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MTTM in General at Dibrugarh University
Dibrugarh, Assam
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About the Specialization
What is General at Dibrugarh University Dibrugarh?
This Master of Tourism and Travel Management (MTTM) program at Dibrugarh University focuses on equipping students with advanced knowledge and skills crucial for the dynamic tourism and travel industry. It covers various facets from management principles to specialized areas like tour operations, hospitality, and sustainable tourism. With India''''s booming tourism sector, the program directly addresses the industry''''s need for skilled professionals, offering a comprehensive understanding of both theoretical and practical aspects of tourism business.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the tourism and travel industry, working professionals looking to upskill or transition into management roles within hospitality or tourism, and entrepreneurs aspiring to launch their ventures in this rapidly expanding sector. Candidates with a keen interest in cultural exchange, global travel, and service-oriented careers will find this program particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles as Tour Managers, Travel Consultants, Hotel Managers, Event Managers, or Tourism Department officials. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program prepares students for leadership roles in various segments of the Indian tourism and hospitality industry, aligning with recognized professional certifications in areas like IATA and GDS operations.
Student Success Practices
Foundation Stage
Build a Strong Theoretical Base- (Semester 1-2)
Focus on thoroughly understanding core management principles, organizational behavior, and fundamental tourism concepts. Engage actively in lectures, participate in discussions, and make detailed notes. Supplement classroom learning with recommended textbooks and industry articles to grasp the foundational knowledge effectively.
Tools & Resources
University Library Resources, Course Textbooks, Class Discussions, Online Management Journals
Career Connection
A solid theoretical foundation is essential for understanding industry complexities, problem-solving, and developing strategic insights, critical for any managerial role in tourism.
Develop Essential Communication Skills- (Semester 1-2)
Actively practice business communication, both written and oral. Focus on improving presentation skills, report writing, and interpersonal communication. Participate in mock interviews, group presentations, and cultural events to enhance confidence and clarity in expressing ideas, crucial for client and team interactions.
Tools & Resources
Toastmasters International (if available), University Language Labs, Peer Feedback Groups, Online Communication Courses
Career Connection
Effective communication is paramount in the service-oriented tourism industry for client management, team collaboration, and professional networking, leading to better placement opportunities.
Master Basic IT and Software Applications- (Semester 1-2)
Gain proficiency in essential software like MS Office suite (Word, Excel, PowerPoint) and familiarize yourself with Global Distribution Systems (GDS) concepts, even through demonstrations. Practice online research, e-commerce platforms, and data entry skills, as these are fundamental for modern travel operations.
Tools & Resources
Microsoft Office Tutorials, Online GDS Demos (e.g., Amadeus, Sabre), Internet Research Tools, University Computer Labs
Career Connection
Digital literacy and hands-on experience with tourism-specific software are non-negotiable skills that make graduates immediately employable in travel agencies, hotels, and tour operating companies.
Intermediate Stage
Undertake Value-Adding Internships- (Semester 3 (Summer after Semester 2))
Secure a summer internship in a reputable tourism or hospitality organization. Actively seek roles that provide exposure to different departments like tour operations, marketing, or hotel front office. Use this opportunity to apply classroom learning, build practical skills, and understand industry dynamics firsthand.
Tools & Resources
University Placement Cell, Internship Portals (Internshala, LinkedIn), Industry Networking Events, Mentorship from Faculty
Career Connection
Internships are crucial for gaining real-world experience, building a professional network, and often lead to pre-placement offers, significantly boosting career prospects.
Specialize in a Foreign Language- (Semester 3 onwards)
Since a foreign language is an elective, choose one (French, German, or Spanish) and commit to achieving conversational fluency. Beyond basic syllabus, practice daily through language exchange partners, apps, and cultural immersion. This skill is highly valued in international tourism roles.
Tools & Resources
Duolingo, Babbel, Memrise, Language Exchange Meetups, Foreign Cultural Centers (Alliance Française, Goethe-Institut), Native Speaker Conversations
Career Connection
Proficiency in a foreign language significantly enhances employability for roles in international tour operations, luxury hospitality, and global travel agencies, opening doors to diverse markets.
