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BBA in General at Dibrugarh University
Dibrugarh, Assam
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About the Specialization
What is General at Dibrugarh University Dibrugarh?
This Bachelor of Business Administration BBA program at Dibrugarh University focuses on providing a strong foundational understanding of core business disciplines. Designed to meet the evolving demands of the Indian corporate landscape, the program emphasizes practical knowledge, analytical skills, and ethical business practices. Its interdisciplinary approach allows students to explore various functional areas of management before choosing elective specializations in later semesters, catering to diverse career aspirations in industries across India.
Who Should Apply?
This program is ideal for recent higher secondary (10+2) graduates aspiring to build a career in management and business. It also suits individuals seeking a comprehensive understanding of business operations before pursuing higher studies like an MBA. Students with a keen interest in entrepreneurship, marketing, finance, or human resources, who wish to gain a broad management perspective, will find this curriculum particularly beneficial for entry-level roles in India''''s dynamic economy.
Why Choose This Course?
Graduates of this program can expect to embark on diverse career paths within the Indian business sector, including roles in marketing, finance, human resources, operations, and general management. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth trajectories as experience accumulates. The strong foundation also prepares students for competitive professional certifications and further postgraduate studies, enhancing their employability in major Indian corporations and growing startups.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, economics, accounting, and business law. Actively participate in class discussions and solve case studies to apply theoretical knowledge to real-world scenarios.
Tools & Resources
Online business glossaries, Accounting software tutorials, Business news portals like Livemint, Economic Times
Career Connection
A solid foundation is crucial for excelling in advanced subjects and performing well in initial job interviews that test basic business acumen.
Develop Essential Communication & IT Skills- (Semester 1-2)
Prioritize mastering business communication, both written and oral, through presentations, reports, and group projects. Simultaneously, become proficient in MS-Office suite, especially Excel and PowerPoint, as these are indispensable tools in any business role.
Tools & Resources
LinkedIn Learning courses for communication, Official Microsoft Office tutorials, Toastmasters International clubs for public speaking practice
Career Connection
Effective communication and IT proficiency are non-negotiable skills for entry-level roles and are often assessed in recruitment processes across Indian companies.
Engage in Peer Learning and Group Projects- (Semester 1-2)
Form study groups to discuss complex topics, share insights, and collaboratively complete assignments. Actively contribute to group projects, learning to delegate tasks, resolve conflicts, and leverage diverse strengths.
Tools & Resources
Google Docs/Sheets for collaboration, Trello/Asana for task management, University library resources
Career Connection
Fosters teamwork and interpersonal skills, highly valued by Indian employers, and prepares students for collaborative work environments.
Intermediate Stage
Seek Practical Industry Exposure through Internships/Projects- (Semester 3-5)
Actively look for short-term internships or live projects during semester breaks (e.g., summer internships) to apply classroom knowledge in a corporate setting. Document learning and build a professional network.
Tools & Resources
University career services, LinkedIn, Internshala.com, Company websites
Career Connection
Provides crucial real-world experience, helps clarify career interests, and significantly boosts resume appeal for future placements in Indian industries.
Cultivate Analytical and Research Skills- (Semester 3-5)
Excel in subjects like Business Statistics and Research Methodology. Practice data analysis using spreadsheets and develop strong report writing skills. Undertake minor research projects to deepen understanding and problem-solving abilities.
Tools & Resources
MS Excel, R/Python basics (optional for advanced learners), Academic databases, Survey tools like Google Forms
Career Connection
These skills are essential for roles in market research, data analysis, financial analysis, and strategic planning, all growing areas in India.
Explore Elective Streams and Network- (Semester 5)
Pay close attention to Discipline Specific Electives (DSEs) in Semesters 5 & 6 (Marketing, Finance). Use these to explore potential career interests. Attend industry seminars, workshops, and alumni meet-ups to build a professional network.
Tools & Resources
Professional networking events, Industry specific webinars, University alumni portal, LinkedIn
Career Connection
Helps in making informed career choices, gaining insights into specific industry demands, and potentially identifying mentorship opportunities within the Indian corporate ecosystem.
Advanced Stage
Execute a Comprehensive Major Project- (Semester 6)
Undertake the major project with utmost seriousness, identifying a relevant business problem, conducting thorough research, analyzing data, and presenting actionable recommendations. This is a culmination of all learned skills.
Tools & Resources
Research databases, Statistical software, Academic writing guides, Faculty mentors
Career Connection
A well-executed project demonstrates problem-solving abilities, independent work, and industry relevance, serving as a powerful portfolio piece for placements.
Master Interview and Placement Preparation- (Semester 6)
Dedicate significant time to preparing for campus placements. Practice aptitude tests, mock interviews (both HR and technical rounds), and group discussions. Refine your resume and cover letter to highlight relevant skills and project experiences.
