & Resources
Placement cell, Industry contacts, Project guides, Research databases
Career Connection
Internships often convert into pre-placement offers and provide essential work experience for resume. Projects demonstrate applied knowledge.
Master Placement Preparation Skills- (Semester 5-6)
Regularly participate in mock interviews, group discussions, and aptitude test preparation. Tailor your resume and cover letter for specific job roles. Network with recruiters during campus drives.
Tools & Resources
Online aptitude test platforms, Career counseling services, Alumni mentors, College placement cell
Career Connection
Direct preparation for placement processes significantly increases chances of securing desirable job offers.
Develop Strategic Thinking & Decision Making- (Semester 5-6)
Engage in business simulations, case competitions, and advanced management courses. Analyze complex business scenarios and propose innovative solutions. Stay updated with current economic and industry trends.
Tools & Resources
Business news journals, NISM certifications (for finance), Digital marketing certifications (for marketing), Business strategy games
Career Connection
Strategic thinking is vital for climbing the corporate ladder and taking on leadership responsibilities.
Program Structure and Curriculum
Eligibility:
- Pass in Plus Two or equivalent examination, as per Mahatma Gandhi University norms.
Duration: 6 semesters / 3 years
Credits: 120 (minimum) Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EN1CC01 | English I | Common | 4 | Communicative English, Grammar and Usage, Reading Comprehension, Writing Skills, Presentation Techniques |
| BA1CM01 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers, Probability Concepts |
| BA1CM02 | Management Theory | Core | 4 | Evolution of Management Thought, Planning and Decision Making, Organizing and Departmentation, Staffing and HR Functions, Directing and Motivation, Controlling and Techniques |
| BA1CM03 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-cultural Environment, Technological Environment, Global Business Environment, Government Policy Framework |
| BA1CM04 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance, Final Accounts of Proprietorship, Depreciation Accounting, Accounting Standards (overview) |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EN2CC02 | English II | Common | 4 | Advanced Business Communication, Report Writing, Official Correspondence, Public Speaking, Group Discussion Skills |
| BA2CM05 | Business Regulatory Framework | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Company Law (basics), Negotiable Instruments Act, 1881, Intellectual Property Rights (overview) |
| BA2CM06 | Principles of Marketing | Core | 4 | Marketing Concepts and Philosophies, Marketing Mix (4 Ps), Market Segmentation, Targeting, Positioning, Product Life Cycle, Pricing Strategies, Promotion and Distribution Channels |
| BA2CM07 | Production & Operations Management | Core | 4 | Operations Strategy, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management and TQM, Project Management Techniques |
| BA2CM08 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits, Employee Relations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA3CM09 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Individual Behaviour, Motivation Theories, Leadership Styles, Group Dynamics and Team Building, Organizational Culture and Change |
| BA3CM10 | Quantitative Techniques for Business | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Decision Theory, Game Theory |
| BA3CM11 | Financial Management | Core | 4 | Financial Decisions, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| BA3CM12 | Marketing Management | Core | 4 | Consumer Behaviour, Product Decisions and Branding, New Product Development, Pricing Strategies and Decisions, Marketing Channels, Marketing Communication |
| BA3GE01 | General Elective I (e.g., Environmental Studies) | General Elective | 4 | Ecosystems and Biodiversity, Environmental Pollution, Sustainable Development, Climate Change, Environmental Policies, Natural Resources |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA4CM13 | Business Communication | Core | 4 | Forms of Communication, Verbal and Non-verbal Communication, Barriers to Communication, Business Correspondence, Presentation Skills, Interview Skills and Etiquette |
| BA4CM14 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis (basics), Report Writing, Ethical Issues in Research |
| BA4CM15 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet and Cost Control, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BA4GE02 | General Elective II (e.g., Human Rights) | General Elective | 4 | Concept of Human Rights, Universal Declaration of Human Rights, Human Rights in India, National Human Rights Commission, Human Rights Movements, Child Rights and Women Rights |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA5CM16 | Indian Financial System | Core | 4 | Financial Markets (Money & Capital), Financial Institutions, Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI), Banking System in India, Mutual Funds and Insurance |
| BA5CM17 | International Business | Core | 4 | Theories of International Trade, Modes of Entry into International Business, World Trade Organization (WTO), Global Financial System, Foreign Exchange Market, Cultural Environment in IB |
| BA5CM18 | Principles of Auditing | Core | 4 | Auditing Concepts and Objectives, Types of Audit, Internal Control System, Vouching and Verification, Audit of Company Accounts, Audit Report |
| BA5CM19 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management in Projects, Project Control and Evaluation, Project Closure |
| BA5DSE-M1 | Discipline Specific Elective - Marketing I (e.g., Sales and Distribution Management) | Elective | 4 | Selling Process, Sales Force Management, Distribution Channel Design, Logistics and Supply Chain, Retailing and Wholesaling, Channel Conflicts |
| BA5DSE-F1 | Discipline Specific Elective - Finance I (e.g., Investment Management) | Elective | 4 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Fundamental Analysis, Technical Analysis, Derivatives Market |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA6CM20 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories in Business, Corporate Social Responsibility (CSR), Ethical Issues in Business, Models of Corporate Governance, Role of Board of Directors, Whistle-blowing Policy |
| BA6CM21 | Supply Chain Management | Core | 4 | SCM Concepts and Drivers, Logistics Management, Inventory Management, Transportation and Warehousing, Supply Chain Integration, Global Supply Chains |
| BA6CM22 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis (PESTEL, Porter''''s Five Forces), SWOT Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BA6PR01 | Project & Viva Voce | Project | 4 | Problem Identification, Literature Review, Research Design and Methodology, Data Collection and Analysis, Report Writing and Presentation, Viva Voce Examination |
| BA6DSE-M2 | Discipline Specific Elective - Marketing II (e.g., Services Marketing) | Elective | 4 | Characteristics of Services, Service Quality Models, Service Design and Development, Service Pricing, Service Promotion, Customer Relationship Management |
| BA6DSE-F2 | Discipline Specific Elective - Finance II (e.g., Working Capital Management) | Elective | 4 | Working Capital Concepts, Cash Management, Inventory Management Techniques, Receivables Management, Short-term Financing, Working Capital Policies |
