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B-B-A in General at Devanga Sangha First Grade College
Bengaluru, Karnataka
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About the Specialization
What is General at Devanga Sangha First Grade College Bengaluru?
This B.B.A. program at Devanga Sangha First Grade College focuses on building a strong foundation in business administration, adapting to the dynamic Indian market landscape. It aims to develop well-rounded professionals capable of addressing modern business challenges. The curriculum integrates traditional management principles with contemporary industry practices, preparing students for diverse roles across sectors in India.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring to leadership and managerial roles in India. It also suits individuals seeking foundational business knowledge before pursuing higher studies like an MBA. Career changers looking for a comprehensive understanding of business operations and management functions, especially within the Indian corporate ecosystem, will also find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue career paths in areas like marketing, finance, human resources, and operations within Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth potential. The program equips students with analytical, communication, and decision-making skills highly valued in the Indian job market.
Student Success Practices
Foundation Stage
Mastering Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Principles of Management, Financial Accounting, and Business Economics. Form study groups with peers to discuss concepts, solve problems, and clarify doubts. Utilize online resources like NPTEL and Swayam for additional learning materials and conceptual clarity in these core areas.
Tools & Resources
NPTEL courses, Swayam platform, Course textbooks, Study groups
Career Connection
A strong grasp of fundamentals is crucial for higher-level subjects and forms the bedrock for entry-level roles in finance, marketing, or general management in Indian companies.
Developing Digital & Communication Skills- (Semester 1-2)
Actively participate in workshops for Digital Fluency and English Language. Practice public speaking and professional communication through college clubs, debates, and presentations. Focus on improving written communication by regularly drafting reports and emails, essential for corporate environments in India.
Tools & Resources
MS Office suite, Online grammar checkers, Toastmasters clubs (if available), Scribbr
Career Connection
These skills are highly sought after by Indian employers for roles requiring client interaction, internal communication, and efficient use of technology, enhancing employability.
Engaging in Value-Added and Ability Enhancement Courses- (Semester 1-2)
Approach Value Added Courses (VACs) like Health & Wellness or Environmental Studies and Ability Enhancement Courses (AECs) like Indian Constitution seriously. These courses enhance holistic development and critical thinking. Actively engage in discussions and apply the learnings to real-world Indian contexts.
Tools & Resources
Course materials for VAC/AEC, Current affairs discussions, Guest lectures
Career Connection
These courses foster responsible citizenship and a broader perspective, qualities increasingly valued by organizations for ethical leadership and sustainable business practices in India.
Intermediate Stage
Pursuing Internships and Live Projects- (Semester 3-5)
Actively seek out internships during semester breaks or engage in college-led live projects. Focus on gaining practical exposure in areas like marketing, human resources, or operations. Utilize platforms like Internshala or LinkedIn to find opportunities with startups and established firms in Bengaluru or other Indian cities.
Tools & Resources
Internshala, LinkedIn, College placement cell, Local industry directories
Career Connection
Internships provide invaluable real-world experience, build industry networks, and significantly enhance resumes for placements in the competitive Indian job market.
Specializing and Building Domain Expertise- (Semester 5-6)
Begin exploring potential specializations (Finance, Marketing, HR) by the end of 4th semester. Choose Discipline Specific Electives (DSEs) strategically. Attend workshops, webinars, and certification courses in your chosen area to build in-depth knowledge and skills demanded by Indian industries.
Tools & Resources
Coursera/edX for specialized courses, Industry journals/magazines (e.g., Business India), Expert webinars
Career Connection
Deep specialization makes you a targeted candidate for specific roles, increasing your chances of securing preferred positions and higher salaries in relevant Indian sectors.
Networking and Participating in Competitions- (Semester 3-5)
Attend industry seminars, conferences, and guest lectures to network with professionals. Participate in inter-college business plan competitions, case study challenges, and management fests. This builds confidence, tests skills, and provides exposure to industry best practices in India.
Tools & Resources
College career fairs, Professional body events (e.g., AIMA, NHRD Network), Online competition platforms
Career Connection
Networking opens doors to mentorship and job opportunities, while competition wins boost your profile and demonstrate practical business acumen to Indian recruiters.
Advanced Stage
Executing a High-Impact Research Project- (Semester 7-8)
Treat your Major Research Project as a capstone experience. Choose a relevant and challenging topic with practical implications for the Indian business context. Conduct thorough research, data analysis, and present findings professionally. Seek guidance from faculty mentors regularly.
Tools & Resources
Statistical software (SPSS, R), Academic databases (JSTOR, EBSCO), Research guides, Faculty mentorship
Career Connection
A well-executed research project showcases analytical, problem-solving, and presentation skills, distinguishing you in interviews and demonstrating readiness for strategic roles.
