.png&w=1920&q=75)
M-DES-INTELLIGENT-USER-EXPERIENCE-DESIGN in Intelligent User Experience Design at Dhirubhai Ambani Institute of Information and Communication Technology
Gandhinagar, Gujarat
.png&w=1920&q=75)
About the Specialization
What is Intelligent User Experience Design at Dhirubhai Ambani Institute of Information and Communication Technology Gandhinagar?
This Intelligent User Experience Design program at Dhirubhai Ambani Institute of Information and Communication Technology, Gandhinagar focuses on crafting intuitive and intelligent user experiences for the next generation of digital products and services. In the rapidly digitizing Indian landscape, there''''s a growing need for designers who can seamlessly merge user-centered design principles with cutting-edge AI technologies, making this program highly relevant for the evolving Indian tech industry.
Who Should Apply?
This program is ideal for Bachelor''''s degree holders (minimum four years) in Design, Engineering, Architecture, or Fine Arts with a keen interest in human-computer interaction and artificial intelligence. It caters to fresh graduates seeking entry into the specialized field of AI-powered UX design and also to working professionals looking to upskill and transition into advanced roles in intelligent interface development within Indian and global firms.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths as AI UX Designers, Product Designers, Interaction Designers, or Usability Engineers. Entry-level salaries typically range from INR 6-12 LPA, with experienced professionals commanding significantly higher packages. The program equips students with skills aligned with industry demand, fostering growth trajectories in prominent Indian tech companies and startups.
Student Success Practices
Foundation Stage
Master Core UX Principles- (Semester 1-2)
Thoroughly understand the foundational concepts of User Experience Design, Human-Computer Interaction, and Design Research. Actively participate in workshops, seek feedback on early design projects, and build a strong theoretical base for intelligent systems.
Tools & Resources
Nielsen Norman Group articles, Don''''t Make Me Think by Steve Krug, Figma, Adobe XD
Career Connection
A solid foundation is crucial for any UX role; it enables critical thinking and problem-solving, which are highly valued in entry-level positions in the Indian tech industry.
Develop Prototyping and Coding Skills- (Semester 1-2)
Gain proficiency in programming for UX, focusing on front-end development (HTML, CSS, JavaScript) and using advanced prototyping tools. Practice building interactive mockups and basic functional interfaces for AI-driven web and mobile applications.
Tools & Resources
Codecademy, freeCodeCamp, Protopie, Framer, React
Career Connection
Hands-on development skills are highly sought after by Indian companies, allowing designers to create more realistic prototypes and effectively collaborate with engineering teams on intelligent products.
Engage in Design Competitions and Challenges- (Semester 1-2)
Participate in design hackathons, online challenges, and industry-led competitions focused on intelligent systems and user experience. This helps apply learned concepts, develop problem-solving skills under pressure, and build a competitive portfolio.
Tools & Resources
UX Hackathons, AIGA Design Competitions, Adobe Creative Jams
Career Connection
Winning or even participating in competitions demonstrates initiative, design prowess, and adds valuable projects to a student''''s portfolio, enhancing employability in the competitive Indian job market.
Intermediate Stage
Specialize in Intelligent Systems Design- (Semester 3)
Focus on core courses like Interaction Design for Intelligent Systems and Principles of AI. Delve deeper into topics like conversational AI, adaptive interfaces, and machine learning integration into user experiences for Indian contexts.
Tools & Resources
Google AI platform, IBM Watson, TensorFlow
Career Connection
This specialization positions graduates for roles in the rapidly expanding field of AI-driven products in India, making them highly valuable assets to tech companies seeking specialized talent.
Undertake Industry-Focused Design Projects- (Semester 3)
Engage actively in Design Project-I, taking on real-world problems or collaborating with industry mentors. Apply data-driven design principles and usability engineering techniques to create impactful solutions relevant to the Indian market.