Tools & Resources
Online aptitude platforms (e.g., Indiabix), University placement cell, Career counseling services, Interview preparation books
Career Connection
Directly impacts success in securing desired job roles with leading companies in India and ensures readiness for the competitive job market.
Cultivate Professional Ethics and Leadership Qualities- (Semester 6)
Integrate ethical considerations into all academic and project work. Participate in leadership roles in student clubs or organizational activities. Develop a strong sense of responsibility and integrity, crucial for long-term career success.
Tools & Resources
Ethical leadership workshops, Business ethics case studies, Mentorship from faculty/alumni
Career Connection
Strong ethical grounding and nascent leadership skills are highly valued by Indian employers, contributing to professional growth and upward mobility in any organization.
Program Structure and Curriculum
Eligibility:
- Passed Higher Secondary (10+2) or an equivalent examination recognized by Dibrugarh University with English as one of the subjects.
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101100 | Introduction to Management | Core | 4 | Management Concepts and Evolution, Functions of Management (Planning, Organizing), Decision Making Process, Managerial Roles and Skills, Ethics and Social Responsibility |
| BBA 101200 | Business Economics - I (Micro) | Core | 4 | Nature and Scope of Business Economics, Consumer Behavior and Demand Analysis, Production and Cost Theory, Market Structures (Perfect, Monopoly, Oligopoly), Pricing Strategies |
| BBA 101300 | Business Mathematics | Core | 4 | Set Theory and Functions, Matrices and Determinants, Calculus (Differentiation, Integration), Progressions and Series, Financial Mathematics (Interest, Annuity) |
| BBA 101400 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019 (previous context might be older act), Basic Concepts of Company Law |
| BBA 101500 | Business Communication | Core | 4 | Communication Process and Types, Barriers to Communication, Written Communication (Reports, Memos), Oral Communication (Presentations, Meetings), Cross-Cultural Communication |
| BBA 101600 | Computer Fundamentals & MS-Office (Practical) | Core | 2 | Computer Hardware and Software, Operating System Concepts, MS-Word for Document Creation, MS-Excel for Data Management, MS-PowerPoint for Presentations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201100 | Organisational Behaviour | Core | 4 | Foundations of OB, Personality and Perception, Motivation Theories, Group Dynamics and Team Building, Leadership Styles |
| BBA 201200 | Business Economics - II (Macro) | Core | 4 | Macroeconomic Concepts, National Income Accounting, Inflation and Unemployment, Monetary and Fiscal Policies, Balance of Payments |
| BBA 201300 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Theory, Correlation and Regression Analysis, Index Numbers |
| BBA 201400 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Pricing, Distribution and Promotion Strategies |
| BBA 201500 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Partnership Accounts |
| BBA 201600 | Advanced MS-Office (Practical) | Core | 2 | Advanced Excel Functions (VLOOKUP, HLOOKUP, Pivot Tables), Data Analysis Tools in Excel, Database Concepts and MS-Access (basics), Advanced Presentation Techniques in PowerPoint, Mail Merge in MS-Word |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301100 | Human Resource Management | Core | 4 | HRM Functions and Roles, Job Analysis, Recruitment, Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA 301200 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classifications, Cost Sheet and Reconciliation, Marginal Costing and Break-Even Analysis, Budgetary Control, Standard Costing and Variance Analysis |
| BBA 301300 | Operations Management | Core | 4 | Operations Strategy and Design, Facility Location and Layout, Inventory Management, Production Planning and Control, Quality Management |
| BBA 301400 | Research Methodology | Core | 4 | Research Process and Types, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis and Report Writing |
| BBA 301500 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological and Global Environment |
| BBA 301600 | Business Data Analysis using Spreadsheets (Practical) | Core | 2 | Data Validation and Filtering, Goal Seek and Scenario Manager, Solver Add-in, Statistical Functions and Charting, Basic Dashboarding |
| BBA 301700 | Viva Voce-I | Core | 2 | General Business Knowledge, Current Affairs, Communication Skills, Presentation Skills, Problem-Solving Abilities |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401100 | Financial Management | Core | 4 | Financial Goals and Objectives, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| BBA 401200 | Retail Management | Core | 4 | Introduction to Retailing, Retail Formats and Theories, Store Location and Layout, Merchandising and Category Management, Retail Promotion and CRM |
| BBA 401300 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Sources of Finance for Startups, Legal and Regulatory Framework for Entrepreneurs |
