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BBA in General at Dhanalakshmi Srinivasan College of Arts & Science For Women, Perambalur
Perambalur, Tamil Nadu
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About the Specialization
What is General at Dhanalakshmi Srinivasan College of Arts & Science For Women, Perambalur Perambalur?
This BBA program at Dhanalakshmi Srinivasan College of Arts and Science for Women focuses on building a strong foundation in core business administration principles. With a curriculum designed to meet contemporary industry demands, it covers essential areas like management, finance, marketing, and human resources, preparing students for diverse roles in the dynamic Indian business landscape. The program emphasizes practical knowledge and ethical business practices.
Who Should Apply?
This program is ideal for recent 12th-grade graduates eager to embark on a career in management and business. It also caters to aspiring entrepreneurs looking to understand foundational business operations, and individuals seeking to develop a holistic perspective on organizational functions. Prerequisites generally include a pass in 10+2 from a recognized board, making it accessible to a wide range of students.
Why Choose This Course?
Graduates of this program can expect to secure entry-level management positions in various sectors across India, including banking, retail, human resources, and marketing. Typical starting salaries range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as they gain experience. The curriculum helps build skills vital for roles like HR Executive, Marketing Coordinator, Business Development Associate, and Financial Analyst.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus rigorously on understanding core management, accounting, and economics principles. Regularly review class notes, form study groups for problem-solving, and seek clarification from faculty. Prioritize understanding over rote memorization.
Tools & Resources
Textbooks, College library resources, Online tutorials on YouTube, Basic accounting software demos
Career Connection
A strong theoretical base is crucial for cracking competitive exams, interviews, and excelling in higher studies, providing the building blocks for informed business decisions.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively participate in English language classes, debate clubs, and public speaking events. Practice formal and informal business communication through presentations and written assignments. Utilize the college''''s language lab for improving fluency and articulation.
Tools & Resources
College communication workshops, English language learning apps, Toastmasters-style college clubs, Business newspapers
Career Connection
Effective communication is a universal skill, critical for team collaboration, client interactions, and leadership roles, significantly boosting placement prospects.
Develop Basic Computer Literacy for Business- (Semester 1-2)
Get proficient in essential office software like MS Word, Excel, and PowerPoint, which are fundamental tools in any business environment. Explore basic functions of tally or other accounting software if available. Attend any college-offered workshops on digital literacy.
Tools & Resources
Microsoft Office Suite, Online Excel tutorials (e.g., from DataCamp, Coursera), College computer labs
Career Connection
Proficiency in these tools is a non-negotiable skill for entry-level jobs, making data analysis, reporting, and presentation efficient and professional.
Intermediate Stage
Engage in Practical Skill Application via Internships- (Semester 3-5)
Seek out short-term internships or live projects, even unpaid ones, in local businesses during semester breaks. Focus on roles in marketing, HR, or operations to apply theoretical knowledge and gain practical exposure. Document experiences and build a portfolio.
Tools & Resources
College placement cell, LinkedIn, Internshala.com, Local business directories
Career Connection
Internships provide invaluable real-world experience, strengthen resumes, build professional networks, and can often lead to pre-placement offers.
Participate in Business Competitions & Case Studies- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, and management fests. This hones problem-solving, analytical, and teamwork skills, and provides exposure to diverse business scenarios.
Tools & Resources
College entrepreneurship cell, Case study books, Online platforms like Dare2Compete
Career Connection
Such participation demonstrates initiative, leadership, and practical application of knowledge to potential employers, setting candidates apart.
Network with Industry Professionals- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the college. Connect with speakers and alumni on professional platforms like LinkedIn. Seek their advice on career paths and industry trends, building a valuable professional network.
Tools & Resources
LinkedIn, College alumni network, Local industry associations (e.g., CII, FICCI chapters)
Career Connection
Networking can open doors to mentorship, internships, and job opportunities that might not be publicly advertised, and provides insights into industry expectations.
Advanced Stage
Specialize through Electives and Certifications- (Semester 5-6)
Carefully choose electives (DSEs) based on your career interests in finance, marketing, or HR. Complement these with relevant online certifications in areas like Digital Marketing, Financial Modeling, or HR Analytics to enhance specialized skills.