Tools & Resources
Jira, Trello, Google Analytics, Hotjar, Figma for collaborative design
Career Connection
Practical project experience, especially with industry relevance, is critical for demonstrating problem-solving capabilities and building a robust portfolio for placements in Indian companies.
Network and Attend Industry Events- (Semester 3)
Actively connect with professionals in the UX and AI domain through LinkedIn, Indian industry conferences (e.g., UXINDIA), and workshops. Seek out opportunities for informational interviews and mentorship from industry leaders.
Tools & Resources
LinkedIn, Behance, India UX Conferences, local design meetups
Career Connection
Networking can open doors to internships, job opportunities, and invaluable industry insights, providing a competitive edge in the job market, especially for gaining local context.
Advanced Stage
Develop a Capstone Design Portfolio- (Semester 4)
Utilize Design Project-II to create a comprehensive, high-quality capstone project that showcases all learned skills, focusing on intelligent UX. Document the entire design process, research, iterations, and outcomes clearly, tailored for Indian employers.
Tools & Resources
Personal portfolio website (e.g., Squarespace, Webflow), Behance, Dribbble, Figma
Career Connection
A strong portfolio is the single most important asset for design placements in India, demonstrating practical application of knowledge and problem-solving abilities to potential employers.
Internship and Placement Preparation- (Semester 4)
Actively seek and complete internships relevant to Intelligent UX Design within Indian tech companies or startups. Simultaneously, prepare for placements by refining interview skills, practicing case studies, and tailoring resumes and portfolios for specific company requirements.
Tools & Resources
LinkedIn Jobs, Naukri, DAIICT Placement Cell, mock interviews, LeetCode (for technical design roles)
Career Connection
Internships provide invaluable experience and often lead to full-time offers, while thorough placement preparation maximizes the chances of securing desired roles in the competitive Indian market.
Explore Advanced Electives and Research- (Semester 3-4)
Dive into advanced topics like Tangible Interaction or Advanced HCI to broaden expertise beyond core curriculum. Consider pursuing independent research under faculty guidance to contribute to the field and deepen understanding of emerging technologies.
Tools & Resources
Research papers (ACM, IEEE), specialized workshops, DAIICT''''s research labs
Career Connection
Advanced knowledge and research experience distinguish candidates, making them suitable for roles requiring innovation, strategic thinking, or even future academic pursuits in India or abroad.
Program Structure and Curriculum
Eligibility:
- Candidates should have a Bachelor''''s degree (minimum four years) in Design or Engineering or Architecture or Fine Arts or an equivalent discipline with at least 60% (or equivalent CPI) of marks from a recognized university/institution. Preference would be given to those having a valid CEED score.
Duration: 4 semesters / 2 years
Credits: 70 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IUXD501 | Fundamentals of User Experience Design | Core | 3 | Introduction to UX, UX Process, User-Centred Design Principles, Design Research Fundamentals, Information Architecture, Interaction Design Basics |
| IUXD502 | Human Computer Interaction | Core | 3 | HCI Principles and Paradigms, Usability and User Experience, Cognitive Aspects in Interaction, User Interface Design Guidelines, Evaluation Methods for HCI, Interaction Styles and Devices |
| IUXD503 | Programming for UX Design | Core | 3 | Programming Fundamentals, Data Structures and Algorithms, Web Technologies (HTML, CSS, JavaScript), Interactive Prototyping Tools, Scripting for Dynamic Interfaces, Introduction to Design Libraries |
| IUXD504 | Design Research Methods | Core | 3 | Research Paradigms in Design, Qualitative Research Methods, Quantitative Research Methods, Data Collection and Analysis, User Studies and Interviews, Usability Testing Techniques |