Targeted Placement Preparation- (Semester 6-8)
Start rigorous preparation for placements well in advance. Practice aptitude tests, group discussions, and mock interviews tailored to companies recruiting from Indian campuses. Work on building a strong resume and LinkedIn profile, highlighting skills and experiences relevant to desired job roles.
Tools & Resources
Online aptitude platforms, Placement training workshops, Mock interview panels, LinkedIn profile optimization
Career Connection
Dedicated preparation is key to converting interviews into job offers, leading to successful entry into the corporate workforce in India.
Continuous Learning & Professional Certifications- (Semester 6-8)
Identify industry-recognized certifications relevant to your specialization (e.g., NISM for finance, Google Ads for marketing, HRCI for HR) and pursue them. Stay updated with industry news and emerging trends through business publications and online courses, reflecting a commitment to lifelong learning in the Indian business landscape.
Tools & Resources
NISM certifications, Google Skillshop, SHRM/HRCI courses, Business magazines
Career Connection
Certifications validate specialized skills and demonstrate proactive learning, significantly enhancing your competitive edge and career growth prospects in the Indian market.
Program Structure and Curriculum
Eligibility:
- Pass in PUC/10+2 or equivalent examination from a recognized board/university.
Duration: 4 years / 8 semesters
Credits: 176 Credits
Assessment: Internal: 40% (for theory courses) / 50% (for practical courses), External: 60% (for theory courses) / 50% (for practical courses)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LCC 1.1 | Language I (Kannada/Sanskrit/Hindi/Urdu/Telugu/Tamil/Malayalam) | Language Core Course (LCC) | 3 | Communication skills, Prose and Poetry, Grammar, Literary analysis, Cultural context |
| LCC 1.2 | English Language I | Language Core Course (LCC) | 3 | Basic English grammar, Reading comprehension, Paragraph and letter writing, Vocabulary development, Formal communication |
| DSC 1.1 | Principles of Management | Discipline Specific Core (DSC) | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| DSC 1.2 | Financial Accounting | Discipline Specific Core (DSC) | 4 | Accounting concepts and conventions, Journal and Ledger, Trial Balance, Preparation of Final Accounts, Depreciation methods |
| SEC 1.1 | Digital Fluency | Skill Enhancement Course (SEC) | 2 | Computer fundamentals, Operating systems, MS Office applications (Word, Excel, PowerPoint), Internet basics and usage, Cyber hygiene and security |
| VAC 1.1 | Health & Wellness / Yoga / Physical Education | Value Added Course (VAC) | 2 | Physical fitness components, Mental health awareness, Basic yoga postures and breathing techniques, Nutrition and healthy eating habits, Importance of physical activity |
| AEC 1.1 | Indian Constitution | Ability Enhancement Course (AEC) | 4 | Preamble and Salient Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments, Judiciary and Electoral System |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LCC 2.1 | Language II (Continuation of Language I) | Language Core Course (LCC) | 3 | Advanced communication skills, Literary criticism, Translation techniques, Report writing, Cultural expressions |
| LCC 2.2 | English Language II | Language Core Course (LCC) | 3 | Business communication principles, Official correspondence (memo, email), Report and proposal writing, Presentation skills, Vocabulary and grammar refinement |
| DSC 2.1 | Business Economics | Discipline Specific Core (DSC) | 4 | Introduction to Microeconomics, Demand and Supply analysis, Production and Cost theory, Market Structures (Perfect Competition, Monopoly), Pricing strategies |
| DSC 2.2 | Marketing Management | Discipline Specific Core (DSC) | 4 | Marketing concepts and philosophies, Marketing mix (Product, Price, Place, Promotion), Consumer buying behavior, Market segmentation, targeting, positioning, Product lifecycle |
| SEC 2.1 | Data Analysis and Interpretation | Skill Enhancement Course (SEC) | 2 | Types of data and data collection methods, Descriptive statistics (mean, median, mode), Measures of dispersion (range, standard deviation), Data visualization (charts, graphs), Basic interpretation of results |
| VAC 2.1 | Environmental Studies | Value Added Course (VAC) | 2 | Ecosystems and their components, Biodiversity and conservation, Environmental pollution (air, water, soil), Natural resources management, Sustainable development concepts |
| AEC 2.1 | Human Rights & Gender Equality | Ability Enhancement Course (AEC) | 4 | Concept of human rights, Universal Declaration of Human Rights, Gender issues and discrimination, Rights of women and children, Role of national and international organizations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LCC 3.1 | Language III (Continuation of Language II) | Language Core Course (LCC) | 3 | Advanced writing skills, Formal presentations, Literary analysis and criticism, Nuances of language, Cross-cultural communication |