Tools & Resources
Coursera, Udemy, NPTEL, Recognized certification bodies (e.g., NSE Academy for finance)
Career Connection
Specialization makes you a more targeted candidate for specific roles, demonstrating commitment and advanced proficiency, leading to better job matches and potentially higher starting salaries.
Master Placement Preparation Techniques- (Semester 6)
Dedicate significant time to resume building, mock interviews, group discussions, and aptitude test preparation. Utilize college placement cell resources, alumni guidance, and online practice platforms to fine-tune your approach for campus recruitment drives.
Tools & Resources
College placement cell, Online aptitude test platforms (e.g., IndiaBix), Interview preparation guides
Career Connection
Strong preparation ensures you perform confidently in recruitment processes, maximizing chances of securing desired placements with reputable companies.
Develop Project Management and Research Skills- (Semester 6)
Focus intently on the project work (e.g., Entrepreneurship Project) in the final semester. Learn to conduct thorough research, analyze data, and present findings professionally. This builds critical thinking and execution capabilities vital for managerial roles.
Tools & Resources
Research methodology books, Statistical software (e.g., Excel for basic analysis), Academic databases
Career Connection
Demonstrated ability to manage projects and conduct research is highly valued by employers, indicating readiness to take on responsibilities and contribute strategically.
Program Structure and Curriculum
Eligibility:
- As per Bharathidasan University and College norms (Typically 10+2 from a recognized board)
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TAMI2101 | Tamil (I) | Language | 3 | Modern Literature, Short Stories, Poetry, Grammar, Translation |
| ENGL2101 | English (I) | Language | 3 | Prose, Poetry, Grammar, Communication Skills, Comprehension |
| BBAA2101 | Principles of Management | Core | 4 | Nature and Scope of Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBAA2102 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Depreciation Methods |
| BBAA21AL1 | Managerial Economics | Allied | 4 | Nature and Scope of Managerial Economics, Demand Analysis, Production Analysis, Cost Analysis, Pricing Policies |
| AECC2101 | Environmental Studies | AECC | 4 | Ecosystems, Biodiversity, Environmental Pollution, Global Environmental Issues, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TAMI2202 | Tamil (II) | Language | 3 | Epic Literature, Dramas, Grammar, Essays, Oral Communication |
| ENGL2202 | English (II) | Language | 3 | Modern Drama, Short Stories, Grammar, Letter Writing, Report Writing |
| BBAA2203 | Marketing Management | Core | 4 | Marketing Concepts, Product Life Cycle, Pricing Strategies, Distribution Channels, Promotion Mix |
| BBAA2204 | Business Communication | Core | 4 | Communication Process, Types of Communication, Barriers to Communication, Business Letters, Reports and Presentations |
| BBAA22AL2 | Business Statistics | Allied | 4 | Data Collection and Tabulation, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis |
| AECC2202 | Value Education | AECC | 4 | Human Values, Professional Ethics, Social Values, Self-Development, Stress Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAA2305 | Human Resource Management | Core | 4 | HRM Functions, Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBAA2306 | Production and Operations Management | Core | 4 | Production Systems, Plant Location and Layout, Production Planning and Control, Quality Control, Inventory Management |
| BBAA2307 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBAA23AL3 | Principles of Economics | Allied | 4 | Basic Economic Problems, Demand and Supply, Market Structures, National Income, Public Finance |
| BBAA23SE1 | Entrepreneurial Development | SEC | 2 | Entrepreneurship Concepts, Business Plan Preparation, Sources of Finance, Government Support, Challenges of Entrepreneurship |
| BBAA23SE2 | Computer Application in Business | SEC | 2 | MS Office (Word, Excel, PowerPoint), Internet and E-commerce, Database Management Systems, Data Analysis Tools |
| NMEE2301 | Basic Tamil / Advanced Tamil / Moral Instructions | NME | 4 | Foundational Tamil Grammar, Ancient Tamil Texts, Ethical Principles, Societal Values, Personal Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAA2408 | Financial Management | Core | 4 | Financial Decisions, Capital Budgeting, Working Capital Management, Dividend Policy, Cost of Capital |
