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BACHELOR-OF-BUSINESS-ADMINISTRATION-GENERAL-MANAGEMENT in General Management at Delhi Skill and Entrepreneurship University, Okhla II Campus
Delhi, Delhi
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About the Specialization
What is General Management at Delhi Skill and Entrepreneurship University, Okhla II Campus Delhi?
This Bachelor of Business Administration (General Management) program at DSEU Okhla II Campus focuses on developing holistic business leaders. It integrates core management principles with practical skills, preparing students for diverse roles across industries in the dynamic Indian market. The program emphasizes an entrepreneurial mindset and ethical business practices, fostering comprehensive business acumen.
Who Should Apply?
This program is ideal for fresh graduates aspiring for entry-level managerial roles in Indian corporations, keen on understanding various business functions. It also suits individuals seeking to launch their own ventures, providing foundational knowledge in business planning and operations. A strong aptitude for problem-solving, leadership, and a curiosity for diverse business domains is beneficial.
Why Choose This Course?
Graduates of this program can expect promising career paths in areas like marketing, finance, human resources, and operations within Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth potential into mid-management and leadership roles, often aligning with industry-recognized certifications and advanced management studies.
Student Success Practices
Foundation Stage
Master Foundational Business Concepts- (Semester 1-2)
Actively engage with core subjects like Principles of Management, Business Economics, and Financial Accounting. Form study groups to discuss complex topics and use practical case studies from Indian business scenarios to apply theoretical knowledge. Focus on building strong conceptual clarity.
Tools & Resources
DSEU library resources, Coursera/edX for supplementary courses, Livemint, Economic Times for financial news
Career Connection
Strong fundamentals are crucial for interviews, analytical tasks, and understanding business reports, laying the groundwork for managerial roles.
Develop Essential Communication Skills- (Semester 1-2)
Dedicate time to improving both written and oral business communication. Participate actively in classroom discussions, present regularly, and practice report writing. Seek feedback from professors and peers on clarity and effectiveness.
Tools & Resources
DSEU''''s communication labs, Toastmasters International clubs, LinkedIn Learning
Career Connection
Effective communication is a non-negotiable skill for any managerial role, facilitating stakeholder interaction and professional advancement.
Build Digital Literacy & Productivity Skills- (Semester 1-2)
Beyond mandatory computer fundamentals, proactively learn advanced features of MS Office Suite (Excel for data analysis, PowerPoint for presentations) and explore productivity tools. Understand basic cybersecurity practices relevant to business.
Tools & Resources
Microsoft Learn, YouTube tutorials, DSEU IT workshops, Online certification platforms for MS Office
Career Connection
Proficiency in digital tools enhances efficiency, data handling, and presentation capabilities, making you a more valuable asset in any business setting.
Intermediate Stage
Engage in Industry-Relevant Projects & Internships- (Semester 3-5)
Actively seek out and participate in summer internships or live projects with Indian companies. Apply theoretical knowledge from subjects like HRM, Operations, and Financial Management to real-world business challenges. Document learning rigorously.
Tools & Resources
DSEU Placement Cell, Internshala, LinkedIn (internship portals), Networking with alumni and faculty
Career Connection
Internships provide practical exposure, build a professional network, and significantly boost employability for placements by demonstrating practical skills.
Cultivate an Entrepreneurial Mindset & Network- (Semester 3-5)
Attend entrepreneurship workshops, participate in business plan competitions, and connect with startup founders/mentors. Develop problem-solving skills and learn to identify market opportunities, even if not starting your own venture immediately.
Tools & Resources
DSEU Entrepreneurship Cell, Incubators in Delhi-NCR, Startup events (e.g., TiE Delhi-NCR), Books on entrepreneurship
Career Connection
Fosters innovation, adaptability, and leadership qualities highly valued in both startups and established organizations in India.
