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BA-JMC in General at Delhi Institute of Rural Development
Delhi, Delhi
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About the Specialization
What is General at Delhi Institute of Rural Development Delhi?
This BA (Journalism and Mass Communication) program at Delhi Institute of Rural Development (affiliated with GGSIPU) focuses on equipping students with a holistic understanding of traditional and new media. It prepares individuals for India''''s vibrant media landscape by integrating theoretical knowledge with practical skills in journalism, advertising, public relations, and digital communication, reflecting the evolving demands of the Indian job market and industry.
Who Should Apply?
This program is ideal for creative fresh graduates with a keen interest in current affairs, storytelling, and public interaction, aiming for entry into media, journalism, advertising, or public relations fields. It also suits individuals with strong analytical and communication abilities who aspire to influence public discourse in India. Aspiring content creators, media researchers, and communication strategists can greatly benefit from this comprehensive curriculum.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths as journalists, content writers, social media managers, PR specialists, advertising executives, or media researchers. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth trajectories for experienced professionals in leading Indian media houses, digital agencies, and corporate communication departments. The program often aligns with industry-recognized certifications.
Student Success Practices
Foundation Stage
Master Communication Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core communication theories, media history, and fundamental writing skills. Regularly practice news writing, feature writing, and critical analysis of media content. Engage in group discussions and public speaking to enhance verbal communication and confidence.
Tools & Resources
Leading Indian news portals (e.g., The Hindu, Indian Express), Grammarly for writing refinement, College communication clubs
Career Connection
A solid foundation in writing and communication is crucial for any media role, making you a more effective and versatile candidate for initial internships and entry-level positions in Indian media houses.
Develop Digital & Technical Proficiency- (Semester 1-2)
Beyond classroom computer applications, proactively learn basic graphic design software (e.g., Canva, Adobe Spark), video editing (e.g., DaVinci Resolve, CapCut), and social media content creation. Experiment with creating short videos, podcasts, and digital articles for practice.
Tools & Resources
Canva.com for graphic design, YouTube tutorials for video editing, Free online courses on digital marketing basics
Career Connection
Digital literacy is non-negotiable in modern Indian media. Proficiency in these tools opens doors to roles in digital journalism, social media management, and online content creation, which are highly sought after.
Cultivate Critical Media Consumption- (Semester 1-2)
Actively consume diverse forms of media (news, documentaries, films, social media) from various reputable sources. Practice identifying biases, verifying facts, and understanding different perspectives. Participate in discussions on media ethics and current affairs to sharpen analytical skills.
Tools & Resources
Indian fact-checking websites (e.g., Boom Live, Alt News), Reputable news analyses from multiple sources
Career Connection
This develops a critical mindset essential for effective journalism, media research, and ethical decision-making, differentiating you in a competitive and often polarized Indian media industry.
Intermediate Stage
Engage in Practical Media Production- (Semester 3-4)
Actively participate in college media clubs and produce content for the college newspaper, magazine, radio station, or YouTube channel. Take initiative to cover college events, conduct interviews, and create original multimedia stories. Seek short-term media projects.
Tools & Resources
College media labs and equipment, Local community radio stations (if applicable), Student filmmaking groups
Career Connection
Hands-on experience builds a robust portfolio, demonstrating practical skills to potential employers in reporting, production, advertising, and public relations agencies across India.
Network and Seek Mentorship- (Semester 3-5)
Attend media workshops, seminars, and industry events in Delhi-NCR. Connect with alumni and media professionals on LinkedIn. Seek out mentors who can provide guidance on career paths, skill development, and industry trends specific to the Indian media context and market.
Tools & Resources
LinkedIn for professional networking, Industry conferences (e.g., FICCI Frames, various media summits), Institute''''s Alumni Association events
Career Connection
Networking is vital for securing internships and placements. Mentors offer invaluable insights into navigating the Indian media landscape and securing job opportunities within reputable organizations.
Build a Specialized Portfolio- (Semester 3-5)
Identify areas of specific interest (e.g., photojournalism, digital marketing, PR writing) and start creating a dedicated portfolio showcasing your best work. Include articles, photographs, video clips, social media campaigns, or PR releases. Participate in inter-college competitions.
Tools & Resources
Behance or Clippings.me for online portfolios, Personal blog or website, Open-source content creation tools
Career Connection
A strong, specialized portfolio demonstrates your unique skills and passion, making you stand out to recruiters seeking specific talents in India''''s diverse and rapidly expanding media sectors.
Advanced Stage
Undertake Impactful Internships- (Semester 4-6 (especially summer breaks))
Secure at least one substantive internship in your area of interest (e.g., news channel, advertising agency, PR firm, digital media company). Focus on learning industry workflows, applying classroom knowledge, and building professional references. Actively seek feedback to improve.
Tools & Resources
Internshala and Naukri.com for internships, Direct applications to media companies in Delhi-NCR, Institute''''s placement cell
Career Connection
Internships are often direct pathways to full-time employment in India. They provide real-world experience and professional contacts essential for securing placements and understanding industry demands.