| DSC 3.1 | Human Resource Management | Discipline Specific Core (DSC) | 4 | HRM functions and objectives, Human resource planning, Recruitment and selection processes, Training and development, Performance appraisal systems |
| DSC 3.2 | Corporate Accounting | Discipline Specific Core (DSC) | 4 | Company accounts introduction, Issue and forfeiture of shares, Issue of debentures, Redemption of debentures, Final accounts of companies |
| SEC 3.1 | Professional Communication & Public Speaking | Skill Enhancement Course (SEC) | 2 | Effective verbal and non-verbal communication, Presentation techniques, Public address strategies, Group discussion skills, Interview preparation |
| VAC 3.1 | Financial Literacy | Value Added Course (VAC) | 2 | Personal finance management, Budgeting and saving, Introduction to investments (stocks, bonds, mutual funds), Banking services and digital payments, Insurance basics |
| GE 3.1 | Generic Elective I (Choose from list e.g., Fundamentals of Entrepreneurship) | Generic Elective (GE) | 3 | Concept of entrepreneurship, Idea generation and business opportunities, Developing a business plan, Funding sources for startups, Challenges and rewards of entrepreneurship |
| AEC 3.1 | Ethics & Values | Ability Enhancement Course (AEC) | 4 | Ethical theories and principles, Business ethics and decision making, Professional conduct and integrity, Corporate Social Responsibility (CSR), Ethical dilemmas in business |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 4.1 | Business Statistics | Discipline Specific Core (DSC) | 4 | Probability theory, Probability distributions (Binomial, Poisson, Normal), Correlation analysis, Regression analysis, Hypothesis testing basics |
| DSC 4.2 | Financial Management | Discipline Specific Core (DSC) | 4 | Capital budgeting decisions, Working capital management, Cost of capital, Capital structure theories, Dividend policy |
| SEC 4.1 | Advanced Excel for Business | Skill Enhancement Course (SEC) | 2 | Advanced Excel functions (LOOKUP, IF, nested functions), Data validation and conditional formatting, Pivot tables and pivot charts, Macros and automation basics, Financial modeling using Excel |
| VAC 4.1 | Digital Marketing Fundamentals | Value Added Course (VAC) | 2 | Introduction to digital marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Content marketing strategies, Email marketing campaigns |
| GE 4.1 | Generic Elective II (Choose from list e.g., E-Commerce & Taxation) | Generic Elective (GE) | 3 | E-commerce business models, Digital payment gateways, Online security and privacy, Introduction to taxation (Income Tax, GST), E-filing of taxes |
| OE 4.1 | Open Elective I (Choose from other faculties/departments) | Open Elective (OE) | 3 | Interdisciplinary subject chosen by student, Broaden academic horizons, Exposure to diverse fields, Skill development outside core discipline, Personal interest exploration |
| AEC 4.1 | Innovation & Creativity | Ability Enhancement Course (AEC) | 4 | Concept of innovation, Creative thinking techniques, Design thinking process, Problem-solving methodologies, Fostering an innovative mindset |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 5.1 | Cost Accounting | Discipline Specific Core (DSC) | 4 | Cost concepts and classification, Cost sheet preparation, Methods of costing (Job, Batch, Process), Activity Based Costing (ABC), Budgetary control techniques |
| DSC 5.2 | Research Methodology & IPR | Discipline Specific Core (DSC) | 4 | Research design and types, Data collection methods (primary and secondary), Sampling techniques, Data analysis and interpretation, Intellectual Property Rights (IPR) |
| VAC 5.1 | Introduction to Cyber Security | Value Added Course (VAC) | 2 | Understanding cyber threats and attacks, Network security principles, Data protection and privacy, Cyber security best practices, Legal and ethical aspects of cyber security |
| DSE 5.1 | Discipline Specific Elective I (Chosen from Specialization Stream e.g., Investment Management - Finance) | Discipline Specific Elective (DSE) | 3 | Specialization-focused advanced topics, Application of core concepts, Industry-specific knowledge, Advanced analytical skills, Sectoral trends and practices |
| DSE 5.2 | Discipline Specific Elective II (Chosen from Specialization Stream e.g., Consumer Behavior - Marketing) | Discipline Specific Elective (DSE) | 3 | In-depth study of chosen domain, Problem-solving in specialized areas, Case studies and practical scenarios, Development of domain expertise, Emerging trends in specialization |
| OE 5.1 | Open Elective II (Choose from other faculties/departments) | Open Elective (OE) | 3 | Interdisciplinary exposure, Skill diversification, Understanding different academic perspectives, Enhancing holistic development, Exploring new knowledge domains |
| AEC 5.1 | Professional Ethics & Values | Ability Enhancement Course (AEC) | 3 | Workplace ethics, Integrity and transparency, Confidentiality and data privacy, Ethical leadership, Managing conflicts of interest |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 6.1 | Management Accounting | Discipline Specific Core (DSC) | 4 | Fund flow and cash flow statements, Ratio analysis for decision making, Marginal costing and CVP analysis, Budgetary control and performance evaluation, Standard costing and variance analysis |