Engage in Tourism-Specific Projects and Case Studies- (Semester 3)
Actively participate in group projects focused on tourism marketing, destination branding, or tour package design. Analyze real-world tourism case studies to develop problem-solving abilities and strategic thinking. Proactively propose innovative solutions and collaborate effectively with peers.
Tools & Resources
Harvard Business Review Case Studies, UNWTO Reports, Industry Whitepapers, Team Collaboration Tools
Career Connection
Applying theoretical knowledge to practical scenarios hones analytical skills and showcases a candidate''''s ability to tackle industry challenges, making them valuable assets to employers.
Advanced Stage
Conduct Impactful Dissertation Research- (Semester 4)
Choose a relevant and impactful research topic for your dissertation, focusing on an emerging trend or problem in Indian tourism. Conduct thorough literature reviews, gather primary data diligently, and analyze findings rigorously. Your dissertation should demonstrate independent research capabilities and provide actionable insights.
Tools & Resources
Statistical Software (SPSS, R), Research Databases (JSTOR, Scopus), Academic Journals, Faculty Mentors
Career Connection
A well-executed dissertation showcases critical thinking, analytical prowess, and a deep understanding of a specific tourism domain, which can impress recruiters and open doors to research-oriented or strategic planning roles.
Prepare Rigorously for Placements- (Semester 4)
Dedicate time to comprehensive placement preparation, including resume building, mock interviews, and group discussion practice. Stay updated on current affairs, tourism policies, and industry trends. Network with alumni and industry professionals through university events to explore potential career opportunities.
Tools & Resources
University Placement Cell Workshops, Online Interview Practice Platforms, LinkedIn for Networking, Current Affairs Apps
Career Connection
Thorough preparation ensures you are confident and articulate during placement processes, significantly increasing your chances of securing desired roles in leading tourism and hospitality organizations.
Cultivate Entrepreneurial Thinking- (Semester 4)
Explore the concepts of entrepreneurship development and consider how to apply them to the tourism sector. Develop a hypothetical business plan for a niche tourism product or service in India. Attend startup workshops or interact with local entrepreneurs to gain practical insights into launching a venture.
Tools & Resources
Startup India Resources, NITI Aayog Reports, Local Entrepreneurship Hubs, Business Plan Templates
Career Connection
Developing an entrepreneurial mindset equips graduates not only to start their own ventures but also to act as intrapreneurs within larger organizations, driving innovation and growth in the dynamic tourism industry.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 45% marks in Major/Honours or 50% marks in aggregate. Relaxation of 5% marks for ST/SC/OBC (NCL)/PwD candidates. Applicants must clear the Common Admission Test (CAT) conducted by the University.
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-101 | Principles and Practices of Management | Core | 4 | Management Concepts and Evolution, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Modern Management Approaches |
| MTTM-102 | Organisational Behaviour | Core | 4 | Foundation of Organizational Behaviour, Individual Behaviour (Personality, Perception, Learning), Motivation Theories, Group Dynamics and Team Building, Leadership, Conflict and Organizational Change |
| MTTM-103 | Tourism Concepts, Products and Systems | Core | 4 | Definition and Scope of Tourism, Types and Components of Tourism, Motivations for Travel, Tourism Products and Resources, Systems Approach to Tourism, Dimensions of Tourism |
| MTTM-104 | Geography of Tourism | Core | 4 | Fundamentals of Tourism Geography, Major Tourist Regions of India, Major Tourist Regions of the World, Impact of Geography on Tourism, Climate and Environmental Issues in Tourism |
| MTTM-105 | Information Technology in Tourism | Core | 4 | IT Applications in Tourism Industry, Computer Fundamentals and Operating Systems, Internet and E-Commerce in Tourism, Basic Software Applications (MS Office), Global Distribution Systems (GDS) and Computerized Reservation Systems (CRS) |