| DE601 | Digital Storytelling | Elective | 3 | Narrative Structures and Arcs, Transmedia and Multi-platform Storytelling, Visual Storytelling Principles, Interactive Narratives and Games, Character Development, Audience Engagement Strategies |
| DE602 | Principles of Animation | Elective | 3 | 12 Principles of Animation, Motion Graphics and Visual Effects, Character Animation Techniques, Storyboarding and Animatic Creation, Timing and Spacing in Animation, Digital Animation Software |
| IUXD505 | Introduction to Cognitive Science | Elective | 3 | Perception and Attention, Memory and Learning Processes, Language and Communication, Problem Solving and Decision Making, Artificial Intelligence and Cognition, Cognitive Ergonomics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IUXD506 | Information Visualization | Core | 3 | Data Types and Structures, Visualization Techniques and Tools, Principles of Data Storytelling, Interactive Dashboards Design, Perception and Cognition in Visualization, Evaluation of Visualizations |
| IUXD507 | Interaction Design for Intelligent Systems | Core | 3 | AI Principles and UX Implications, Conversational AI and Voice UIs, Adaptive and Personalized Interfaces, Designing for Machine Learning, Ethical Considerations in AI Design, AI-powered Product Development |
| IUXD508 | Design and Development of Interfaces | Core | 3 | Advanced UI Prototyping, Front-end Development Frameworks, Responsive and Adaptive Design, Web and Mobile Accessibility, Design Systems and Component Libraries, Interaction Patterns and Gestures |
| IUXD509 | Design Entrepreneurship and Innovation | Core | 3 | Business Models for Design, Design Thinking for Innovation, Startup Ecosystem and Funding, Market Research and Analysis, Product Strategy and Launch, Intellectual Property and Legal Aspects |
| DE603 | Design for Social Innovation | Elective | 3 | Social Impact Assessment, Community-Centric Design, Participatory Design Approaches, Sustainable Design Practices, Ethics and Values in Social Design, Policy and Systems Design |
| DE604 | Experience Marketing | Elective | 3 | Consumer Psychology, Brand Experience Design, Digital Marketing Strategies, Service Design Principles, Customer Journey Mapping, Loyalty and Engagement Programs |
| IUXD510 | Principles of Artificial Intelligence | Elective | 3 | Machine Learning Fundamentals, Deep Learning Concepts, Natural Language Processing, Computer Vision Basics, Expert Systems and Reasoning, Reinforcement Learning Introduction |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IUXD601 | Design Project-I | Project | 6 | Project Scoping and Definition, User Research and Analysis, Concept Generation and Ideation, Prototyping and Iteration, User Testing and Feedback, Design Documentation and Presentation |
| IUXD602 | Usability Engineering | Elective | 3 | Usability Principles and Heuristics, Heuristic Evaluation Methodologies, Cognitive Walkthrough, A/B Testing Strategies, User Acceptance Testing, Usability Metrics and Reporting |
| IUXD603 | Data-Driven Design | Elective | 3 | Analytics for Design Decisions, User Behavior Analysis, Personalization and Customization, Recommendation Systems, Experimentation and A/B Testing, Predictive Analytics in Design |
| IUXD604 | Tangible and Haptic Interaction | Elective | 3 | Physical Computing and IoT, Embodied Interaction Design, Haptic Feedback Systems, Wearable Technology Interfaces, Prototyping Physical Interfaces, Interactive Spaces and Environments |
| IUXD605 | Advanced Topics in Human Computer Interaction | Elective | 3 | Augmented Reality (AR) Interaction, Virtual Reality (VR) Experiences, Mixed Reality (MR) Concepts, Brain-Computer Interfaces (BCI), Affective Computing, Future of Interaction Design |
| DE605 | Professional Ethics in Design | Elective | 3 | Ethical Frameworks in Design, Designer''''s Social Responsibility, Data Privacy and Security, Bias in AI and Algorithmic Fairness, Accessibility Ethics, Sustainable Design Practices |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IUXD606 | Design Project-II | Project | 12 | Advanced Project Management, Implementation and Development, Comprehensive Evaluation, Professional Presentation, Portfolio Development, Capstone Project Completion |
