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BBA-PROGRAMS in General at Delhi Skill and Entrepreneurship University
Delhi, Delhi
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About the Specialization
What is General at Delhi Skill and Entrepreneurship University Delhi?
This General BBA program at Champs Delhi Skill and Entrepreneurship University Okhla II Campus focuses on providing a holistic understanding of business functions and management principles. It equips students with foundational knowledge across finance, marketing, human resources, and operations, crucial for navigating the diverse Indian business landscape. The program emphasizes practical skills and strategic thinking relevant to various industry demands in India.
Who Should Apply?
This program is ideal for fresh graduates from 10+2 seeking entry into the dynamic business and management fields. It also caters to individuals aiming to build a strong generalist business foundation before specializing further. Aspiring entrepreneurs and those looking for versatile roles in Indian corporations across sectors like banking, retail, and manufacturing will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles as management trainees, business analysts, marketing executives, or HR assistants. Entry-level salaries typically range from INR 3-6 LPA, with significant growth trajectories in Indian companies based on experience and further specialization. The strong foundation also supports pursuing higher education like MBA programs.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on deeply understanding core subjects like Principles of Management, Financial Accounting, and Business Economics. Use real-world case studies from Indian businesses to connect theoretical concepts with practical application. Attend introductory workshops on resume building and soft skills offered by the university.
Tools & Resources
NPTEL courses for foundational subjects, Indian business newspapers (Economic Times, Livemint), DSEU career services workshops
Career Connection
A strong grasp of fundamentals is critical for cracking entry-level interviews and understanding organizational structures in any Indian company.
Develop Communication & IT Proficiency- (Semester 1-2)
Actively participate in Business Communication classes, focusing on formal writing, presentation skills, and professional email etiquette. Simultaneously, gain proficiency in MS Office (Excel for data handling, PowerPoint for presentations) and basic digital marketing tools.
Tools & Resources
LinkedIn Learning (for communication and MS Office), Google Digital Garage for digital marketing basics, DSEU''''s language and computer labs
Career Connection
Essential for day-to-day corporate functions, effective team collaboration, and professional communication in the Indian workplace.
Engage in Peer Learning & Club Activities- (Semester 1-2)
Form study groups to discuss complex topics and prepare for exams. Join college clubs like the entrepreneurship cell, marketing club, or finance society. This fosters leadership skills, teamwork, and early networking within the university ecosystem.
Tools & Resources
DSEU student clubs and societies, Collaborative online tools for group projects, University events and inter-departmental competitions
Career Connection
Develops essential soft skills (teamwork, leadership, problem-solving) highly valued by Indian recruiters and expands professional networks.
Intermediate Stage
Secure Meaningful Summer Internships- (Semester 3-4 (summer after Sem 2, during Sem 3, and throughout Sem 4))
Actively seek and complete summer internships (as required in Semester 3) in reputed companies. Focus on applying theoretical knowledge from HR, Marketing, or Finance into practical business scenarios. Network with industry professionals during this period for insights and mentorship.
Tools & Resources
DSEU placement cell, LinkedIn, Internshala, Company career pages for application tracking
Career Connection
Provides invaluable industry exposure, helps identify career interests, builds a professional network, and strengthens resume for future placements.
Specialize Through Electives & Projects- (Semester 3-4)
Choose Discipline Specific Electives (DSEs) in your area of interest (e.g., Marketing, Finance, HR) to deepen your knowledge. Undertake mini-projects or research papers aligned with your chosen specialization to build a portfolio of work and demonstrate practical application.
Tools & Resources
Course faculty for guidance, Academic journals and industry reports, Specific software for data analysis/marketing (e.g., SPSS, Google Analytics)
Career Connection
Helps in developing specialized skills and demonstrating expertise, making you a more attractive candidate for specific roles in your chosen domain.
Participate in Case Competitions & Workshops- (Semester 3-4)
Actively participate in inter-college business case study competitions, marketing fests, or finance challenges. Attend workshops and certification programs on emerging business trends like Data Analytics for Business to enhance practical skills.