Master Placement & Interview Skills- (Semester 5-6)
Prepare thoroughly for campus placements by refining your resume, practicing group discussions, and mock interviews. Work on enhancing communication skills, general awareness of current affairs, and specific knowledge related to media roles. Research target companies extensively.
Tools & Resources
Institute''''s career services department, Online interview preparation platforms and resources, Current affairs magazines and news apps
Career Connection
Effective preparation significantly maximizes your chances of converting placement opportunities into successful career beginnings with reputable Indian media companies and agencies.
Pursue Advanced Research & Projects- (Semester 5-6)
For your dissertation or final project, choose a topic that aligns with your career aspirations and offers scope for in-depth research or practical application. Collaborate with faculty, leverage research methodologies, and present your findings professionally to demonstrate expertise.
Tools & Resources
Academic journals related to JMC, University library resources and databases, Industry reports and surveys
Career Connection
A strong research project enhances critical thinking, analytical skills, and can serve as a significant talking point in interviews, demonstrating specialized knowledge and a commitment to the media field.
Program Structure and Curriculum
Eligibility:
- Pass in 12th Class of 10+2 pattern from CBSE or equivalent with a minimum aggregate of 50% marks. Must have passed English (core/elective/functional) as a subject. Admission is typically based on the Common Entrance Test (CET) conducted by GGSIPU.
Duration: 3 years (6 semesters)
Credits: 156 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JMC-101 | Introduction to Communication | Core | 4 | Concept and Process of Communication, Types and Models of Communication, Theories of Communication, Barriers to Effective Communication, Ethical Considerations in Communication |
| JMC-103 | History of Media | Core | 4 | Evolution of Indian Print Media, Press during India''''s Freedom Struggle, Growth of Radio Broadcasting in India, Development of Television in India, Emergence of New Media |
| JMC-105 | Writing for Media | Core | 4 | News Writing Principles, Feature and Article Writing, Interviewing Techniques, Reporting Formats, Headline and Lead Writing |
| JMC-107 | Computer Applications | Core | 4 | Fundamentals of Computer Hardware and Software, Operating Systems Basics, Word Processing and Spreadsheets, Presentation Tools, Internet and Email Basics |
| JMC-109 | Socio-Economic and Political Scenario | Core | 4 | Indian Social Structure and Diversity, Economic Development Models in India, Political System and Governance, Major Indian Policies and Issues, Globalization and its Impact on India |
| JMC-151 | Journalism Skills Lab - I | Lab | 2 | News Gathering and Verification, Practical News Story Writing, Basic Reporting Exercises, Editing and Proofreading Practice, Field Observation and Reportage |
| JMC-153 | Communication Skills Lab | Lab | 2 | Public Speaking Techniques, Group Discussion Strategies, Presentation Design and Delivery, Interpersonal Communication Skills, Voice Modulation and Diction |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JMC-102 | Media and Cultural Studies | Core | 4 | Culture, Society, and Media Intersections, Media Representation and Stereotypes, Cultural Industries and Production, Globalization of Media and Culture, Audience Studies and Reception Theory |
| JMC-104 | Print Journalism | Core | 4 | Newsroom Structure and Operations, Advanced Reporting Techniques, Editorial Writing and Op-Eds, Newspaper and Magazine Design, Photojournalism Principles |
| JMC-106 | Electronic Media | Core | 4 | Introduction to Radio Broadcasting, Fundamentals of Television Production, Audio and Video Principles, Broadcast News Gathering, Role of Electronic Media in Society |
| JMC-108 | Photography | Core | 4 | Basics of Camera Operations, Principles of Composition and Framing, Types of Lighting in Photography, Digital Image Processing, Applications of Photography |
| JMC-110 | Indian Constitution and Media Law | Core | 4 | Key Features of Indian Constitution, Freedom of Speech and Expression (Article 19), Laws Related to Media (Defamation, Copyright), Press Council of India, Regulation of Broadcasting in India |
| JMC-152 | Journalism Skills Lab - II | Lab | 2 | Advanced News Reporting and Interviewing, Feature Writing and Analysis, Basic Photo Editing Software, Page Layout and Design Software, Desk Top Publishing (DTP) Basics |
| JMC-154 | Computer Lab - II | Lab | 2 | Advanced Spreadsheet Functions, Database Management Basics, Introduction to Graphic Design Tools, Web Content Management Systems, Basic Data Visualization |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JMC-201 | Reporting and Editing | Core | 4 | Sources of News and News Judgement, Reporting Beats and Specializations, Investigative and Interpretive Reporting, Newsroom Workflow and Deadlines, Editing Principles and Practices |
| JMC-203 | Radio Journalism and Production | Core | 4 | Radio Programme Formats, Radio News Scriptwriting, Voice Culture and Delivery Techniques, Audio Recording and Editing, Radio Station Operations |