| BBA 401400 | Organizational Change and Development | Core | 4 | Nature and Causes of Organizational Change, Resistance to Change and Management Strategies, Organizational Development Interventions, Change Management Models, Ethics in OD |
| BBA 401500 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 4 | Ecosystems and Biodiversity, Natural Resources Management, Environmental Pollution and Control, Global Environmental Issues, Environmental Ethics and Sustainable Development |
| BBA 401600 | Minor Project Work | Core | 2 | Problem Identification and Formulation, Literature Review, Research Methodology, Data Collection and Analysis, Report Writing |
| BBA 401700 | Viva Voce-II | Core | 2 | Minor Project Discussion, Current Business Trends, Interview Skills, General Awareness, Communication and Confidence |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501100 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Scanning (SWOT, PESTEL), Corporate and Business Level Strategies, Strategy Formulation and Implementation, Strategic Control |
| BBA (GE) | Generic Elective | Generic Elective | 4 | Subject to be chosen from other departments, Interdisciplinary learning, Broadening academic horizons, Developing diverse skill sets |
| BBA 501210 | Consumer Behaviour | Discipline Specific Elective (DSE) - Marketing Option 1 | 4 | Consumer Decision Making Process, Individual Determinants of Behavior (Motivation, Perception, Learning), External Influences on Behavior (Culture, Social Class, Family), Consumer Attitude Formation and Change, Consumer Research |
| BBA 501220 | Advertising and Brand Management | Discipline Specific Elective (DSE) - Marketing Option 2 | 4 | Role of Advertising in Marketing, Advertising Appeals and Media Planning, Brand Identity and Brand Equity, Brand Positioning and Re-positioning, Integrated Marketing Communications (IMC) |
| BBA 501230 | Sales Management | Discipline Specific Elective (DSE) - Marketing Option 3 | 4 | Role and Functions of Sales Management, Sales Force Recruitment and Training, Sales Planning and Forecasting, Sales Territory Management, Sales Force Motivation and Compensation |
| BBA 501310 | Indian Financial System | Discipline Specific Elective (DSE) - Finance Option 1 | 4 | Structure of Indian Financial System, Financial Markets (Money Market, Capital Market), Financial Institutions (Banks, NBFCs), Role of Regulatory Bodies (RBI, SEBI), Financial Instruments |
| BBA 501320 | Banking and Insurance | Discipline Specific Elective (DSE) - Finance Option 2 | 4 | Types of Banks and Functions, Central Banking (RBI''''s Role), Principles of Insurance, Life Insurance Products, General Insurance Products and Claims |
| BBA 501330 | Investment Management | Discipline Specific Elective (DSE) - Finance Option 3 | 4 | Investment Avenues and Risk-Return Trade-off, Security Analysis (Fundamental, Technical), Portfolio Theory and Management, Equity and Bond Valuation, Derivatives Market Basics |
| BBA 501400 | Personality Development and Soft Skills | Skill Enhancement Course (SEC) | 2 | Self-Awareness and Self-Esteem, Verbal and Non-Verbal Communication, Interpersonal Skills and Teamwork, Time Management and Stress Management, Professional Etiquette and Presentation Skills |
| BBA 501500 | Internship (Project) | Core | 6 | Practical Industry Exposure, Application of Classroom Knowledge, Problem Identification in a Business Context, Data Collection and Analysis, Report Writing and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601110 | Digital Marketing | Discipline Specific Elective (DSE) - Marketing Option 1 | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| BBA 601120 | International Marketing | Discipline Specific Elective (DSE) - Marketing Option 2 | 4 | Global Marketing Environment, Market Entry Strategies, International Product and Pricing Strategies, International Promotion and Distribution, Export-Import Procedures |
| BBA 601130 | Services Marketing | Discipline Specific Elective (DSE) - Marketing Option 3 | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Delivery, Pricing of Services, Marketing of Financial, Hospitality, and Healthcare Services |
| BBA 601210 | Financial Markets and Institutions | Discipline Specific Elective (DSE) - Finance Option 1 | 4 | Structure and Functions of Financial Markets, Money Market Instruments, Capital Market Instruments (Equity, Debt), Role of Financial Intermediaries, Regulatory Framework (SEBI, RBI) |
| BBA 601220 | Working Capital Management | Discipline Specific Elective (DSE) - Finance Option 2 | 4 | Working Capital Cycle and Estimation, Management of Cash, Management of Receivables, Management of Inventory, Sources of Short-Term Finance |
| BBA 601230 | Project Management and Appraisal | Discipline Specific Elective (DSE) - Finance Option 3 | 4 | Project Life Cycle, Project Planning and Scheduling, Project Risk Management, Project Evaluation Techniques (NPV, IRR), Project Finance and Control |
| BBA 601300 | Project Report | Core | 8 | Comprehensive Research Project, In-depth Data Collection and Analysis, Problem-Solving and Critical Thinking, Detailed Report Writing, Presentation and Defense |
| BBA 601400 | Viva Voce | Core | 4 | Discussion on Project Report, Overall Business Knowledge, Industry Awareness, Career Aspirations, Communication and Interview Readiness |
