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BBA in General at Dezyne E'cole College
Ajmer, Rajasthan
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About the Specialization
What is General at Dezyne E'cole College Ajmer?
This Bachelor of Business Administration (BBA) program at Dezyne E''''cole College focuses on providing a comprehensive foundation in business and management principles. Designed to meet the evolving demands of the Indian corporate sector, this program equips students with essential skills for effective decision-making and leadership. Its holistic curriculum integrates theoretical knowledge with practical applications, preparing graduates for diverse roles in India''''s dynamic economy.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring for a career in business management across various sectors. It caters to individuals seeking a strong theoretical and practical understanding of business operations, management functions, and entrepreneurial ventures. The curriculum also appeals to those aiming to pursue higher studies like MBA or establish their own startups in the Indian market.
Why Choose This Course?
Graduates of this program can expect diverse career paths in areas such as marketing, finance, human resources, and operations within Indian companies and multinational corporations operating in India. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential for experienced professionals. The program also lays a strong foundation for various professional certifications relevant to the business field.
Student Success Practices
Foundation Stage
Master Foundational Business Concepts- (Semester 1-2)
Focus on thoroughly understanding core subjects like Principles of Management, Micro Economics, and Financial Accounting. Utilize textbooks, online tutorials, and peer study groups to clarify concepts.
Tools & Resources
NPTEL, Coursera (for business basics), academic journals, college library resources
Career Connection
A strong grasp of fundamentals is crucial for future specialization and performance in entry-level analytical and administrative roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and debates to hone business communication. Seek feedback on written reports and emails to improve clarity and professionalism.
Tools & Resources
Toastmasters International (or similar college clubs), Grammarly, business communication workshops
Career Connection
Excellent communication is vital for interviews, team collaboration, client interactions, and leadership roles in any Indian corporate setting.
Build Basic Analytical and Digital Proficiency- (Semester 1-2)
Gain hands-on experience with MS Office tools, especially Excel for data analysis and PowerPoint for presentations. Understand basic statistics and its application in business scenarios.
Tools & Resources
Microsoft Office tutorials, basic data analysis courses on platforms like Udemy, college computer labs
Career Connection
These foundational digital and analytical skills are prerequisites for most entry-level business roles and crucial for data-driven decision-making.
Intermediate Stage
Engage in Practical Project Work & Case Studies- (Semester 3-5)
Proactively seek opportunities to work on live projects, internships, or case competitions. Apply theoretical knowledge from subjects like Marketing Management, HRM, and Research Methodology to real-world business challenges.
Tools & Resources
Harvard Business Review case studies, institutional project cells, industry collaboration initiatives
Career Connection
Practical exposure helps build a strong resume, provides networking opportunities, and validates skills sought by Indian employers.
Network with Industry Professionals- (Semester 3-5)
Attend industry seminars, guest lectures, and workshops organized by the college. Connect with alumni and professionals on platforms like LinkedIn to understand industry trends and career opportunities.
Tools & Resources
LinkedIn, college alumni network, industry conferences/webinars
Career Connection
Networking opens doors to mentorship, internships, and potential job placements, providing crucial insights into the Indian business landscape.
Pursue Certifications in Core Business Areas- (Semester 4-5)
Consider pursuing certifications in areas like Digital Marketing, Financial Modeling, or HR Analytics to deepen specialization and enhance employability.
Tools & Resources
Google Digital Garage, NSE Academy, NISM certifications, online platforms like edX or Coursera
Career Connection
These certifications add significant value to your profile, making you more competitive for specialized roles in the Indian job market.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 6)
Dedicate significant effort to the final year project (BBA-307 Project Report), focusing on a real business problem. Conduct thorough research, data analysis, and present actionable insights.
Tools & Resources
Statistical software (e.g., SPSS, R for basic analysis), research databases, faculty mentors
Career Connection
A well-executed project demonstrates problem-solving abilities, research skills, and industry relevance, crucial for securing placements or further academic pursuits.