Deepen Analytical Skills with Business Analytics- (Semester 3-5)
Leverage courses like Business Research Methods and Business Analytics using Spreadsheet to develop strong data analysis capabilities. Practice interpreting business data, creating insightful reports, and making data-driven recommendations.
Tools & Resources
Excel (advanced features), Power BI/Tableau (free versions for learning), Case studies from Harvard Business Review, Online analytics courses
Career Connection
Essential for strategic decision-making, market research, and performance analysis, opening doors to analyst and consulting roles.
Advanced Stage
Strategic Career Planning & Placement Preparation- (Semester 5-6)
Begin career mapping early, identifying target industries and roles. Actively participate in DSEU placement cell activities, resume building workshops, mock interviews, and group discussions. Tailor your profile to specific job requirements.
Tools & Resources
DSEU Placement Cell, LinkedIn, Naukri.com, Glassdoor, Professional mentors, Alumni network
Career Connection
Maximizes chances of securing desired placements in top Indian companies or MNCs, aligning skills with industry demand.
Specialization via Electives and Advanced Projects- (Semester 5-6)
Strategically choose DSEs that align with your career aspirations (e.g., Marketing, Finance, HR) and undertake a comprehensive Research Project or Internship in your chosen area. Aim for high-quality, impactful deliverables.
Tools & Resources
Academic journals, Industry reports, Expert interviews, Statistical software (if applicable for research)
Career Connection
Builds expertise in a chosen domain, making you a more attractive candidate for specialized roles and future growth.
Develop Leadership and Ethical Decision-Making- (Semester 5-6)
Take on leadership roles in student clubs or projects. Practice ethical reasoning in business scenarios, understanding the implications of decisions on stakeholders. Participate in debates or simulations focusing on corporate governance and social responsibility.
Tools & Resources
Case studies on business ethics, Leadership training programs, DSEU student leadership initiatives, Discussions with faculty
Career Connection
Essential for ascending to leadership positions, fostering integrity, and contributing to responsible business practices in India.
Program Structure and Curriculum
Eligibility:
- Pass in Class 12th examination with at least 50% marks in aggregate from a recognized Board (45% for SC/ST/PwD candidates) with English as a compulsory subject.
Duration: 6 semesters / 3 years
Credits: 136 Credits
Assessment: Internal: Theory Courses: 30%, Practical Courses: 60%, Project/Internship: 70%, External: Theory Courses: 70%, Practical Courses: 40%, Project/Internship: 30%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA.101 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA.103 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus (Differentiation, Integration), Financial Mathematics, Progressions, Set Theory |
| BBA.105 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply, Consumer Behavior, Production and Costs, Market Structures, Macroeconomic Concepts |
| BBA.107 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Depreciation, Inventories |
| BBA.109 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and the Environment |
| BBA.111 | Fundamentals of Computers | Core | 4 | Computer Basics, Operating Systems, MS Office Suite, Internet and Email, Data Security |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA.102 | Organizational Behaviour | Core | 4 | Introduction to OB, Perception, Learning, Motivation, Personality, Group Dynamics, Leadership |
| BBA.104 | Statistics for Business | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability, Correlation and Regression, Index Numbers |
| BBA.106 | Marketing Management | Core | 4 | Marketing Concept, Marketing Environment, Consumer Behavior, Market Segmentation, Product, Pricing, Promotion, Place Decisions |
| BBA.108 | Business Communication | Core | 4 | Communication Process, Types of Communication, Written Communication, Oral Communication, Business Reports and Presentations |
| BBA.110 | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethics in Business, Ethical Dilemmas, CSR Concepts, Stakeholder Management, Corporate Governance |
| BBA.112 | Value Added Course - Digital Marketing Tools (Example) | Value Added Course (VAC) | 2 | Digital Marketing Basics, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Google Analytics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA.201 | Human Resource Management | Core | 4 | HR Concepts, HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation |
