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M-B-A in Tourism Administration at Devi Ahilya Vishwavidyalaya
Indore, Madhya Pradesh
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About the Specialization
What is Tourism Administration at Devi Ahilya Vishwavidyalaya Indore?
This MBA Tourism Administration program at Devi Ahilya Vishwavidyalaya focuses on equipping professionals with advanced management skills tailored for the dynamic tourism and hospitality sector. Given India''''s burgeoning tourism industry, the program emphasizes sustainable tourism, destination management, and digital marketing strategies, preparing graduates for leadership roles. It integrates core management principles with specialized knowledge, making it relevant for the diverse Indian and global travel market.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the vibrant tourism and hospitality industry. It also caters to working professionals already in the travel sector looking to upskill, assume managerial positions, or pivot into specialized areas like eco-tourism or destination marketing. Individuals with a keen interest in travel, culture, and business, who aspire to contribute to India''''s tourism growth, would find this program highly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in travel agencies, tour operations, hotels, airlines, state tourism boards, and event management. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience to 8-15 LPA for mid-senior roles. The program aligns with industry needs, fostering skills in strategic management and sustainable practices, crucial for leadership and entrepreneurial ventures in India''''s rapidly expanding tourism economy.
Student Success Practices
Foundation Stage
Master Foundational Business Concepts- (Semester 1)
Dedicate significant effort to understanding core subjects like Principles of Management, Accounting, and Managerial Economics. Attend all lectures, participate in discussions, and use supplementary online resources. Develop strong analytical and problem-solving skills crucial for business decision-making.
Tools & Resources
Textbooks, University lectures, online courses (e.g., NPTEL, Coursera for business fundamentals), peer study groups
Career Connection
A solid conceptual foundation prepares students for advanced coursework and practical application in any managerial role within tourism.
Cultivate Effective Communication & Soft Skills- (Semester 1)
Actively engage in sessions focusing on business communication, public speaking, and interpersonal skills. Practice writing professional emails, reports, and delivering presentations. Seek feedback to improve and join relevant college clubs to enhance these vital skills.
Tools & Resources
College communication workshops, debate clubs, mock interview sessions, online public speaking tutorials
Career Connection
Essential for client interaction, team collaboration, and professional representation in the customer-centric tourism industry.
Explore the Tourism & Travel Ecosystem- (Semester 1)
Beyond curriculum, research the diverse facets of the Indian tourism and travel industry. Understand different types of tourism, key players, and emerging trends. Attend webinars or virtual tours of popular destinations to gain practical insights into the sector.
Tools & Resources
Ministry of Tourism India website, Incredible India campaigns, travel blogs, industry news portals like TravelBiz Monitor
Career Connection
Builds early industry awareness, aiding in identifying career interests and demonstrating informed passion to potential employers.
Intermediate Stage
Apply Management Principles to Tourism Challenges- (Semester 2)
As you learn Human Resource, Marketing, and Financial Management, actively think about how these apply specifically to the tourism sector. Analyze case studies of successful and struggling tourism businesses in India. Participate in group projects that simulate real-world tourism scenarios.
Tools & Resources
Harvard Business Review cases (tourism specific), industry reports on tourism trends, guest lectures from tourism professionals
Career Connection
Develops practical application skills, making graduates more effective in solving real business problems within the tourism context.
Develop Research & Analytical Acumen- (Semester 2)
Focus intently on the Research Methodology course. Learn to formulate research questions, collect data, and analyze it effectively. This skill is crucial for market research in tourism, understanding consumer behavior, and evaluating tourism initiatives. Practice statistical software if introduced.
Tools & Resources
SPSS, R, Excel for data analysis, online tutorials on research design, access to academic databases
Career Connection
Essential for market research, policy analysis, and strategic planning roles in tourism organizations and consulting firms.
Deep Dive into Tourism Resources & Attractions- (Semester 2)
Engage deeply with the ''''Tourism Resources & Attractions'''' subject. Identify major Indian tourism circuits, heritage sites, wildlife sanctuaries, and cultural events. Plan hypothetical tours or marketing campaigns for these attractions, considering their unique challenges and opportunities.
Tools & Resources
Google Earth, Incredible India website, state tourism board websites, cultural heritage organizations
Career Connection
Provides in-depth knowledge of India''''s tourism product, making students valuable assets for tour operators, destination management companies, and tourism promotion bodies.
Advanced Stage
Gain Practical Industry Experience via Internships- (Summer after Semester 2, Report in Semester 3)
Secure a summer internship (as mandated in Semester 3) with a reputable tourism agency, hotel chain, airline, or state tourism board. Actively seek out projects that align with your career interests. Network with industry professionals and demonstrate strong work ethic and problem-solving skills.
Tools & Resources
University placement cell, LinkedIn, industry job portals (e.g., Naukri, Internshala), professional associations
Career Connection
Converts theoretical knowledge into practical skills, builds professional networks, and often leads to pre-placement offers, significantly boosting career prospects.
Specialize and Execute Research Project- (Semesters 3-4)
Utilize specialized courses like Destination Planning, Tourism Marketing, and Eco-Tourism to deepen your expertise. Choose a research project topic for Semester 4 that addresses a current challenge or opportunity in the Indian tourism sector. Conduct thorough research, analyze data, and present actionable recommendations.
Tools & Resources
Academic journals, industry publications, survey tools (e.g., Google Forms), statistical analysis software, university research guidance
Career Connection
Showcases in-depth expertise and critical thinking, highly valued by employers looking for specialists and researchers in the tourism domain.