Intensive Placement Preparation- (Semester 6)
Actively participate in campus placement drives. Prepare for aptitude tests, group discussions, and personal interviews. Practice mock interviews and refine your resume and cover letter.
Tools & Resources
Career services department, online aptitude test platforms (e.g., IndiaBix), interview preparation guides
Career Connection
This structured preparation is essential for converting academic achievements into successful job placements in top Indian companies and startups.
Develop Leadership and Teamwork Qualities- (Semester 5-6)
Take on leadership roles in college clubs, events, or group assignments. Learn to manage teams, resolve conflicts, and delegate tasks effectively, enhancing your organizational behavior skills.
Tools & Resources
College leadership programs, student organizations, project team roles
Career Connection
Leadership and teamwork are highly valued by Indian employers, leading to faster career progression and eligibility for managerial roles.
Program Structure and Curriculum
Eligibility:
- 10+2 with a minimum of 50% marks from a recognized board.
Duration: 3 years (6 semesters)
Credits: 67 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EVS | Environmental Studies | Compulsory Qualifying | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Social Issues and the Environment |
| BBA-101 | Principles of Management | Core | 3 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA-102 | Business Communication | Core | 3 | Nature and Significance of Communication, Types of Communication, Barriers to Communication, Written Communication, Oral Communication, Group Communication |
| BBA-103 | Micro Economics | Core | 3 | Introduction to Economics, Theory of Consumer Behaviour, Theory of Production and Cost, Market Structures, Pricing Policies |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-104 | Business Statistics | Core | 3 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis, Index Numbers |
| BBA-105 | Financial Accounting | Core | 3 | Introduction to Accounting, Accounting Process, Final Accounts, Accounting for Non-Profit Organizations, Accounting for Depreciation |
| BBA-106 | Computer Fundamentals | Core | 3 | Introduction to Computers, Input/Output Devices, Computer Memory, Operating Systems, MS Office (Word, Excel, PowerPoint), Internet & E-mail |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Business Ethics and CSR | Core | 3 | Introduction to Business Ethics, Ethical Theories, Ethical Issues in Business, Corporate Social Responsibility (CSR), CSR and Sustainability, Corporate Governance |
| BBA-202 | Human Resource Management | Core | 3 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA-203 | Macro Economics | Core | 3 | Introduction to Macroeconomics, National Income, Theories of Employment, Inflation, Business Cycles, Monetary and Fiscal Policy |
| BBA-204 | Cost Accounting | Core | 3 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing, Cost Sheet |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-205 | Research Methodology | Core | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis and Interpretation, Report Writing |
| BBA-206 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions |
| BBA-207 | Business Law | Core | 3 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Partnership Act 1932 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Operations Management | Core | 3 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Project Management |
| BBA-302 | Entrepreneurship & Small Business Management | Core | 3 | Introduction to Entrepreneurship, Entrepreneurial Process, Business Plan, Small Business Management, Institutional Support to SMEs, Financing Small Businesses |
| BBA-303 | International Business | Core | 3 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Global Financial System, International Marketing, International Human Resource Management |
| BBA-304 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-305 | E-Commerce & Digital Marketing | Core | 3 | Introduction to E-Commerce, E-Business Models, Payment Systems, Digital Marketing Concepts, Search Engine Optimization (SEO), Social Media Marketing |
| BBA-306 | Organizational Behaviour | Core | 3 | Introduction to Organizational Behaviour, Personality and Perception, Learning and Motivation, Group Dynamics, Leadership, Conflict Management |
| BBA-307 | Project Report | Project | 4 | Problem Identification, Literature Review, Data Collection, Data Analysis, Report Writing, Presentation |
| BBA-308 | Viva-Voce | Viva-Voce | 4 | Comprehensive Subject Knowledge, Presentation Skills, Communication Skills, Problem-Solving Abilities, Application of Concepts |