Tools & Resources
DSEU''''s event calendar, Platforms like Unstop (formerly Dare2Compete), Industry certifications (e.g., Google Analytics Certification)
Career Connection
Develops critical thinking, problem-solving abilities, and practical application skills, making you more competitive in recruitment drives for Indian companies.
Advanced Stage
Excel in Final Year Project/Dissertation- (Semester 5-6)
Dedicate significant effort to the Project Work (Sem 5) and Dissertation/Major Project (Sem 6). Choose a topic relevant to your career aspirations and conduct thorough research, analysis, and report writing. Seek mentorship from faculty and industry experts.
Tools & Resources
Academic databases (JSTOR, EBSCO), Statistical software for data analysis, DSEU library resources, Faculty advisors
Career Connection
Showcases your ability to conduct independent research, critical thinking, and problem-solving, which are highly valued by potential employers for strategic roles.
Proactive Placement Preparation & Networking- (Semester 5-6)
Actively engage with the DSEU placement cell, attend pre-placement talks, and participate in mock interviews and group discussions. Refine your resume and LinkedIn profile, highlighting skills and project work. Network with alumni and professionals in your target industry.
Tools & Resources
DSEU placement portal, LinkedIn, Naukri.com, Professional networking events and alumni meets
Career Connection
Directly translates into securing desirable job placements in top Indian and MNCs with a strong understanding of the Indian corporate culture.
Develop Strategic and Global Mindset- (Semester 5-6)
Focus on subjects like Strategic Management and Global Business Environment. Read widely on current affairs, economic policies, and international business trends impacting India. Prepare for competitive exams for higher studies if pursuing an MBA for advanced career prospects.
Tools & Resources
Business magazines (Forbes India, Business Standard), Economic forums and think tanks reports, GMAT/CAT preparation materials
Career Connection
Equips you with the leadership and strategic thinking necessary for senior management roles and prepares you for the complexities of the globalized Indian economy.
Program Structure and Curriculum
Eligibility:
- Minimum 50% aggregate marks in 10+2 (or equivalent) from a recognized Board/University. OR 45% aggregate marks (in 10+2 or equivalent) with Business Studies/Vocational Business Studies/Entrepreneurship as one of the subjects. English as a compulsory subject in 10+2. A relaxation of 5% in the minimum eligibility criteria shall be given to students belonging to SC/ST/PWD categories.
Duration: 3 years (6 semesters)
Credits: 141 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA103 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply, Production and Cost Analysis, Market Structures, Macroeconomics |
| BBA105 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Journal and Ledger, Trial Balance, Financial Statements |
| BBA107 | Business Communication | Core | 3 | Basics of Communication, Verbal and Non-Verbal Communication, Business Correspondence, Presentation Skills, Report Writing |
| BBA109 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus, Probability, Linear Programming, Financial Mathematics |
| BBA111 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Introduction to Environment, Ecosystems, Natural Resources, Environmental Pollution, Social Issues and Environment |
| BBA113 | Computer Applications in Business | Skill Enhancement Course (SEC) / Lab | 2 | MS Office (Word, Excel, PowerPoint), Internet and Email, Data Handling, Basic Networking |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Organizational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Conflict and Negotiation, Organizational Culture |
| BBA203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Segmentation, Targeting, Positioning, Product, Price, Place, Promotion, Marketing Mix |
| BBA205 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Hypothesis Testing |
| BBA207 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act (basics) |
| BBA209 | Cost and Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts, Budgetary Control, Standard Costing, Marginal Costing |
| BBA211 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Reading Comprehension, Writing Skills, Grammar and Vocabulary, Public Speaking, Soft Skills Development |
| BBA213 | Digital Marketing Fundamentals | Skill Enhancement Course (SEC) / Lab | 2 | Introduction to Digital Marketing, SEO and SEM, Social Media Marketing, Email Marketing, Content Marketing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation |
