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M-DES-COMMUNICATION-DESIGN in Communication Design at Dhirubhai Ambani Institute of Information and Communication Technology
Gandhinagar, Gujarat
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About the Specialization
What is Communication Design at Dhirubhai Ambani Institute of Information and Communication Technology Gandhinagar?
This Communication Design program at DA-IICT focuses on fostering innovation through a user-centered, technology-driven approach. It equips designers with strategic thinking and practical skills for the evolving digital landscape, addressing critical demands in India''''s booming IT and creative industries. The program emphasizes integrated communication across diverse platforms.
Who Should Apply?
This program is ideal for creative graduates with a background in design, architecture, engineering, or arts seeking to specialize in communication design. It also caters to working professionals aiming to upskill for advanced roles in UX/UI, branding, or digital media, and career changers passionate about impactful visual and interactive experiences.
Why Choose This Course?
Graduates of this program can expect promising career paths as UX/UI Designers, Brand Strategists, Digital Media Specialists, and Design Researchers. Entry-level salaries in India typically range from INR 4-7 LPA, with experienced professionals earning INR 10-20+ LPA. The program aligns with industry demands for certified design professionals.
Student Success Practices
Foundation Stage
Master Core Design Software & Principles- (Semester 1-2)
Dedicate time to deeply learn industry-standard tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) and Figma. Simultaneously, internalize design principles through workshops, online courses (e.g., NPTEL, Coursera''''s Google UX Design track), and critical analysis of existing designs.
Tools & Resources
Adobe Creative Cloud, Figma, Sketch, NPTEL courses, Interaction Design Foundation, Design blogs
Career Connection
Essential for creating professional design deliverables and securing internships in various design roles like graphic designer, UI designer, or visual communication specialist.
Cultivate a Critical Design Mindset- (Semester 1-2)
Actively participate in design critiques, analyze case studies of successful and failed designs, and develop a strong understanding of user psychology and behavior. Engage in peer reviews and seek feedback constantly to refine your problem-solving abilities.
Tools & Resources
Design case study websites (e.g., Behance, Dribbble), Design thinking workshops, Academic papers on design psychology
Career Connection
Develops problem-solving skills and a user-centric approach, crucial for strategic design roles and effective client communication in the Indian market.
Initiate a Personal Design Portfolio- (Semester 1-2)
Start documenting all projects, even small assignments, from day one. Focus on showcasing your design process, problem-solving abilities, and the impact of your work. Participate in university design clubs and internal hackathons to build initial projects.
Tools & Resources
Behance, Dribbble, Personal website builders (Wix, Squarespace), GitHub for design projects
Career Connection
A strong, evolving portfolio is the most critical asset for securing internships and entry-level jobs in the competitive Indian design industry.
Intermediate Stage
Pursue Specialized Internships & Live Projects- (Semester 3)
Actively seek internships (even short-term ones) at design studios, digital agencies, or tech startups in India. Prioritize live projects that align with your chosen specialization (e.g., UX/UI, branding, motion graphics) to gain real-world experience and apply theoretical knowledge.
Tools & Resources
LinkedIn, Internshala, College placement cell, Industry network
Career Connection
Builds industry contacts, provides practical exposure, and makes your resume stand out for full-time roles in the competitive Indian job market.
Network Strategically & Attend Industry Events- (Semester 3)
Connect with alumni, design professionals, and faculty mentors. Attend national design conferences (e.g., India Design Week, Kyoorius Designyatra), workshops, and webinars to stay updated on trends and expand your professional network for future opportunities.
Tools & Resources
LinkedIn, Industry meetups, Design community forums, College alumni network
Career Connection
Opens doors to mentorship, collaborative projects, and potential job opportunities through referrals, crucial for career growth in India.
Engage in Design Challenges & Collaborations- (Semester 3)
Participate in design challenges (e.g., UX Challenges on platforms like Devpost, Figma Community challenges) and collaborate with students from other disciplines (e.g., engineering, management) on interdisciplinary projects to enhance your problem-solving skills.
Tools & Resources
Devpost, Kaggle (for data visualization challenges), College innovation labs, Startup incubators
Career Connection
Enhances problem-solving skills under pressure, fosters teamwork, and adds diverse projects to your portfolio, attractive to Indian product companies.
Advanced Stage
Execute a High-Impact Major Design Project- (Semester 4)
Devote significant effort to your Major Design Project (MDP), ensuring it addresses a real-world problem, demonstrates advanced design skills, and has a clear impact. Document your entire process meticulously from research to final implementation.
Tools & Resources
Academic advisor, Industry mentor, Research databases, Prototyping tools, User testing platforms
Career Connection
This project often serves as the cornerstone of your final portfolio, directly influencing placement opportunities and demonstrating your capability for independent, complex design work.
Refine Portfolio & Practice Interview Skills- (Semester 4)
Polish your design portfolio to perfection, tailoring it for specific job roles and companies. Practice explaining your projects, design decisions, and thought process in mock interviews, focusing on behavioral and technical design questions common in Indian companies.
Tools & Resources
Portfolio review sessions (with faculty/mentors), Mock interview platforms, Online resources for design interview questions
Career Connection
Direct preparation for placement drives and job interviews, significantly improving your chances of securing desired roles in top design and tech companies.
Explore Entrepreneurial Ventures or Advanced Studies- (Semester 4)
Consider leveraging your MDP as a potential startup idea and explore incubation opportunities within or outside DA-IICT. Alternatively, research options for further specialization through international masters programs or research opportunities to deepen your expertise.
Tools & Resources
DA-IICT Innovation & Entrepreneurship Cell, Startup incubators (e.g., IIM-A CIIE), GRE/IELTS preparation, Scholarship databases
Career Connection
Prepares you for leadership roles, enables you to create your own design enterprise, or opens pathways for academic/research careers in design, offering diverse long-term career prospects.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree in Design (B.Des./B.Tech. in Design/B.Arch./B.Plan.) or B.Tech./B.E./B.Sc./B.A. with a minimum of 55% aggregate marks or equivalent CPI/CGPA. Candidates must have qualified in CEED (Common Entrance Exam for Design) or DAIICT''''s own entrance test (if conducted).
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Assessment pattern not specified
