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MBA-IET-CAMPUS in General at Dr. B.R. Ambedkar University, Agra
Agra, Uttar Pradesh
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About the Specialization
What is General at Dr. B.R. Ambedkar University, Agra Agra?
This general MBA program at Dr. Bhimrao Ambedkar University, Agra focuses on developing holistic management skills essential for navigating the dynamic Indian business landscape. The curriculum integrates core business principles with practical applications, preparing graduates for leadership roles. It is designed to foster critical thinking and strategic decision-making, crucial for contributing to India''''s growing economy.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into diverse management fields across India. It also caters to early to mid-career professionals looking to enhance their managerial competencies and accelerate their career growth, or individuals aiming to transition into management roles with a robust theoretical and practical foundation.
Why Choose This Course?
Graduates of this program can expect diverse career paths in areas like marketing, finance, human resources, and operations within Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 4-7 LPA, with significant growth potential up to INR 15-25 LPA for experienced professionals. The program aligns with industry demands, preparing students for roles in India''''s expanding corporate sector.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus diligently on understanding foundational subjects like Managerial Economics, Accounting for Management, and Business Statistics. Form study groups to discuss complex concepts and work through problem sets. Regularly review class notes and textbook material to build a strong theoretical base.
Tools & Resources
University library resources, NPTEL online courses, Peer study groups
Career Connection
A solid grasp of fundamentals is crucial for interviews, analytical roles, and understanding advanced management concepts later, paving the way for better placements in core business functions.
Enhance Communication & IT Skills- (Semester 1-2)
Actively participate in Business Communication classes, practice public speaking, and refine written communication through assignments. Leverage the IT Application in Management lab to master MS Office suite (Excel for data analysis, PowerPoint for presentations) and basic internet research skills, which are indispensable in any corporate setting.
Tools & Resources
University''''s computer labs, Free MS Office tutorials, Public speaking clubs
Career Connection
Strong communication and IT proficiency are highly sought-after skills, directly impacting interview performance and day-to-day corporate responsibilities, increasing employability.
Cultivate Professional Networking Early- (Semester 1-2)
Attend any guest lectures, seminars, and workshops organized by the university''''s management department. Engage with faculty members, seniors, and visiting industry professionals. Even early interactions can provide insights into career paths and potential mentorship opportunities.
Tools & Resources
LinkedIn for professional profiles, University alumni network, Departmental event announcements
Career Connection
Building a professional network early can open doors to internships, mentorship, and job opportunities that might not be publicly advertised, giving a competitive edge.
Intermediate Stage
Strategize Specialization & Practical Application- (Semester 3-4)
Carefully choose your specialization electives (Marketing, Finance, HR, IT) based on career aspirations and market demand. Actively seek out case studies, live projects, or mini-research assignments related to your chosen area. Apply theoretical knowledge from subjects like Strategic Management and Research Methodology to real-world scenarios.
Tools & Resources
Harvard Business Review case studies, Industry reports, Company annual reports, University research resources
Career Connection
Focused specialization and practical application demonstrate depth of knowledge and problem-solving abilities, making you a more attractive candidate for targeted roles in your chosen field.
Maximize Summer Internship Experience- (Summer break after Semester 2 / during Semester 3)
Approach your Summer Internship as a mini-job. Take initiative, seek challenges, network with colleagues, and deliver a high-quality project report. Use this period to gain hands-on experience, understand corporate culture, and explore potential career fits within the Indian industry context.
Tools & Resources
Internshala and LinkedIn for internships, Career services department, Company-specific training materials
Career Connection
A successful internship often leads to a Pre-Placement Offer (PPO) or strong recommendations, significantly boosting your chances for good placements in India. It also adds valuable experience to your resume.
Participate in Business Competitions & Workshops- (Semester 3-4)
Actively participate in inter-college or intra-college business competitions, quizzes, and workshops. These platforms provide opportunities to test your knowledge, develop team skills, and showcase your abilities beyond academics. Focus on events relevant to the Indian business ecosystem.
Tools & Resources
University clubs and societies, Industry association events, Online platforms for business challenges
Career Connection
Such participation highlights initiative, problem-solving skills, and teamwork – qualities highly valued by recruiters. It also helps in building a stronger professional profile.