| MTTM-106 | Business Communication | Core | 4 | Communication Process and Types, Barriers to Effective Communication, Oral and Written Communication Skills, Business Correspondence and Report Writing, Presentation Skills and Public Speaking |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-201 | Financial Management | Core | 4 | Introduction to Financial Management, Sources of Finance and Capital Structure, Capital Budgeting Decisions, Working Capital Management, Financial Analysis and Cost of Capital |
| MTTM-202 | Human Resource Management | Core | 4 | Functions of Human Resource Management, Job Analysis, Recruitment, and Selection, Training and Development, Performance Appraisal and Compensation Management, Industrial Relations and Employee Welfare |
| MTTM-203 | Tourism Marketing | Core | 4 | Marketing Concepts and Environment, Tourism Marketing Mix (7Ps), Market Segmentation, Targeting, and Positioning, Branding and Product Development in Tourism, Promotion, Distribution, and E-Marketing |
| MTTM-204 | Indian History, Culture and Heritage | Core | 4 | Overview of Indian Civilization, Ancient, Medieval, and Modern Indian History, Indian Art, Architecture, and Sculpture, Major Religions, Fairs, and Festivals of India, Cultural Diversity and Heritage Tourism |
| MTTM-205 | Air Cargo and Travel Agency Management | Core | 4 | Air Transport Industry and Regulations, Airport Operations and Management, Air Cargo Operations and Logistics, Travel Agency Business and Functions, Tour Operation Management and IATA |
| MTTM-206 | Computer Application in Tourism | Lab | 4 | Practical use of MS Office in Tourism, Internet applications for Travel Research, Demonstration of GDS/CRS Software, Online Booking and Reservation Systems, Basic Web Tools for Tourism Businesses |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-301 | Accounting for Tourism Business | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, and Trial Balance, Preparation of Financial Statements, Cost Accounting for Tourism Operations, Budgeting and Financial Controls |
| MTTM-302 | Service Marketing | Core | 4 | Characteristics of Services, Extended Marketing Mix (7Ps) for Services, Service Quality and Customer Satisfaction, Managing Service Delivery and Recovery, Branding and Promotion of Services |
| MTTM-303 | Foreign Language (French/German/Spanish) | Elective | 4 | Basic Grammar and Vocabulary, Conversational Phrases for Travel, Self-Introduction and Greetings, Ordering Food and Asking Directions, Cultural Nuances in Communication |
| MTTM-304 | Tour Operations and Packaging | Core | 4 | Functions and Types of Tour Operators, Tour Design and Product Development, Itinerary Planning and Scheduling, Costing, Pricing, and Promotions of Tours, Legal Aspects and Post-Tour Evaluation |
| MTTM-305 | Hospitality Management | Core | 4 | Overview of the Hospitality Industry, Hotel Operations and Departments, Front Office and Housekeeping Management, Food and Beverage Operations, Guest Cycle and MICE Tourism |
| MTTM-306 | Summer Internship | Project | 4 | Practical Training in Tourism/Hospitality Sector, Application of Theoretical Knowledge, Industry Exposure and Skill Development, Report Writing on Internship Experience, Presentation of Internship Learnings |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-401 | Entrepreneurship Development | Core | 4 | Concept and Importance of Entrepreneurship, Identifying Business Ideas and Opportunities, Business Plan Development, Sources of Funding and Legal Aspects, Innovation and Growth Strategies for Startups |
| MTTM-402 | Research Methodology and Statistical Methods | Core | 4 | Introduction to Research Design, Data Collection Methods and Sampling, Descriptive and Inferential Statistics, Hypothesis Testing and Regression Analysis, Report Writing and Ethics in Research |
| MTTM-403 | Tourism Legislation and Policy in India | Core | 4 | National and State Tourism Policies, Legal Framework for Tourism Operations, Foreign Exchange Regulations and Immigration, Passport, Visa, and Customs Formalities, Consumer Protection and Environmental Laws |
| MTTM-404 | Dissertation and Grand Viva-Voce | Project/Viva | 8 | Independent Research Project Execution, Literature Review and Problem Formulation, Data Analysis and Interpretation, Dissertation Report Writing and Submission, Oral Defense (Viva-Voce) of Research Work |