| JMC-205 | Television Journalism and Production | Core | 4 | TV Programme Formats and Genres, TV News Production Process, Videography and Lighting for TV, Video Editing Software (Basic), Studio Operations and Anchoring |
| JMC-207 | Advertising | Core | 4 | History and Evolution of Advertising, Types of Advertising, Advertising Agency Structure, Advertising Campaign Planning, Ethics and Regulation in Advertising |
| JMC-209 | Public Relations | Core | 4 | Introduction to Public Relations, Tools and Techniques of PR, Crisis Communication Management, Corporate Communication, Government and NGO PR |
| JMC-211 | Media Research | Core | 4 | Introduction to Research Methodology, Types of Research in Media, Data Collection Methods (Survey, Content Analysis), Basic Statistical Analysis, Research Report Writing |
| JMC-251 | Media Lab - I (Radio) | Lab | 2 | Practical Radio Programme Production, Scriptwriting for Radio News and Features, Sound Mixing and Effects, Conducting Radio Interviews, Radio Jockeying Practice |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JMC-202 | Media Ethics and Law | Core | 4 | Ethical Dilemmas in Media, Media Accountability and Self-Regulation, Laws of Defamation and Libel, Cyber Laws and Digital Media, Right to Information Act |
| JMC-204 | Development Communication | Core | 4 | Concept and Models of Development Communication, Role of Media in Social Change, Health and Environmental Communication, Communication for Rural Development, Planning Development Campaigns |
| JMC-206 | New Media | Core | 4 | Characteristics of New Media, Digital Journalism and Online Reporting, Social Media Platforms and Strategies, Web Design and Content Creation Basics, Interactive Media and Multimedia |
| JMC-208 | Event Management | Core | 4 | Fundamentals of Event Planning, Marketing and Promotion of Events, Logistics and Operations Management, Budgeting and Sponsorship Acquisition, Risk Management in Events |
| JMC-210 | Film Studies | Core | 4 | History of World Cinema, Indian Cinema Evolution and Genres, Film Language and Analysis, Documentary Film Making, Film Criticism and Appreciation |
| JMC-252 | Media Lab - II (TV) | Lab | 2 | Practical TV News Production, Camera Handling and Shots, Video Editing Software (Intermediate), Lighting Techniques for TV Studio, Live Telecast Simulation |
| JMC-254 | Internship/Project | Project | 2 | Industry Exposure and Observation, Application of Classroom Knowledge, Professional Work Ethics, Report Writing on Internship Experience, Project Documentation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JMC-301 | Global Media and International Relations | Core | 4 | Theories of International Communication, Role of Media in Foreign Policy, Global News Agencies and Flows, Cultural Imperialism and Globalization, Media and International Conflicts |
| JMC-303 | Media Management | Core | 4 | Media Business Models and Revenue Streams, Financial Management in Media Organizations, Human Resource Management in Media, Marketing Strategies for Media Products, Audience Research and Analysis |
| JMC-305 | Specialized Reporting | Core | 4 | Investigative and Data Reporting, Business and Economic Journalism, Political and Legislative Reporting, Science, Technology, and Environment Reporting, Arts, Culture, and Sports Journalism |
| JMC-307 | Elective - I | Elective | 4 | Topics depending on chosen elective from the list provided by GGSIPU, Examples: Photojournalism, Corporate Communication, Digital Marketing Strategies, Advanced Public Relations, Documentary Production, Cross-Cultural Communication |
| JMC-309 | Elective - II | Elective | 4 | Topics depending on chosen elective from the list provided by GGSIPU, Examples: Media Planning and Buying, Film Appreciation, Radio Programming, Social Media Analytics, Crisis Management and Communication, Animation and Graphics |
| JMC-351 | Media Lab - III (New Media) | Lab | 2 | Website Content Creation and Management, Social Media Campaign Planning, Podcast and Vodcast Production, Digital Storytelling Techniques, Basic SEO and Online Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JMC-302 | Media Entrepreneurship | Core | 4 | Concept of Entrepreneurship in Media, Developing a Media Business Plan, Funding and Investment in Media Startups, Innovation and Disruption in Media Industry, Legal Aspects for Media Ventures |
| JMC-304 | Dissertation/Project | Project | 8 | Advanced Research Methodology, Literature Review and Problem Identification, Data Collection, Analysis, and Interpretation, Thesis/Project Report Writing, Presentation and Viva-Voce |
| JMC-306 | Elective - III | Elective | 4 | Topics depending on chosen elective from the list provided by GGSIPU, Examples: Rural Communication, Health Communication, Sports Journalism, Advanced Media Law, Public Opinion and Propaganda, Advanced Advertising Copywriting |
| JMC-308 | Elective - IV | Elective | 4 | Topics depending on chosen elective from the list provided by GGSIPU, Examples: Media Psychology, Event Sponsorship and Marketing, Web Journalism, Sound Design for Media, International Reporting, Advanced Video Production |
| JMC-352 | Comprehensive Viva | Viva | 2 | Overall Subject Matter Comprehension, Critical Thinking and Analytical Skills, Current Affairs and Media Awareness, Career Aspirations and Professional Outlook, Communication and Presentation Abilities |