| BBA.203 | Production and Operations Management | Core | 4 | POM Introduction, Facility Location, Production Planning, Inventory Management, Quality Management, Supply Chain Management |
| BBA.205 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Material Costing, Labour Costing, Overhead Costing, Activity-Based Costing, Budgetary Control |
| BBA.207 | Indian Legal System & Business Law | Core | 4 | Indian Legal System, Contract Law, Sale of Goods Act, Partnership Act, Company Law, Consumer Protection Act |
| BBA.209 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| BBA.211 | Skill Enhancement Course - Public Speaking & Presentation Skills (Example) | Skill Enhancement Course (SEC) | 3 | Public Speaking Basics, Presentation Design, Voice Modulation, Body Language, Audience Engagement, Overcoming Stage Fright |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA.202 | Financial Management | Core | 4 | Financial Management Goals, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| BBA.204 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concept, Business Idea Generation, Business Plan Development, Sources of Funding, Small Business Management, Government Support for Startups |
| BBA.206 | Management Information System | Core | 4 | MIS Fundamentals, Data vs Information, Information Systems Types, Database Management, E-commerce, Decision Support Systems |
| BBA.208 | Income Tax Law and Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income, Deductions, Tax Planning |
| BBA.210 | Value Added Course - Financial Literacy (Example) | Value Added Course (VAC) | 3 | Personal Finance, Budgeting, Investment Basics, Savings, Insurance, Retirement Planning, Banking Services |
| BBA.212 | Discipline Specific Elective (DSE) 1 - Consumer Behaviour (Example) | Discipline Specific Elective (DSE) | 4 | Consumer Decision Process, Factors Influencing Behavior, Market Segmentation, Consumer Loyalty, Online Consumer Behavior, Ethical Issues |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA.301 | Strategy Management | Core | 4 | Strategic Management Process, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Control, Corporate Governance |
| BBA.303 | International Business | Core | 4 | Globalization, Theories of International Trade, Foreign Exchange Markets, International Marketing, International Finance, Global Business Environment |
| BBA.305 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Project Scheduling, Resource Allocation, Risk Management, Project Monitoring and Control |
| BBA.307 | Discipline Specific Elective (DSE) 2 - Indian Financial System (Example) | Discipline Specific Elective (DSE) | 4 | Financial Markets, Financial Institutions, Money Market, Capital Market, SEBI Regulations, Financial Instruments |
| BBA.309 | Internship | Core | 4 | Practical Work Experience, Industry Exposure, Application of Theoretical Knowledge, Professional Networking, Report Writing |
| BBA.311 | Skill Enhancement Course - Business Analytics using Spreadsheet (Example) | Skill Enhancement Course (SEC) | 3 | Data Analysis with Excel, Data Visualization, Pivot Tables, Statistical Functions, Forecasting, Scenario Analysis |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA.302 | Entrepreneurial Finance | Core | 4 | Startup Funding, Venture Capital, Angel Investment, Financial Planning for Startups, Valuation, Exit Strategies |
| BBA.304 | Digital Business | Core | 4 | Digital Transformation, E-commerce Models, Digital Marketing Strategies, Social Media Analytics, Cybersecurity for Business, Cloud Computing in Business |
| BBA.306 | Discipline Specific Elective (DSE) 3 - Training & Development (Example) | Discipline Specific Elective (DSE) | 4 | Training and Development Process, Needs Assessment, Program Design, Training Methods, Evaluation of Training, Employee Development |
| BBA.308 | Research Project | Core | 4 | Research Problem Formulation, Literature Review, Methodology, Data Analysis, Report Writing, Presentation |
| BBA.310 | Value Added Course - Fundamentals of AI (Example) | Value Added Course (VAC) | 3 | AI Concepts, Machine Learning Basics, Applications of AI in Business, Ethical AI, Future of AI |
| BBA.312 | Skill Enhancement Course - Creativity & Innovation (Example) | Skill Enhancement Course (SEC) | 3 | Creative Thinking Techniques, Innovation Process, Design Thinking, Problem Solving, Idea Generation, Entrepreneurial Mindset |