| BBAA2409 | Organizational Behavior | Core | 4 | Individual Behavior, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture and Change |
| BBAA2410 | Operations Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Queuing Theory, Network Analysis (PERT/CPM) |
| BBAA24AL4 | Business Environment | Allied | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment |
| BBAA24SE3 | Executive Business English | SEC | 2 | Advanced Business Communication, Public Speaking, Negotiation Skills, Email and Report Writing, Presentation Skills |
| BBAA24SE4 | Logistics and Supply Chain Management | SEC | 2 | Supply Chain Concepts, Logistics Activities, Inventory Control, Transportation Management, Warehousing |
| NMEE2402 | Basic Tamil / Advanced Tamil / Moral Instructions | NME | 4 | Intermediate Tamil Grammar, Modern Tamil Literature, Ethical Dilemmas in Society, Community Service, Leadership Ethics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAA2511 | Management Information System | Core | 4 | MIS Concepts, Types of Information Systems, Decision Support Systems, E-business and E-commerce, IT Security and Ethics |
| BBAA2512 | International Business | Core | 4 | Theories of International Trade, Foreign Exchange Markets, International Marketing Strategies, Global Human Resource Management, World Trade Organization (WTO) |
| BBAA2513 | Income Tax Law and Practice | Core | 4 | Income Tax Act Overview, Heads of Income, Deductions and Exemptions, Assessment Procedures, Tax Planning and Management |
| BBAA25DE1A | Industrial Relations & Labour Welfare | Elective (DSE I) | 4 | Industrial Relations System, Trade Unions, Collective Bargaining, Labour Welfare Measures, Social Security Legislation |
| BBAA25DE1B | Investment Management | Elective (DSE I) | 4 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Stock Market Operations, Mutual Funds |
| BBAA25DE1C | Services Marketing | Elective (DSE I) | 4 | Nature of Services, Service Quality Models, Pricing of Services, Promotion of Services, Customer Relationship Management |
| BBAA25DE2A | Training and Development | Elective (DSE II) | 4 | Training Need Analysis, Training Methods, Evaluation of Training Programs, Management Development, Career Development |
| BBAA25DE2B | Retail Management | Elective (DSE II) | 4 | Retail Formats, Retail Location Strategy, Merchandise Management, Store Layout and Design, Customer Service in Retail |
| BBAA25DE2C | Export Import Procedures | Elective (DSE II) | 4 | Export-Import Policy, Documentation in EXIM, Customs Clearance, Terms of Payment (Incoterms), Risk Management in International Trade |
| BBAA25SE5 | Internship | SEC | 2 | Practical Industry Exposure, Organizational Structure, Report Writing, Presentation Skills, Problem-Solving in Business |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAA2614 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing, Standard Costing, Budgetary Control |
| BBAA2615 | Research Methods for Management | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing and Presentation |
| BBAA2616 | Business Ethics and CSR | Core | 4 | Ethical Theories in Business, Corporate Governance, Corporate Social Responsibility, Environmental Ethics, Ethical Decision Making |
| BBAA26DE3A | Compensation Management | Elective (DSE III) | 4 | Wage and Salary Administration, Incentive Plans, Fringe Benefits, Performance-Based Pay, Compensation Strategies |
| BBAA26DE3B | Derivatives Management | Elective (DSE III) | 4 | Futures Contracts, Forwards Contracts, Options Contracts, Swaps, Hedging Strategies |
| BBAA26DE3C | Advertising & Salesmanship | Elective (DSE III) | 4 | Advertising Media, Advertising Campaign Planning, Sales Process, Personal Selling Techniques, Sales Promotion Strategies |
| BBAA26DE4A | Entrepreneurship Project | Project (DSE IV) | 4 | Market Survey, Feasibility Study, Business Plan Preparation, Project Report Writing, Presentation Skills |
| BBAA26DE4B | Consumer Behaviour | Elective (DSE IV) | 4 | Consumer Decision Making Process, Factors Influencing Behavior, Market Segmentation, Brand Loyalty, Post-Purchase Behavior |
| BBAA26DE4C | E-Commerce | Elective (DSE IV) | 4 | E-Commerce Models, E-Marketing Strategies, Online Payment Systems, Cyber Security in E-commerce, Legal Aspects of E-commerce |