Advanced Stage
Intensive Placement Preparation- (Semester 4)
Begin focused preparation for placements in Semester 4. This includes honing your resume, practicing group discussions (GDs), mock interviews, and quantitative aptitude. Understand the types of companies visiting campus and tailor your preparation to their requirements.
Tools & Resources
University placement cell, Online aptitude test platforms (e.g., IndiaBix), Interview preparation guides, Alumni mentors
Career Connection
Thorough preparation is directly correlated with securing desirable placements with good salary packages in leading Indian and multinational companies.
Undertake a High-Impact Final Project- (Semester 4)
Dedicate significant effort to your final Project Report and Viva-voce (MBA402). Choose a topic that aligns with your specialization and career goals, demonstrates analytical rigor, and provides actionable insights. A well-executed project can be a strong talking point in interviews.
Tools & Resources
Academic advisors, Industry mentors, Research databases, Statistical software
Career Connection
A strong final project showcases your ability to conduct independent research, apply management theories, and solve business problems, which is highly valued by employers.
Develop Leadership & Soft Skills- (Throughout the MBA, intensified in Semester 4)
Alongside academic and placement preparation, focus on developing essential leadership qualities, negotiation skills, emotional intelligence, and time management. Participate in departmental leadership roles or take initiative in group projects to practice these skills.
Tools & Resources
Leadership workshops, Self-help books on soft skills, Feedback from peers and mentors
Career Connection
While technical skills get you an interview, strong soft skills and leadership potential often clinch the job and determine your career progression in the competitive Indian corporate environment.
Program Structure and Curriculum
Eligibility:
- Graduate from a recognized University
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Concepts & Organizational Behavior | Core | 4 | Management Principles and Functions, Organizational Behavior Foundations, Personality, Perception and Attitudes, Motivation Theories, Leadership Styles and Group Dynamics |
| MBA102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Profit Management, National Income and Business Cycles |
| MBA103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting Concepts, Budgetary Control, Financial Statement Analysis, Fund Flow and Cash Flow Statements |
| MBA104 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis |
| MBA105 | IT Application in Management | Lab | 2 | MS-Word for Business Documents, MS-Excel for Data Analysis, MS-PowerPoint for Presentations, Internet and E-mail Applications, Basic Business Software Applications |
| MBA106 | Business Communication | Foundation | 2 | Communication Process and Barriers, Types of Communication, Effective Writing Skills, Oral Communication and Presentations, Non-Verbal Communication |
| MBA107 | Business Environment | Foundation | 2 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013, Consumer Protection Act, 2019 |
| MBA202 | Human Resource Management | Core | 4 | HR Functions and Policies, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| MBA203 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion Mix and Communication, Distribution Channels and Logistics |
| MBA204 | Financial Management | Core | 4 | Financial Objectives and Goals, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management, Dividend Policy |
| MBA205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| MBA206 | Operation Management | Core | 4 | Production Systems, Facility Layout and Location, Inventory Management, Quality Management, Supply Chain Management |
| MBA207 | Business Ethics & Corporate Governance | Foundation | 2 | Ethical Theories and Dilemmas, Corporate Social Responsibility, Ethical Decision Making, Corporate Governance Frameworks, Whistle-blowing and Accountability |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 4 | Strategic Analysis and Formulation, Strategy Implementation, Strategic Control, Corporate Restructuring, Global Strategy |
| MBA302 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Preparation, Funding Sources for Start-ups, Small Business Management, Innovation and Creativity |
| MBA303 | Summer Internship Project Report & Viva-voce | Project | 4 | Field Study and Data Collection, Project Report Writing, Data Analysis and Interpretation, Findings and Recommendations, Viva-voce Examination |