Network and Prepare for Placements- (Semesters 3-4)
Actively participate in campus placement drives, attend industry events, and connect with alumni on professional platforms. Refine your resume, practice interview techniques, and prepare for group discussions. Understand different career roles within tourism administration and tailor your preparation accordingly.
Tools & Resources
University placement cell, LinkedIn, mock interview platforms, career counseling services, professional networking events
Career Connection
Directly leads to successful placements in desired roles, enabling a smooth transition from academia to the professional tourism industry.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline with minimum 50% marks from a recognized university. For SC/ST/OBC category, 45% marks are required.
Duration: 2 years (4 semesters)
Credits: 112 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-TA 101 | Principles of Management & Organizational Behavior | Core | 4 | Management Concepts, Planning and Organizing, Directing and Controlling, Organizational Behavior Fundamentals, Personality and Perception, Motivation and Leadership |
| MBA-TA 102 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Cost Accounting Techniques, Management Accounting, Financial Statement Analysis, Budgetary Control, Ratio Analysis |
| MBA-TA 103 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Business Cycles, Macroeconomic Indicators |
| MBA-TA 104 | Quantitative Techniques for Managers | Core | 4 | Statistical Methods, Probability Distributions, Decision Theory, Linear Programming, Time Series Analysis, Sampling Methods |
| MBA-TA 105 | Information Technology for Managers | Core | 4 | Computer Fundamentals, Data Management Systems, Networking and Internet, E-commerce, Management Information Systems, Cyber Security Basics |
| MBA-TA 106 | Business Communication & Soft Skills | Core | 4 | Communication Process, Oral Communication Skills, Written Communication, Presentation Techniques, Group Discussion, Interview Skills |
| MBA-TA 107 | Introduction to Tourism & Travel Management | Core | 4 | Concept and Scope of Tourism, History and Evolution of Tourism, Types of Tourism, Tourism Products and Services, Travel Agency Operations, Tour Operation Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-TA 201 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Industrial Relations |
| MBA-TA 202 | Marketing Management | Core | 4 | Marketing Environment, Consumer Behavior, Market Segmentation and Targeting, Product and Brand Management, Pricing Strategies, Promotion and Distribution |
| MBA-TA 203 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy, Financial Markets and Instruments |
| MBA-TA 204 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Hypothesis Testing, Report Writing |
| MBA-TA 205 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
| MBA-TA 206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Formulation, Funding and Venture Capital, Small Business Management, Government Support for Startups |
| MBA-TA 207 | Tourism Resources & Attractions | Core | 4 | Natural Tourist Resources, Cultural and Historical Attractions, Fairs, Festivals and Events, Wildlife and Adventure Tourism, Religious and Spiritual Tourism, Man-made Attractions |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-TA 301 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories in Business, Corporate Social Responsibility, Corporate Governance Frameworks, Role of Board of Directors, Whistle-blowing, Stakeholder Management |
| MBA-TA 302 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis, SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation and Control |
| MBA-TA 303 | Destination Planning & Management | Core | 4 | Destination Life Cycle, Planning Process for Destinations, Stakeholder Involvement, Destination Marketing, Visitor Management, Sustainable Destination Development |
| MBA-TA 304 | Hospitality & Lodging Management | Core | 4 | Hotel Classification and Operations, Front Office Management, Housekeeping and Maintenance, Food & Beverage Management, Hotel Marketing, Revenue Management in Hotels |
| MBA-TA 305 | Financial Services in Tourism | Core | 4 | Tourism Finance, Investment in Tourism Projects, Foreign Exchange Management, Payment Systems in Travel, Insurance for Tourists and Businesses, Microfinance for Tourism Enterprises |
| MBA-TA 306 | Summer Internship | Project/Internship | 4 | Practical Industry Exposure, Application of Management Theories, Report Writing, Presentation Skills, Problem Identification and Solution, Professional Networking |
| MBA-TA 307 | Open Elective (Any one of the following) | Elective | 4 | Topics vary based on the chosen elective from the university''''s list. |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-TA 401 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Markets, International Marketing Strategies, Cross-Cultural Management, International Financial Management, Global Supply Chain Management |
| MBA-TA 402 | Services Marketing | Core | 4 | Characteristics of Services, Service Quality Management, Service Encounter and Customer Experience, Customer Relationship Management, Service Design and Delivery, Pricing and Promotion of Services |
| MBA-TA 403 | Tourism Marketing & E-Tourism | Core | 4 | Tourism Product Marketing, Destination Branding, Digital Marketing for Tourism, Social Media in Tourism, Online Travel Agencies (OTAs), E-commerce in Travel |
| MBA-TA 404 | Eco-Tourism & Sustainable Tourism | Core | 4 | Principles of Eco-tourism, Environmental Impact of Tourism, Community-Based Tourism, Responsible Tourism Practices, Certification and Accreditation, Conservation and Wildlife Tourism |
| MBA-TA 405 | Air Cargo & Shipping Management | Core | 4 | Air Cargo Operations, Freight Forwarding, Shipping Industry Overview, Port Management, Multimodal Transport, Logistics and Supply Chain in Cargo |
| MBA-TA 406 | Project Report (Research Based) | Project | 4 | Problem Identification, Literature Review, Research Methodology, Data Analysis and Interpretation, Findings and Recommendations, Report Writing and Presentation |
| MBA-TA 407 | Comprehensive Viva Voce | Viva Voce | 4 | Overall Understanding of MBA Curriculum, Subject Matter Knowledge, Analytical and Critical Thinking, Communication and Presentation Skills, Industry Awareness, Problem Solving Ability |