| BBA303 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BBA305 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Dividend Policy |
| BBA307 | Corporate Law | Core | 4 | Companies Act 2013, Incorporation of Company, Shares and Debentures, Management and Administration, Meetings and Resolutions |
| BBA309 | Discipline Specific Elective - 1 | Elective (DSE) | 4 | Marketing Research: Research Design, Data Collection, Sampling, Data Analysis, Investment Analysis: Security Analysis, Portfolio Management, Risk-Return |
| BBA311 | Entrepreneurship and Startup Ecosystem | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Startup Ecosystem in India, Business Plan Development, Funding for Startups, Legal Aspects of Startups |
| BBA313 | Summer Internship | Project/Internship | 2 | Practical Industry Exposure, Application of Business Concepts, Project Report Writing, Presentation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | Research Methodology | Core | 4 | Introduction to Research, Research Process, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA403 | Consumer Behaviour | Core | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Individual Influences, Group Influences, Cultural Influences |
| BBA405 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Business Environment, Trade Barriers and Agreements, Foreign Exchange Management |
| BBA407 | Business Ethics and CSR | Core | 4 | Introduction to Ethics, Ethical Theories in Business, Corporate Governance, Corporate Social Responsibility, Sustainable Business Practices |
| BBA409 | Discipline Specific Elective - 2 | Elective (DSE) | 4 | Advertising and Brand Management: Advertising Process, Media Planning, Brand Equity, Financial Markets and Services: Stock Market Operations, Mutual Funds, Insurance Products |
| BBA411 | Data Analytics for Business | Skill Enhancement Course (SEC) | 2 | Introduction to Data Analytics, Data Visualization, Descriptive Statistics, Predictive Modeling Basics, Business Intelligence Tools |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems in Business, Databases and Data Warehousing, Decision Support Systems, E-commerce and ERP |
| BBA503 | Banking and Insurance | Core | 4 | Introduction to Banking System, Types of Banks and RBI, Monetary Policy, Types of Insurance, IRDAI Regulations |
| BBA505 | Rural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Consumer Behavior, Rural Market Environment, Product and Pricing for Rural, Distribution in Rural Areas |
| BBA507 | Discipline Specific Elective - 3 | Elective (DSE) | 4 | Sales and Distribution Management: Personal Selling, Sales Force Management, Channel Design, Derivatives and Risk Management: Options, Futures, Swaps, Hedging Strategies |
| BBA509 | Discipline Specific Elective - 4 | Elective (DSE) | 4 | Retail Management: Introduction to Retail, Store Operations, Merchandising, Retail Analytics, International Financial Management: FOREX Market, Exchange Rate Risk, Global Investment |
| BBA511 | Foreign Language / Indian Language | Generic Elective (GE) | 2 | Basic Grammar and Vocabulary, Conversational Skills, Reading and Writing, Cultural Aspects of the Language |
| BBA513 | Project Work | Project | 2 | Problem Identification, Literature Review, Research Methodology Application, Data Analysis, Project Report and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (Internal & External), Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA603 | Production and Operations Management | Core | 4 | Product Design and Process Selection, Capacity Planning, Facility Location and Layout, Project Management, Supply Chain Management Fundamentals |
| BBA605 | Global Business Environment | Core | 4 | Globalization and its Impact, Economic and Political-Legal Environments, Socio-Cultural and Technological Environments, Global Competitive Strategies, International Institutions |
| BBA607 | Discipline Specific Elective - 5 | Elective (DSE) | 4 | Customer Relationship Management: CRM Concepts, Customer Acquisition, Retention, Technologies, Treasury Management: Cash Management, Liquidity, Fund Management, Risk Management |
| BBA609 | Discipline Specific Elective - 6 | Elective (DSE) | 4 | Brand Management: Brand Identity, Brand Positioning, Brand Communication, Brand Extension, Investment Banking: Capital Markets, Mergers & Acquisitions, Private Equity, IPOs |
| BBA611 | Internship | Generic Elective (GE) | 2 | Practical Industry Experience, Skill Application in Real-world, Professional Development, Internship Report Submission |
| BBA613 | Dissertation / Major Project | Project | 2 | Extensive Research Design, Data Collection and Analysis, Critical Evaluation, Final Report Writing, Viva Voce Examination |