| MBA3A1 | Consumer Behavior | Elective (Marketing) | 4 | Consumer Decision Making Process, Cultural and Social Influences, Psychological Factors in Behavior, Consumer Attitudes and Learning, Consumer Research |
| MBA3A2 | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Sales Forecasting and Planning, Channel Design and Management, Channel Conflict and Resolution, Logistics and Supply Chain |
| MBA3B1 | Financial Institutions & Markets | Elective (Finance) | 4 | Money Market Operations, Capital Market Instruments, Banking System and Reforms, SEBI Regulations, Mutual Funds and Insurance |
| MBA3B2 | International Financial Management | Elective (Finance) | 4 | Exchange Rate Mechanisms, Foreign Exchange Risk Management, International Capital Budgeting, Multinational Working Capital, International Parity Conditions |
| MBA3C1 | Training & Development | Elective (HR) | 4 | Training Needs Assessment, Training Design and Methods, Evaluation of Training Effectiveness, Career Planning and Development, Mentoring and Coaching |
| MBA3C2 | Organizational Development & Change Management | Elective (HR) | 4 | OD Interventions, Managing Organizational Change, Resistance to Change, Organizational Culture and Climate, Team Building |
| MBA3D1 | Database Management System | Elective (IT) | 4 | Data Models and Architectures, Relational Database Concepts, SQL Query Language, Database Design and Normalization, Data Warehousing Concepts |
| MBA3D2 | ERP Systems | Elective (IT) | 4 | ERP Architecture and Modules, ERP Implementation Challenges, Supply Chain Management Integration, Customer Relationship Management Integration, ERP in various business functions |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Production & Operations Management | Core | 4 | Production System Design, Aggregate Planning and Master Scheduling, Material Requirements Planning (MRP), Quality Control and Assurance, Lean Operations and Just-in-Time |
| MBA402 | Project Report & Viva-voce | Project | 8 | Research Project Design, Primary and Secondary Data Analysis, Comprehensive Report Submission, Presentation of Findings, Viva-voce Examination |
| MBA4A1 | Services Marketing | Elective (Marketing) | 4 | Characteristics of Services, Service Quality and Customer Satisfaction, Pricing of Services, Promotion and Distribution of Services, Relationship Marketing in Services |
| MBA4A2 | Advertising & Brand Management | Elective (Marketing) | 4 | Advertising Media and Planning, Creative Strategy and Copywriting, Brand Equity and Valuation, Brand Positioning and Re-positioning, Integrated Marketing Communications |
| MBA4A3 | Rural Marketing | Elective (Marketing) | 4 | Rural Market Environment in India, Product Strategies for Rural Areas, Pricing and Promotion in Rural Markets, Rural Distribution Challenges, Microfinance and Rural Development |
| MBA4B1 | Investment Analysis & Portfolio Management | Elective (Finance) | 4 | Investment Avenues and Averages, Risk and Return Analysis, Valuation Models for Securities, Portfolio Theory and Diversification, Mutual Fund Schemes |
| MBA4B2 | Corporate Taxation | Elective (Finance) | 4 | Income Tax for Corporations, Goods and Services Tax (GST) Principles, Tax Planning and Management, Direct and Indirect Taxes, Tax Compliance and Procedures |
| MBA4B3 | Strategic Financial Management | Elective (Finance) | 4 | Value-Based Management, Mergers, Acquisitions and Takeovers, Corporate Restructuring, Risk Management in Finance, International Financial Decisions |
| MBA4C1 | Industrial Relations & Labor Laws | Elective (HR) | 4 | Industrial Disputes and Grievances, Trade Unions and Collective Bargaining, Factories Act, 1948, Industrial Employment (Standing Orders) Act, 1946, Workmen''''s Compensation Act, 1923 |
| MBA4C2 | Performance Management | Elective (HR) | 4 | Performance Appraisal Methods, Goal Setting and Feedback, Reward Systems and Compensation, Competency Mapping, Performance Management Systems |
| MBA4C3 | International Human Resource Management | Elective (HR) | 4 | Global HR Challenges, Cross-Cultural Management, Expatriate Management, International Compensation and Benefits, Global Talent Management |
| MBA4D1 | E-Commerce | Elective (IT) | 4 | E-commerce Models and Strategies, Online Marketing and Advertising, Electronic Payment Systems, E-commerce Security Issues, Legal Aspects of E-commerce |
| MBA4D2 | Information System Audit & Control | Elective (IT) | 4 | Audit Objectives and Principles, Control Frameworks (e.g., COBIT), Risk Assessment and Management, Security Audit and Controls, IT Governance and Compliance |
| MBA4D3 | Cyber Security & Law | Elective (IT) | 4 | Cybercrime and Cyber Warfare, Data Privacy and Protection, Network Security Fundamentals, Intellectual Property Rights in Cyber Space, Information Technology Act, 2000 |