| DSC 6.2 | Operations Management | Discipline Specific Core (DSC) | 4 | Production planning and control, Inventory management techniques, Quality management and control, Supply chain management basics, Facility location and layout |
| VAC 6.1 | Disaster Management / First Aid / Professional Etiquette | Value Added Course (VAC) | 2 | Types of disasters and their impact, Disaster preparedness and mitigation strategies, Basic first aid techniques, Professional communication and behavior, Workplace etiquette |
| DSE 6.1 | Discipline Specific Elective III (Continuation of specialization e.g., Financial Derivatives - Finance) | Discipline Specific Elective (DSE) | 3 | Advanced topics in chosen specialization, Strategic applications of domain knowledge, Industry case studies, Problem-solving in complex scenarios, Emerging trends in specialization |
| DSE 6.2 | Discipline Specific Elective IV (Continuation of specialization e.g., Digital Marketing - Marketing) | Discipline Specific Elective (DSE) | 3 | Deep dive into specialized sub-fields, Practical implementation of concepts, Project-based learning in chosen area, Preparation for advanced roles, Latest industry standards and tools |
| MRP/INT 6.1 | Minor Research Project / Internship I | Internship/Project | 2 | Research problem identification, Literature review, Methodology design, Data collection planning, Preliminary report writing |
| MRP/INT 6.2 | Major Research Project / Internship II | Internship/Project | 4 | Industry exposure and practical application, Project execution and data gathering, On-the-job skill development, Interim report preparation, Presentation of findings |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 7.1 | Strategic Management | Discipline Specific Core (DSC) | 4 | Strategic planning process, Environmental analysis (SWOT, PESTEL), Strategy formulation and implementation, Strategic control and evaluation, Corporate governance and ethics |
| DSC 7.2 | Business Analytics | Discipline Specific Core (DSC) | 4 | Introduction to business analytics, Data mining techniques, Predictive modeling, Data visualization tools, Big data concepts and applications |
| DSE 7.1 | Discipline Specific Elective V (Continuation of specialization e.g., International Financial Management - Finance) | Discipline Specific Elective (DSE) | 3 | Advanced analytical techniques in specialization, Strategic decision-making tools, Advanced case studies, Industry best practices, Preparation for niche roles |
| DSE 7.2 | Discipline Specific Elective VI (Continuation of specialization e.g., Services Marketing - Marketing) | Discipline Specific Elective (DSE) | 3 | Comprehensive understanding of chosen domain, Integration of theoretical and practical knowledge, Problem-solving for complex business issues, Leadership and management in specialized areas, Global trends and their impact |
| OE 7.1 | Open Elective III (Choose from other faculties/departments) | Open Elective (OE) | 3 | Advanced interdisciplinary studies, Development of complementary skill sets, Exposure to emerging technologies, Critical thinking across domains, Holistic educational experience |
| MRP 7.1 | Major Research Project Part I | Major Research Project | 5 | In-depth literature review, Problem statement refinement, Defining research objectives, Detailed methodology design, Pilot study and preliminary analysis |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 8.1 | Entrepreneurship Development | Discipline Specific Core (DSC) | 4 | Entrepreneurial ecosystem in India, Business model canvas, Innovation and idea generation, Startup funding and scaling, Legal and regulatory aspects for startups |
| DSC 8.2 | International Business | Discipline Specific Core (DSC) | 4 | Globalization and international trade theories, World Trade Organization (WTO), Modes of entry into international markets, Multinational Corporations (MNCs), International financial markets |
| DSE 8.1 | Discipline Specific Elective VII (Continuation of specialization e.g., Wealth Management - Finance) | Discipline Specific Elective (DSE) | 3 | Strategic foresight in specialization, Advanced problem-solving strategies, Industry leadership principles, Capstone projects in chosen area, Future trends and disruptions |
| DSE 8.2 | Discipline Specific Elective VIII (Continuation of specialization e.g., Brand Management - Marketing) | Discipline Specific Elective (DSE) | 3 | Advanced research in specialized areas, Consulting projects, Entrepreneurial ventures in domain, Policy implications in specialization, Industry-specific certifications preparation |
| MRP 8.1 | Major Research Project Part II | Major Research Project | 8 | Data analysis and interpretation, Drawing conclusions and recommendations, Final report writing, Project presentation and viva voce, Contribution to knowledge in chosen area |
